\nThe Alkaline Water Company Inc. (NASDAQ and CSE: WTER) (the \u201cCompany\u201d), the country\u2019s largest independent alkaline water company, is pleased to announce that Tom Hutchison has joined the Company as Chief Marketing Officer (CMO). Tom will be leading the Company in developing and implementing marketing strategies, including exciting new marketing campaigns and product collaborations with Shaquille O\u2019Neal. Alkaline88\u00ae<\/sup> is pleased to welcome Tom to the leadership team.\n<\/p>\n
This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20210730005050\/en\/<\/a><\/p>\n Alkaline88’s new 2-Liter Shaq Paq (6-pack) is the company’s first marketing collaboration with Shaquille O’Neal. (Photo: Business Wire)<\/p>\n<\/div>\n \n\u201cThe management team and our Board are delighted to find such a strong leader like Tom Hutchison to join our team,\u201d stated Ricky Wright, President and CEO of The Alkaline Water Company. \u201cTom will be leading our company\u2019s first-ever comprehensive, omnichannel marketing campaign with the legendary Shaquille O\u2019Neal. Combining Tom\u2019s experience with Shaq\u2019s unparalleled marketing prestige and business acumen is another huge step <\/i>in building Alkaline88\u00ae<\/sup> into a household brand.\n<\/p>\n \n\u201cRight now is an exciting time in our company\u2019s growth trajectory and handing the marketing reins over to someone as talented as Tom is very reassuring. He is joining Alkaline88\u00ae<\/sup> at a perfect time to create and leverage advertising assets with Shaquille, and to guide our first product collaborations with Shaq to market. Tom will do a fantastic job marketing these products, including the new \u2018Shaq Paq\u2019, a 2-liter six-pack, with our clients and consumers across the country.\u201d\n<\/p>\n \n“I am absolutely thrilled to join the Alkaline88\u00ae<\/sup> team,\u201d stated Mr. Hutchison. \u201cAs a marketer, it’s a dream to be able to work for a company with a true purpose and products that have such positive impacts on people’s lives. Having a renowned talent and businessman like Shaq onboard with us will accelerate and deepen that impact. The team and board have built a fantastic foundation, and I’m blessed to be a part of the continued success and evolution of the company.\u201d\n<\/p>\n About Tom Hutchison:<\/b><\/p>\n \nTom Hutchison is a highly experienced marketing executive with a rare combination of deep experience in both the art and the science of marketing, which he complements with expertise in technology, data, and analytical skills. A veteran of the retail and CPG industries, he most recently served as the Vice President of Marketing and Customer Engagement at Sprouts Farmers Market, a Fortune 500 rapidly growing grocery retailer. Prior to that, within the grocery retail industry, he served in roles that delivered high-performing long-term and immediate growth strategies for mid-size ($3B) retail and wholesale. Before the grocery industry, Tom led global shopper and retail customer insights and analytics for Brown-Forman, the adult beverage company that owns Jack Daniel\u2019s, Woodford Reserve, Herradura, Sonoma-Cutrer, and other brands.\n<\/p>\n \nTom\u2019s passion is in continual evolution and growth towards excellence, and his career focus is on developing customer and marketing strategy, combining the art of creativity with the science of advancing data availability, systems, and neuroscience towards truly superior results.\n<\/p>\n \nSupporting his business and technical acumen, Tom has a bachelor\u2019s degree in engineering from Purdue University, an MBA from the same, and post-graduate in Nuclear Engineering with the US Department of Energy and US Department of Defense. He served as an active-duty Officer in the US Navy from 2000 to 2005 and a reservist until 2017.\n<\/p>\n \nAlkaline88\u00ae<\/sup> is known for its superior hydration with a perfect 8.8pH balance. The brandwas developed to deliver a Deliciously Smooth\u2122 taste that encourages consumers to drink more and fully hydrate. The Company is dedicated to purity, quality, value, and taste. The water\u2019s ingredient deck is simple, easy to understand, and free of buffers. Alkaline88 ionized water contains just two ingredients that customers trust \u2014 purified water and Pink Himalayan Rock Salt.\n<\/p>\n \nThe Alkaline Water Company is The Clean Beverage Company\u2122 making a difference in the water you drink and the world we share.\n<\/p>\n \nThe Alkaline88\u00ae<\/sup> flagship brand of premium alkaline water is now available in 75,000 stores across all trades in the U.S. For more information, visit www.thealkalinewaterco.com<\/a>.\n<\/p>\n About The Alkaline Water Company:<\/strong><\/p>\n \nFounded in 2012, The Alkaline Water Company (NASDAQ and CSE: WTER) is headquartered in Scottsdale, Arizona. Its flagship product, Alkaline88\u00ae, is a leading premier alkaline water brand available in bulk and single-serve sizes along with eco-friendly aluminum packaging options. With its innovative, state-of-the- art proprietary electrolysis process, Alkaline88\u00ae delivers perfect 8.8 pH balanced alkaline drinking water with trace minerals and electrolytes and boasts our trademarked label \u2018Clean Beverage.\u2019 Quickly being recognized as a growing lifestyle brand, Alkaline88\u00ae launched A88 Infused\u2122 in 2019 to meet consumer demand for flavor-infused products. A88 Infused\u2122 flavored water is available in six unique all-natural flavors, with new flavors coming soon. In 2021, The Alkaline Water Company was pleased to welcome Shaquille O\u2019Neal to its board of advisors and to serve as the celebrity brand ambassador for the Alklaine88\u00ae and A88 Infused\u2122 brands.\n<\/p>\n \nTo purchase Alkaline88\u00ae<\/sup> and A88 Flavor Infused products online, visit us at www.alkaline88.com<\/a>.\n<\/p>\n \nTo learn more about The Alkaline Water Company, please visit www.thealkalinewaterco.com<\/a> or connect with us on Facebook, Twitter, Instagram, or LinkedIn.\n<\/p>\n Notice Regarding Forward-Looking Statements<\/b><\/p>\n \nThis news release contains \u201cforward-looking statements.\u201d Statements in this news release that are not purely historical are forward-looking statements and include any statements regarding beliefs, plans, expectations, or intentions regarding the future. Such forward-looking statements include, among other things, the following: the statements relating to new marketing campaigns and product collaborations with Shaquille O\u2019Neal; that right now is an exciting time in the Company\u2019s growth trajectory; that it is a perfect time to create and leverage advertising assets with Shaquille and to guide the Company\u2019s first product collaborations with Shaq to market; that Tom will do a fantastic job marketing these products, including the new \u2018Shaq Paq\u2019, a 2-liter six-pack, with the Company\u2019s clients and consumers across the country; and that having a renowned talent and businessman like Shaq onboard with the Company will accelerate and deepen positive impacts on people\u2019s lives.\n<\/p>\n \nThe material assumptions supporting these forward-looking statements include, among others, that the demand for the Company\u2019s products will continue to significantly grow; that the past production capacity of the Company\u2019s co-packing facilities can be maintained or increased; that there will be increased production capacity through implementation of new production facilities, new co-packers and new technology; that there will be an increase in number of products available for sale to retailers and consumers; that there will be an expansion in geographical areas by national retailers carrying the Company\u2019s products; that there will be an expansion into new national and regional grocery retailers; that there will be an expansion into new e-commerce, home delivery, convenience, and healthy food channels; that there will not be interruptions on production of the Company\u2019s products; that there will not be a recall of products due to unintended contamination or other adverse events relating to the Company\u2019s products; and that the Company will be able to obtain additional capital to meet the Company\u2019s growing demand and satisfy the capital expenditure requirements needed to increase production and support sales activity. Actual results could differ from those projected in any forward-looking statements due to numerous factors. Such factors include, among others, governmental regulations being implemented regarding the production and sale of alkaline water or any other products; additional competitors selling alkaline water and enhanced water products in bulk containers reducing the Company\u2019s sales; the fact that the Company does not own or operate any of its production facilities and that co-packers may not renew current agreements and\/or not satisfy increased production quotas; the fact that the Company has a limited number of suppliers of its unique bulk bottles; the potential for supply-chain interruption due to factors beyond the Company\u2019s control; the fact that there may be a recall of products due to unintended contamination; the inherent uncertainties associated with operating as an early stage company; changes in customer demand and the fact that consumers may not embrace enhanced water products as expected or at all; the extent to which the Company is successful in gaining new long-term relationships with new retailers and retaining existing relationships with retailers; the Company\u2019s ability to raise the additional funding that it will need to continue to pursue its business, planned capital expansion and sales activity; and competition in the industry in which the Company operates and market conditions. These forward-looking statements are made as of the date of this news release, and the Company assumes no obligation to update the forward-looking statements, or to update the reasons why actual results could differ from those projected in the forward-looking statements, except as required by applicable law, including the securities laws of the United States and Canada. Although the Company believes that any beliefs, plans, expectations, and intentions contained in this news release are reasonable, there can be no assurance that any such beliefs, plans, expectations, or intentions will prove to be accurate. Readers should consult all of the information set forth herein and should also refer to the risk factors disclosure outlined in the reports and other documents the Company files with the SEC, available at www.sec.gov<\/a><\/span>, and on the SEDAR, available at www.sedar.com<\/a><\/span>.\n<\/p>\n View source version on businesswire.com: <\/span>https:\/\/www.businesswire.com\/news\/home\/20210730005050\/en\/<\/a><\/span><\/p>\n The Alkaline Water Company Inc. Media KEYWORDS:<\/b> United States North America Arizona<\/p>\n INDUSTRY KEYWORDS:<\/b> Marketing Entertainment Retail Communications Celebrity Food\/Beverage<\/p>\n![\"Alkaline88's](\"https:\/\/mms.businesswire.com\/media\/20210730005050\/en\/895152\/4\/ALK88_Shaq_Paq_Stack_O_Boxes.jpg\")
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\n<\/b>
Jeff Wright
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Director of Investor Relations
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866-242-0240
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investors@thealkalinewaterco.com<\/a><\/p>\n
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Jessica Starman
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888-461-2233
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jessica@elev8newmedia.com<\/a><\/p>\n
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