{"id":518159,"date":"2021-07-27T08:33:56","date_gmt":"2021-07-27T12:33:56","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/abercrombie-showcases-its-customers-and-fans-in-new-denim-your-way-campaign\/"},"modified":"2021-07-27T08:33:56","modified_gmt":"2021-07-27T12:33:56","slug":"abercrombie-showcases-its-customers-and-fans-in-new-denim-your-way-campaign","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/abercrombie-showcases-its-customers-and-fans-in-new-denim-your-way-campaign\/","title":{"rendered":"Abercrombie Showcases its Customers and Fans in New \u2018Denim Your Way\u2019 Campaign"},"content":{"rendered":"

\nAfter over a year of fit research and tests, Abercrombie is celebrating the comfort, confidence and stress-free spirit of its denim, crafted with the customer in mind
\n<\/h2>\n
\n

NEW ALBANY, Ohio, July 27, 2021 (GLOBE NEWSWIRE) — Abercrombie & Fitch, a division of Abercrombie & Fitch Co. (NYSE: ANF), today announced the launch of its \u201cDenim Your Way\u201d campaign showcasing Abercrombie customers and fans as the campaign\u2019s models, including several social media personalities and influencers. An ode to the brand\u2019s commitment to denim comfort and fit, the campaign is the culmination of over a year of research, fit testing and customer interviews to create the brand\u2019s best jeans yet.\u00a0<\/p>\n

\u201cAny relationship\u2019s success depends on one\u2019s ability to listen, and when it comes to Abercrombie\u2019s relationship with our customers, we did just that. We\u2019ve doubled down on the fit of our denim, its feel and comfort, the quality of its construction and materials, the inclusivity of our sizing, and our range of styles. When it came to crafting a campaign celebrating our denim, it only felt right to highlight those who inspired that commitment: our customers,\u201d said Carey Collins Krug, SVP and Head of Marketing for Abercrombie & Fitch.<\/p>\n

Abercrombie\u2019s \u201cDenim Your Way\u201d assortment is its most inclusive yet, with women\u2019s sizes ranging from 23-37 in lengths from extra short to long. It includes the brand\u2019s Curve Love fits, which are designed with extra room in the thigh and constructed to help mitigate waist gaps.<\/p>\n

\u201cDesign can and should be just as inclusive as a marketing campaign,\u201d said Corey Robinson, SVP and Head of Design and Merchandising for Abercrombie & Fitch. \u201cInclusivity in design means listening to your customers from across the spectrum of life experiences to craft clothing that meets their needs. That can mean designing jeans to limit a waist gap, sourcing fabrics to flatter and appreciate varying bodies, considering the many gender experiences and identities of our customers, as well as innovating designs and fits that truly celebrate many forms and sizes.\u201d<\/p>\n

To view Abercrombie\u2019s \u2018Denim Your Way\u2019 campaign, follow\u00a0Abercrombie on Instagram<\/a> or shop the collection at the brand\u2019s website, www.abercrombie.com<\/a>.<\/p>\n

\n SAFE HARBOR STATEMENT UNDER THE PRIVATE SECURITIES LITIGATION REFORM ACT OF 1995 <\/strong>
\n
A&F cautions that any forward-looking statements (as such term is defined in the Private Securities Litigation Reform Act of 1995) contained herein or made by management or spokespeople of A&F involve risks and uncertainties and are subject to change based on various important factors, many of which may be beyond the Company\u2019s control. Words such as \u201cestimate,\u201d \u201cproject,\u201d \u201cplan,\u201d \u201cbelieve,\u201d \u201cexpect,\u201d \u201canticipate,\u201d \u201cintend,\u201d and similar expressions may identify forward-looking statements. Except as may be required by applicable law, we assume no obligation to publicly update or revise our forward-looking statements. Risks and uncertainties related to the duration and impact of the COVID-19 pandemic on the Company and the factors disclosed in \u201cITEM 1A. RISK FACTORS\u201d of A&F\u2019s Annual Report on Form 10-K for the fiscal year ended January 30, 2021, and in A&F\u2019s subsequently filed quarterly reports on Form 10-Q, in some cases have affected, and in the future could affect, the company\u2019s financial performance and could cause actual results for fiscal 2021 and beyond to differ materially from those expressed or implied in any of the forward-looking statements included in this press release or otherwise made by management.<\/p>\n

\n ABOUT ABERCROMBIE & FITCH<\/strong>
\n
Abercrombie & Fitch believes every day should feel as exceptional as the start of the long weekend. Since 1892, the brand has been a specialty retailer of quality apparel, accessories and fragrance \u2013 designed to inspire our global customers to feel confident, be comfortable and face their Fierce.<\/p>\n

Abercrombie & Fitch is the namesake brand of Abercrombie & Fitch Co. (NYSE: ANF), and is sold through more than 230 stores (includes abercrombie kids) worldwide and www.abercrombie.com<\/a> globally.<\/p>\n

Media Contact:
Cory Weaver, Ph.D.<\/strong>
Abercrombie & Fitch
(614) 586-2717
Public_Relations@anfcorp.com<\/a><\/p>\n

Business Media Contact:
Kara Page <\/strong>
Abercrombie & Fitch Co.
(614) 283-6192
Public_Relations@anfcorp.com<\/a><\/p>\n

Investor Contact:
Pam Quintiliano <\/strong>
Abercrombie & Fitch Co.
(614) 283-6877
Investor_Relations@anfcorp.com<\/a><\/p>\n

\n A Media Snippet accompanying this announcement is available by clicking on the image or link below<\/a>:<\/p>\n

\n Denim Your Way<\/a>\n <\/p>\n

\u00a0<\/p>\n


\n
\n \n <\/div>\n

<\/div>\n","protected":false},"excerpt":{"rendered":"

After over a year of fit research and tests, Abercrombie is celebrating the comfort, confidence and stress-free spirit of its denim, crafted with the customer in mind NEW ALBANY, Ohio, July 27, 2021 (GLOBE NEWSWIRE) — Abercrombie & Fitch, a division of Abercrombie & Fitch Co. (NYSE: ANF), today announced the launch of its \u201cDenim Your Way\u201d campaign showcasing Abercrombie customers and fans as the campaign\u2019s models, including several social media personalities and influencers. An ode to the brand\u2019s commitment to denim comfort and fit, the campaign is the culmination of over a year of research, fit testing and customer interviews to create the brand\u2019s best jeans yet.\u00a0 \u201cAny relationship\u2019s success depends on one\u2019s ability to listen, and when it … <\/p>\n

Continue reading “Abercrombie Showcases its Customers and Fans in New \u2018Denim Your Way\u2019 Campaign”<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-518159","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"\nAbercrombie Showcases its Customers and Fans in New \u2018Denim Your Way\u2019 Campaign - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/abercrombie-showcases-its-customers-and-fans-in-new-denim-your-way-campaign\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Abercrombie Showcases its Customers and Fans in New \u2018Denim Your Way\u2019 Campaign - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"After over a year of fit research and tests, Abercrombie is celebrating the comfort, confidence and stress-free spirit of its denim, crafted with the customer in mind NEW ALBANY, Ohio, July 27, 2021 (GLOBE NEWSWIRE) — Abercrombie & Fitch, a division of Abercrombie & Fitch Co. 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