{"id":516932,"date":"2021-07-23T06:03:15","date_gmt":"2021-07-23T10:03:15","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/doubleverify-continues-ctv-verification-leadership-earning-mrc-accreditation-for-ctv-fully-on-screen-video-filtering-additional-new-solutions\/"},"modified":"2021-07-23T06:03:15","modified_gmt":"2021-07-23T10:03:15","slug":"doubleverify-continues-ctv-verification-leadership-earning-mrc-accreditation-for-ctv-fully-on-screen-video-filtering-additional-new-solutions","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/doubleverify-continues-ctv-verification-leadership-earning-mrc-accreditation-for-ctv-fully-on-screen-video-filtering-additional-new-solutions\/","title":{"rendered":"DoubleVerify Continues CTV Verification Leadership, Earning MRC Accreditation for CTV Fully On-Screen, Video Filtering &amp; Additional New Solutions"},"content":{"rendered":"<p>        <!--.bwalignc { text-align: center; list-style-position: inside }\n.bwlistdisc { list-style-type: disc }body {font:normal small Arial,Helvetica,sans-serif;color:#000;background-color:#fff;padding:24px;margin:0;} a img {border:0;} h3 {font-size:medium;color:#000;margin:0 0 1em 0; text-align:center;}-->  <\/p>\n<p class=\"bwalignc\"><b>DoubleVerify Continues CTV Verification Leadership, Earning MRC Accreditation for CTV Fully On-Screen, Video Filtering &amp; Additional New Solutions<\/b><\/p>\n<p class=\"bwalignc\"><i>New and continued accreditations spotlight DV\u2019s commitment to innovation and delivering against the highest possible industry standards in the booming video sector<\/i><\/p>\n<p>NEW YORK&#8211;(<a href=\"http:\/\/www.businesswire.com\">BUSINESS WIRE<\/a>)&#8211;<a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fdoubleverify.com%2F&amp;esheet=52464843&amp;newsitemid=20210723005034&amp;lan=en-US&amp;anchor=DoubleVerify&amp;index=1&amp;md5=d675ce64ab5786c87c1291941eca30af\">DoubleVerify<\/a> (&#8220;DV&#8221;), (NYSE: DV), a leading software platform for digital media measurement, data and analytics, today announced that the company has received Media Rating Council (MRC) accreditation for video filtering, benchmarks, and connected TV (CTV) fully on-screen and completion metrics.\n<\/p>\n<p>\n\u201cEarning MRC accreditations for industry-first solutions across CTV and video environments, where investments continue to surge, reinforces our mission to help make the digital ad ecosystem stronger, safer and more secure, by providing superior media quality and performance solutions to our global brand customers,\u201d said Mark Zagorski, CEO of DoubleVerify. \u201cThese new accreditations help us give advertisers continued clarity and confidence in their digital investments.\u201d\n<\/p>\n<p>\nThe newly accredited DV solutions include:\n<\/p>\n<ul class=\"bwlistdisc\">\n<li><b>CTV Fully-On Screen metrics: <\/b><a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fdoubleverify.com%2Fnewsroom%2Fdoubleverify-expands-ctv-transparency-for-global-advertisers-with-fully-on-screen-completion-measurement%2F&amp;esheet=52464843&amp;newsitemid=20210723005034&amp;lan=en-US&amp;anchor=This+capability&amp;index=2&amp;md5=e35932eb786307a5d2a7cac70194a851\">This capability<\/a> measures whether all pixels were in view, if the TV screen was off and quartile completion, providing valuable insights where viewability technology is not yet supported. DV\u2019s fully on-screen completion measurement offers unique components that address current viewability challenges for CTV advertisers.\n<\/li>\n<li><b>Video Filtering: <\/b>This innovative solution is part of <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fdoubleverify.com%2Fnewsroom%2Fdoubleverify-launches-video-complete-solution-enhancing-video-measurement-and-brand-protection-across-all-screens%2F&amp;esheet=52464843&amp;newsitemid=20210723005034&amp;lan=en-US&amp;anchor=DV+Video+Complete&amp;index=3&amp;md5=ba556f313fac0b2f6a50361229e318dd\">DV Video Complete<\/a>, which enables advertisers to holistically measure campaign quality and maximize brand protection across all video environments and devices, including CTV, mobile and desktop. Video filtering prevents ads from being served, even in environments where standard video blocking technology is not available. MRC accreditation demonstrates this DV reported metric is valid, reliable and effective.\n<\/li>\n<li><b>Benchmarks: <\/b>Accreditation for DV\u2019s benchmarks indicates MRC approval of these cross-industry performance metrics that compare a brand\u2019s performance with others in a specific vertical or across all measured traffic.\n<\/li>\n<\/ul>\n<p>\nIn addition to first-time accreditations, the MRC granted continued accreditation for display and digital video impressions, viewable impressions and IVT (invalid traffic) in desktop, mobile web, mobile application and CTV environments; and viewable impressions, as well as property-level ad verification metrics, within desktop, mobile web and mobile application environments.\n<\/p>\n<p>\nThe continuation of DV\u2019s MRC accreditation, and first-time accreditations for the DoubleVerify metrics noted above, underscores that DV continues to innovate and introduce new products, while adhering to the highest standards within the industry.\n<\/p>\n<p>\n\u201cDoubleVerify\u2019s participation in the MRC\u2019s accreditation process since 2013 has demonstrated its capabilities in keeping pace with evolving industry trends, such as with this most recent expansion of its accredited metric offerings in the CTV environment,\u201d said George W. Ivie, Executive Director and CEO of the MRC. \u201cBut most importantly, it has served to illustrate DV\u2019s commitment to helping marketers better protect their digital ad spend, wherever those ads may appear.\u201d\n<\/p>\n<p>\nDV first received MRC accreditation in February 2013 for its impression quality suite of services and desktop display viewability. In 2015, it was accredited by the MRC for desktop video ad viewability and invalid traffic for desktop and mobile web. In 2017, DV received accreditation for its detection of invalid traffic within mobile apps. Last year, the company received MRC accreditation of impression measurement in CTV and also received accreditation for <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fdoubleverify.com%2Fnewsroom%2Fdoubleverify-gains-mrc-accreditation-for-integrated-third-party-measurement-on-facebook%2F%3Fnews%3D1&amp;esheet=52464843&amp;newsitemid=20210723005034&amp;lan=en-US&amp;anchor=third-party+integrated+measurement+on+Facebook&amp;index=4&amp;md5=072cb55998831622a4c42cb12d2f7c98\">third-party integrated measurement on Facebook<\/a>.\n<\/p>\n<p>\nFor more information about DoubleVerify, contact <a rel=\"nofollow\" href=\"mailto:sales@DoubleVerify.com\">sales@DoubleVerify.com<\/a>.\n<\/p>\n<p><b>About DoubleVerify<\/b><\/p>\n<p>\nDoubleVerify is a leading software platform for digital media measurement and analytics. Our mission is to make the digital advertising ecosystem stronger, safer and more secure, thereby preserving the fair value exchange between buyers and sellers of digital media. Hundreds of Fortune 500 advertisers employ our unbiased data and analytics to drive campaign quality and effectiveness, and to maximize return on their digital advertising investments \u2013 globally.<b \/><\/p>\n<p><img decoding=\"async\" alt=\"\" src=\"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20210723005034r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\" style=\"width:0;height:0\" \/><span class=\"bwct31415\" \/><\/p>\n<p id=\"mmgallerylink\"><span id=\"mmgallerylink-phrase\">View source version on businesswire.com: <\/span><span id=\"mmgallerylink-link\"><a href=\"https:\/\/www.businesswire.com\/news\/home\/20210723005034\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20210723005034\/en\/<\/a><\/span><\/p>\n<p>\nChris Harihar, <a rel=\"nofollow\" href=\"mailto:chris@crenshawcomm.com\">chris@crenshawcomm.com<\/a><\/p>\n<p><b>KEYWORDS:<\/b> United States North America New York<\/p>\n<p><b>INDUSTRY KEYWORDS:<\/b> Software Mobile\/Wireless Networks Professional Services Internet Electronic Design Automation Data Management Technology Other Communications Security Other Professional Services Communications Consulting<\/p>\n<p><b>MEDIA:<\/b><\/p>\n<table cellpadding=\"3\" cellspacing=\"3\" \/>\n","protected":false},"excerpt":{"rendered":"<p>DoubleVerify Continues CTV Verification Leadership, Earning MRC Accreditation for CTV Fully On-Screen, Video Filtering &amp; Additional New Solutions New and continued accreditations spotlight DV\u2019s commitment to innovation and delivering against the highest possible industry standards in the booming video sector NEW YORK&#8211;(BUSINESS WIRE)&#8211;DoubleVerify (&#8220;DV&#8221;), (NYSE: DV), a leading software platform for digital media measurement, data and analytics, today announced that the company has received Media Rating Council (MRC) accreditation for video filtering, benchmarks, and connected TV (CTV) fully on-screen and completion metrics. \u201cEarning MRC accreditations for industry-first solutions across CTV and video environments, where investments continue to surge, reinforces our mission to help make the digital ad ecosystem stronger, safer and more secure, by providing superior media quality and performance &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/doubleverify-continues-ctv-verification-leadership-earning-mrc-accreditation-for-ctv-fully-on-screen-video-filtering-additional-new-solutions\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;DoubleVerify Continues CTV Verification Leadership, Earning MRC Accreditation for CTV Fully On-Screen, Video Filtering &amp; Additional New Solutions&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-516932","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>DoubleVerify Continues CTV Verification Leadership, Earning MRC Accreditation for CTV Fully On-Screen, Video Filtering &amp; Additional New Solutions - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/doubleverify-continues-ctv-verification-leadership-earning-mrc-accreditation-for-ctv-fully-on-screen-video-filtering-additional-new-solutions\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"DoubleVerify Continues CTV Verification Leadership, Earning MRC Accreditation for CTV Fully On-Screen, Video Filtering &amp; Additional New Solutions - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"DoubleVerify Continues CTV Verification Leadership, Earning MRC Accreditation for CTV Fully On-Screen, Video Filtering &amp; Additional New Solutions New and continued accreditations spotlight DV\u2019s commitment to innovation and delivering against the highest possible industry standards in the booming video sector NEW YORK&#8211;(BUSINESS WIRE)&#8211;DoubleVerify (&#8220;DV&#8221;), (NYSE: DV), a leading software platform for digital media measurement, data and analytics, today announced that the company has received Media Rating Council (MRC) accreditation for video filtering, benchmarks, and connected TV (CTV) fully on-screen and completion metrics. \u201cEarning MRC accreditations for industry-first solutions across CTV and video environments, where investments continue to surge, reinforces our mission to help make the digital ad ecosystem stronger, safer and more secure, by providing superior media quality and performance &hellip; 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