{"id":519930,"date":"2021-07-29T08:34:09","date_gmt":"2021-07-29T12:34:09","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/alaska-airlines-expands-technology-partnership-with-sabre-to-drive-profitability-and-accelerate-growth\/"},"modified":"2021-07-29T08:34:09","modified_gmt":"2021-07-29T12:34:09","slug":"alaska-airlines-expands-technology-partnership-with-sabre-to-drive-profitability-and-accelerate-growth","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/alaska-airlines-expands-technology-partnership-with-sabre-to-drive-profitability-and-accelerate-growth\/","title":{"rendered":"Alaska Airlines expands technology partnership with Sabre to drive profitability and accelerate growth"},"content":{"rendered":"<div class=\"xn-newslines\">\n<h2 class=\"xn-hedline\">The carrier renewed SabreSonic and Intelligence Exchange, expanding its Sabre airline IT agreement to include Sabre&#8217;s Dynamic Availability and Group Optimizer product solutions<\/h2>\n<p class=\"xn-distributor\">PR Newswire<\/p>\n<\/p><\/div>\n<div class=\"xn-content\">\n<p>\n        <span class=\"xn-location\">SOUTHLAKE, Texas<\/span>, <span class=\"xn-chron\">July 29, 2021<\/span> \/PRNewswire\/ &#8212;\u00a0<a target=\"_blank\" href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=3243130-1&amp;h=943448679&amp;u=http%3A%2F%2Fwww.sabre.com%2F&amp;a=Sabre+Corporation\" rel=\"nofollow noopener\">Sabre Corporation<\/a>\u00a0 (NASDAQ: SABR), the leading software and technology provider that powers the global travel industry, today announced the renewal and expansion of its SabreSonic passenger service system (PSS) agreement with Alaska Airlines,\u00a0the\u00a0fifth largest airline in the U.S.\u00a0 <\/p>\n<p \/>\n<p>In addition to the renewal of SabreSonic and Intelligence Exchange, the expanded agreement includes Sabre&#8217;s Dynamic Availability and Group Optimizer products.\u00a0The adoption of these products can help Alaska Airlines move toward a more flexible and modern environment, while driving operational efficiencies.<\/p>\n<p>&#8220;Alaska Airlines is delighted to build on our existing agreement with Sabre, our trusted and long-term technology partner,&#8221; said Andrew Harrison,\u00a0Chief Commercial Officer of\u00a0Alaska Airlines. &#8220;It is especially important right now to have the most robust, agile and advanced technology solutions possible to propel our business into the future. As travel starts to show improvement after a challenging year, we are now very much focused on driving revenue and growth. Our extended technology partnership with Sabre will support us in this goal, in addition to help us enhance productivity and enable our award-winning service.&#8221; <\/p>\n<p>The new agreement now includes Sabre&#8217;s Dynamic Availability \u2013 which will help <span class=\"xn-location\">Alaska<\/span> earn incremental revenue by enabling the airline to proactively respond to ever-changing travel conditions with optimized pricing \u2013 and Sabre&#8217;s Group Optimizer, which will help <span class=\"xn-location\">Alaska<\/span> optimize the processes for managing group reservations, an area difficult for many airlines to streamline today.<\/p>\n<p>\n        <span class=\"xn-location\">Alaska<\/span> will continue to leverage SabreSonic PSS and Sabre Intelligence Exchange. SabreSonic\u00a0is designed to automate sales and service, helping airlines to maximize revenue opportunities and create efficient airport experiences for\u00a0travelers. Sabre&#8217;s Intelligence Exchange will continue to help optimize <span class=\"xn-location\">Alaska&#8217;s<\/span> passenger experience and operations, as <span class=\"xn-location\">Alaska<\/span> focuses on innovating the guest experience. This allows the airline to gain better insights to make more informed business decisions in real time.<\/p>\n<p>Founded in 1932 as McGee Airways, Alaska Airlines has been ranked by J. D. Power and Associates as having the highest customer satisfaction of the traditional airlines for twelve consecutive years. Headquartered in <span class=\"xn-location\">SeaTac, Washington<\/span>, the carrier operates a large domestic route network, primarily focused on connecting from the Pacific Northwest, West Coast, and <span class=\"xn-location\">Alaska<\/span> to over one hundred destinations in the contiguous <span class=\"xn-location\">United States<\/span>, <span class=\"xn-location\">Hawaii<\/span>, <span class=\"xn-location\">Canada<\/span>, <span class=\"xn-location\">Costa Rica<\/span>, and <span class=\"xn-location\">Mexico<\/span>.<\/p>\n<p>On <span class=\"xn-chron\">March 31<\/span>, Alaska Airlines became a new member of the oneworld alliance, which transforms the airline into a global carrier. Throughout this transition, Sabre partnered with <span class=\"xn-location\">Alaska<\/span> to ensure system connectivity and fare class alignment with its new alliance partners to provide a seamless travel experience for their guests. Sabre will continue to support <span class=\"xn-location\">Alaska&#8217;s<\/span> growth as a new member of the oneworld alliance with its technology solutions. <\/p>\n<p>&#8220;We&#8217;re\u00a0thrilled\u00a0to be able to further expand our already valued and long-standing relationship with Alaska Airlines,&#8221; said <span class=\"xn-person\">Roshan Mendis<\/span>, chief commercial officer for Sabre Travel Solutions.\u00a0&#8220;Today&#8217;s announcement demonstrates our deep commitment of providing\u00a0airlines with industry-leading technology that brings broader possibilities and insightful information about their guests, so they can personalize their offerings and succeed in this ever-evolving industry.&#8221;<\/p>\n<p>Sabre&#8217;s robust travel platform and secure solutions provide the technology on which airlines, agencies and hoteliers rely. The company is committed to continue to accelerate innovation in the travel industry. Its multi-year tech transformation will provide the agility, scalability and stability needed to modernize the travel experience, another step toward Sabre&#8217;s vision to create a new marketplace for personalized travel.<\/p>\n<p>\n        <b>About Sabre Corporation<br \/><\/b>Sabre Corporation is a leading software and technology company that powers the global travel industry, serving a wide range of travel companies including airlines, hoteliers, travel agencies and other suppliers. The company provides retailing, distribution and fulfilment solutions that help its customers operate more efficiently, drive revenue and offer personalized traveler experiences. Through its leading travel marketplace, Sabre connects travel suppliers with buyers from around the globe. Sabre&#8217;s technology platform manages more than <span class=\"xn-money\">$260B<\/span> worth of global travel spend annually. Headquartered in <span class=\"xn-location\">Southlake, Texas<\/span>, USA, Sabre serves customers in more than 160 countries around the world. For more information visit\u00a0<a target=\"_blank\" href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=3243130-1&amp;h=1691290876&amp;u=http%3A%2F%2Fwww.sabre.com%2F&amp;a=www.sabre.com\" rel=\"nofollow noopener\">www.sabre.com<\/a>.<\/p>\n<p>\n        <b>About Alaska Airlines<br \/><\/b>Alaska Airlines and its regional partners serve more than 120 destinations across\u00a0the United States\u00a0and to\u00a0Mexico,\u00a0Canada\u00a0and\u00a0Costa Rica. The airline\u00a0emphasizes\u00a0<a target=\"_blank\" href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=3243130-1&amp;h=623700958&amp;u=https%3A%2F%2Fc212.net%2Fc%2Flink%2F%3Ft%3D0%26l%3Den%26o%3D3177390-1%26h%3D1840295205%26u%3Dhttps%253A%252F%252Fc212.net%252Fc%252Flink%252F%253Ft%253D0%2526l%253Den%2526o%253D3115143-1%2526h%253D3814974439%2526u%253Dhttps%25253A%25252F%25252Fnam04.safelinks.protection.outlook.com%25252F%25253Furl%25253Dhttps%2525253A%2525252F%2525252Fwww.alaskaair.com%2525252Fcontent%2525252Fadvisories%2525252Fcoronavirus%2525253FCID%2525253DVanity_%252525257C%252525257C2020_CV_AW%252525257C%252525257C-prodID%2525253AAwareness%25252526lid%2525253DVanityURL_NLC%252526data%25253D04%2525257C01%2525257CRay.Lane%25252540alaskaair.com%2525257Ce36d50bab4774442731108d8e4c98dd5%2525257C0f44c5d442b045c2bf55d0fea8430d33%2525257C0%2525257C0%2525257C637510901601578766%2525257CUnknown%2525257CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%2525253D%2525257C1000%252526sdata%25253DMzi9HctDx3E3kpV6qyG6mPxpxVHd0mKFJsZR19dGeRs%2525253D%252526reserved%25253D0%2526a%253DNext-Level%252BCare%26a%3DNext-Level%2BCare&amp;a=Next-Level+Care\" rel=\"nofollow noopener\">Next-Level Care<\/a>\u00a0for its guests, along with providing low fares, award-winning customer service and sustainability efforts. On\u00a0March 31, 2021,\u00a0Alaska\u00a0became the 14<sup>th<\/sup>\u00a0member of\u00a0oneworld. With the global alliance and Alaska Airlines&#8217; additional partners, guests can travel to more than 1,000 destinations on more than 20 airlines while earning and redeeming miles on flights to locations around the world. Learn more about\u00a0Alaska\u00a0at\u00a0<a target=\"_blank\" href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=3243130-1&amp;h=1736660361&amp;u=https%3A%2F%2Fc212.net%2Fc%2Flink%2F%3Ft%3D0%26l%3Den%26o%3D3177390-1%26h%3D2829623316%26u%3Dhttps%253A%252F%252Fc212.net%252Fc%252Flink%252F%253Ft%253D0%2526l%253Den%2526o%253D3115143-1%2526h%253D2781489653%2526u%253Dhttps%25253A%25252F%25252Fnam04.safelinks.protection.outlook.com%25252F%25253Furl%25253Dhttps%2525253A%2525252F%2525252Fc212.net%2525252Fc%2525252Flink%2525252F%2525253Ft%2525253D0%25252526l%2525253Den%25252526o%2525253D2818446-1%25252526h%2525253D780828046%25252526u%2525253Dhttps%252525253A%252525252F%252525252Fc212.net%252525252Fc%252525252Flink%252525252F%252525253Ft%252525253D0%2525252526l%252525253Den%2525252526o%252525253D2806006-1%2525252526h%252525253D122572567%2525252526u%252525253Dhttps%25252525253A%25252525252F%25252525252Fnewsroom.alaskaair.com%25252525252Findex.php%2525252526a%252525253Dnewsroom.alaskaair.com%25252526a%2525253Dnewsroom.alaskaair.com%252526data%25253D04%2525257C01%2525257CRay.Lane%25252540alaskaair.com%2525257Ce36d50bab4774442731108d8e4c98dd5%2525257C0f44c5d442b045c2bf55d0fea8430d33%2525257C0%2525257C0%2525257C637510901601578766%2525257CUnknown%2525257CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%2525253D%2525257C1000%252526sdata%25253D%2525252FoEXF2v%2525252FJoI1ZMe5GIJU1thYYihZYrpirzgTxRheFp0%2525253D%252526reserved%25253D0%2526a%253Dnewsroom.alaskaair.com%26a%3Dnewsroom.alaskaair.com&amp;a=newsroom.alaskaair.com\" rel=\"nofollow noopener\">newsroom.alaskaair.com<\/a>\u00a0and\u00a0<a target=\"_blank\" href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=3243130-1&amp;h=2784355903&amp;u=https%3A%2F%2Fc212.net%2Fc%2Flink%2F%3Ft%3D0%26l%3Den%26o%3D3177390-1%26h%3D3872675634%26u%3Dhttps%253A%252F%252Fc212.net%252Fc%252Flink%252F%253Ft%253D0%2526l%253Den%2526o%253D3115143-1%2526h%253D726494570%2526u%253Dhttps%25253A%25252F%25252Fnam04.safelinks.protection.outlook.com%25252F%25253Furl%25253Dhttps%2525253A%2525252F%2525252Fc212.net%2525252Fc%2525252Flink%2525252F%2525253Ft%2525253D0%25252526l%2525253Den%25252526o%2525253D2818446-1%25252526h%2525253D4227292578%25252526u%2525253Dhttps%252525253A%252525252F%252525252Fc212.net%252525252Fc%252525252Flink%252525252F%252525253Ft%252525253D0%2525252526l%252525253Den%2525252526o%252525253D2806006-1%2525252526h%252525253D3872744446%2525252526u%252525253Dhttps%25252525253A%25252525252F%25252525252Fblog.alaskaair.com%25252525252F%2525252526a%252525253Dblog.alaskaair.com%25252526a%2525253Dblog.alaskaair.com%252526data%25253D04%2525257C01%2525257CRay.Lane%25252540alaskaair.com%2525257Ce36d50bab4774442731108d8e4c98dd5%2525257C0f44c5d442b045c2bf55d0fea8430d33%2525257C0%2525257C0%2525257C637510901601588724%2525257CUnknown%2525257CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%2525253D%2525257C1000%252526sdata%25253DHhGNThdOfzpkJ9INwM%2525252BENULXfVwN8uKZpFWkPiNkmmk%2525253D%252526reserved%25253D0%2526a%253Dblog.alaskaair.com%26a%3Dblog.alaskaair.com&amp;a=blog.alaskaair.com\" rel=\"nofollow noopener\">blog.alaskaair.com<\/a>. Alaska Airlines and Horizon Air are subsidiaries of Alaska Air Group (NYSE: ALK).\u00a0<\/p>\n<p \/>\n<p>\n        <b>SABR-F<\/b>\n      <\/p>\n<p>\n        <b><br \/>\n          <u>Media Contacts:<br \/><\/u><br \/>\n        <\/b><br \/>\n        <span class=\"xn-person\">Kristin Hays<\/span><br \/>\n        <br \/>\n        <u><br \/>\n          <a target=\"_blank\" href=\"mailto:kristin.hays@sabre.com\" rel=\"nofollow noopener\">kristin.hays@sabre.com<\/a><br \/>\n          <br \/>\n        <\/u>\n      <\/p>\n<p>\n        <span class=\"xn-person\">Heidi Castle<\/span><br \/>\n        <br \/>\n        <a target=\"_blank\" href=\"mailto:heidi.castle@sabre.com\" rel=\"nofollow noopener\">heidi.castle@sabre.com<\/a>\n      <\/p>\n<div class=\"PRN_ImbeddedAssetReference\" id=\"DivAssetPlaceHolder9071\">\n<p>\n          <a href=\"https:\/\/mma.prnewswire.com\/media\/322180\/sabre_logo.html\" target=\"_blank\" rel=\"nofollow noopener\"><br \/>\n            <img decoding=\"async\" src=\"https:\/\/mma.prnewswire.com\/media\/322180\/sabre_logo.jpg\" title=\"Sabre logo. (PRNewsFoto\/Sabre) (PRNewsFoto\/SABRE)\" alt=\"Sabre logo. (PRNewsFoto\/Sabre) (PRNewsFoto\/SABRE)\" \/><br \/>\n          <\/a>\n        <\/p>\n<\/p><\/div>\n<p>\u00a0<\/p>\n<div class=\"PRN_ImbeddedAssetReference\" id=\"DivAssetPlaceHolder0\"><\/div>\n<p id=\"PURL\">\n        <img loading=\"lazy\" decoding=\"async\" title=\"Cision\" width=\"12\" height=\"12\" alt=\"Cision\" src=\"https:\/\/c212.net\/c\/img\/favicon.png?sn=DA58515&amp;sd=2021-07-29\" \/> View original content to download multimedia:<a id=\"PRNURL\" rel=\"nofollow\" href=\"https:\/\/www.prnewswire.com\/news-releases\/alaska-airlines-expands-technology-partnership-with-sabre-to-drive-profitability-and-accelerate-growth-301344110.html\">https:\/\/www.prnewswire.com\/news-releases\/alaska-airlines-expands-technology-partnership-with-sabre-to-drive-profitability-and-accelerate-growth-301344110.html<\/a><\/p>\n<p>SOURCE  Sabre Corporation<\/p>\n<\/p><\/div>\n<p>    <img decoding=\"async\" alt=\"\" src=\"https:\/\/rt.prnewswire.com\/rt.gif?NewsItemId=DA58515&amp;Transmission_Id=202107290830PR_NEWS_USPR_____DA58515&amp;DateId=20210729\" style=\"border:0px;width:1px;height:1px\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The carrier renewed SabreSonic and Intelligence Exchange, expanding its Sabre airline IT agreement to include Sabre&#8217;s Dynamic Availability and Group Optimizer product solutions PR Newswire SOUTHLAKE, Texas, July 29, 2021 \/PRNewswire\/ &#8212;\u00a0Sabre Corporation\u00a0 (NASDAQ: SABR), the leading software and technology provider that powers the global travel industry, today announced the renewal and expansion of its SabreSonic passenger service system (PSS) agreement with Alaska Airlines,\u00a0the\u00a0fifth largest airline in the U.S.\u00a0 In addition to the renewal of SabreSonic and Intelligence Exchange, the expanded agreement includes Sabre&#8217;s Dynamic Availability and Group Optimizer products.\u00a0The adoption of these products can help Alaska Airlines move toward a more flexible and modern environment, while driving operational efficiencies. &#8220;Alaska Airlines is delighted to build on our existing agreement &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/alaska-airlines-expands-technology-partnership-with-sabre-to-drive-profitability-and-accelerate-growth\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Alaska Airlines expands technology partnership with Sabre to drive profitability and accelerate growth&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-519930","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - 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