{"id":518644,"date":"2021-07-28T00:04:12","date_gmt":"2021-07-28T04:04:12","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/coca-cola-to-auction-its-first-ever-nft-collectibles-on-international-friendship-day\/"},"modified":"2021-07-28T00:04:12","modified_gmt":"2021-07-28T04:04:12","slug":"coca-cola-to-auction-its-first-ever-nft-collectibles-on-international-friendship-day","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/coca-cola-to-auction-its-first-ever-nft-collectibles-on-international-friendship-day\/","title":{"rendered":"Coca-Cola to Auction Its First-Ever NFT Collectibles on International Friendship Day"},"content":{"rendered":"<p>        <!--.bwalignc { text-align: center; list-style-position: inside }\n.bwlistdisc { list-style-type: disc }body {font:normal small Arial,Helvetica,sans-serif;color:#000;background-color:#fff;padding:24px;margin:0;} a img {border:0;} h3 {font-size:medium;color:#000;margin:0 0 1em 0; text-align:center;}-->  <\/p>\n<p class=\"bwalignc\"><b>Coca-Cola to Auction Its First-Ever NFT Collectibles on International Friendship Day<\/b><\/p>\n<p class=\"bwalignc\"><i>Auction opens July 30 via digital marketplace OpenSea<\/i><\/p>\n<p class=\"bwalignc\"><i>Proceeds from four-day auction will be donated to Special Olympics International, Coca-Cola\u2019s friend and partner for more than 50 years<\/i><\/p>\n<p class=\"bwalignc\"><i>NFTs reflect the multi-sensory experience of Coca-Cola and were inspired by shared moments of friendship<\/i><\/p>\n<p>ATLANTA&#8211;(<a href=\"http:\/\/www.businesswire.com\">BUSINESS WIRE<\/a>)&#8211;<br \/>\nCoca-Cola has created its first-ever NFT collectibles to commemorate International Friendship Day on July 30. All Coca-Cola proceeds from the four-day auction on digital marketplace OpenSea will go to Special Olympics International.\n<\/p>\n<p>\nCoca-Cola has long been known around the world for bringing people together to experience simple, shared moments that surprise and delight. The brand\u2019s first digital collectibles\u2014inspired by shared moments of friendship\u2014were created in partnership with developer Tafi, the leading creator of custom 3D content for avatar and emoji systems, and Virtue, the agency by Vice, which developed the initial concept.\n<\/p>\n<p>\nAuctioned as a single lot, the four-piece collection features multi-sensory NFTs housed inside a Friendship Box\u2014itself an NFT\u2014packaged as a loot box, a play on the popular video game feature involving sealed mystery \u201cboxes\u201d:\n<\/p>\n<ul class=\"bwlistdisc\">\n<li><b>The Friendship Box <\/b>reimagines Coca-Cola\u2019s highly collectible 1956 retro vending machines for the metaverse. A play on the loot box, the exterior is decorated with symbols of friendship and sharing that fade upon opening to reveal the vintage vending machine as the first NFT.\n<\/li>\n<li>\nA custom <b>Coca-Cola Bubble Jacket Wearable<\/b>\u2014a futuristic jacket\u2014is illuminated with effervescent fizz, purposely designed with subtle nods to Coke\u2019s nostalgic delivery uniforms. It also will include an unlockable version that can be worn in the Decentraland 3D virtual reality platform. Inspired by metaverse trends and utility, the jacket features the Coca-Cola color palette, fusing the metallic red of the aluminium can and caramel brown of the delicious drink.\n<\/li>\n<li><b>The Sound Visualizer<\/b> captures the experience of sharing a Coca-Cola using instantly recognizable audio cues: the pop of a bottle opening, the sound of a beverage being poured over ice, the unmistakeable fizz and that first refreshing taste.\n<\/li>\n<li><b>The Friendship Card <\/b>reimagines the design of Coca-Cola\u2019s famous friendship-inspired trading cards from the 1940s for the digital world. The cards bear the \u201cSymbol of Friendship\u201d moniker.\n<\/li>\n<\/ul>\n<p>\nIn the spirit of loot boxes, additional unique and valuable surprises will be unveiled exclusively to the auction\u2019s winning bidder when digitally opened.\n<\/p>\n<p>\n\u201cCoca-Cola is one of the most collectible brands in the world, and it has shared its rich heritage with consumers through simple moments of joy for decades,\u201d said Selman Careaga, president, Global Coca-Cola Trademark. \u201cWe are excited to share our first NFTs with the metaverse, where new friendships are being forged in new ways in new worlds, and to support our longstanding friend and partner, Special Olympics International. Each NFT was created to celebrate elements that are core to the Coca-Cola brand, reinterpreted for a virtual world in new and exciting ways.\u201d\n<\/p>\n<p>\nDecentraland also will celebrate the launch of the Coca-Cola NFT auction with an event in the metaverse.\n<\/p>\n<p>\nThe auction begins at 12:01 a.m. UTC on Friday, July 30, and close at 8 p.m. UTC on Monday, Aug. 2. For more information, visit <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fmaketafi.com%2Fcoca-cola-nft&amp;esheet=52467086&amp;newsitemid=20210727006156&amp;lan=en-US&amp;anchor=https%3A%2F%2Fmaketafi.com%2Fcoca-cola-nft&amp;index=1&amp;md5=5b5eaae6ccc8d86a8690adbd63867f66\">https:\/\/maketafi.com\/coca-cola-nft<\/a><\/p>\n<p><b>About The Coca-Cola Company<\/b><\/p>\n<p>\nThe Coca-Cola Company (NYSE: KO) is a total beverage company with products sold in more than 200 countries and territories. Our company\u2019s purpose is to refresh the world and make a difference. We sell multiple billion-dollar brands across several beverage categories worldwide. Our portfolio of sparkling soft drink brands includes Coca-Cola, Sprite and Fanta. Our hydration, sports, coffee and tea brands include Dasani, smartwater, vitaminwater, Topo Chico, Powerade, Costa, Georgia, Gold Peak, Honest and Ayataka. Our nutrition, juice, dairy and plant-based beverage brands include Minute Maid, Simply, innocent, Del Valle, fairlife and AdeS. We\u2019re constantly transforming our portfolio, from reducing sugar in our drinks to bringing innovative new products to market. We seek to positively impact people\u2019s lives, communities and the planet through water replenishment, packaging recycling, sustainable sourcing practices and carbon emissions reductions across our value chain. Together with our bottling partners, we employ more than 700,000 people, helping bring economic opportunity to local communities worldwide. Learn more at <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=http%3A%2F%2Fwww.coca-colacompany.com&amp;esheet=52467086&amp;newsitemid=20210727006156&amp;lan=en-US&amp;anchor=www.coca-colacompany.com&amp;index=2&amp;md5=09e378a37cdb7879f4897173096f5162\">www.coca-colacompany.com<\/a> and follow us on Twitter, Instagram, Facebook and LinkedIn.\n<\/p>\n<p><b>About Special Olympics<\/b><\/p>\n<p>\nFounded in 1968, Special Olympics is a global movement to end discrimination against people with intellectual disabilities. We foster acceptance of all people through the power of sport and programming in education, health, and leadership. With more than six million athletes and Special Olympics Unified Sports\u00ae partners in over 190 countries and territories and more than one million coaches and volunteers, Special Olympics delivers more than 30 Olympic-type sports and over 100,000 games and competitions every year. Engage with us on: Twitter, Facebook, YouTube, Instagram, LinkedIn and our blog on Medium. Learn more at <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=http%3A%2F%2Fwww.SpecialOlympics.org&amp;esheet=52467086&amp;newsitemid=20210727006156&amp;lan=en-US&amp;anchor=www.SpecialOlympics.org&amp;index=3&amp;md5=8c7bf571e780b89c9b21048d88ce9271\">www.SpecialOlympics.org<\/a>.\n<\/p>\n<p><b>About Tafi<\/b><\/p>\n<p>\nFounded in 2019, Tafi\u2019s mission is to make personalized avatars and branded digital content available to anyone to everyone who wants to level-up their digital personality. Partnering with mobile phone platforms and software applications, Tafi puts its world-class avatar content engine at your fingertips. Learn more at <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2FMakeTafi.com&amp;esheet=52467086&amp;newsitemid=20210727006156&amp;lan=en-US&amp;anchor=MakeTafi.com&amp;index=4&amp;md5=b8d945658d947837d7ead24736acda6d\">MakeTafi.com<\/a>.\n<\/p>\n<p><b>About OpenSea <\/b><\/p>\n<p>\nOpenSea is the first and largest marketplace for user-owned digital goods, which include collectibles, gaming items, domain names, digital art, and other assets backed by a blockchain. For more information, visit <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fopensea.io&amp;esheet=52467086&amp;newsitemid=20210727006156&amp;lan=en-US&amp;anchor=https%3A%2F%2Fopensea.io&amp;index=5&amp;md5=8fbf296e34bfba157c07063045e2481a\">https:\/\/opensea.io<\/a>.\n<\/p>\n<p><img decoding=\"async\" alt=\"\" src=\"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20210727006156r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\" style=\"width:0;height:0\" \/><span class=\"bwct31415\" \/><\/p>\n<p id=\"mmgallerylink\"><span id=\"mmgallerylink-phrase\">View source version on businesswire.com: <\/span><span id=\"mmgallerylink-link\"><a href=\"https:\/\/www.businesswire.com\/news\/home\/20210727006156\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20210727006156\/en\/<\/a><\/span><\/p>\n<p>\nNick Baxter: <a rel=\"nofollow\" href=\"mailto:nick.baxter@blurred.london\">nick.baxter@blurred.london<\/a> \/ 07792 854837\n<\/p>\n<p><b>KEYWORDS:<\/b> United States North America Georgia<\/p>\n<p><b>INDUSTRY KEYWORDS:<\/b> Men Sports Internet General Sports Philanthropy Consumer Technology Other Sports Food\/Beverage Fund Raising Retail Other Consumer Women<\/p>\n<p><b>MEDIA:<\/b><\/p>\n<table cellpadding=\"3\" cellspacing=\"3\">\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Logo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20210727006156\/en\/894425\/3\/MicrosoftTeams-image_%281%29.jpg\" alt=\"Logo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><\/font><\/td>\n<\/tr>\n<\/table>\n","protected":false},"excerpt":{"rendered":"<p>Coca-Cola to Auction Its First-Ever NFT Collectibles on International Friendship Day Auction opens July 30 via digital marketplace OpenSea Proceeds from four-day auction will be donated to Special Olympics International, Coca-Cola\u2019s friend and partner for more than 50 years NFTs reflect the multi-sensory experience of Coca-Cola and were inspired by shared moments of friendship ATLANTA&#8211;(BUSINESS WIRE)&#8211; Coca-Cola has created its first-ever NFT collectibles to commemorate International Friendship Day on July 30. All Coca-Cola proceeds from the four-day auction on digital marketplace OpenSea will go to Special Olympics International. Coca-Cola has long been known around the world for bringing people together to experience simple, shared moments that surprise and delight. The brand\u2019s first digital collectibles\u2014inspired by shared moments of friendship\u2014were created &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/coca-cola-to-auction-its-first-ever-nft-collectibles-on-international-friendship-day\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Coca-Cola to Auction Its First-Ever NFT Collectibles on International Friendship Day&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-518644","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Coca-Cola to Auction Its First-Ever NFT Collectibles on International Friendship Day - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/coca-cola-to-auction-its-first-ever-nft-collectibles-on-international-friendship-day\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Coca-Cola to Auction Its First-Ever NFT Collectibles on International Friendship Day - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"Coca-Cola to Auction Its First-Ever NFT Collectibles on International Friendship Day Auction opens July 30 via digital marketplace OpenSea Proceeds from four-day auction will be donated to Special Olympics International, Coca-Cola\u2019s friend and partner for more than 50 years NFTs reflect the multi-sensory experience of Coca-Cola and were inspired by shared moments of friendship ATLANTA&#8211;(BUSINESS WIRE)&#8211; Coca-Cola has created its first-ever NFT collectibles to commemorate International Friendship Day on July 30. All Coca-Cola proceeds from the four-day auction on digital marketplace OpenSea will go to Special Olympics International. Coca-Cola has long been known around the world for bringing people together to experience simple, shared moments that surprise and delight. 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All Coca-Cola proceeds from the four-day auction on digital marketplace OpenSea will go to Special Olympics International. Coca-Cola has long been known around the world for bringing people together to experience simple, shared moments that surprise and delight. 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