{"id":516967,"date":"2021-07-23T07:03:16","date_gmt":"2021-07-23T11:03:16","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/prudentials-iconic-rock-is-back-new-campaign-symbolizes-strength-and-resilience\/"},"modified":"2021-07-23T07:03:16","modified_gmt":"2021-07-23T11:03:16","slug":"prudentials-iconic-rock-is-back-new-campaign-symbolizes-strength-and-resilience","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/prudentials-iconic-rock-is-back-new-campaign-symbolizes-strength-and-resilience\/","title":{"rendered":"Prudential\u2019s iconic Rock is back: new campaign symbolizes strength and resilience"},"content":{"rendered":"<p>        <!--body {font:normal small Arial,Helvetica,sans-serif;color:#000;background-color:#fff;padding:24px;margin:0;} a img {border:0;} h3 {font-size:medium;color:#000;margin:0 0 1em 0; text-align:center;}-->  <\/p>\n<p>\nPrudential\u2019s iconic Rock is back: new campaign symbolizes strength and resilience\n<\/p>\n<p><i>During pandemic, half of Americans report searching for strength and resilience in financial services brands<\/i><\/p>\n<p>NEWARK, N.J.&#8211;(<a href=\"http:\/\/www.businesswire.com\">BUSINESS WIRE<\/a>)&#8211;<i>Who\u2019s Your Rock?<\/i> That question catalyzes Prudential Financial, Inc.\u2019s (<a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=http%3A%2F%2Fwww.investor.prudential.com%2Fhome%2Fdefault.aspx&amp;esheet=52464881&amp;newsitemid=20210723005097&amp;lan=en-US&amp;anchor=NYSE%3A+PRU&amp;index=1&amp;md5=a1d908dccbaf4070d19a1b09084cea2b\">NYSE: PRU<\/a>) newest commercial premiering during the NBC broadcast of the opening ceremonies of the Tokyo Olympics, and an international campaign that re-establishes the company\u2019s iconic Rock, a symbol of financial strength and resilience.\n<\/p>\n<p id=\"news-body-cta\">This press release features multimedia. View the full release here: <a href=\"https:\/\/www.businesswire.com\/news\/home\/20210723005097\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20210723005097\/en\/<\/a><\/p>\n<div id=\"bwbodyimg\" style=\"width: 480px;float:left;padding-left:0px;padding-right:20px;padding-top:0px;padding-bottom:0px\"><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20210723005097\/en\/893508\/4\/NR_BrandCampaign_1500x1100_v2.jpg\" alt=\"Who\u2019s Your Rock? That question catalyzes Prudential Financial, Inc.\u2019s newest commercial premiering during the NBC broadcast of the opening ceremonies of the Tokyo Olympics (Photo: Business Wire)\" \/><\/p>\n<p style=\"font-size:85%\">Who\u2019s Your Rock? That question catalyzes Prudential Financial, Inc.\u2019s newest commercial premiering during the NBC broadcast of the opening ceremonies of the Tokyo Olympics (Photo: Business Wire)<\/p>\n<\/div>\n<p>\nFor the first time in a decade, Prudential is re-emphasizing its famous Rock, introduced in its advertising 125 years ago. The move marks a renewed emphasis on the company\u2019s Rock Solid financial solutions, planning and investments, supporting people to find their \u201crocks\u201d as the importance of strength and resilience endures\u2014especially as financial security remains an elusive goal for many.\n<\/p>\n<p>\nIn fact, as the U.S. begins to emerge from the pandemic, more than 2 in 3 Americans (68%) express concern about their financial futures, and 62% are anxious about their current finances, paying off debt (54%), covering everyday expenses (52%) and spending on healthcare (56%), according to a poll commissioned by Prudential.* And 1 in 2 people say it\u2019s more important that the companies and brands they turn to for financial services are trustworthy, responsive, strong, and resilient, compared to one year ago.\n<\/p>\n<p>\n\u201cWe want to re-establish the significance of the modern Rock and what it stands for in people\u2019s lives,\u201d says Susan Somersille Johnson, Prudential\u2019s chief marketing officer. \u201cUltimately, it signifies finding our sources of strength during these extraordinary times, and that our customers can rely on us.\u201d\n<\/p>\n<p>\nPrudential is also sponsoring the USA Climbing team as the sport makes its debut at this year\u2019s games. The partnership spotlights a new generation of inspiring American athletes who represent the future of climbing and embody the company\u2019s shared attributes of strength, performance, and reaching new heights.\n<\/p>\n<p>\n\u201cThe Rock symbolizes our purpose of making lives better by solving people\u2019s financial challenges. It\u2019s the force that propels us forward to focus on customer needs, and to drive growth for our clients, employees, and investors,\u201d says Andy Sullivan, head of Prudential\u2019s U.S. Businesses.\n<\/p>\n<p>\nStarting today, <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Flink.videoplatform.limelight.com%2Fmedia%2F%3FmediaId%3Da3bb2a4e9326427b857c4a0383c1f93a%26width%3D100%25%26height%3D100%25%26playerForm%3DLVPPlayer%26embedMode%3Dhtml%26htmlPlayerFilename%3Dlimelightjs-player.js%26orgid%3Da6031dac6c4945aebe0cc0cf4144ef3b&amp;esheet=52464881&amp;newsitemid=20210723005097&amp;lan=en-US&amp;anchor=Prudential%26%238217%3Bs+%26%238220%3BWho%26%238217%3Bs+Your+Rock%26%238221%3B+commercial&amp;index=2&amp;md5=db02db03f0c806612c373e8f21f7f0ec\">Prudential\u2019s \u201cWho\u2019s Your Rock\u201d commercial<\/a> airs in major markets across the United States including New York, Los Angeles, Chicago, Miami, Dallas, San Diego, San Francisco, Washington, D.C., Philadelphia, Boston, Atlanta, Detroit, and Hartford, Connecticut. The full campaign, which runs through December, will air on national and local TV, connected TV, social, digital, audio and sponsorships, and extends internationally to Brazil and Mexico.\n<\/p>\n<p><b>About Prudential Financial, Inc.<\/b><\/p>\n<p>\nPrudential Financial, Inc. (<a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.investor.prudential.com%2Fhome%2Fdefault.aspx&amp;esheet=52464881&amp;newsitemid=20210723005097&amp;lan=en-US&amp;anchor=NYSE%3A+PRU&amp;index=3&amp;md5=89451c85ba81234231f218ee1cca9187\">NYSE: PRU<\/a>), a financial wellness leader and premier active global investment manager with more than $1.5 trillion in assets under management as of March 31, 2021, has operations in the United States, Asia, Europe, and Latin America. Prudential\u2019s diverse and talented employees help to make lives better by creating financial opportunity for more people. Prudential\u2019s iconic Rock symbol has stood for strength, stability, expertise and innovation for more than a century. For more information, please visit <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fnews.prudential.com%2F&amp;esheet=52464881&amp;newsitemid=20210723005097&amp;lan=en-US&amp;anchor=news.prudential.com&amp;index=4&amp;md5=4766b85291fa4e1d5362608eb06012e6\">news.prudential.com<\/a>.\n<\/p>\n<p>\n*Polls conducted for Prudential by Morning Consult.\n<\/p>\n<p>\n1050552-00001-00\n<\/p>\n<p><img decoding=\"async\" alt=\"\" src=\"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20210723005097r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\" style=\"width:0;height:0\" \/><span class=\"bwct31415\" \/><\/p>\n<p id=\"mmgallerylink\"><span id=\"mmgallerylink-phrase\">View source version on businesswire.com: <\/span><span id=\"mmgallerylink-link\"><a href=\"https:\/\/www.businesswire.com\/news\/home\/20210723005097\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20210723005097\/en\/<\/a><\/span><\/p>\n<p><b>MEDIA CONTACT:<br \/>\n<br \/>Rebecca Rickert, <\/b>973-943-6679<br \/>\n<br \/><a rel=\"nofollow\" href=\"mailto:rebecca.rickert@prudential.com\">rebecca.rickert@prudential.com<\/a><\/p>\n<p><b>KEYWORDS:<\/b> United States North America New Jersey<\/p>\n<p><b>INDUSTRY KEYWORDS:<\/b> Professional Services Marketing Advertising Communications Insurance Finance<\/p>\n<p><b>MEDIA:<\/b><\/p>\n<table cellpadding=\"3\" cellspacing=\"3\">\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Logo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20210723005097\/en\/459467\/3\/Pru_4c%5B1%5D.jpg\" alt=\"Logo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><\/font><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Photo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20210723005097\/en\/893508\/3\/NR_BrandCampaign_1500x1100_v2.jpg\" alt=\"Photo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\">Who\u2019s Your Rock? That question catalyzes Prudential Financial, Inc.\u2019s newest commercial premiering during the NBC broadcast of the opening ceremonies of the Tokyo Olympics (Photo: Business Wire)<\/font><\/td>\n<\/tr>\n<\/table>\n","protected":false},"excerpt":{"rendered":"<p>Prudential\u2019s iconic Rock is back: new campaign symbolizes strength and resilience During pandemic, half of Americans report searching for strength and resilience in financial services brands NEWARK, N.J.&#8211;(BUSINESS WIRE)&#8211;Who\u2019s Your Rock? That question catalyzes Prudential Financial, Inc.\u2019s (NYSE: PRU) newest commercial premiering during the NBC broadcast of the opening ceremonies of the Tokyo Olympics, and an international campaign that re-establishes the company\u2019s iconic Rock, a symbol of financial strength and resilience. This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20210723005097\/en\/ Who\u2019s Your Rock? That question catalyzes Prudential Financial, Inc.\u2019s newest commercial premiering during the NBC broadcast of the opening ceremonies of the Tokyo Olympics (Photo: Business Wire) For the first time in a decade, Prudential is re-emphasizing its &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/prudentials-iconic-rock-is-back-new-campaign-symbolizes-strength-and-resilience\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Prudential\u2019s iconic Rock is back: new campaign symbolizes strength and resilience&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-516967","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Prudential\u2019s iconic Rock is back: new campaign symbolizes strength and resilience - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/prudentials-iconic-rock-is-back-new-campaign-symbolizes-strength-and-resilience\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Prudential\u2019s iconic Rock is back: new campaign symbolizes strength and resilience - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"Prudential\u2019s iconic Rock is back: new campaign symbolizes strength and resilience During pandemic, half of Americans report searching for strength and resilience in financial services brands NEWARK, N.J.&#8211;(BUSINESS WIRE)&#8211;Who\u2019s Your Rock? That question catalyzes Prudential Financial, Inc.\u2019s (NYSE: PRU) newest commercial premiering during the NBC broadcast of the opening ceremonies of the Tokyo Olympics, and an international campaign that re-establishes the company\u2019s iconic Rock, a symbol of financial strength and resilience. This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20210723005097\/en\/ Who\u2019s Your Rock? That question catalyzes Prudential Financial, Inc.\u2019s newest commercial premiering during the NBC broadcast of the opening ceremonies of the Tokyo Olympics (Photo: Business Wire) For the first time in a decade, Prudential is re-emphasizing its &hellip; Continue reading &quot;Prudential\u2019s iconic Rock is back: new campaign symbolizes strength and resilience&quot;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.marketnewsdesk.com\/index.php\/prudentials-iconic-rock-is-back-new-campaign-symbolizes-strength-and-resilience\/\" \/>\n<meta property=\"og:site_name\" content=\"Market Newsdesk\" \/>\n<meta property=\"article:published_time\" content=\"2021-07-23T11:03:16+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/mms.businesswire.com\/media\/20210723005097\/en\/893508\/4\/NR_BrandCampaign_1500x1100_v2.jpg\" \/>\n<meta name=\"author\" content=\"Newsdesk\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Newsdesk\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/prudentials-iconic-rock-is-back-new-campaign-symbolizes-strength-and-resilience\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/prudentials-iconic-rock-is-back-new-campaign-symbolizes-strength-and-resilience\\\/\"},\"author\":{\"name\":\"Newsdesk\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/#\\\/schema\\\/person\\\/482f27a394d4fda80ecb5499e519d979\"},\"headline\":\"Prudential\u2019s iconic Rock is back: new campaign symbolizes strength and resilience\",\"datePublished\":\"2021-07-23T11:03:16+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/prudentials-iconic-rock-is-back-new-campaign-symbolizes-strength-and-resilience\\\/\"},\"wordCount\":650,\"image\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/prudentials-iconic-rock-is-back-new-campaign-symbolizes-strength-and-resilience\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/mms.businesswire.com\\\/media\\\/20210723005097\\\/en\\\/893508\\\/4\\\/NR_BrandCampaign_1500x1100_v2.jpg\",\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/prudentials-iconic-rock-is-back-new-campaign-symbolizes-strength-and-resilience\\\/\",\"url\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/prudentials-iconic-rock-is-back-new-campaign-symbolizes-strength-and-resilience\\\/\",\"name\":\"Prudential\u2019s iconic Rock is back: new campaign symbolizes strength and resilience - 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That question catalyzes Prudential Financial, Inc.\u2019s (NYSE: PRU) newest commercial premiering during the NBC broadcast of the opening ceremonies of the Tokyo Olympics, and an international campaign that re-establishes the company\u2019s iconic Rock, a symbol of financial strength and resilience. This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20210723005097\/en\/ Who\u2019s Your Rock? That question catalyzes Prudential Financial, Inc.\u2019s newest commercial premiering during the NBC broadcast of the opening ceremonies of the Tokyo Olympics (Photo: Business Wire) For the first time in a decade, Prudential is re-emphasizing its &hellip; Continue reading \"Prudential\u2019s iconic Rock is back: new campaign symbolizes strength and resilience\"","og_url":"https:\/\/www.marketnewsdesk.com\/index.php\/prudentials-iconic-rock-is-back-new-campaign-symbolizes-strength-and-resilience\/","og_site_name":"Market Newsdesk","article_published_time":"2021-07-23T11:03:16+00:00","og_image":[{"url":"https:\/\/mms.businesswire.com\/media\/20210723005097\/en\/893508\/4\/NR_BrandCampaign_1500x1100_v2.jpg","type":"","width":"","height":""}],"author":"Newsdesk","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Newsdesk","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/prudentials-iconic-rock-is-back-new-campaign-symbolizes-strength-and-resilience\/#article","isPartOf":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/prudentials-iconic-rock-is-back-new-campaign-symbolizes-strength-and-resilience\/"},"author":{"name":"Newsdesk","@id":"https:\/\/www.marketnewsdesk.com\/#\/schema\/person\/482f27a394d4fda80ecb5499e519d979"},"headline":"Prudential\u2019s iconic Rock is back: new campaign symbolizes strength and resilience","datePublished":"2021-07-23T11:03:16+00:00","mainEntityOfPage":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/prudentials-iconic-rock-is-back-new-campaign-symbolizes-strength-and-resilience\/"},"wordCount":650,"image":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/prudentials-iconic-rock-is-back-new-campaign-symbolizes-strength-and-resilience\/#primaryimage"},"thumbnailUrl":"https:\/\/mms.businesswire.com\/media\/20210723005097\/en\/893508\/4\/NR_BrandCampaign_1500x1100_v2.jpg","inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/prudentials-iconic-rock-is-back-new-campaign-symbolizes-strength-and-resilience\/","url":"https:\/\/www.marketnewsdesk.com\/index.php\/prudentials-iconic-rock-is-back-new-campaign-symbolizes-strength-and-resilience\/","name":"Prudential\u2019s iconic Rock is back: new campaign symbolizes strength and resilience - 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