{"id":516618,"date":"2021-07-22T13:47:06","date_gmt":"2021-07-22T17:47:06","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/play-the-odds-in-ea-and-zoinks-lost-in-random-available-worldwide-on-september-10\/"},"modified":"2021-07-22T13:47:06","modified_gmt":"2021-07-22T17:47:06","slug":"play-the-odds-in-ea-and-zoinks-lost-in-random-available-worldwide-on-september-10","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/play-the-odds-in-ea-and-zoinks-lost-in-random-available-worldwide-on-september-10\/","title":{"rendered":"Play the Odds in EA and Zoink\u2019s Lost in Random, Available Worldwide on September 10"},"content":{"rendered":"<p>        <!--.bwalignc { text-align: center; list-style-position: inside }body {font:normal small Arial,Helvetica,sans-serif;color:#000;background-color:#fff;padding:24px;margin:0;} a img {border:0;} h3 {font-size:medium;color:#000;margin:0 0 1em 0; text-align:center;}-->  <\/p>\n<p class=\"bwalignc\"><b>Play the Odds in EA and Zoink\u2019s <i>Lost in Random<\/i>, <\/b><b>Available Worldwide on September 10<\/b><\/p>\n<p class=\"bwalignc\"><i>Adapt or Perish through a Unique Blend of Story-Driven Adventure, Explosive Dice Battles, Giant Board Game Arenas and More<\/i><\/p>\n<p class=\"bwalignc\"><i><a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.youtube.com%2Fwatch%3Fv%3DyoitRW8-7KE&amp;esheet=52464385&amp;newsitemid=20210722005837&amp;lan=en-US&amp;anchor=Watch+the+Gameplay+Trailer+Here&amp;index=1&amp;md5=9e5d5ce412fdea5d8db4aa3bb1ca2c85\">Watch the Gameplay Trailer Here<\/a><\/i><\/p>\n<p>REDWOOD CITY, Calif.&#8211;(<a href=\"http:\/\/www.businesswire.com\">BUSINESS WIRE<\/a>)&#8211;<br \/>\nGet ready to play the odds in <i>Lost in Random<sup>TM<\/sup>,<\/i> a gothic fairytale-inspired action adventure from the award-winning Swedish game studio, Zoink. Electronic Arts Inc. (NASDAQ: EA) today revealed during <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.ea.com%2Fea-play-live&amp;esheet=52464385&amp;newsitemid=20210722005837&amp;lan=en-US&amp;anchor=EA+Play+Live+2021&amp;index=2&amp;md5=0f7d46c1c8ed8321594f8c41544f98d5\">EA Play Live 2021<\/a> that on September 10, 2021, players can experience the Kingdom of Random worldwide, in which they will need to quickly learn how to tip the odds in their favor in a dark wonderland where only the brave survive. Check out <i>Lost in Random\u2019s<\/i> unique blend of explosive dice battles, time-freezing tactics and various abilities and spells in the official gameplay trailer, which can be watched <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.youtube.com%2Fwatch%3Fv%3DyoitRW8-7KE&amp;esheet=52464385&amp;newsitemid=20210722005837&amp;lan=en-US&amp;anchor=here&amp;index=3&amp;md5=4cfbcce8e36e0102bd0575f71e3c9f5f\">here<\/a>.\n<\/p>\n<p id=\"news-body-cta\">This press release features multimedia. View the full release here: <a href=\"https:\/\/www.businesswire.com\/news\/home\/20210722005837\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20210722005837\/en\/<\/a><\/p>\n<div id=\"bwbodyimg\" style=\"width: 480px;float:left;padding-left:0px;padding-right:20px;padding-top:0px;padding-bottom:0px\"><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20210722005837\/en\/893315\/4\/LiR_Keyart_RGB_1920x1080-25798260d4ab791ba791.14223217.jpg\" alt=\"EA and Zoink's Lost in Random, Available Worldwide on September 10 (Graphic: Business Wire)\" \/><\/p>\n<p style=\"font-size:85%\">EA and Zoink&#8217;s Lost in Random, Available Worldwide on September 10 (Graphic: Business Wire)<\/p>\n<\/div>\n<p>\n\u201cWhen we first started this project, we knew we wanted to create a fairytale that was a bit darker than what we\u2019ve made in the past; we ended up drawing these different characters and concepts, but it wasn\u2019t until this painting of a girl and her dice appeared that we knew there was something more to explore,\u201d said Olov Redmalm, Creative Director and Lead Writer for <i>Lost in Random,<\/i> during the <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.ea.com%2Fea-play-live%2Fspotlights%2Fea-originals-spotlight&amp;esheet=52464385&amp;newsitemid=20210722005837&amp;lan=en-US&amp;anchor=EA+Originals+Spotlight+at+EA+Play+Live+2021&amp;index=4&amp;md5=baa35e13308f2f4f106c72fb928d5d31\">EA Originals Spotlight at EA Play Live 2021<\/a>. \u201cA tricky aspect we had to deal with was determining what the gameplay would be like &#8211; we wanted the theme and gameplay to revolve around the dice, but had to consider what was too random and what was just random enough. We feel it\u2019s all grown very naturally out of that central idea.\u201d\n<\/p>\n<p>\nRuled by a wicked Queen, the Kingdom of Random is divided into six shadowy realms where life is dictated by a cursed black dice. Journeying as Even, players will walk the land\u2019s mysterious cobbled streets, meet its unpredictable residents and take on courageous quests in order to save her sister, Odd, from Her Majesty\u2019s clutches. Along the way, they\u2019ll team up with Dicey, a small and strange living dice, and together uncover an age-old tale with a surprisingly modern message not typically explored in gaming: Randomness in the world isn\u2019t something to be feared or controlled, but a power that can be harnessed by embracing it and learning to roll with its punches.\n<\/p>\n<p>\nRandom rules all in the Kingdom of Random, and this principle is deeply embedded in <i>Lost in Random<\/i>\u2019s innovative gameplay. Coins are collected that enable Even to learn new attacks, abilities and more &#8211; all of which come in handy during unique tactical combat. Players will use Even\u2019s slingshot to attack deadly foes and knock off energy cubes that power Dicey. Once charged, they can roll Dicey to freeze time itself and unleash his powerful magic. Players will need to adapt their battle strategy on the fly within evolving board game arenas in order to defy a cursed fate and truly harness the power of randomness.\n<\/p>\n<p>\nStarting today, <i>Lost in Random <\/i>is available for pre-order on select platforms, and will be available September 10, 2021 for the Nintendo Switch, PlayStation 4, Xbox One, PlayStation 5, Xbox Series X|S and PC on Origin and Steam. For more information and to stay up to date on <i>Lost in Random<\/i>, visit the official <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.ea.com%2Fgames%2Flost-in-random&amp;esheet=52464385&amp;newsitemid=20210722005837&amp;lan=en-US&amp;anchor=website&amp;index=5&amp;md5=5550a582a0212388cc83aadd0c163f75\">website<\/a>, like EA Originals on <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.facebook.com%2FEAOriginals%2F&amp;esheet=52464385&amp;newsitemid=20210722005837&amp;lan=en-US&amp;anchor=Facebook&amp;index=6&amp;md5=b4f9f7aaeb95f1856fbb8adaff816116\">Facebook<\/a> and <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.instagram.com%2Feaoriginals%2F%3Fhl%3Den&amp;esheet=52464385&amp;newsitemid=20210722005837&amp;lan=en-US&amp;anchor=Instagram&amp;index=7&amp;md5=bd0094c2acc1b7a250f01096c743f542\">Instagram<\/a>, or follow Zoink on <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Ftwitter.com%2FZoinkGames&amp;esheet=52464385&amp;newsitemid=20210722005837&amp;lan=en-US&amp;anchor=Twitter&amp;index=8&amp;md5=738ac91be60c8b1bfc8bd39a11a08274\">Twitter<\/a> and like on <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.instagram.com%2Fzoinkgames%2F&amp;esheet=52464385&amp;newsitemid=20210722005837&amp;lan=en-US&amp;anchor=Instagram&amp;index=9&amp;md5=7c2fd2ef3120e31a25a8d641c38cb4ea\">Instagram<\/a>.\n<\/p>\n<p class=\"bwalignc\"><b>PRESS ASSETS ARE AVAILABLE AT <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Feapressportal.com%2F&amp;esheet=52464385&amp;newsitemid=20210722005837&amp;lan=en-US&amp;anchor=EAPressPortal.com&amp;index=10&amp;md5=149414ab42f8154de60863a725e4d643\">EAPressPortal.com<\/a><\/b><\/p>\n<p><b>About Zoink<\/b><\/p>\n<p>\nZoink, one of the studios that make up Thunderful Games, is an award-winning team located in Gothenburg, Sweden, that focuses on immersive storytelling, juicy artwork and weird ideas. Always looking to try something new with its projects, Zoink&#8217;s games range from the mystical Fe to quirky adventure Flipping Death and emotional VR story Ghost Giant.\n<\/p>\n<p><b>About Electronic Arts<\/b><\/p>\n<p>\nElectronic Arts (NASDAQ: EA) is a global leader in digital interactive entertainment. The Company develops and delivers games, content and online services for Internet-connected consoles, mobile devices and personal computers.\n<\/p>\n<p>\nIn fiscal year 2021, EA posted GAAP net revenue of $5.6 billion. Headquartered in Redwood City, California, EA is recognized for a portfolio of critically acclaimed, high-quality brands such as EA SPORTS\u2122 FIFA, Battlefield\u2122, Apex Legends\u2122, The Sims\u2122, Madden NFL, Need for Speed\u2122, Titanfall\u2122 and F1\u2122. More information about EA is available at <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=http%3A%2F%2Fwww.ea.com%2Fnews&amp;esheet=52464385&amp;newsitemid=20210722005837&amp;lan=en-US&amp;anchor=www.ea.com%2Fnews&amp;index=11&amp;md5=72121ddb47e38acb53ce6ae6ac73e893\">www.ea.com\/news<\/a>.\n<\/p>\n<p>\nEA SPORTS, Ultimate Team, Battlefield, Need for Speed, Apex Legends, The Sims and Titanfall are trademarks of Electronic Arts Inc. John Madden, NFL, FIFA and F1 are the property of their respective owners and used with permission.\n<\/p>\n<p>\nCategory: EA Studios\n<\/p>\n<p><img decoding=\"async\" alt=\"\" src=\"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20210722005837r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\" style=\"width:0;height:0\" \/><span class=\"bwct31415\" \/><\/p>\n<p id=\"mmgallerylink\"><span id=\"mmgallerylink-phrase\">View source version on businesswire.com: <\/span><span id=\"mmgallerylink-link\"><a href=\"https:\/\/www.businesswire.com\/news\/home\/20210722005837\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20210722005837\/en\/<\/a><\/span><\/p>\n<p>\nJino Talens<br \/>\n<br \/>Integrated Comms Director<br \/>\n<br \/><a rel=\"nofollow\" href=\"mailto:jtalens@ea.com\">jtalens@ea.com<br \/>\n<\/a><br \/>650-628-9111 Meagan Tang\n<\/p>\n<p>\nCommunications Coordinator<br \/>\n<br \/><a rel=\"nofollow\" href=\"mailto:mtang@ea.com\">mtang@ea.com<\/a><\/p>\n<p><b>KEYWORDS:<\/b> United States North America California<\/p>\n<p><b>INDUSTRY KEYWORDS:<\/b> Entertainment Consumer Electronics Technology General Entertainment Software Internet Electronic Games<\/p>\n<p><b>MEDIA:<\/b><\/p>\n<table cellpadding=\"3\" cellspacing=\"3\">\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Photo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20210722005837\/en\/893315\/3\/LiR_Keyart_RGB_1920x1080-25798260d4ab791ba791.14223217.jpg\" alt=\"Photo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\">EA and Zoink&#8217;s Lost in Random, Available Worldwide on September 10 (Graphic: Business Wire)<\/font><\/td>\n<\/tr>\n<\/table>\n","protected":false},"excerpt":{"rendered":"<p>Play the Odds in EA and Zoink\u2019s Lost in Random, Available Worldwide on September 10 Adapt or Perish through a Unique Blend of Story-Driven Adventure, Explosive Dice Battles, Giant Board Game Arenas and More Watch the Gameplay Trailer Here REDWOOD CITY, Calif.&#8211;(BUSINESS WIRE)&#8211; Get ready to play the odds in Lost in RandomTM, a gothic fairytale-inspired action adventure from the award-winning Swedish game studio, Zoink. Electronic Arts Inc. (NASDAQ: EA) today revealed during EA Play Live 2021 that on September 10, 2021, players can experience the Kingdom of Random worldwide, in which they will need to quickly learn how to tip the odds in their favor in a dark wonderland where only the brave survive. Check out Lost in Random\u2019s &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/play-the-odds-in-ea-and-zoinks-lost-in-random-available-worldwide-on-september-10\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Play the Odds in EA and Zoink\u2019s Lost in Random, Available Worldwide on September 10&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-516618","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Play the Odds in EA and Zoink\u2019s Lost in Random, Available Worldwide on September 10 - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/play-the-odds-in-ea-and-zoinks-lost-in-random-available-worldwide-on-september-10\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Play the Odds in EA and Zoink\u2019s Lost in Random, Available Worldwide on September 10 - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"Play the Odds in EA and Zoink\u2019s Lost in Random, Available Worldwide on September 10 Adapt or Perish through a Unique Blend of Story-Driven Adventure, Explosive Dice Battles, Giant Board Game Arenas and More Watch the Gameplay Trailer Here REDWOOD CITY, Calif.&#8211;(BUSINESS WIRE)&#8211; Get ready to play the odds in Lost in RandomTM, a gothic fairytale-inspired action adventure from the award-winning Swedish game studio, Zoink. Electronic Arts Inc. (NASDAQ: EA) today revealed during EA Play Live 2021 that on September 10, 2021, players can experience the Kingdom of Random worldwide, in which they will need to quickly learn how to tip the odds in their favor in a dark wonderland where only the brave survive. Check out Lost in Random\u2019s &hellip; Continue reading &quot;Play the Odds in EA and Zoink\u2019s Lost in Random, Available Worldwide on September 10&quot;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.marketnewsdesk.com\/index.php\/play-the-odds-in-ea-and-zoinks-lost-in-random-available-worldwide-on-september-10\/\" \/>\n<meta property=\"og:site_name\" content=\"Market Newsdesk\" \/>\n<meta property=\"article:published_time\" content=\"2021-07-22T17:47:06+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/mms.businesswire.com\/media\/20210722005837\/en\/893315\/4\/LiR_Keyart_RGB_1920x1080-25798260d4ab791ba791.14223217.jpg\" \/>\n<meta name=\"author\" content=\"Newsdesk\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Newsdesk\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/play-the-odds-in-ea-and-zoinks-lost-in-random-available-worldwide-on-september-10\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/play-the-odds-in-ea-and-zoinks-lost-in-random-available-worldwide-on-september-10\\\/\"},\"author\":{\"name\":\"Newsdesk\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/#\\\/schema\\\/person\\\/482f27a394d4fda80ecb5499e519d979\"},\"headline\":\"Play the Odds in EA and Zoink\u2019s Lost in Random, Available Worldwide on September 10\",\"datePublished\":\"2021-07-22T17:47:06+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/play-the-odds-in-ea-and-zoinks-lost-in-random-available-worldwide-on-september-10\\\/\"},\"wordCount\":872,\"image\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/play-the-odds-in-ea-and-zoinks-lost-in-random-available-worldwide-on-september-10\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/mms.businesswire.com\\\/media\\\/20210722005837\\\/en\\\/893315\\\/4\\\/LiR_Keyart_RGB_1920x1080-25798260d4ab791ba791.14223217.jpg\",\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/play-the-odds-in-ea-and-zoinks-lost-in-random-available-worldwide-on-september-10\\\/\",\"url\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/play-the-odds-in-ea-and-zoinks-lost-in-random-available-worldwide-on-september-10\\\/\",\"name\":\"Play the Odds in EA and Zoink\u2019s Lost in Random, Available Worldwide on September 10 - 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Market Newsdesk","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.marketnewsdesk.com\/index.php\/play-the-odds-in-ea-and-zoinks-lost-in-random-available-worldwide-on-september-10\/","og_locale":"en_US","og_type":"article","og_title":"Play the Odds in EA and Zoink\u2019s Lost in Random, Available Worldwide on September 10 - Market Newsdesk","og_description":"Play the Odds in EA and Zoink\u2019s Lost in Random, Available Worldwide on September 10 Adapt or Perish through a Unique Blend of Story-Driven Adventure, Explosive Dice Battles, Giant Board Game Arenas and More Watch the Gameplay Trailer Here REDWOOD CITY, Calif.&#8211;(BUSINESS WIRE)&#8211; Get ready to play the odds in Lost in RandomTM, a gothic fairytale-inspired action adventure from the award-winning Swedish game studio, Zoink. Electronic Arts Inc. (NASDAQ: EA) today revealed during EA Play Live 2021 that on September 10, 2021, players can experience the Kingdom of Random worldwide, in which they will need to quickly learn how to tip the odds in their favor in a dark wonderland where only the brave survive. 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