{"id":514569,"date":"2021-07-19T11:22:07","date_gmt":"2021-07-19T15:22:07","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/macys-launches-and-now-this-for-the-fashion-forward-contemporary-shopper\/"},"modified":"2021-07-19T11:22:07","modified_gmt":"2021-07-19T15:22:07","slug":"macys-launches-and-now-this-for-the-fashion-forward-contemporary-shopper","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/macys-launches-and-now-this-for-the-fashion-forward-contemporary-shopper\/","title":{"rendered":"Macy\u2019s Launches \u2018And Now This\u2019 for the Fashion-Forward, Contemporary Shopper"},"content":{"rendered":"

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Macy\u2019s Launches \u2018And Now This\u2019 for the Fashion-Forward, Contemporary Shopper<\/b><\/p>\n

\u2018And Now This\u2019 spotlights ready-to-wear and men\u2019s styles that inspire confidence, personal style and trend-based dressing<\/i><\/p>\n

Join us in New York, Chicago and South Florida for fun launch experiences<\/i><\/p>\n

NEW YORK–(BUSINESS WIRE<\/a>)–
\nToday,Macy\u2019s (NYSE:M) introduced a new private brand, And Now This. The line launching in ready-to-wear and men\u2019s categories for the fashion-forward, contemporary dresser, features effortlessly wearable elevated basics and sophisticated pieces. Made for every moment of the day and every wherever-life-takes-you decision, the brand inspires shoppers to showcase their most authentic self and celebrate unique and evolving style, through trend-forward pieces at affordable price points. Available now at macys.com<\/a> and select stores, And Now This opens up a world of endless possibilities for customers\u2019 amazing, ready-for-anything life.\n<\/p>\n

This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20210719005592\/en\/<\/a><\/p>\n

\"Discover<\/p>\n

Discover versatile pieces made for your amazing, ready-for-anything life from And Now This, exclusively at Macy\u2019s; And Now This Cutout Sweater and Ripped Flare-Leg Jeans, $39.00 – $44.00 (Photo: Business Wire)<\/p>\n<\/div>\n

\n\u201cAnd Now This features elevated essentials for contemporary shoppers looking to dress around trends and confidently express themselves through fashion,\u201d said Durand Guion, vice president, Macy\u2019s Fashion Office.\n<\/p>\n

Ready-to-Wear<\/span><\/b><\/p>\n

\nThe ready-to-wear selection offers an assortment of elevated basics with a twist, that can be mixed and matched for any time of year or occasion. The collection was created for the trend-forward shopper who is looking for of-the-moment pieces, such as ribbed dresses, tanks and bodysuits; outerwear, such as jackets and athleisure; casual dresses and denim. The line offers sizes XS \u2013 XXL.\n<\/p>\n

Men\u2019s<\/span><\/b><\/p>\n

\nThe men\u2019s assortment was created with the stylish, on-the-go shopper in mind. The capsule of essentials consists of items such as basic tees, henley tops, button-down shirts, jogger sets, outerwear, everyday bottoms and denim. Breeze through the transitional months, from summer to fall with the perfect basics, from short sleeve to long sleeve, from cotton to flannel. The range of colorways is also suited for simple, clean style or the expressive, colorful dresser. The line offers sizes S \u2013 XXL.\n<\/p>\n

Experience And Now This <\/span><\/b><\/p>\n

\nJoin us for launch fun in these select cities:\n<\/p>\n