{"id":517942,"date":"2021-07-27T07:03:35","date_gmt":"2021-07-27T11:03:35","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/lee-enterprises-announces-new-strategic-initiative-with-amazon-advertising-to-bring-over-the-top-video-services-to-local-businesses-customers\/"},"modified":"2021-07-27T07:03:35","modified_gmt":"2021-07-27T11:03:35","slug":"lee-enterprises-announces-new-strategic-initiative-with-amazon-advertising-to-bring-over-the-top-video-services-to-local-businesses-customers","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/lee-enterprises-announces-new-strategic-initiative-with-amazon-advertising-to-bring-over-the-top-video-services-to-local-businesses-customers\/","title":{"rendered":"Lee Enterprises announces new strategic initiative with Amazon Advertising\u00a0to bring \u201cOver The Top\u201d video services to local businesses customers"},"content":{"rendered":"<div class=\"mw_release\">\n<p align=\"left\">DAVENPORT, Iowa, July  27, 2021  (GLOBE NEWSWIRE) &#8212; Lee Enterprises, Incorporated (NASDAQ: LEE), a leading provider of trusted local news and information and a major advertising platform in 77 markets, today announced the company will work with Amazon Advertising to offer \u201cOver The Top,\u201d or OTT, services to its more than 35,000 local business advertisers. OTT streams video directly to viewers using various video services and internet-enabled devices.<\/p>\n<p>\u201cThis new opportunity is an excellent example of our commitment to delivering powerful solutions which solve for the needs of our clients and fit within our digital transformation strategy,\u201d said Lee President and Chief Executive Officer Kevin Mowbray. \u201cAmazon Advertising has a compelling presence in the OTT space, and combined with our strong sales culture, deep connections to local advertisers, and our full-service national agency, Amplified, it represents great opportunity for both companies.\u201d<\/p>\n<p>Amazon Advertising offers OTT inventory across IMDb TV, Twitch, top-tier network and broadcaster apps, and Amazon\u2019s News app. Amazon OTT and Twitch jointly reach an unduplicated monthly audience of 120 million viewers across the U.S.<sup>1<\/sup><\/p>\n<p>\u201cWe continuously strive to strengthen our robust product suite to ensure that we deliver best-in-class advertising solutions to the thousands of business that we serve,\u201d said Lee Vice President of Local Advertising Joe Battistoni. \u201cThis collaboration with Amazon Advertising will allow our advertisers to reach an even broader audience and further enhances our ability to help them achieve greater results.\u201d<\/p>\n<p>\n        <u>ABOUT LEE<\/u>\n      <\/p>\n<p>Lee Enterprises is a major subscription and advertising platform and a leading provider of local news and information, with daily newspapers, rapidly growing digital products and over 350 weekly and specialty publications serving 77 markets in 26 states. Year to date, Lee&#8217;s newspapers have average daily circulation of 1.2 million, and our legacy websites, including acquisitions, reach more than 56 million digital unique visitors. Lee&#8217;s markets include St. Louis, MO\u037e Buffalo, NY\u037e Omaha, NE\u037e Richmond, VA\u037e Lincoln, NE\u037e Madison, WI\u037e Davenport, IA\u037e and Tucson, AZ. Lee Common Stock is traded on NASDAQ under the symbol LEE. For more information about Lee, please visit www.lee.net. <\/p>\n<p>Contact:<br \/>Charles Arms<br \/><a href=\"https:\/\/www.globenewswire.com\/Tracker?data=CEMhdwTlFlIdaRrRIh8FNKfhd7bssAIn-30BIJEzBzHzQoA4DHDVb7vBpprGVDASBI7t7v2Soi47OHQy2iBew5PQXlOkxDckucqKkDR-WVQ=\" rel=\"nofollow noopener\" target=\"_blank\">Charles.Arms@lee.net<\/a><br \/>(563) 383-2100<\/p>\n<p>\n        <sup>1<\/sup> Nielsen Media Impact household and Amazon internal, 2021<\/p>\n<p \/>\n      <img loading=\"lazy\" decoding=\"async\" class=\"__GNW8366DE3E__IMG\" src=\"https:\/\/www.globenewswire.com\/newsroom\/ti?nf=ODI4NzAzMSM0MzE1NjkxIzIwMDU4MDU=\" width=\"1\" height=\"1\" \/><br \/>\n      <br \/>\n      <img loading=\"lazy\" decoding=\"async\" class=\"__GNW8366DE3E__IMG\" src=\"https:\/\/ml.globenewswire.com\/release\/track\/2fc3053f-a8d0-45b0-85a0-8cc89ddc5f83\" width=\"1\" height=\"1\" \/>\n    <\/div>\n<div class=\"mw_contactinfo\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>DAVENPORT, Iowa, July 27, 2021 (GLOBE NEWSWIRE) &#8212; Lee Enterprises, Incorporated (NASDAQ: LEE), a leading provider of trusted local news and information and a major advertising platform in 77 markets, today announced the company will work with Amazon Advertising to offer \u201cOver The Top,\u201d or OTT, services to its more than 35,000 local business advertisers. OTT streams video directly to viewers using various video services and internet-enabled devices. \u201cThis new opportunity is an excellent example of our commitment to delivering powerful solutions which solve for the needs of our clients and fit within our digital transformation strategy,\u201d said Lee President and Chief Executive Officer Kevin Mowbray. \u201cAmazon Advertising has a compelling presence in the OTT space, and combined with our &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/lee-enterprises-announces-new-strategic-initiative-with-amazon-advertising-to-bring-over-the-top-video-services-to-local-businesses-customers\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Lee Enterprises announces new strategic initiative with Amazon Advertising\u00a0to bring \u201cOver The Top\u201d video services to local businesses customers&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-517942","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Lee Enterprises announces new strategic initiative with Amazon Advertising\u00a0to bring \u201cOver The Top\u201d video services to local businesses customers - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/lee-enterprises-announces-new-strategic-initiative-with-amazon-advertising-to-bring-over-the-top-video-services-to-local-businesses-customers\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Lee Enterprises announces new strategic initiative with Amazon Advertising\u00a0to bring \u201cOver The Top\u201d video services to local businesses customers - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"DAVENPORT, Iowa, July 27, 2021 (GLOBE NEWSWIRE) &#8212; Lee Enterprises, Incorporated (NASDAQ: LEE), a leading provider of trusted local news and information and a major advertising platform in 77 markets, today announced the company will work with Amazon Advertising to offer \u201cOver The Top,\u201d or OTT, services to its more than 35,000 local business advertisers. OTT streams video directly to viewers using various video services and internet-enabled devices. \u201cThis new opportunity is an excellent example of our commitment to delivering powerful solutions which solve for the needs of our clients and fit within our digital transformation strategy,\u201d said Lee President and Chief Executive Officer Kevin Mowbray. \u201cAmazon Advertising has a compelling presence in the OTT space, and combined with our &hellip; Continue reading &quot;Lee Enterprises announces new strategic initiative with Amazon Advertising\u00a0to bring \u201cOver The Top\u201d video services to local businesses customers&quot;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.marketnewsdesk.com\/index.php\/lee-enterprises-announces-new-strategic-initiative-with-amazon-advertising-to-bring-over-the-top-video-services-to-local-businesses-customers\/\" \/>\n<meta property=\"og:site_name\" content=\"Market Newsdesk\" \/>\n<meta property=\"article:published_time\" content=\"2021-07-27T11:03:35+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.globenewswire.com\/newsroom\/ti?nf=ODI4NzAzMSM0MzE1NjkxIzIwMDU4MDU=\" \/>\n<meta name=\"author\" content=\"Newsdesk\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Newsdesk\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/lee-enterprises-announces-new-strategic-initiative-with-amazon-advertising-to-bring-over-the-top-video-services-to-local-businesses-customers\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/lee-enterprises-announces-new-strategic-initiative-with-amazon-advertising-to-bring-over-the-top-video-services-to-local-businesses-customers\\\/\"},\"author\":{\"name\":\"Newsdesk\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/#\\\/schema\\\/person\\\/482f27a394d4fda80ecb5499e519d979\"},\"headline\":\"Lee Enterprises announces new strategic initiative with Amazon Advertising\u00a0to bring \u201cOver The Top\u201d video services to local businesses customers\",\"datePublished\":\"2021-07-27T11:03:35+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/lee-enterprises-announces-new-strategic-initiative-with-amazon-advertising-to-bring-over-the-top-video-services-to-local-businesses-customers\\\/\"},\"wordCount\":371,\"image\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/lee-enterprises-announces-new-strategic-initiative-with-amazon-advertising-to-bring-over-the-top-video-services-to-local-businesses-customers\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.globenewswire.com\\\/newsroom\\\/ti?nf=ODI4NzAzMSM0MzE1NjkxIzIwMDU4MDU=\",\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/lee-enterprises-announces-new-strategic-initiative-with-amazon-advertising-to-bring-over-the-top-video-services-to-local-businesses-customers\\\/\",\"url\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/lee-enterprises-announces-new-strategic-initiative-with-amazon-advertising-to-bring-over-the-top-video-services-to-local-businesses-customers\\\/\",\"name\":\"Lee Enterprises announces new strategic initiative with Amazon Advertising\u00a0to bring \u201cOver The Top\u201d video services to local businesses customers - 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OTT streams video directly to viewers using various video services and internet-enabled devices. \u201cThis new opportunity is an excellent example of our commitment to delivering powerful solutions which solve for the needs of our clients and fit within our digital transformation strategy,\u201d said Lee President and Chief Executive Officer Kevin Mowbray. \u201cAmazon Advertising has a compelling presence in the OTT space, and combined with our &hellip; Continue reading \"Lee Enterprises announces new strategic initiative with Amazon Advertising\u00a0to bring \u201cOver The Top\u201d video services to local businesses customers\"","og_url":"https:\/\/www.marketnewsdesk.com\/index.php\/lee-enterprises-announces-new-strategic-initiative-with-amazon-advertising-to-bring-over-the-top-video-services-to-local-businesses-customers\/","og_site_name":"Market Newsdesk","article_published_time":"2021-07-27T11:03:35+00:00","og_image":[{"url":"https:\/\/www.globenewswire.com\/newsroom\/ti?nf=ODI4NzAzMSM0MzE1NjkxIzIwMDU4MDU=","type":"","width":"","height":""}],"author":"Newsdesk","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Newsdesk","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/lee-enterprises-announces-new-strategic-initiative-with-amazon-advertising-to-bring-over-the-top-video-services-to-local-businesses-customers\/#article","isPartOf":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/lee-enterprises-announces-new-strategic-initiative-with-amazon-advertising-to-bring-over-the-top-video-services-to-local-businesses-customers\/"},"author":{"name":"Newsdesk","@id":"https:\/\/www.marketnewsdesk.com\/#\/schema\/person\/482f27a394d4fda80ecb5499e519d979"},"headline":"Lee Enterprises announces new strategic initiative with Amazon Advertising\u00a0to bring \u201cOver The Top\u201d video services to local businesses customers","datePublished":"2021-07-27T11:03:35+00:00","mainEntityOfPage":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/lee-enterprises-announces-new-strategic-initiative-with-amazon-advertising-to-bring-over-the-top-video-services-to-local-businesses-customers\/"},"wordCount":371,"image":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/lee-enterprises-announces-new-strategic-initiative-with-amazon-advertising-to-bring-over-the-top-video-services-to-local-businesses-customers\/#primaryimage"},"thumbnailUrl":"https:\/\/www.globenewswire.com\/newsroom\/ti?nf=ODI4NzAzMSM0MzE1NjkxIzIwMDU4MDU=","inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/lee-enterprises-announces-new-strategic-initiative-with-amazon-advertising-to-bring-over-the-top-video-services-to-local-businesses-customers\/","url":"https:\/\/www.marketnewsdesk.com\/index.php\/lee-enterprises-announces-new-strategic-initiative-with-amazon-advertising-to-bring-over-the-top-video-services-to-local-businesses-customers\/","name":"Lee Enterprises announces new strategic initiative with Amazon Advertising\u00a0to bring \u201cOver The Top\u201d video services to local businesses customers - 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