{"id":518313,"date":"2021-07-27T11:03:21","date_gmt":"2021-07-27T15:03:21","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/manitoba-harvest-announces-new-research-partnership-to-drive-innovation-in-hemp-and-pea-protein\/"},"modified":"2021-07-27T11:03:21","modified_gmt":"2021-07-27T15:03:21","slug":"manitoba-harvest-announces-new-research-partnership-to-drive-innovation-in-hemp-and-pea-protein","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/manitoba-harvest-announces-new-research-partnership-to-drive-innovation-in-hemp-and-pea-protein\/","title":{"rendered":"Manitoba Harvest Announces New Research Partnership to Drive Innovation in Hemp and Pea Protein"},"content":{"rendered":"<div class=\"xn-newslines\">\n<p class=\"xn-distributor\">PR Newswire<\/p>\n<\/p><\/div>\n<div class=\"xn-content\">\n<p>\n        <b><br \/>\n          <i>The world&#8217;s leading brand in hemp foods, Manitoba Harvest will lend its expertise in innovation, product development, and formulation to a consortium of industry leaders through Protein Industries Canada.<\/i><br \/>\n        <\/b>\n      <\/p>\n<p>\n        <span class=\"xn-location\">WINNIPEG, MB<\/span>, <span class=\"xn-chron\">July 27, 2021<\/span> \/PRNewswire\/ &#8211; Manitoba Harvest, the global leader in hemp food, is partnering with a consortium of industry leaders through Protein Industries Canada to develop new hemp and pea varieties with increased protein content, differential starch content, and improved texture.\u00a0 These advancements will dramatically increase the potential for hemp usage in the growing plant-based protein movement.<\/p>\n<div class=\"PRN_ImbeddedAssetReference\" id=\"DivAssetPlaceHolder1\">\n<p>\n          <a href=\"https:\/\/mma.prnewswire.com\/media\/1581792\/Manitoba_Harvest_Manitoba_Harvest_Announces_New_Research_Partner.html\" target=\"_blank\" rel=\"nofollow noopener\"><br \/>\n            <img decoding=\"async\" src=\"https:\/\/mma.prnewswire.com\/media\/1581792\/Manitoba_Harvest_Manitoba_Harvest_Announces_New_Research_Partner.jpg\" title=\"Manitoba Harvest Logo (CNW Group\/Manitoba Harvest)\" alt=\"Manitoba Harvest Logo (CNW Group\/Manitoba Harvest)\" \/><br \/>\n          <\/a>\n        <\/p>\n<\/p><\/div>\n<p>Manitoba Harvest will lend its expertise in food innovation, product development, and formulation, to improve the potency and functionality of hemp and pea protein. Together with their partners, this work will make hemp proteins suitable for a wider range of food applications.\u00a0<\/p>\n<p>&#8220;Diversity of ingredients within <span class=\"xn-location\">Canada&#8217;s<\/span> plant-based foods and ingredients sector is an essential element of helping it grow to become a global leader,&#8221; Protein Industries Canada CEO <span class=\"xn-person\">Bill Greuel<\/span> said. &#8220;Manitoba Harvest, through their partnership with NRGene, Farmer&#8217;s Business Network and Pulse Genetics, is displaying great leadership in the area of hemp ingredient development. The hemp-pea flour blend they develop through this project will go a long way in meeting the needs of consumers and food manufacturers alike.&#8221;<\/p>\n<p>&#8220;As the largest and longest standing hemp food brand in <span class=\"xn-location\">North America<\/span>, we are committed to providing our customers with the best hemp products available,&#8221; said <span class=\"xn-person\">Jared Simon<\/span>, President, Manitoba Harvest. &#8220;Developing plant-based protein products with superior taste, functionality and nutrition aligns perfectly with our objectives as a brand, and we have a history of leadership at the farm level, working directly with growers to improve quality throughout the hemp supply chain.&#8221;<\/p>\n<p>The development of these new seed varieties, as well as the hemp-pea flour blend, is expected to create new market opportunities within <span class=\"xn-location\">Canada&#8217;s<\/span> plant-based food and ingredients value chain. NRGene, Farmer&#8217;s Business Network, Pulse Genetics and Manitoba Harvest are together investing <span class=\"xn-money\">$3.3 million<\/span> into the project, with Protein Industries Canada investing an additional <span class=\"xn-money\">$1.8 million<\/span>.<\/p>\n<p>\n        <b>About Manitoba Harvest <br \/><\/b>Founded in 1998, Manitoba Harvest (the &#8220;Company&#8221;)\u00a0is a\u00a0pioneer and leader in branded, hemp-based foods with the fastest growing products in the global hemp food market. The Company&#8217;s all-natural product portfolio includes Hemp Hearts (shelled hemp seed), Hemp Protein, Hemp Protein Blends, Wellness Bars, Granola and Hemp Oil. Manitoba Harvest&#8217;s products are sold globally, including approximately 17,000 retail stores across\u00a0the United States\u00a0and\u00a0Canada.<\/p>\n<p>Manitoba Harvest is a Certified B Corporation and the first Canadian food company to attain a CarbonZero Certification. A wholly owned subsidiary of Tilray, Inc. (NASDAQ: TLRY) (TSX: TLRY), Manitoba Harvest is mission-based company dedicated to\u00a0inspiring and empowering the worldwide community to live their very best life by providing them with products that meet the needs of their mind, body, and soul and invoke a sense of wellbeing.<\/p>\n<p>\n        <b>About Protein Industries Canada<\/b>\n      <\/p>\n<p>Protein Industries Canada is an industry-led, not-for-profit organization committed to positioning <span class=\"xn-location\">Canada<\/span> as a global source of high-quality plant-based food and ingredients. Together with industry, Protein Industries Canada has committed more than <span class=\"xn-money\">$377 million<\/span> to the Canadian plant-protein sector. For more information, visit <a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=3239802-1&amp;h=75890615&amp;u=https%3A%2F%2Fproteinindustriescanada.ca%2F&amp;a=proteinindustriescanada.ca\" target=\"_blank\" rel=\"nofollow noopener\">proteinindustriescanada.ca<\/a>.<\/p>\n<div class=\"PRN_ImbeddedAssetReference\" id=\"DivAssetPlaceHolder2\"><\/div>\n<p id=\"PURL\">\n        <img loading=\"lazy\" decoding=\"async\" title=\"Cision\" width=\"12\" height=\"12\" alt=\"Cision\" src=\"https:\/\/c212.net\/c\/img\/favicon.png?sn=TO55122&amp;sd=2021-07-27\" \/> View original content to download multimedia:<a id=\"PRNURL\" rel=\"nofollow\" href=\"https:\/\/www.prnewswire.com\/news-releases\/manitoba-harvest-announces-new-research-partnership-to-drive-innovation-in-hemp-and-pea-protein-301342197.html\">https:\/\/www.prnewswire.com\/news-releases\/manitoba-harvest-announces-new-research-partnership-to-drive-innovation-in-hemp-and-pea-protein-301342197.html<\/a><\/p>\n<p>SOURCE  Manitoba Harvest<\/p>\n<\/p><\/div>\n<p>    <img decoding=\"async\" alt=\"\" src=\"https:\/\/rt.prnewswire.com\/rt.gif?NewsItemId=TO55122&amp;Transmission_Id=202107271100PR_NEWS_USPR_____TO55122&amp;DateId=20210727\" style=\"border:0px;width:1px;height:1px\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>PR Newswire The world&#8217;s leading brand in hemp foods, Manitoba Harvest will lend its expertise in innovation, product development, and formulation to a consortium of industry leaders through Protein Industries Canada. WINNIPEG, MB, July 27, 2021 \/PRNewswire\/ &#8211; Manitoba Harvest, the global leader in hemp food, is partnering with a consortium of industry leaders through Protein Industries Canada to develop new hemp and pea varieties with increased protein content, differential starch content, and improved texture.\u00a0 These advancements will dramatically increase the potential for hemp usage in the growing plant-based protein movement. Manitoba Harvest will lend its expertise in food innovation, product development, and formulation, to improve the potency and functionality of hemp and pea protein. Together with their partners, this &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/manitoba-harvest-announces-new-research-partnership-to-drive-innovation-in-hemp-and-pea-protein\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Manitoba Harvest Announces New Research Partnership to Drive Innovation in Hemp and Pea Protein&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-518313","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Manitoba Harvest Announces New Research Partnership to Drive Innovation in Hemp and Pea Protein - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/manitoba-harvest-announces-new-research-partnership-to-drive-innovation-in-hemp-and-pea-protein\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Manitoba Harvest Announces New Research Partnership to Drive Innovation in Hemp and Pea Protein - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"PR Newswire The world&#8217;s leading brand in hemp foods, Manitoba Harvest will lend its expertise in innovation, product development, and formulation to a consortium of industry leaders through Protein Industries Canada. WINNIPEG, MB, July 27, 2021 \/PRNewswire\/ &#8211; Manitoba Harvest, the global leader in hemp food, is partnering with a consortium of industry leaders through Protein Industries Canada to develop new hemp and pea varieties with increased protein content, differential starch content, and improved texture.\u00a0 These advancements will dramatically increase the potential for hemp usage in the growing plant-based protein movement. Manitoba Harvest will lend its expertise in food innovation, product development, and formulation, to improve the potency and functionality of hemp and pea protein. 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WINNIPEG, MB, July 27, 2021 \/PRNewswire\/ &#8211; Manitoba Harvest, the global leader in hemp food, is partnering with a consortium of industry leaders through Protein Industries Canada to develop new hemp and pea varieties with increased protein content, differential starch content, and improved texture.\u00a0 These advancements will dramatically increase the potential for hemp usage in the growing plant-based protein movement. Manitoba Harvest will lend its expertise in food innovation, product development, and formulation, to improve the potency and functionality of hemp and pea protein. 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