{"id":514596,"date":"2021-07-19T13:29:02","date_gmt":"2021-07-19T17:29:02","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/the-honest-company-announces-new-sustainable-packaging-initiative-for-beauty\/"},"modified":"2021-07-19T13:29:02","modified_gmt":"2021-07-19T17:29:02","slug":"the-honest-company-announces-new-sustainable-packaging-initiative-for-beauty","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/the-honest-company-announces-new-sustainable-packaging-initiative-for-beauty\/","title":{"rendered":"The Honest Company Announces New Sustainable Packaging Initiative for Beauty"},"content":{"rendered":"<p>        <!--.bwalignc { text-align: center; list-style-position: inside }\n.bwlistdisc { list-style-type: disc }body {font:normal small Arial,Helvetica,sans-serif;color:#000;background-color:#fff;padding:24px;margin:0;} a img {border:0;} h3 {font-size:medium;color:#000;margin:0 0 1em 0; text-align:center;}-->  <\/p>\n<p class=\"bwalignc\"><b>The Honest Company Announces New Sustainable Packaging Initiative for Beauty<\/b><\/p>\n<p class=\"bwalignc\"><i>Beauty relaunch furthers mission to inspire consumers to love living consciously<\/i><\/p>\n<p>LOS ANGELES&#8211;(<a href=\"http:\/\/www.businesswire.com\">BUSINESS WIRE<\/a>)&#8211;<br \/>\nThe Honest Company (NASDAQ: HNST), a mission-driven brand focused on leading the clean and conscious lifestyle movement, today announced a new sustainable packaging initiative for <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.honest.com%2Fbeauty-products&amp;esheet=52462128&amp;newsitemid=20210719005700&amp;lan=en-US&amp;anchor=Honest+Beauty&amp;index=1&amp;md5=c6f5192892e45660db338a7b3b24299a\">Honest Beauty<\/a> featuring 100 percent recyclable cartons using 100 percent tree-free paper made from upcycled sugarcane by-product. As part of the beauty relaunch, Honest is also launching the Daily Defense Collection, a new line of skincare products designed to defend skin against environmental aggressors.\n<\/p>\n<p id=\"news-body-cta\">This press release features multimedia. View the full release here: <a href=\"https:\/\/www.businesswire.com\/news\/home\/20210719005700\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20210719005700\/en\/<\/a><\/p>\n<div id=\"bwbodyimg\" style=\"width: 480px;float:left;padding-left:0px;padding-right:20px;padding-top:0px;padding-bottom:0px\"><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20210719005700\/en\/892258\/4\/Honest_Beauty_SKIN_SWEEP_EXFOLIATING_POWDER_CLEANSER.jpg\" alt=\"The Honest Company debuts new Daily Defense Collection as part of company\u2019s new sustainable packaging initiative for Honest Beauty. (Photo: Business Wire)\" \/><\/p>\n<p style=\"font-size:85%\">The Honest Company debuts new Daily Defense Collection as part of company\u2019s new sustainable packaging initiative for Honest Beauty. (Photo: Business Wire)<\/p>\n<\/div>\n<p>\nIn this effort, over 100 SKUs were updated to leverage post-consumer recycled materials as part of The Honest Company\u2019s clean, conscious, culture brand initiative. Honest Beauty products will now feature tree-free packaging across the line with updates to the primary packaging to utilize more environmentally-friendly materials including, glass droppers, aluminum tubes, tin compacts, PCR materials and mono-material components whenever possible for easier recycling.\n<\/p>\n<p>\n\u201cFrom day one, we\u2019ve placed the utmost importance on product efficacy, formula integrity and ingredient quality \u2013 packaging is the next step in our journey of continuous improvement,\u201d said Jessica Alba, Founder &amp; Chief Creative Officer, The Honest Company. \u201cAs pioneers in clean beauty, I am energized that we are able to raise the standard for the industry at large, and demonstrate what is possible to achieve at scale while we continue to deliver on our mission to inspire everyone to love living consciously.\u201d\n<\/p>\n<p>\nIn addition to the refreshed look and feel, Honest\u2019s new skincare line, the Daily Defense Collection, helps defend against environmental aggressors and combat the effects of pollutants. These four new products launched with the line are formulated with Sea Concentrate which is rich in zinc and iron to provide essential minerals to the skin.\n<\/p>\n<p><b>Daily Defense Collection<\/b> \u2013 <i>four minutes to protect your skin<\/i><\/p>\n<ul class=\"bwlistdisc\">\n<li><b>Step One \u2013 Skin Sweep Exfoliating Powder Cleanser: <\/b>Made with Honest\u00ae Sea Concentrate and Kaolin Clay to help gently wash and exfoliate away debris, impurities and buildup. ($21.99)\n<\/li>\n<li><b>Step Two \u2013 Pollution Solution Purifying Toner:<\/b> A gentle daily toner that wipes away impurities and reduces sebum while providing essential minerals to the skin. Formulated with Zinc PCA to help reduce surface oil and a Microalgae Extract to help combat aging stressors. ($17.99)\n<\/li>\n<li><b>Step Three \u2013 Save Face Shielding Setting Spray:<\/b> A weightless shield that sets, helps extend wear, and improves the look of makeup. Formulated with an Extremolyte, it also helps defend against environmental stressors like UV and blue light. ($21.99)\n<\/li>\n<li><b>Step Four \u2013 Self Defense Mineral Sunscreen Fluid SPF 43:<\/b> Designed consciously to be reef-friendly, this universal broad-spectrum mineral sunscreen helps protect against environmental elements like UVA, UVB and blue light, and help defend against pollution that contributes to early skin-aging. Formulated with an Extremolyte to help defend against environmental aggressors. ($29.99)\n<\/li>\n<\/ul>\n<p>\n\u201cWe strive to create formulas with thoughtfully selected ingredients to help protect our natural resources and the ecosystems that rely on those resources,\u201d said Don Frey, Chief Innovation Officer, The Honest Company. \u201cOur sustainability mission starts with the practices that we implement within our own lab and in our formulas. It\u2019s not enough to ask you to practice sustainability without doing it ourselves first. That\u2019s why we\u2019ve ensured that all of our beauty products have formulas and packages that are designed with the environment in mind.\u201d\n<\/p>\n<p>\nThe Honest Company\u2019s refreshed beauty brand initiative including the Daily Defense Collection will start to roll out today, July 19, in-store at our retail partners and on The Honest Company website at <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=http%3A%2F%2Fwww.honest.com&amp;esheet=52462128&amp;newsitemid=20210719005700&amp;lan=en-US&amp;anchor=www.honest.com&amp;index=2&amp;md5=72bafc10cc44cc985a355403d9636b89\">www.honest.com<\/a>. You can also join in on the clean conscious conversation socially with @honest on Twitter and Instagram and <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=http%3A%2F%2Fwww.facebook.com%2Fthehonestcompany&amp;esheet=52462128&amp;newsitemid=20210719005700&amp;lan=en-US&amp;anchor=www.facebook.com%2Fthehonestcompany&amp;index=3&amp;md5=307d72b370c5b4f98c1120cb21be66ef\">www.facebook.com\/thehonestcompany<\/a>.\n<\/p>\n<p>\nAs part of the sustainable packaging initiative, Honest will be tracking the impact of using tree-free cartons quarterly on its website. To learn more about Honest\u2019s sustainability initiatives, visit <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.honest.com%2Fsustainability&amp;esheet=52462128&amp;newsitemid=20210719005700&amp;lan=en-US&amp;anchor=https%3A%2F%2Fwww.honest.com%2Fsustainability&amp;index=4&amp;md5=a21aada72af06ad1ab4af2095566edc9\">https:\/\/www.honest.com\/sustainability<\/a>.\n<\/p>\n<p><b>About The Honest Company<\/b><\/p>\n<p>\nThe Honest Company (NASDAQ: HNST) is a mission-driven, digitally-native brand focused on leading the clean lifestyle movement, creating a community for conscious consumers and seeking to disrupt multiple consumer product categories. Since its launch in 2012, Honest has been dedicated to creating thoughtfully formulated, safe and effective personal care, beauty, baby and household products, which are available via honest.com, third-party ecommerce partners and approximately 32,000 retail locations across the United States, Canada and Europe. Based in Los Angeles, CA, the Company&#8217;s mission, to inspire everyone to love living consciously, is driven by its values of transparency, trust, sustainability and a deep sense of purpose around what matters most to its consumers: their health, their families and their homes. For more information about the Honest Standard and the company, please visit <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=http%3A%2F%2Fwww.honest.com&amp;esheet=52462128&amp;newsitemid=20210719005700&amp;lan=en-US&amp;anchor=www.honest.com&amp;index=5&amp;md5=8cd9fb35c965e7df58edc1ebaa67dc4c\">www.honest.com<\/a>.\n<\/p>\n<p><img decoding=\"async\" alt=\"\" src=\"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20210719005700r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\" style=\"width:0;height:0\" \/><span class=\"bwct31415\" \/><\/p>\n<p id=\"mmgallerylink\"><span id=\"mmgallerylink-phrase\">View source version on businesswire.com: <\/span><span id=\"mmgallerylink-link\"><a href=\"https:\/\/www.businesswire.com\/news\/home\/20210719005700\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20210719005700\/en\/<\/a><\/span><\/p>\n<p>\nBrenna Israel Mast<br \/>\n<br \/><a rel=\"nofollow\" href=\"mailto:bisrael@thehonestcompany.com\">bisrael@thehonestcompany.com<\/a><\/p>\n<p><b>KEYWORDS:<\/b> United States North America California<\/p>\n<p><b>INDUSTRY KEYWORDS:<\/b> Women Environment Packaging Consumer Fashion Cosmetics Manufacturing Retail<\/p>\n<p><b>MEDIA:<\/b><\/p>\n<table cellpadding=\"3\" cellspacing=\"3\">\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Logo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20210719005700\/en\/745969\/3\/HONEST_Logo.jpg\" alt=\"Logo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><\/font><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Photo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20210719005700\/en\/892258\/3\/Honest_Beauty_SKIN_SWEEP_EXFOLIATING_POWDER_CLEANSER.jpg\" alt=\"Photo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\">The Honest Company debuts new Daily Defense Collection as part of company\u2019s new sustainable packaging initiative for Honest Beauty. (Photo: Business Wire)<\/font><\/td>\n<\/tr>\n<\/table>\n","protected":false},"excerpt":{"rendered":"<p>The Honest Company Announces New Sustainable Packaging Initiative for Beauty Beauty relaunch furthers mission to inspire consumers to love living consciously LOS ANGELES&#8211;(BUSINESS WIRE)&#8211; The Honest Company (NASDAQ: HNST), a mission-driven brand focused on leading the clean and conscious lifestyle movement, today announced a new sustainable packaging initiative for Honest Beauty featuring 100 percent recyclable cartons using 100 percent tree-free paper made from upcycled sugarcane by-product. As part of the beauty relaunch, Honest is also launching the Daily Defense Collection, a new line of skincare products designed to defend skin against environmental aggressors. This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20210719005700\/en\/ The Honest Company debuts new Daily Defense Collection as part of company\u2019s new sustainable packaging initiative &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/the-honest-company-announces-new-sustainable-packaging-initiative-for-beauty\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;The Honest Company Announces New Sustainable Packaging Initiative for Beauty&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-514596","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The Honest Company Announces New Sustainable Packaging Initiative for Beauty - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/the-honest-company-announces-new-sustainable-packaging-initiative-for-beauty\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Honest Company Announces New Sustainable Packaging Initiative for Beauty - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"The Honest Company Announces New Sustainable Packaging Initiative for Beauty Beauty relaunch furthers mission to inspire consumers to love living consciously LOS ANGELES&#8211;(BUSINESS WIRE)&#8211; The Honest Company (NASDAQ: HNST), a mission-driven brand focused on leading the clean and conscious lifestyle movement, today announced a new sustainable packaging initiative for Honest Beauty featuring 100 percent recyclable cartons using 100 percent tree-free paper made from upcycled sugarcane by-product. As part of the beauty relaunch, Honest is also launching the Daily Defense Collection, a new line of skincare products designed to defend skin against environmental aggressors. This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20210719005700\/en\/ The Honest Company debuts new Daily Defense Collection as part of company\u2019s new sustainable packaging initiative &hellip; Continue reading &quot;The Honest Company Announces New Sustainable Packaging Initiative for Beauty&quot;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.marketnewsdesk.com\/index.php\/the-honest-company-announces-new-sustainable-packaging-initiative-for-beauty\/\" \/>\n<meta property=\"og:site_name\" content=\"Market Newsdesk\" \/>\n<meta property=\"article:published_time\" content=\"2021-07-19T17:29:02+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/mms.businesswire.com\/media\/20210719005700\/en\/892258\/4\/Honest_Beauty_SKIN_SWEEP_EXFOLIATING_POWDER_CLEANSER.jpg\" \/>\n<meta name=\"author\" content=\"Newsdesk\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Newsdesk\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/the-honest-company-announces-new-sustainable-packaging-initiative-for-beauty\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/the-honest-company-announces-new-sustainable-packaging-initiative-for-beauty\\\/\"},\"author\":{\"name\":\"Newsdesk\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/#\\\/schema\\\/person\\\/482f27a394d4fda80ecb5499e519d979\"},\"headline\":\"The Honest Company Announces New Sustainable Packaging Initiative for Beauty\",\"datePublished\":\"2021-07-19T17:29:02+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/the-honest-company-announces-new-sustainable-packaging-initiative-for-beauty\\\/\"},\"wordCount\":886,\"image\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/the-honest-company-announces-new-sustainable-packaging-initiative-for-beauty\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/mms.businesswire.com\\\/media\\\/20210719005700\\\/en\\\/892258\\\/4\\\/Honest_Beauty_SKIN_SWEEP_EXFOLIATING_POWDER_CLEANSER.jpg\",\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/the-honest-company-announces-new-sustainable-packaging-initiative-for-beauty\\\/\",\"url\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/the-honest-company-announces-new-sustainable-packaging-initiative-for-beauty\\\/\",\"name\":\"The Honest Company Announces New Sustainable Packaging Initiative for Beauty - 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As part of the beauty relaunch, Honest is also launching the Daily Defense Collection, a new line of skincare products designed to defend skin against environmental aggressors. This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20210719005700\/en\/ The Honest Company debuts new Daily Defense Collection as part of company\u2019s new sustainable packaging initiative &hellip; Continue reading \"The Honest Company Announces New Sustainable Packaging Initiative for Beauty\"","og_url":"https:\/\/www.marketnewsdesk.com\/index.php\/the-honest-company-announces-new-sustainable-packaging-initiative-for-beauty\/","og_site_name":"Market Newsdesk","article_published_time":"2021-07-19T17:29:02+00:00","og_image":[{"url":"https:\/\/mms.businesswire.com\/media\/20210719005700\/en\/892258\/4\/Honest_Beauty_SKIN_SWEEP_EXFOLIATING_POWDER_CLEANSER.jpg","type":"","width":"","height":""}],"author":"Newsdesk","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Newsdesk","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/the-honest-company-announces-new-sustainable-packaging-initiative-for-beauty\/#article","isPartOf":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/the-honest-company-announces-new-sustainable-packaging-initiative-for-beauty\/"},"author":{"name":"Newsdesk","@id":"https:\/\/www.marketnewsdesk.com\/#\/schema\/person\/482f27a394d4fda80ecb5499e519d979"},"headline":"The Honest Company Announces New Sustainable Packaging Initiative for Beauty","datePublished":"2021-07-19T17:29:02+00:00","mainEntityOfPage":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/the-honest-company-announces-new-sustainable-packaging-initiative-for-beauty\/"},"wordCount":886,"image":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/the-honest-company-announces-new-sustainable-packaging-initiative-for-beauty\/#primaryimage"},"thumbnailUrl":"https:\/\/mms.businesswire.com\/media\/20210719005700\/en\/892258\/4\/Honest_Beauty_SKIN_SWEEP_EXFOLIATING_POWDER_CLEANSER.jpg","inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/the-honest-company-announces-new-sustainable-packaging-initiative-for-beauty\/","url":"https:\/\/www.marketnewsdesk.com\/index.php\/the-honest-company-announces-new-sustainable-packaging-initiative-for-beauty\/","name":"The Honest Company Announces New Sustainable Packaging Initiative for Beauty - 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