{"id":517434,"date":"2021-07-26T08:33:14","date_gmt":"2021-07-26T12:33:14","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/assurant-study-finds-pandemic-propelled-consumer-interest-in-connected-products-services-and-support\/"},"modified":"2021-07-26T08:33:14","modified_gmt":"2021-07-26T12:33:14","slug":"assurant-study-finds-pandemic-propelled-consumer-interest-in-connected-products-services-and-support","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/assurant-study-finds-pandemic-propelled-consumer-interest-in-connected-products-services-and-support\/","title":{"rendered":"Assurant Study Finds Pandemic-Propelled Consumer Interest in Connected Products, Services and Support"},"content":{"rendered":"<p>        <!--.bwalignc { text-align: center; list-style-position: inside }\n.bwlistdisc { list-style-type: disc }body {font:normal small Arial,Helvetica,sans-serif;color:#000;background-color:#fff;padding:24px;margin:0;} a img {border:0;} h3 {font-size:medium;color:#000;margin:0 0 1em 0; text-align:center;}-->  <\/p>\n<p class=\"bwalignc\"><b>Assurant Study Finds Pandemic-Propelled Consumer Interest in Connected Products, Services and Support<\/b><\/p>\n<p class=\"bwalignc\">\nLatest \u2018Connected Decade\u2019 Survey Tracked Consumer Attitudes Towards Devices, 5G, Upgrades, Support and Repairs\n<\/p>\n<p>NEW YORK&#8211;(<a href=\"http:\/\/www.businesswire.com\">BUSINESS WIRE<\/a>)&#8211;<br \/>\nAssurant (NYSE: AIZ) today announced the findings from its latest Connected Decade survey. Now in its fifth year, Assurant\u2019s annual study examines consumer attitudes around the convergence of connected devices and their impact on consumers, business and industry. The pandemic, which has impacted individuals and businesses in different ways across the world, has largely accelerated consumers\u2019 embrace of \u2018connected living,\u2019 encouraging many to seek mobile device upgrades, technical support, quick repairs and emerging capabilities like 5G.\n<\/p>\n<p>\nThis year\u2019s research found consumers\u2019 increasing need to remain connected is propelling their desire to protect their connected devices in light of COVID-19 \u2013 according to 60 percent of consumers surveyed in January 2021, as compared to 49 percent in June 2020. Other highlights from the survey include:\n<\/p>\n<ul class=\"bwlistdisc\">\n<li><b>Consumers prefer choice of repair options that are quicker and more convenient. <\/b>Come-to-you device repair preferences rose 120 percent from 2020 to 2021; preference for same-day specialty repairs saw a 57 percent increase over the same period.\n<\/li>\n<li><b>Trade-in and upgrade offers can be catalysts for new 5G smartphones purchases.<\/b> Eight out of ten consumers are highly or somewhat likely to upgrade to a new 5G-enabled smartphone if they had the ability to upgrade their new device in the future without a fee (85 percent) or given a valuable trade-in offer (81 percent) for their current device.\n<\/li>\n<li><b>Millennials and Generation Xer\u2019s are most likely to upgrade their connected products.<\/b> Millennials and Gen Xer\u2019s are the most likely to buy a newer version of their connected devices (e.g., smartphones, tablets, laptops, speakers, etc.) when they become available. Seventy-nine percent of Millennials and 77 percent of Generation Xer\u2019s said they are highly or somewhat likely to upgrade to newer models.\n<\/li>\n<li><b>Consumers are more aware of 5G and likely to upgrade for its capabilities. <\/b>Only two percent of respondents have not heard of the technology as opposed to 12 percent in 2019. Now, 36 percent of consumers are willing to upgrade for 5G capabilities, up from 25 percent in 2019.\n<\/li>\n<\/ul>\n<p>\n\u201cThis year\u2019s results clearly demonstrate the pivotal role connected technology is playing in consumers\u2019 lives, as is the ability to get support and keep their products connected and protected,\u201d said Alan Colberg, Assurant\u2019s CEO. \u201cIt is important that connected service and product providers work to match consumers\u2019 evolving needs, especially as consumers place more value on connectivity.\u201d\n<\/p>\n<p>\nFor all of the benefits and interest around connectivity amid the global pandemic, many consumers also expressed frustrations with their connected devices. In 2021, 46 percent of consumers said they encountered challenges with their connected products, representing a 35 percent increase from 2019. The most common frustrations consumers faced were connecting to a phone or Wi-Fi (22 percent), followed by \u2018insufficient troubleshooting self-help\u2019 (18 percent).\n<\/p>\n<p><b>Value-Added Services Drove Purchase Decisions<\/b><\/p>\n<p>\nAs consumers used connected products more regularly (50 percent increase since 2019), they also expressed a growing interest in value-added services (VAS), such as tech support, extended warranty and insurance. If offered VAS for their connected products, 70 percent of consumers said they would be more likely to move ahead with the purchase of a connected device they are considering buying, a six percent increase from the previous year.\n<\/p>\n<p>\nOf the VAS proposed, the largest increase from 2019 to 2021 was on-demand tech support, which saw a 44 percent jump. Clearly there is a growing need for consumers to get expert guidance with installing, connecting and using their connected purchases. Buying a refurbished device at a reduced price also saw a sizable increase during the health crisis, rising 36 percent.\n<\/p>\n<p>\n\u201cThe pandemic has highlighted the full value of device support and protection,\u201d said Colberg. \u201cAs consumers grow more dependent on connected living, they increasingly are placing a premium on these benefits.\u201d\n<\/p>\n<p>\nThe Connected Decade is based on research conducted annually since 2016. The data is refreshed each year with representative samples of more than 1,000 U.S. adults in each wave. Eligibility is restricted to those who both own a smartphone and have wireless service. Select results can be viewed at <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.assurant.com%2Fnews-insight%2Fconnected-decade&amp;esheet=52463156&amp;newsitemid=20210726005007&amp;lan=en-US&amp;anchor=here&amp;index=1&amp;md5=3d56016f6c355b4021c813d55980ad03\">here<\/a>.\n<\/p>\n<p><b>About Assurant<\/b><\/p>\n<p>\nAssurant, Inc. (NYSE: AIZ) is a leading global provider of lifestyle and housing solutions that support, protect and connect major consumer purchases. Anticipating the evolving needs of consumers, Assurant partners with the world\u2019s leading brands to develop innovative products and services and to deliver an enhanced customer experience. A Fortune 500 company with a presence in 21 countries, Assurant offers mobile device solutions; extended service contracts; vehicle protection services; pre-funded funeral insurance; renters insurance; lender-placed insurance products; and other specialty products. The Assurant Foundation strengthens communities by supporting charitable partners that help protect where people live and can thrive, connect with local resources, inspire inclusion and prepare leaders of the future.\n<\/p>\n<p><img decoding=\"async\" alt=\"\" src=\"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20210726005007r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\" style=\"width:0;height:0\" \/><span class=\"bwct31415\" \/><\/p>\n<p id=\"mmgallerylink\"><span id=\"mmgallerylink-phrase\">View source version on businesswire.com: <\/span><span id=\"mmgallerylink-link\"><a href=\"https:\/\/www.businesswire.com\/news\/home\/20210726005007\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20210726005007\/en\/<\/a><\/span><\/p>\n<p>\nLinda Recupero<br \/>\n<br \/>Senior Vice President, Global Communication<br \/>\n<br \/>201.519.9773<br \/>\n<br \/><a rel=\"nofollow\" href=\"mailto:linda.recupero@assurant.com\">linda.recupero@assurant.com<\/a><\/p>\n<p><b>KEYWORDS:<\/b> United States North America New York<\/p>\n<p><b>INDUSTRY KEYWORDS:<\/b> Software Insurance Networks Internet Data Management Professional Services Technology Mobile\/Wireless<\/p>\n<p><b>MEDIA:<\/b><\/p>\n<table cellpadding=\"3\" cellspacing=\"3\">\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Logo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20210726005007\/en\/486492\/3\/AIZ-Assurant_logo_Corporate.jpg\" alt=\"Logo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><\/font><\/td>\n<\/tr>\n<\/table>\n","protected":false},"excerpt":{"rendered":"<p>Assurant Study Finds Pandemic-Propelled Consumer Interest in Connected Products, Services and Support Latest \u2018Connected Decade\u2019 Survey Tracked Consumer Attitudes Towards Devices, 5G, Upgrades, Support and Repairs NEW YORK&#8211;(BUSINESS WIRE)&#8211; Assurant (NYSE: AIZ) today announced the findings from its latest Connected Decade survey. Now in its fifth year, Assurant\u2019s annual study examines consumer attitudes around the convergence of connected devices and their impact on consumers, business and industry. The pandemic, which has impacted individuals and businesses in different ways across the world, has largely accelerated consumers\u2019 embrace of \u2018connected living,\u2019 encouraging many to seek mobile device upgrades, technical support, quick repairs and emerging capabilities like 5G. This year\u2019s research found consumers\u2019 increasing need to remain connected is propelling their desire to &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/assurant-study-finds-pandemic-propelled-consumer-interest-in-connected-products-services-and-support\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Assurant Study Finds Pandemic-Propelled Consumer Interest in Connected Products, Services and Support&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-517434","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Assurant Study Finds Pandemic-Propelled Consumer Interest in Connected Products, Services and Support - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/assurant-study-finds-pandemic-propelled-consumer-interest-in-connected-products-services-and-support\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Assurant Study Finds Pandemic-Propelled Consumer Interest in Connected Products, Services and Support - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"Assurant Study Finds Pandemic-Propelled Consumer Interest in Connected Products, Services and Support Latest \u2018Connected Decade\u2019 Survey Tracked Consumer Attitudes Towards Devices, 5G, Upgrades, Support and Repairs NEW YORK&#8211;(BUSINESS WIRE)&#8211; Assurant (NYSE: AIZ) today announced the findings from its latest Connected Decade survey. Now in its fifth year, Assurant\u2019s annual study examines consumer attitudes around the convergence of connected devices and their impact on consumers, business and industry. The pandemic, which has impacted individuals and businesses in different ways across the world, has largely accelerated consumers\u2019 embrace of \u2018connected living,\u2019 encouraging many to seek mobile device upgrades, technical support, quick repairs and emerging capabilities like 5G. 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Now in its fifth year, Assurant\u2019s annual study examines consumer attitudes around the convergence of connected devices and their impact on consumers, business and industry. The pandemic, which has impacted individuals and businesses in different ways across the world, has largely accelerated consumers\u2019 embrace of \u2018connected living,\u2019 encouraging many to seek mobile device upgrades, technical support, quick repairs and emerging capabilities like 5G. 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