{"id":523102,"date":"2021-08-04T09:03:49","date_gmt":"2021-08-04T13:03:49","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/disguise-announces-multi-year-renewal-of-pokemon-costume-rights-in-north-america-and-oceania\/"},"modified":"2021-08-04T09:03:49","modified_gmt":"2021-08-04T13:03:49","slug":"disguise-announces-multi-year-renewal-of-pokemon-costume-rights-in-north-america-and-oceania","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/disguise-announces-multi-year-renewal-of-pokemon-costume-rights-in-north-america-and-oceania\/","title":{"rendered":"Disguise Announces Multi-year Renewal of Pok\u00e9mon Costume Rights in North America and Oceania"},"content":{"rendered":"<p>        <!--.bwalignc { text-align: center; list-style-position: inside }\n.bwuline { text-decoration: underline }body {font:normal small Arial,Helvetica,sans-serif;color:#000;background-color:#fff;padding:24px;margin:0;} a img {border:0;} h3 {font-size:medium;color:#000;margin:0 0 1em 0; text-align:center;}-->  <\/p>\n<p class=\"bwalignc\"><b>Disguise Announces Multi-year Renewal of Pok\u00e9mon Costume Rights in North America and Oceania<\/b><\/p>\n<p>POWAY, Calif.&#8211;(<a href=\"http:\/\/www.businesswire.com\">BUSINESS WIRE<\/a>)&#8211;<br \/>\nDisguise, Inc., a leading global costume company and a division of toy and consumer products manufacturer JAKKS Pacific, Inc., today announced a multi-year contract extension of rights in North America, Australia, and New Zealand for Pok\u00e9mon commencing in 2022. Disguise will continue to design, market, manufacture, and distribute costumes, costume accessories, and trunk-or-treat kits featuring fan-favorite Pok\u00e9mon such as Pikachu, Bulbasaur, Charmander, Squirtle, and Jigglypuff, as well as many other Pok\u00e9mon for fans.\n<\/p>\n<p id=\"news-body-cta\">This press release features multimedia. View the full release here: <a href=\"https:\/\/www.businesswire.com\/news\/home\/20210804005418\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20210804005418\/en\/<\/a><\/p>\n<div id=\"bwbodyimg\" style=\"width: 480px;float:left;padding-left:0px;padding-right:20px;padding-top:0px;padding-bottom:0px\"><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20210804005418\/en\/896211\/4\/1080x1080-Pokemon2.jpg\" alt=\"Pokemon Costumes (Photo: Business Wire)\" \/><\/p>\n<p style=\"font-size:85%\">Pokemon Costumes (Photo: Business Wire)<\/p>\n<\/div>\n<p>\nThe Pok\u00e9mon costume line by Disguise debuted at retail in 2019 and continues to be one of the hottest-selling Halloween costumes year over year. New unisex styles will launch this year as Pok\u00e9mon celebrates its 25th anniversary, and Disguise is currently working on an even more expanded range for 2022.\n<\/p>\n<p>\n\u201cThere is no denying the immense popularity of the Pok\u00e9mon franchise and the many beloved Pok\u00e9mon who inhabit its world, which make a perfect fit with costumes. The Pok\u00e9mon Company International has been a wonderful partner to us throughout the design and development process. We are all huge fans with a passion for Pok\u00e9mon and we\u2019ve had so much fun creating these styles,\u201d said Tara Hefter, President and GM of Disguise, Inc. \u201cIt is indeed a powerhouse brand, which is evident in the performance we\u2019ve seen of this line at retail. We look forward to this extended relationship and to the launch of some very innovative new iterations in 2022. We have a few surprises in store.\u201d\n<\/p>\n<p>\n\u201cDisguise is a trend setter in the costume space and the ideal partner for delivering innovative, high-quality Pok\u00e9mon costumes and accessories. As the Pok\u00e9mon franchise celebrates 25 years, fans will continue to be delighted with many ways to dress up as their favorite Pok\u00e9mon,\u201d said Amy Sachtleben, Director of Licensing at The Pok\u00e9mon Company International.\n<\/p>\n<p>\nOwned by JAKKS Pacific, Inc. (NASDAQ:JAKK), Disguise is a world leader in design and development of inventive and cutting edge costumes and accessories with distribution across the world. With Disguise\u2019s continued dedication to detail and quality, this new line is sure to hit the mark with both customers and retailers alike.\n<\/p>\n<p>\nDisguise\u2019s Pok\u00e9mon costumes and accessories are available online, at major retailers, and specialty stores across the world.\n<\/p>\n<p><b><span class=\"bwuline\">About Disguise, Inc.:<\/span><\/b><\/p>\n<p>\nSince 1987, Disguise has been a leader in the Halloween industry creating innovative and trend setting costumes and accessories. Based in San Diego, Disguise produces costumes and accessories under many of the world\u2019s leading licensed brands, as well as its own proprietary brands for the nation\u2019s largest retailers including specialty, party and pop up stores. Disguise designs and manufactures millions of costumes for U.S. and other international markets each year bringing smiles and creating memories for kids and adults alike. To see Disguise\u2019s extensive Halloween collection, please visit <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=http%3A%2F%2Fwww.disguise.com&amp;esheet=52471269&amp;newsitemid=20210804005418&amp;lan=en-US&amp;anchor=www.disguise.com&amp;index=1&amp;md5=8f70216cb2ba13dd62cb3493312b49a2\">www.disguise.com<\/a> and follow us on Instagram (@disguise.costumes), Twitter (@DisguiseInc) and Facebook (Disguise Costumes).\n<\/p>\n<p>\nDisguise is a trademark of Disguise, Inc.\n<\/p>\n<p><b><span class=\"bwuline\">About JAKKS Pacific, Inc.:<\/span><\/b><\/p>\n<p>\nJAKKS Pacific, Inc. is a leading designer, manufacturer and marketer of toys and consumer products sold throughout the world, with its headquarters in Santa Monica, California. JAKKS Pacific\u2019s popular proprietary brands include; Fly Wheels\u2122, Kitten Catfe\u2122, Perfectly Cute\u2122, ReDo\u2122 Skateboard Co, X-Power\u2122, Disguise\u00ae, Moose Mountain\u00ae, Maui\u00ae, Kids Only!\u00ae; a wide range of entertainment-inspired products featuring premier licensed properties; and C\u2019est Moi\u2122, a new generation of clean beauty. Through JAKKS Cares, the company\u2019s commitment to philanthropy, JAKKS is helping to make a positive impact on the lives of children. Visit us at <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=http%3A%2F%2Fwww.jakks.com&amp;esheet=52471269&amp;newsitemid=20210804005418&amp;lan=en-US&amp;anchor=www.jakks.com&amp;index=2&amp;md5=6f370ce436e4a08034c8189bb5e3a11b\">www.jakks.com<\/a> and follow us on Instagram (@jakkstoys), Twitter (@jakkstoys) and Facebook (JAKKS Pacific).\n<\/p>\n<p>\n\u00a92021 JAKKS Pacific, Inc. All rights reserved.\n<\/p>\n<p><b><span class=\"bwuline\">About Pok\u00e9mon:<\/span><\/b><\/p>\n<p>\nThe Pok\u00e9mon Company International, a subsidiary of The Pok\u00e9mon Company in Japan, manages the property outside of Asia and is responsible for brand management, licensing and marketing, the Pok\u00e9mon Trading Card Game, the animated TV series, home entertainment, and the official Pok\u00e9mon website. Pok\u00e9mon was launched in Japan in 1996 and today is one of the most popular children\u2019s entertainment properties in the world. For more information, visit <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=http%3A%2F%2Fwww.pokemon.com&amp;esheet=52471269&amp;newsitemid=20210804005418&amp;lan=en-US&amp;anchor=www.pokemon.com&amp;index=3&amp;md5=4318a966e9e2bafdcf14d118fea8543e\">www.pokemon.com<\/a>.\n<\/p>\n<p><img decoding=\"async\" alt=\"\" src=\"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20210804005418r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\" style=\"width:0;height:0\" \/><span class=\"bwct31415\" \/><\/p>\n<p id=\"mmgallerylink\"><span id=\"mmgallerylink-phrase\">View source version on businesswire.com: <\/span><span id=\"mmgallerylink-link\"><a href=\"https:\/\/www.businesswire.com\/news\/home\/20210804005418\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20210804005418\/en\/<\/a><\/span><\/p>\n<p>\nWhitney Hatfield<br \/>\n<br \/>858-391-3639<br \/>\n<br \/><a rel=\"nofollow\" href=\"mailto:PR@Disguise.com\">PR@Disguise.com<\/a><\/p>\n<p><b>KEYWORDS:<\/b> Australia\/Oceania United States North America California<\/p>\n<p><b>INDUSTRY KEYWORDS:<\/b> Other Retail Public Relations\/Investor Relations Specialty Communications General Entertainment Retail Entertainment Department Stores<\/p>\n<p><b>MEDIA:<\/b><\/p>\n<table cellpadding=\"3\" cellspacing=\"3\">\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Photo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20210804005418\/en\/896211\/3\/1080x1080-Pokemon2.jpg\" alt=\"Photo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\">Pokemon Costumes (Photo: Business Wire)<\/font><\/td>\n<\/tr>\n<\/table>\n","protected":false},"excerpt":{"rendered":"<p>Disguise Announces Multi-year Renewal of Pok\u00e9mon Costume Rights in North America and Oceania POWAY, Calif.&#8211;(BUSINESS WIRE)&#8211; Disguise, Inc., a leading global costume company and a division of toy and consumer products manufacturer JAKKS Pacific, Inc., today announced a multi-year contract extension of rights in North America, Australia, and New Zealand for Pok\u00e9mon commencing in 2022. Disguise will continue to design, market, manufacture, and distribute costumes, costume accessories, and trunk-or-treat kits featuring fan-favorite Pok\u00e9mon such as Pikachu, Bulbasaur, Charmander, Squirtle, and Jigglypuff, as well as many other Pok\u00e9mon for fans. This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20210804005418\/en\/ Pokemon Costumes (Photo: Business Wire) The Pok\u00e9mon costume line by Disguise debuted at retail in 2019 and continues to be &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/disguise-announces-multi-year-renewal-of-pokemon-costume-rights-in-north-america-and-oceania\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Disguise Announces Multi-year Renewal of Pok\u00e9mon Costume Rights in North America and Oceania&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-523102","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Disguise Announces Multi-year Renewal of Pok\u00e9mon Costume Rights in North America and Oceania - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/disguise-announces-multi-year-renewal-of-pokemon-costume-rights-in-north-america-and-oceania\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Disguise Announces Multi-year Renewal of Pok\u00e9mon Costume Rights in North America and Oceania - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"Disguise Announces Multi-year Renewal of Pok\u00e9mon Costume Rights in North America and Oceania POWAY, Calif.&#8211;(BUSINESS WIRE)&#8211; Disguise, Inc., a leading global costume company and a division of toy and consumer products manufacturer JAKKS Pacific, Inc., today announced a multi-year contract extension of rights in North America, Australia, and New Zealand for Pok\u00e9mon commencing in 2022. Disguise will continue to design, market, manufacture, and distribute costumes, costume accessories, and trunk-or-treat kits featuring fan-favorite Pok\u00e9mon such as Pikachu, Bulbasaur, Charmander, Squirtle, and Jigglypuff, as well as many other Pok\u00e9mon for fans. This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20210804005418\/en\/ Pokemon Costumes (Photo: Business Wire) The Pok\u00e9mon costume line by Disguise debuted at retail in 2019 and continues to be &hellip; Continue reading &quot;Disguise Announces Multi-year Renewal of Pok\u00e9mon Costume Rights in North America and Oceania&quot;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.marketnewsdesk.com\/index.php\/disguise-announces-multi-year-renewal-of-pokemon-costume-rights-in-north-america-and-oceania\/\" \/>\n<meta property=\"og:site_name\" content=\"Market Newsdesk\" \/>\n<meta property=\"article:published_time\" content=\"2021-08-04T13:03:49+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/mms.businesswire.com\/media\/20210804005418\/en\/896211\/4\/1080x1080-Pokemon2.jpg\" \/>\n<meta name=\"author\" content=\"Newsdesk\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Newsdesk\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/disguise-announces-multi-year-renewal-of-pokemon-costume-rights-in-north-america-and-oceania\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/disguise-announces-multi-year-renewal-of-pokemon-costume-rights-in-north-america-and-oceania\\\/\"},\"author\":{\"name\":\"Newsdesk\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/#\\\/schema\\\/person\\\/482f27a394d4fda80ecb5499e519d979\"},\"headline\":\"Disguise Announces Multi-year Renewal of Pok\u00e9mon Costume Rights in North America and Oceania\",\"datePublished\":\"2021-08-04T13:03:49+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/disguise-announces-multi-year-renewal-of-pokemon-costume-rights-in-north-america-and-oceania\\\/\"},\"wordCount\":799,\"image\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/disguise-announces-multi-year-renewal-of-pokemon-costume-rights-in-north-america-and-oceania\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/mms.businesswire.com\\\/media\\\/20210804005418\\\/en\\\/896211\\\/4\\\/1080x1080-Pokemon2.jpg\",\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/disguise-announces-multi-year-renewal-of-pokemon-costume-rights-in-north-america-and-oceania\\\/\",\"url\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/disguise-announces-multi-year-renewal-of-pokemon-costume-rights-in-north-america-and-oceania\\\/\",\"name\":\"Disguise Announces Multi-year Renewal of Pok\u00e9mon Costume Rights in North America and Oceania - 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Disguise will continue to design, market, manufacture, and distribute costumes, costume accessories, and trunk-or-treat kits featuring fan-favorite Pok\u00e9mon such as Pikachu, Bulbasaur, Charmander, Squirtle, and Jigglypuff, as well as many other Pok\u00e9mon for fans. This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20210804005418\/en\/ Pokemon Costumes (Photo: Business Wire) The Pok\u00e9mon costume line by Disguise debuted at retail in 2019 and continues to be &hellip; Continue reading \"Disguise Announces Multi-year Renewal of Pok\u00e9mon Costume Rights in North America and Oceania\"","og_url":"https:\/\/www.marketnewsdesk.com\/index.php\/disguise-announces-multi-year-renewal-of-pokemon-costume-rights-in-north-america-and-oceania\/","og_site_name":"Market Newsdesk","article_published_time":"2021-08-04T13:03:49+00:00","og_image":[{"url":"https:\/\/mms.businesswire.com\/media\/20210804005418\/en\/896211\/4\/1080x1080-Pokemon2.jpg","type":"","width":"","height":""}],"author":"Newsdesk","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Newsdesk","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/disguise-announces-multi-year-renewal-of-pokemon-costume-rights-in-north-america-and-oceania\/#article","isPartOf":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/disguise-announces-multi-year-renewal-of-pokemon-costume-rights-in-north-america-and-oceania\/"},"author":{"name":"Newsdesk","@id":"https:\/\/www.marketnewsdesk.com\/#\/schema\/person\/482f27a394d4fda80ecb5499e519d979"},"headline":"Disguise Announces Multi-year Renewal of Pok\u00e9mon Costume Rights in North America and Oceania","datePublished":"2021-08-04T13:03:49+00:00","mainEntityOfPage":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/disguise-announces-multi-year-renewal-of-pokemon-costume-rights-in-north-america-and-oceania\/"},"wordCount":799,"image":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/disguise-announces-multi-year-renewal-of-pokemon-costume-rights-in-north-america-and-oceania\/#primaryimage"},"thumbnailUrl":"https:\/\/mms.businesswire.com\/media\/20210804005418\/en\/896211\/4\/1080x1080-Pokemon2.jpg","inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/disguise-announces-multi-year-renewal-of-pokemon-costume-rights-in-north-america-and-oceania\/","url":"https:\/\/www.marketnewsdesk.com\/index.php\/disguise-announces-multi-year-renewal-of-pokemon-costume-rights-in-north-america-and-oceania\/","name":"Disguise Announces Multi-year Renewal of Pok\u00e9mon Costume Rights in North America and Oceania - 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