{"id":518340,"date":"2021-07-27T12:33:09","date_gmt":"2021-07-27T16:33:09","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/magna-to-bring-driver-assistance-into-the-digital-age-with-industry-first-capabilities-in-2022\/"},"modified":"2021-07-27T12:33:09","modified_gmt":"2021-07-27T16:33:09","slug":"magna-to-bring-driver-assistance-into-the-digital-age-with-industry-first-capabilities-in-2022","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/magna-to-bring-driver-assistance-into-the-digital-age-with-industry-first-capabilities-in-2022\/","title":{"rendered":"Magna to Bring Driver Assistance Into the Digital Age With Industry-First Capabilities in 2022"},"content":{"rendered":"<div class=\"mw_release\">\n<ul type=\"disc\">\n<li style=\"margin-bottom:6pt\">ICON\u2122 Digital Radar takes advanced driver-assistance technology to new levels<\/li>\n<li style=\"margin-bottom:6pt\">Latest advancement helps address industry challenges for safer driving and higher levels of autonomy<\/li>\n<li style=\"margin-bottom:6pt\">Developed in partnership with technology startup Uhnder, Inc.<\/li>\n<\/ul>\n<p>AURORA, Ontario, July  27, 2021  (GLOBE NEWSWIRE) &#8212; When Magna International\u2019s ICON Radar debuts on the Fisker Ocean next year, it will mark the first application of digital radar for driver-assisted technology.<\/p>\n<p>The new digital radar enhances a vehicle\u2019s ability to \u201csee\u201d its surroundings and detect potential dangers, from a stalled car in a dark tunnel to a pedestrian up to 150 meters away.<\/p>\n<p>\u201cICON Digital Radar dramatically improves performance over today\u2019s analog radar, bringing it to levels which have not yet been experienced in automotive applications,\u201d said Boris Shulkin, Executive Vice President, Technology and Investment at Magna International. \u201cSimilar to other digital breakthroughs in the consumer electronics and mobile phone industries, we expect digital radar to transform the way we think about radar\u2019s role in road safety \u2013 today and in the future.\u201d<\/p>\n<p>Magna and Austin, Texas-based Uhnder partnered to develop the technology, which continuously scans its full environment in four dimensions, resulting in higher resolution and better contrast than analog radar. As a result, ICON Radar has the power to sense moving or standing objects, large or small, at both short and long distances.<\/p>\n<p>In addition, ICON Radar eliminates interference concerns experienced by today\u2019s analog radar. Each digital radar has a quintillion unique codes embedded into the signal it transmits, helping minimize the negative effects of mutual interference. Effectively, no two radars in the world would have the same code.<\/p>\n<p>\u201cWe believe the time is right to make a paradigm shift toward digital radar systems enabling our customers like Magna to have more accurate information from their radar sensor so they can develop sophisticated algorithms to help save more lives,\u201d said Manju Hegde, CEO and Co-founder of Uhnder.<\/p>\n<p>ICON Radar helps address <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=Mmu_6irRVpUsglWwY7h6dyE7w9r1r5PiQj-wtUMwU8nZKvr9bxXxU0UyLjTwvvT1K8hGeQ-RHVaddLIrsIO9ZyJYEdRRB_LwbcVgD5V2kFw=\" rel=\"nofollow noopener\" target=\"_blank\">key industry challenges<\/a> today and paves the road toward higher levels of autonomy in the future. In addition to vehicle and pedestrian detection, it can identify low-lying objects and open pathways on crowded, multi-lane roads.<\/p>\n<p>Magna\u2019s agreement to acquire Veoneer, announced last week, will further strengthen the company\u2019s radar portfolio. Veoneer brings more than 10 years of program execution and experience producing more than 40 million radar sensors. ICON Radar is one part of the full portfolio of ADAS sensor solutions that Magna has to offer, providing automakers a full-systems approach to bringing ADAS technology to their vehicles.<\/p>\n<p>TAGS<br \/>ADAS, ICON Radar, radar, Uhnder<\/p>\n<p>INVESTOR CONTACT<br \/>Louis Tonelli, Vice President, Investor Relations <br \/><a href=\"https:\/\/www.globenewswire.com\/Tracker?data=oQdIGzRArD1KGKZfHwlxz07SM2U7oQVveR5v8vZm8gKBEaYEnsHHX4ev1xquAKlOdjg1hvRbdb9vYGp9m0aDJkoGsirx-L4AyLFO4GjOWAo=\" rel=\"nofollow noopener\" target=\"_blank\">louis.tonelli@magna.com<\/a>, (+1) 905.726.7035<\/p>\n<p>MEDIA CONTACT<br \/>Tracy Fuerst, Vice President, Corporate Communications &amp; PR<br \/><a href=\"https:\/\/www.globenewswire.com\/Tracker?data=Pok_ZS84EhCC5K5ku4R_IKJ7EG_cq8y9b7cKZxaWVu_hV7L1amkF2Xey4FMRVBPIDZrMT6mZSZVJdBftiyh-h_-P5LD9CLPlzhtiSg97Oqk=\" rel=\"nofollow noopener\" target=\"_blank\">tracy.fuerst@magna.com<\/a>, (+1) 248.631.7004<\/p>\n<p>ABOUT MAGNA <br \/>Magna is more than one of the world\u2019s largest suppliers in the automotive space. We are a mobility technology company with a global, entrepreneurial-minded team of 158,000 employees and an organizational structure designed to innovate like a startup. With 60+ years of expertise, and a systems approach to design, engineering and manufacturing that touches nearly every aspect of the vehicle, we are positioned to support advancing mobility in a transforming industry. Our global network includes 347 manufacturing operations and 84 product development, engineering and sales centres spanning 28 countries.<\/p>\n<p>For further information about Magna (NYSE:MGA; TSX:MG), please visit <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=mVNeyb0gR3jApzadcryYYH8V0KHV8MoXFMGoqqw0a23NyklGEoLl0L2YW8ybsA9LDPQyiNAzY3W_NhKLw-FK9g==\" rel=\"nofollow noopener\" target=\"_blank\">www.magna.com<\/a> or follow us on Twitter @MagnaInt.<\/p>\n<p>\n        <strong>THIS RELEASE MAY CONTAIN STATEMENTS WHICH CONSTITUTE \u201cFORWARD-LOOKING STATEMENTS\u201d UNDER APPLICABLE SECURITIES LEGISLATION AND ARE SUBJECT TO, AND EXPRESSLY QUALIFIED BY, THE CAUTIONARY DISCLAIMERS THAT ARE SET OUT IN MAGNA\u2019S REGULATORY FILINGS. PLEASE REFER TO MAGNA\u2019S MOST CURRENT MANAGEMENT\u2019S DISCUSSION AND ANALYSIS OF RESULTS OF OPERATIONS AND FINANCIAL POSITION, ANNUAL INFORMATION FORM AND ANNUAL REPORT ON FORM 40-F, AS REPLACED OR UPDATED BY ANY OF MAGNA\u2019S SUBSEQUENT REGULATORY FILINGS, WHICH SET OUT THE CAUTIONARY DISCLAIMERS, INCLUDING THE RISK FACTORS THAT COULD CAUSE ACTUAL EVENTS TO DIFFER MATERIALLY FROM THOSE INDICATED BY SUCH FORWARD-LOOKING STATEMENTS. THESE DOCUMENTS ARE AVAILABLE FOR REVIEW ON MAGNA\u2019S WEBSITE AT\u00a0<\/strong><br \/>\n        <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=y83l-OYwE_sk-spjN_hpcJ-u8-vOkSOR3Hhm37dcPLA3iLffO4TATNVpHc1oI3yDeBqsYVxwGhCiylAr65WaHQ==\" rel=\"nofollow noopener\" target=\"_blank\"><br \/>\n          <strong>WWW.MAGNA.COM<\/strong><br \/>\n        <\/a><br \/>\n        <strong>.<\/strong>\n      <\/p>\n<p>A photo accompanying this announcement is available at <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=aM5W-SZWyWNXS-7gCiPqFkcA1zhZOYl9owN6QowUFc40aMT3UKmHbZ_jcDafzn-k8Luz604a2sH7K_Wv1EqIX87fgvVJ9BtCk9xv9rixWiSNvaRk4n3HolPyMMRdh4VcMvtErW6AbOXL2eLNBN7Kria-4V_pNC_DrJ_TFD4XOsFcvMPEGsZPDOPf-5fVay6OYzyQPo9g1ywFoX-8-RtaYei211mwYZsHWGgWzwejbDMMN7QwkMfGGCXwNwqOCmTT5XMh5T9bpAhILC2lPACmbw==\" rel=\"nofollow noopener\" target=\"_blank\">https:\/\/www.globenewswire.com\/NewsRoom\/AttachmentNg\/a2b4ed4b-d6f0-409c-b8ad-908b4cd1f94a<\/a><\/p>\n<p>      <img loading=\"lazy\" decoding=\"async\" class=\"__GNW8366DE3E__IMG\" src=\"https:\/\/www.globenewswire.com\/newsroom\/ti?nf=ODI4NzQ5MiM0MzE2NzkyIzIwMDg4MTU=\" width=\"1\" height=\"1\" \/><br \/>\n      <br \/>\n      <img loading=\"lazy\" decoding=\"async\" class=\"__GNW8366DE3E__IMG\" src=\"https:\/\/ml.globenewswire.com\/release\/track\/d6c06d82-8d2b-465d-94b6-4c9c0ebf4bf1\" width=\"1\" height=\"1\" \/>\n    <\/div>\n<div class=\"mw_contactinfo\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>ICON\u2122 Digital Radar takes advanced driver-assistance technology to new levels Latest advancement helps address industry challenges for safer driving and higher levels of autonomy Developed in partnership with technology startup Uhnder, Inc. AURORA, Ontario, July 27, 2021 (GLOBE NEWSWIRE) &#8212; When Magna International\u2019s ICON Radar debuts on the Fisker Ocean next year, it will mark the first application of digital radar for driver-assisted technology. The new digital radar enhances a vehicle\u2019s ability to \u201csee\u201d its surroundings and detect potential dangers, from a stalled car in a dark tunnel to a pedestrian up to 150 meters away. \u201cICON Digital Radar dramatically improves performance over today\u2019s analog radar, bringing it to levels which have not yet been experienced in automotive applications,\u201d said &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/magna-to-bring-driver-assistance-into-the-digital-age-with-industry-first-capabilities-in-2022\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Magna to Bring Driver Assistance Into the Digital Age With Industry-First Capabilities in 2022&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-518340","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Magna to Bring Driver Assistance Into the Digital Age With Industry-First Capabilities in 2022 - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/magna-to-bring-driver-assistance-into-the-digital-age-with-industry-first-capabilities-in-2022\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Magna to Bring Driver Assistance Into the Digital Age With Industry-First Capabilities in 2022 - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"ICON\u2122 Digital Radar takes advanced driver-assistance technology to new levels Latest advancement helps address industry challenges for safer driving and higher levels of autonomy Developed in partnership with technology startup Uhnder, Inc. AURORA, Ontario, July 27, 2021 (GLOBE NEWSWIRE) &#8212; When Magna International\u2019s ICON Radar debuts on the Fisker Ocean next year, it will mark the first application of digital radar for driver-assisted technology. The new digital radar enhances a vehicle\u2019s ability to \u201csee\u201d its surroundings and detect potential dangers, from a stalled car in a dark tunnel to a pedestrian up to 150 meters away. \u201cICON Digital Radar dramatically improves performance over today\u2019s analog radar, bringing it to levels which have not yet been experienced in automotive applications,\u201d said &hellip; Continue reading &quot;Magna to Bring Driver Assistance Into the Digital Age With Industry-First Capabilities in 2022&quot;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.marketnewsdesk.com\/index.php\/magna-to-bring-driver-assistance-into-the-digital-age-with-industry-first-capabilities-in-2022\/\" \/>\n<meta property=\"og:site_name\" content=\"Market Newsdesk\" \/>\n<meta property=\"article:published_time\" content=\"2021-07-27T16:33:09+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.globenewswire.com\/newsroom\/ti?nf=ODI4NzQ5MiM0MzE2NzkyIzIwMDg4MTU=\" \/>\n<meta name=\"author\" content=\"Newsdesk\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Newsdesk\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/magna-to-bring-driver-assistance-into-the-digital-age-with-industry-first-capabilities-in-2022\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/magna-to-bring-driver-assistance-into-the-digital-age-with-industry-first-capabilities-in-2022\\\/\"},\"author\":{\"name\":\"Newsdesk\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/#\\\/schema\\\/person\\\/482f27a394d4fda80ecb5499e519d979\"},\"headline\":\"Magna to Bring Driver Assistance Into the Digital Age With Industry-First Capabilities in 2022\",\"datePublished\":\"2021-07-27T16:33:09+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/magna-to-bring-driver-assistance-into-the-digital-age-with-industry-first-capabilities-in-2022\\\/\"},\"wordCount\":702,\"image\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/magna-to-bring-driver-assistance-into-the-digital-age-with-industry-first-capabilities-in-2022\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.globenewswire.com\\\/newsroom\\\/ti?nf=ODI4NzQ5MiM0MzE2NzkyIzIwMDg4MTU=\",\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/magna-to-bring-driver-assistance-into-the-digital-age-with-industry-first-capabilities-in-2022\\\/\",\"url\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/magna-to-bring-driver-assistance-into-the-digital-age-with-industry-first-capabilities-in-2022\\\/\",\"name\":\"Magna to Bring Driver Assistance Into the Digital Age With Industry-First Capabilities in 2022 - 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AURORA, Ontario, July 27, 2021 (GLOBE NEWSWIRE) &#8212; When Magna International\u2019s ICON Radar debuts on the Fisker Ocean next year, it will mark the first application of digital radar for driver-assisted technology. The new digital radar enhances a vehicle\u2019s ability to \u201csee\u201d its surroundings and detect potential dangers, from a stalled car in a dark tunnel to a pedestrian up to 150 meters away. \u201cICON Digital Radar dramatically improves performance over today\u2019s analog radar, bringing it to levels which have not yet been experienced in automotive applications,\u201d said &hellip; Continue reading \"Magna to Bring Driver Assistance Into the Digital Age With Industry-First Capabilities in 2022\"","og_url":"https:\/\/www.marketnewsdesk.com\/index.php\/magna-to-bring-driver-assistance-into-the-digital-age-with-industry-first-capabilities-in-2022\/","og_site_name":"Market Newsdesk","article_published_time":"2021-07-27T16:33:09+00:00","og_image":[{"url":"https:\/\/www.globenewswire.com\/newsroom\/ti?nf=ODI4NzQ5MiM0MzE2NzkyIzIwMDg4MTU=","type":"","width":"","height":""}],"author":"Newsdesk","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Newsdesk","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/magna-to-bring-driver-assistance-into-the-digital-age-with-industry-first-capabilities-in-2022\/#article","isPartOf":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/magna-to-bring-driver-assistance-into-the-digital-age-with-industry-first-capabilities-in-2022\/"},"author":{"name":"Newsdesk","@id":"https:\/\/www.marketnewsdesk.com\/#\/schema\/person\/482f27a394d4fda80ecb5499e519d979"},"headline":"Magna to Bring Driver Assistance Into the Digital Age With Industry-First Capabilities in 2022","datePublished":"2021-07-27T16:33:09+00:00","mainEntityOfPage":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/magna-to-bring-driver-assistance-into-the-digital-age-with-industry-first-capabilities-in-2022\/"},"wordCount":702,"image":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/magna-to-bring-driver-assistance-into-the-digital-age-with-industry-first-capabilities-in-2022\/#primaryimage"},"thumbnailUrl":"https:\/\/www.globenewswire.com\/newsroom\/ti?nf=ODI4NzQ5MiM0MzE2NzkyIzIwMDg4MTU=","inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/magna-to-bring-driver-assistance-into-the-digital-age-with-industry-first-capabilities-in-2022\/","url":"https:\/\/www.marketnewsdesk.com\/index.php\/magna-to-bring-driver-assistance-into-the-digital-age-with-industry-first-capabilities-in-2022\/","name":"Magna to Bring Driver Assistance Into the Digital Age With Industry-First Capabilities in 2022 - 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