{"id":515502,"date":"2021-07-21T07:02:07","date_gmt":"2021-07-21T11:02:07","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/meet-visa-reintroducing-the-iconic-visa-brand-to-everyone-everywhere\/"},"modified":"2021-07-21T07:02:07","modified_gmt":"2021-07-21T11:02:07","slug":"meet-visa-reintroducing-the-iconic-visa-brand-to-everyone-everywhere","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/meet-visa-reintroducing-the-iconic-visa-brand-to-everyone-everywhere\/","title":{"rendered":"Meet Visa: Reintroducing the Iconic Visa Brand to Everyone, Everywhere"},"content":{"rendered":"

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\nMeet Visa: Reintroducing the Iconic Visa Brand to Everyone, Everywhere\n<\/p>\n

Multi-year brand evolution highlights the power of Visa\u2019s trusted global network, enabling modern money movement and expanding economic access<\/i><\/p>\n

SAN FRANCISCO–(BUSINESS WIRE<\/a>)–
\nInviting the world to \u2018Meet Visa<\/a>,\u2018 the global payments technology company today unveiled the initial phase of its brand evolution spotlighting the diverse capabilities of its network and commitment to enabling global economic inclusion. Aligned closely with the company\u2019s business strategy, this phase includes the debut of a dynamic global marketing campaign and a preview of a modernized look for Visa\u2019s iconic brand.\n<\/p>\n

This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20210721005260\/en\/<\/a><\/p>\n

\"There<\/p>\n

There is power in those four letters, recognized by almost everyone, and standing for trust, security, acceptance and inclusion. As part of a multi-year evolution of its iconic brand, Visa is sharing an initial glimpse into its evolved visual brand identity, launching in late 2021, which features refreshed colors for digital impact and a new brand symbol designed to express the purpose behind the brand. (Graphic: Business Wire)<\/p>\n<\/div>\n

\nMore than 60 years ago, when Visa was founded, few could imagine a world beyond cash and checks. Visa\u2019s founding vision to introduce a more secure, reliable and convenient currency in digital form began with a simple question: what if money became fully electronic? Today, Visa continues to anticipate the future of digital commerce, providing access through its secure global network working for everyone, everywhere.\n<\/p>\n

\n\u201cPeople think they \u2018know\u2019 Visa. Consumers and businesses trust the power of those four letters and see it when they open their wallet, pay a vendor, walk into a store or check out online. What they don\u2019t see is how those four letters operate the most dynamic network of people, partnerships and products,\u201d said Lynne Biggar, Executive Vice President and Global Chief Marketing Officer, Visa. \u201cWe are on a mission to ensure that Visa is seen as more than a credit card company and understood as a trusted network that drives commerce forward.\u201d\n<\/p>\n

\nWhile Visa continues to shape the physical and digital credit or debit card transaction, it also increasingly sits at the center of enabling money movement. A company built on access to economic inclusion, the Visa network connects 3.6 billion credentials, over 70 million merchant locations, tens of thousands of partners and powers more than $11 trillion in total volume annually. Over the last five years alone, Visa has invested $9 billion in technology to shape the future of commerce, delivering a differentiated set of products, services and benefits.1<\/sup> Visa\u2019s network helps enable a gig-worker with the flexibility to get paid in real time, facilitates person to person payments that can send and receive money between billions of cards and accounts worldwide, and large corporate payments to be made more effortlessly across borders, as just a few examples.\n<\/p>\n

\nIllustrating the scope of Visa\u2019s capabilities, initial elements of Visa\u2019s brand evolution include:\n<\/p>\n

\u2018Meet Visa\u2019 films spotlight the power of the network.<\/b> Developed by Visa\u2019s global creative agency of record, award-winning Wieden+Kennedy<\/a>, Visa is unveiling a short film directed by Malik Hassan Sayeed<\/a> that invites the world to \u2018Meet Visa,\u2019 a network working for everyone. Complementing this introductory film is a series of shorter digital films and photography that showcase the breadth of the Visa network working to provide access and advancing commerce for real people in real places around the world. Brought to life by some of the best and most diverse creative talent including Sayeed, Visa also worked with photographer Camilla Falquez<\/a> and Argentinian directing team Pantera & Co<\/a>. \u2013 Brian Kazez, Pato Martinez and Francisco Canton \u2013 to vividly capture moments such as:\n<\/p>\n