{"id":518358,"date":"2021-07-27T13:59:14","date_gmt":"2021-07-27T17:59:14","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/lamar-advertising-and-grocery-tv-partner-to-package-premium-digital-out-of-home-dooh-advertising-through-private-marketplace-deals\/"},"modified":"2021-07-27T13:59:14","modified_gmt":"2021-07-27T17:59:14","slug":"lamar-advertising-and-grocery-tv-partner-to-package-premium-digital-out-of-home-dooh-advertising-through-private-marketplace-deals","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/lamar-advertising-and-grocery-tv-partner-to-package-premium-digital-out-of-home-dooh-advertising-through-private-marketplace-deals\/","title":{"rendered":"Lamar Advertising and Grocery TV Partner to Package Premium Digital Out-of-Home (DOOH) Advertising through Private Marketplace Deals"},"content":{"rendered":"<div class=\"xn-newslines\">\n<h2 class=\"xn-hedline\">As consumers head outdoors, the two advertising networks aim to connect brands with key decision-makers on the road and in retail.<\/h2>\n<p class=\"xn-distributor\">PR Newswire<\/p>\n<\/p><\/div>\n<div class=\"xn-content\">\n<p>\n        <span class=\"xn-location\">AUSTIN, Texas<\/span>, <span class=\"xn-chron\">July 27, 2021<\/span> \/PRNewswire\/ &#8212;\u00a0<a target=\"_blank\" href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=3240639-1&amp;h=2480414607&amp;u=https%3A%2F%2Fwww.lamar.com%2F&amp;a=Lamar+Advertising\" rel=\"nofollow noopener\">Lamar Advertising<\/a>, one of the largest out-of-home (OOH) advertising companies in the world, and <a target=\"_blank\" href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=3240639-1&amp;h=2832845028&amp;u=http%3A%2F%2Fgrocerytv.com%2F&amp;a=Grocery+TV\" rel=\"nofollow noopener\">Grocery TV<\/a>, a digital out-of-home (DOOH) advertising company in grocery retail, have partnered to package their premium inventories, so that advertisers can activate simultaneously in grocery stores and large-format billboards through a singular PMP (Private Marketplace) deal. The goal of the partnership is to make it easy for brands to reach audiences throughout their daily routines, such as on their drive to work or while they&#8217;re running errands in stores, in major DMAs including <span class=\"xn-location\">Los Angeles<\/span>, <span class=\"xn-location\">Phoenix<\/span>, and <span class=\"xn-location\">Dallas-Fort Worth<\/span>.<\/p>\n<div class=\"PRN_ImbeddedAssetReference\" id=\"DivAssetPlaceHolder1\">\n<p>\n          <a href=\"https:\/\/mma.prnewswire.com\/media\/1042286\/Grocery_TV_Logo.html\" target=\"_blank\" rel=\"nofollow noopener\"><br \/>\n            <img decoding=\"async\" src=\"https:\/\/mma.prnewswire.com\/media\/1042286\/Grocery_TV_Logo.jpg\" title=\"(PRNewsfoto\/Popspots)\" alt=\"(PRNewsfoto\/Popspots)\" \/><br \/>\n          <\/a>\n        <\/p>\n<\/p><\/div>\n<p>&#8220;We see the partnership with Grocery TV as an opportunity to combine important touch points along the consumer journey,&#8221; stated <span class=\"xn-location\">Lamar&#8217;s<\/span> Vice President of Digital Growth, <span class=\"xn-person\">Ian Dallimore<\/span>. &#8220;By running campaigns on our digital billboards along with nearby Grocery TV displays, advertisers can make meaningful connections and build brand credibility.&#8221;<\/p>\n<p>Grocery TV saw a 170% and 219% increase in grocery store foot traffic over Memorial Day and the 4th of July, respectively, compared to the pre-vaccine average. A recent survey from <span class=\"xn-location\">Lamar<\/span> revealed that Americans are also\u00a0<a target=\"_blank\" href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=3240639-1&amp;h=2684881718&amp;u=https%3A%2F%2Fwww.lamar.com%2Fbillboardstatistics&amp;a=back+on+the+roads\" rel=\"nofollow noopener\">back on the roads<\/a>, and 83% of consumers say they&#8217;re noticing out of home ads while driving.<\/p>\n<p>&#8220;As the economy opens back up, we think the fall will be a great opportunity for brands to get in front of consumers, many of whom are excited about a holiday season that looks a little closer to how it did before the pandemic,&#8221; said <span class=\"xn-person\">Nolan Johnson<\/span>, Head of Sales at Grocery TV. &#8220;Our team looks forward to working with <span class=\"xn-location\">Lamar<\/span> to give advertisers a simpler way to plan campaigns across premium DOOH inventory.&#8221;<\/p>\n<p>\n        <b><br \/>\n          <u>About Grocery TV <br \/><\/u><br \/>\n        <\/b><br \/>\n        <a target=\"_blank\" href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=3240639-1&amp;h=2832845028&amp;u=http%3A%2F%2Fgrocerytv.com%2F&amp;a=Grocery+TV\" rel=\"nofollow noopener\">Grocery TV<\/a>\u00a0is the largest digital advertising network in U.S. grocery with over 6,000 locations. With an average dwell time of 4.5 minutes, their displays measure impressions in real-time using <a target=\"_blank\" href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=3240639-1&amp;h=1557419125&amp;u=https%3A%2F%2Fgrocerytv.com%2Fblog%2Fdooh-ad-impressions-basics-computer-vision%2F&amp;a=AI+technology\" rel=\"nofollow noopener\">AI technology<\/a>. Their vision is to help brands grow by making it easier for them to reach their target audience in retail verticals such as grocery, convenience, and home improvement. Please reach out to <span class=\"xn-person\">Raven Garza<\/span> and <span class=\"xn-person\">Ashley Nickell<\/span> (<a target=\"_blank\" href=\"mailto:ashley@grocerytv.com\" rel=\"nofollow noopener\">ashley@grocerytv.com<\/a>) for press inquiries.<\/p>\n<p>\n        <b><br \/>\n          <u>About Lamar Advertising Company<\/u><br \/>\n        <\/b><br \/>\n        <br \/>Founded in 1902, Lamar Advertising (Nasdaq: LAMR) is one of the largest outdoor advertising companies in <span class=\"xn-location\">North America<\/span>, with over 351,000 displays across <span class=\"xn-location\">the United States<\/span> and <span class=\"xn-location\">Canada<\/span>. <span class=\"xn-location\">Lamar<\/span> offers advertisers a variety of billboard, interstate logo, transit and airport advertising formats, helping both local businesses and national brands reach broad audiences every day. In addition to its more traditional out-of-home inventory, <span class=\"xn-location\">Lamar<\/span> is proud to offer its customers the largest network of digital billboards in <span class=\"xn-location\">the United States<\/span> with over 3,700 displays. Please feel free to explore our website <a target=\"_blank\" href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=3240639-1&amp;h=1777261684&amp;u=http%3A%2F%2Fwww.lamar.com%2F&amp;a=www.lamar.com\" rel=\"nofollow noopener\">www.lamar.com<\/a> or contact us at <a target=\"_blank\" href=\"mailto:hello@lamar.com\" rel=\"nofollow noopener\">hello@lamar.com<\/a> for additional information.<\/p>\n<div class=\"PRN_ImbeddedAssetReference\" id=\"DivAssetPlaceHolder2\"><\/div>\n<p id=\"PURL\">\n        <img loading=\"lazy\" decoding=\"async\" title=\"Cision\" width=\"12\" height=\"12\" alt=\"Cision\" src=\"https:\/\/c212.net\/c\/img\/favicon.png?sn=DA55972&amp;sd=2021-07-27\" \/> View original content to download multimedia:<a id=\"PRNURL\" rel=\"nofollow\" href=\"https:\/\/www.prnewswire.com\/news-releases\/lamar-advertising-and-grocery-tv-partner-to-package-premium-digital-out-of-home-dooh-advertising-through-private-marketplace-deals-301342442.html\">https:\/\/www.prnewswire.com\/news-releases\/lamar-advertising-and-grocery-tv-partner-to-package-premium-digital-out-of-home-dooh-advertising-through-private-marketplace-deals-301342442.html<\/a><\/p>\n<p>SOURCE  Grocery TV<\/p>\n<\/p><\/div>\n<p>    <img decoding=\"async\" alt=\"\" src=\"https:\/\/rt.prnewswire.com\/rt.gif?NewsItemId=DA55972&amp;Transmission_Id=202107271355PR_NEWS_USPR_____DA55972&amp;DateId=20210727\" style=\"border:0px;width:1px;height:1px\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>As consumers head outdoors, the two advertising networks aim to connect brands with key decision-makers on the road and in retail. PR Newswire AUSTIN, Texas, July 27, 2021 \/PRNewswire\/ &#8212;\u00a0Lamar Advertising, one of the largest out-of-home (OOH) advertising companies in the world, and Grocery TV, a digital out-of-home (DOOH) advertising company in grocery retail, have partnered to package their premium inventories, so that advertisers can activate simultaneously in grocery stores and large-format billboards through a singular PMP (Private Marketplace) deal. The goal of the partnership is to make it easy for brands to reach audiences throughout their daily routines, such as on their drive to work or while they&#8217;re running errands in stores, in major DMAs including Los Angeles, Phoenix, &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/lamar-advertising-and-grocery-tv-partner-to-package-premium-digital-out-of-home-dooh-advertising-through-private-marketplace-deals\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Lamar Advertising and Grocery TV Partner to Package Premium Digital Out-of-Home (DOOH) Advertising through Private Marketplace Deals&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-518358","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Lamar Advertising and Grocery TV Partner to Package Premium Digital Out-of-Home (DOOH) Advertising through Private Marketplace Deals - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/lamar-advertising-and-grocery-tv-partner-to-package-premium-digital-out-of-home-dooh-advertising-through-private-marketplace-deals\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Lamar Advertising and Grocery TV Partner to Package Premium Digital Out-of-Home (DOOH) Advertising through Private Marketplace Deals - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"As consumers head outdoors, the two advertising networks aim to connect brands with key decision-makers on the road and in retail. PR Newswire AUSTIN, Texas, July 27, 2021 \/PRNewswire\/ &#8212;\u00a0Lamar Advertising, one of the largest out-of-home (OOH) advertising companies in the world, and Grocery TV, a digital out-of-home (DOOH) advertising company in grocery retail, have partnered to package their premium inventories, so that advertisers can activate simultaneously in grocery stores and large-format billboards through a singular PMP (Private Marketplace) deal. The goal of the partnership is to make it easy for brands to reach audiences throughout their daily routines, such as on their drive to work or while they&#8217;re running errands in stores, in major DMAs including Los Angeles, Phoenix, &hellip; Continue reading &quot;Lamar Advertising and Grocery TV Partner to Package Premium Digital Out-of-Home (DOOH) Advertising through Private Marketplace Deals&quot;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.marketnewsdesk.com\/index.php\/lamar-advertising-and-grocery-tv-partner-to-package-premium-digital-out-of-home-dooh-advertising-through-private-marketplace-deals\/\" \/>\n<meta property=\"og:site_name\" content=\"Market Newsdesk\" \/>\n<meta property=\"article:published_time\" content=\"2021-07-27T17:59:14+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/mma.prnewswire.com\/media\/1042286\/Grocery_TV_Logo.jpg\" \/>\n<meta name=\"author\" content=\"Newsdesk\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Newsdesk\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/lamar-advertising-and-grocery-tv-partner-to-package-premium-digital-out-of-home-dooh-advertising-through-private-marketplace-deals\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/lamar-advertising-and-grocery-tv-partner-to-package-premium-digital-out-of-home-dooh-advertising-through-private-marketplace-deals\\\/\"},\"author\":{\"name\":\"Newsdesk\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/#\\\/schema\\\/person\\\/482f27a394d4fda80ecb5499e519d979\"},\"headline\":\"Lamar Advertising and Grocery TV Partner to Package Premium Digital Out-of-Home (DOOH) Advertising through Private Marketplace Deals\",\"datePublished\":\"2021-07-27T17:59:14+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/lamar-advertising-and-grocery-tv-partner-to-package-premium-digital-out-of-home-dooh-advertising-through-private-marketplace-deals\\\/\"},\"wordCount\":511,\"image\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/lamar-advertising-and-grocery-tv-partner-to-package-premium-digital-out-of-home-dooh-advertising-through-private-marketplace-deals\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/mma.prnewswire.com\\\/media\\\/1042286\\\/Grocery_TV_Logo.jpg\",\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/lamar-advertising-and-grocery-tv-partner-to-package-premium-digital-out-of-home-dooh-advertising-through-private-marketplace-deals\\\/\",\"url\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/lamar-advertising-and-grocery-tv-partner-to-package-premium-digital-out-of-home-dooh-advertising-through-private-marketplace-deals\\\/\",\"name\":\"Lamar Advertising and Grocery TV Partner to Package Premium Digital Out-of-Home (DOOH) Advertising through Private Marketplace Deals - 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Market Newsdesk","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.marketnewsdesk.com\/index.php\/lamar-advertising-and-grocery-tv-partner-to-package-premium-digital-out-of-home-dooh-advertising-through-private-marketplace-deals\/","og_locale":"en_US","og_type":"article","og_title":"Lamar Advertising and Grocery TV Partner to Package Premium Digital Out-of-Home (DOOH) Advertising through Private Marketplace Deals - Market Newsdesk","og_description":"As consumers head outdoors, the two advertising networks aim to connect brands with key decision-makers on the road and in retail. PR Newswire AUSTIN, Texas, July 27, 2021 \/PRNewswire\/ &#8212;\u00a0Lamar Advertising, one of the largest out-of-home (OOH) advertising companies in the world, and Grocery TV, a digital out-of-home (DOOH) advertising company in grocery retail, have partnered to package their premium inventories, so that advertisers can activate simultaneously in grocery stores and large-format billboards through a singular PMP (Private Marketplace) deal. The goal of the partnership is to make it easy for brands to reach audiences throughout their daily routines, such as on their drive to work or while they&#8217;re running errands in stores, in major DMAs including Los Angeles, Phoenix, &hellip; Continue reading \"Lamar Advertising and Grocery TV Partner to Package Premium Digital Out-of-Home (DOOH) Advertising through Private Marketplace Deals\"","og_url":"https:\/\/www.marketnewsdesk.com\/index.php\/lamar-advertising-and-grocery-tv-partner-to-package-premium-digital-out-of-home-dooh-advertising-through-private-marketplace-deals\/","og_site_name":"Market Newsdesk","article_published_time":"2021-07-27T17:59:14+00:00","og_image":[{"url":"https:\/\/mma.prnewswire.com\/media\/1042286\/Grocery_TV_Logo.jpg","type":"","width":"","height":""}],"author":"Newsdesk","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Newsdesk","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/lamar-advertising-and-grocery-tv-partner-to-package-premium-digital-out-of-home-dooh-advertising-through-private-marketplace-deals\/#article","isPartOf":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/lamar-advertising-and-grocery-tv-partner-to-package-premium-digital-out-of-home-dooh-advertising-through-private-marketplace-deals\/"},"author":{"name":"Newsdesk","@id":"https:\/\/www.marketnewsdesk.com\/#\/schema\/person\/482f27a394d4fda80ecb5499e519d979"},"headline":"Lamar Advertising and Grocery TV Partner to Package Premium Digital Out-of-Home (DOOH) Advertising through Private Marketplace Deals","datePublished":"2021-07-27T17:59:14+00:00","mainEntityOfPage":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/lamar-advertising-and-grocery-tv-partner-to-package-premium-digital-out-of-home-dooh-advertising-through-private-marketplace-deals\/"},"wordCount":511,"image":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/lamar-advertising-and-grocery-tv-partner-to-package-premium-digital-out-of-home-dooh-advertising-through-private-marketplace-deals\/#primaryimage"},"thumbnailUrl":"https:\/\/mma.prnewswire.com\/media\/1042286\/Grocery_TV_Logo.jpg","inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/lamar-advertising-and-grocery-tv-partner-to-package-premium-digital-out-of-home-dooh-advertising-through-private-marketplace-deals\/","url":"https:\/\/www.marketnewsdesk.com\/index.php\/lamar-advertising-and-grocery-tv-partner-to-package-premium-digital-out-of-home-dooh-advertising-through-private-marketplace-deals\/","name":"Lamar Advertising and Grocery TV Partner to Package Premium Digital Out-of-Home (DOOH) Advertising through Private Marketplace Deals - 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