{"id":513638,"date":"2021-07-15T10:03:46","date_gmt":"2021-07-15T14:03:46","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/ally-shines-spotlight-on-theunsponsored-athletes-celebrating-and-supporting-their-dreams-to-be-the-best\/"},"modified":"2021-07-15T10:03:46","modified_gmt":"2021-07-15T14:03:46","slug":"ally-shines-spotlight-on-theunsponsored-athletes-celebrating-and-supporting-their-dreams-to-be-the-best","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/ally-shines-spotlight-on-theunsponsored-athletes-celebrating-and-supporting-their-dreams-to-be-the-best\/","title":{"rendered":"Ally shines spotlight on #TheUnsponsored athletes, celebrating and supporting their dreams to be the best"},"content":{"rendered":"
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— Vast majority of elite US athletes compete without brand sponsorships<\/h2>\n

— Ally launches national campaign to elevate their stories; commits $250,000 to help unsponsored athletes<\/h2>\n

PR Newswire<\/p>\n<\/p><\/div>\n

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\n DETROIT<\/span>, July 15, 2021<\/span> \/PRNewswire\/ —\u00a0This month, more than 500 U.S. athletes will travel to Tokyo<\/span> to compete on the world stage, and the vast majority of them will go without any financial support from a sponsor. Depending on the sport, it can cost athletes tens of thousands of dollars or more to pursue their dreams, yet they don’t give up. Ally Financial<\/a> is committing $250,000<\/span> in funding for promising, determined athletes who already have their sights set on the next games, and will share their stories in hopes of inspiring others to show support. <\/p>\n

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\n Andrea Brimmer<\/span>, chief marketing and public relations officer for Ally, explained, “Thousands of athletes train for years chasing down a dream to represent our country at the highest level, and while some will make it this year\u2014and even go on to enjoy glory and lucrative contracts\u2014many will have to stay at it, training, sweating and competing for another three years. The road is hard and expensive. But it can be a little easier when you have a financial ally in your corner. We wanted to bring the stories of the unseen and the unsponsored to the forefront, offer our support and hopefully spur others to follow suit.”<\/p>\n

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\n Ally’s #TheUnsponsored heroes<\/i>
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Ally’s funding will enable these unsponsored athletes to pay for essentials such as training equipment and coaches’ fees, as well as basic life necessities. To rally additional support, the company will be airing 30- and 60-second film spots across social media and national media properties, highlighting three unsponsored athletes’ journeys as they strive to reach the top echelon of their sports. <\/p>\n

Directing the stories is award-winning filmmaker Daniele Anastasion<\/span>, whose “Run Mama Run<\/a>” short docu-series was a Tribeca Film Festival special selection. Among the athletes featured in Ally’s campaign are:<\/p>\n