{"id":515971,"date":"2021-07-21T16:18:51","date_gmt":"2021-07-21T20:18:51","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/macys-inc-names-maly-bernstein-ceo-of-bluemercury\/"},"modified":"2021-07-21T16:18:51","modified_gmt":"2021-07-21T20:18:51","slug":"macys-inc-names-maly-bernstein-ceo-of-bluemercury","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/macys-inc-names-maly-bernstein-ceo-of-bluemercury\/","title":{"rendered":"Macy\u2019s, Inc. Names Maly Bernstein CEO Of Bluemercury"},"content":{"rendered":"<p>        <!--.bwalignc { text-align: center; list-style-position: inside }\n.bwuline { text-decoration: underline }body {font:normal small Arial,Helvetica,sans-serif;color:#000;background-color:#fff;padding:24px;margin:0;} a img {border:0;} h3 {font-size:medium;color:#000;margin:0 0 1em 0; text-align:center;}-->  <\/p>\n<p class=\"bwalignc\"><b>Macy\u2019s, Inc. Names Maly Bernstein CEO Of Bluemercury<\/b><\/p>\n<p>NEW YORK&#8211;(<a href=\"http:\/\/www.businesswire.com\">BUSINESS WIRE<\/a>)&#8211;<br \/>\nMacy&#8217;s, Inc. (NYSE: M) today announced that it has named Maly Bernstein chief executive officer of Bluemercury, effective September 13, 2021.\n<\/p>\n<p id=\"news-body-cta\">This press release features multimedia. View the full release here: <a href=\"https:\/\/www.businesswire.com\/news\/home\/20210721005910\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20210721005910\/en\/<\/a><\/p>\n<div id=\"bwbodyimg\" style=\"width: 320px;float:left;padding-left:0px;padding-right:20px;padding-top:0px;padding-bottom:0px\"><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20210721005910\/en\/893158\/4\/MB.jpg\" alt=\"Maly Bernstein (Photo: Business Wire)\" \/><\/p>\n<p style=\"font-size:85%\">Maly Bernstein (Photo: Business Wire)<\/p>\n<\/div>\n<p>\nIn this role, Bernstein will oversee the growth and strategy of all aspects of the Bluemercury brand, from its digital platform to stores. She will report to Tony Spring, chairman and chief executive officer of Bloomingdale\u2019s, and will be based out of Bluemercury\u2019s Bethesda, MD, headquarters.\n<\/p>\n<p>\n\u201cI am excited to welcome Maly to the Macy\u2019s, Inc. team. She has deep expertise in beauty, and we are confident that she is the right person to continue Bluemercury\u2019s growth in the specialty space,\u201d said Spring. \u201cMaly\u2019s ability to create connections with consumers through breakthrough platforms that integrate product, service and experience make her a great fit to lead this special and growing brand. Maly is a champion for diversity in leadership, people development and data-based insight, and she will leverage the values of the brand to build community and experiences in its neighborhood locations.\u201d\n<\/p>\n<p>\nBernstein was most recently Vice President of E-Commerce at CVS Health. Prior to that role, she was Vice President of Beauty &amp; Personal Care with a multi-billion-dollar portfolio that included Cosmetics, Skincare, Hair Care and Personal Care. In this role she led a diverse team of Category Managers, Beauty Experience &amp; Service Program Managers, Beauty Consultants and Licensed Cosmetologists. Prior to CVS, Bernstein worked in the retail and consumer practice at McKinsey &amp; Co.\n<\/p>\n<p>\nBernstein succeeds Bluemercury co-founder Marla Beck, who recently transitioned from the CEO role to pursue other opportunities. Since joining Macy&#8217;s, Inc. in 2015, Beck grew the number of Bluemercury stores from 60 to more than 180, including locations within Macy\u2019s stores. She also launched a loyalty program called Blue Rewards, which now has nearly 75% penetration, expanded m-61, the clean clinical skincare brand she created, and launched conscious beauty brand Lune+Aster.\n<\/p>\n<p>\n\u201cI want to thank Marla for her vision and leadership. She has steered Bluemercury\u2019s growth for more than 20 years and has been a valued partner to the Macy\u2019s, Inc. team,\u201d Spring continued.\n<\/p>\n<p class=\"bwalignc\">\n###\n<\/p>\n<p><b><span class=\"bwuline\">About Macy\u2019s, Inc.<\/span><\/b><\/p>\n<p>\nMacy\u2019s, Inc. (NYSE: M) is one of the nation\u2019s premier omnichannel retailers. Headquartered in New York City, the company comprises three retail brands: Macy\u2019s, Bloomingdale\u2019s and Bluemercury. With a robust e-commerce business, rich mobile experience and a national stores footprint, our customers can shop the way they live \u2014 anytime and through any channel. For more information, visit macysinc.com.\n<\/p>\n<p><img decoding=\"async\" alt=\"\" src=\"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20210721005910r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\" style=\"width:0;height:0\" \/><span class=\"bwct31415\" \/><\/p>\n<p id=\"mmgallerylink\"><span id=\"mmgallerylink-phrase\">View source version on businesswire.com: <\/span><span id=\"mmgallerylink-link\"><a href=\"https:\/\/www.businesswire.com\/news\/home\/20210721005910\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20210721005910\/en\/<\/a><\/span><\/p>\n<p><b>Media \u2013 Blair Rosenberg<br \/>\n<\/b><br \/><a rel=\"nofollow\" href=\"mailto:media@macys.com\">media@macys.com<\/a><\/p>\n<p><b>Investors \u2013 Mike McGuire<br \/>\n<\/b><br \/><a rel=\"nofollow\" href=\"mailto:investors@macys.com\">investors@macys.com<\/a><\/p>\n<p><b>KEYWORDS:<\/b> United States North America Ohio Maryland New York<\/p>\n<p><b>INDUSTRY KEYWORDS:<\/b> Home Goods Cosmetics Retail Other Consumer Women Online Retail Teens Luxury Other Retail Men Department Stores Specialty Family Consumer Fashion<\/p>\n<p><b>MEDIA:<\/b><\/p>\n<table cellpadding=\"3\" cellspacing=\"3\">\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Logo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20210721005910\/en\/742609\/3\/2019_Macys_Inc.jpg\" alt=\"Logo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><\/font><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Photo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20210721005910\/en\/893158\/3\/MB.jpg\" alt=\"Photo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\">Maly Bernstein (Photo: Business Wire)<\/font><\/td>\n<\/tr>\n<\/table>\n","protected":false},"excerpt":{"rendered":"<p>Macy\u2019s, Inc. Names Maly Bernstein CEO Of Bluemercury NEW YORK&#8211;(BUSINESS WIRE)&#8211; Macy&#8217;s, Inc. (NYSE: M) today announced that it has named Maly Bernstein chief executive officer of Bluemercury, effective September 13, 2021. This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20210721005910\/en\/ Maly Bernstein (Photo: Business Wire) In this role, Bernstein will oversee the growth and strategy of all aspects of the Bluemercury brand, from its digital platform to stores. She will report to Tony Spring, chairman and chief executive officer of Bloomingdale\u2019s, and will be based out of Bluemercury\u2019s Bethesda, MD, headquarters. \u201cI am excited to welcome Maly to the Macy\u2019s, Inc. team. She has deep expertise in beauty, and we are confident that she is the right &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/macys-inc-names-maly-bernstein-ceo-of-bluemercury\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Macy\u2019s, Inc. Names Maly Bernstein CEO Of Bluemercury&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-515971","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Macy\u2019s, Inc. Names Maly Bernstein CEO Of Bluemercury - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/macys-inc-names-maly-bernstein-ceo-of-bluemercury\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Macy\u2019s, Inc. Names Maly Bernstein CEO Of Bluemercury - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"Macy\u2019s, Inc. Names Maly Bernstein CEO Of Bluemercury NEW YORK&#8211;(BUSINESS WIRE)&#8211; Macy&#8217;s, Inc. (NYSE: M) today announced that it has named Maly Bernstein chief executive officer of Bluemercury, effective September 13, 2021. This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20210721005910\/en\/ Maly Bernstein (Photo: Business Wire) In this role, Bernstein will oversee the growth and strategy of all aspects of the Bluemercury brand, from its digital platform to stores. She will report to Tony Spring, chairman and chief executive officer of Bloomingdale\u2019s, and will be based out of Bluemercury\u2019s Bethesda, MD, headquarters. \u201cI am excited to welcome Maly to the Macy\u2019s, Inc. team. She has deep expertise in beauty, and we are confident that she is the right &hellip; Continue reading &quot;Macy\u2019s, Inc. 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View the full release here: https:\/\/www.businesswire.com\/news\/home\/20210721005910\/en\/ Maly Bernstein (Photo: Business Wire) In this role, Bernstein will oversee the growth and strategy of all aspects of the Bluemercury brand, from its digital platform to stores. She will report to Tony Spring, chairman and chief executive officer of Bloomingdale\u2019s, and will be based out of Bluemercury\u2019s Bethesda, MD, headquarters. \u201cI am excited to welcome Maly to the Macy\u2019s, Inc. team. She has deep expertise in beauty, and we are confident that she is the right &hellip; Continue reading \"Macy\u2019s, Inc. 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