{"id":514297,"date":"2021-07-19T06:52:05","date_gmt":"2021-07-19T10:52:05","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/joanne-choi-joins-lazard-asset-management-as-chief-marketing-officer\/"},"modified":"2021-07-19T06:52:05","modified_gmt":"2021-07-19T10:52:05","slug":"joanne-choi-joins-lazard-asset-management-as-chief-marketing-officer","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/joanne-choi-joins-lazard-asset-management-as-chief-marketing-officer\/","title":{"rendered":"Joanne Choi Joins Lazard Asset Management as Chief Marketing Officer"},"content":{"rendered":"

<\/p>\n

Joanne Choi Joins Lazard Asset Management as Chief Marketing Officer<\/b><\/p>\n

NEW YORK–(BUSINESS WIRE<\/a>)–
\nLazard Asset Management (LAM) announced today that Joanne Choi has joined the firm as a Managing Director and Chief Marketing Officer, effective immediately. Based in New York, Ms. Choi joins from Goldman Sachs Asset Management, where she was Head of Global Marketing.\n<\/p>\n

\nMs. Choi is responsible for the firm’s marketing efforts and brand strategy across its global Asset Management client base. She will drive commercial opportunities through strategic marketing communications programs. She will also partner closely with distribution to promote LAM\u2019s investment solutions and insights, and oversee marketing operations to enhance client engagement opportunities.\n<\/p>\n

\n\u201cWith the evolving complexity of global capital markets and the growing diversity of our investment solutions, our marketing efforts require a heightened level of expertise, nimbleness and creativity,\u201d said Nathan Paul, Chief Business Officer, LAM. \u201cJoanne not only has the relevant experience, but she understands the intricacies of our business and ways to position our strategies to best meet the needs of our clients.\u201d\n<\/p>\n

\n\u201cThis is a rare opportunity to further strengthen and develop a well-established, global brand,\u201d said Joanne Choi, Chief Marketing Officer, LAM. \u201cI am drawn to the culture and client-led approach of Lazard Asset Management and am looking forward to working with the team to enhance the client experience, with a clear focus on lead and revenue generation.\u201d\n<\/p>\n

\nPrior to joining LAM, Ms. Choi served 18 years with Goldman Sachs Asset Management, where she held a number of high-profile global marketing roles, including Head of Americas Marketing and Head of Americas Institutional Marketing. Ms. Choi received a Bachelor of Science from Georgetown University in Washington DC.\n<\/p>\n

About Lazard Asset Management
\n
<\/b>A subsidiary of Lazard Ltd (NYSE:LAZ), Lazard Asset Management offers a range of equity, fixed-income, and alternative investment products worldwide. As of June 30, 2021, Lazard\u2019s asset management business managed $277 billion of client assets. For more information about LAM, please visit www.LazardAssetManagement.com<\/a>. Follow LAM at @LazardAsset.\n<\/p>\n

\"\"<\/p>\n

View source version on businesswire.com: <\/span>https:\/\/www.businesswire.com\/news\/home\/20210719005022\/en\/<\/a><\/span><\/p>\n

Media:
\n<\/b>
Zoe Butt, +44 7463 978 444
\n
zoe.butt@lazard.com<\/a><\/p>\n

\nJudi Mackey, +1 917 488 1692
\n
Judi.mackey@lazard.com<\/a><\/p>\n

KEYWORDS:<\/b> United States North America New York<\/p>\n

INDUSTRY KEYWORDS:<\/b> Professional Services Finance<\/p>\n

MEDIA:<\/b><\/p>\n\n","protected":false},"excerpt":{"rendered":"

Joanne Choi Joins Lazard Asset Management as Chief Marketing Officer NEW YORK–(BUSINESS WIRE)– Lazard Asset Management (LAM) announced today that Joanne Choi has joined the firm as a Managing Director and Chief Marketing Officer, effective immediately. Based in New York, Ms. Choi joins from Goldman Sachs Asset Management, where she was Head of Global Marketing. Ms. Choi is responsible for the firm’s marketing efforts and brand strategy across its global Asset Management client base. She will drive commercial opportunities through strategic marketing communications programs. She will also partner closely with distribution to promote LAM\u2019s investment solutions and insights, and oversee marketing operations to enhance client engagement opportunities. \u201cWith the evolving complexity of global capital markets and the growing diversity of … <\/p>\n

Continue reading “Joanne Choi Joins Lazard Asset Management as Chief Marketing Officer”<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-514297","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"\nJoanne Choi Joins Lazard Asset Management as Chief Marketing Officer - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/joanne-choi-joins-lazard-asset-management-as-chief-marketing-officer\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Joanne Choi Joins Lazard Asset Management as Chief Marketing Officer - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"Joanne Choi Joins Lazard Asset Management as Chief Marketing Officer NEW YORK–(BUSINESS WIRE)– Lazard Asset Management (LAM) announced today that Joanne Choi has joined the firm as a Managing Director and Chief Marketing Officer, effective immediately. Based in New York, Ms. Choi joins from Goldman Sachs Asset Management, where she was Head of Global Marketing. Ms. Choi is responsible for the firm’s marketing efforts and brand strategy across its global Asset Management client base. She will drive commercial opportunities through strategic marketing communications programs. 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