{"id":512865,"date":"2021-07-14T08:05:27","date_gmt":"2021-07-14T12:05:27","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/salesforce-debuts-advertising-sales-management-for-media-cloud-to-automate-ad-sales-and-improve-campaign-performance-for-publishers\/"},"modified":"2021-07-14T08:05:27","modified_gmt":"2021-07-14T12:05:27","slug":"salesforce-debuts-advertising-sales-management-for-media-cloud-to-automate-ad-sales-and-improve-campaign-performance-for-publishers","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/salesforce-debuts-advertising-sales-management-for-media-cloud-to-automate-ad-sales-and-improve-campaign-performance-for-publishers\/","title":{"rendered":"Salesforce Debuts Advertising Sales Management for Media Cloud to Automate Ad Sales and Improve Campaign Performance for Publishers"},"content":{"rendered":"
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New technology allows publishers to manage digital and traditional advertising sales planning, execution and measurement — all on one platform<\/h2>\n

Strategic cross-channel planning offers a full view of available advertising inventory across different formats to reach the right target audiences on their preferred channels<\/h2>\n

PR Newswire<\/p>\n<\/p><\/div>\n

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\n SAN FRANCISCO<\/span>, July 14, 2021<\/span> \/PRNewswire\/ —\u00a0Salesforce (NYSE: CRM), the global leader in CRM, today announced Advertising Sales Management for Media Cloud, a new industry-specific application for managing cross-channel advertising sales. With Advertising\u00a0Sales Management, cross-channel planning and execution, automated client reporting and campaign optimization converge in a single platform to help drive revenue for publishers.<\/p>\n

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Publishers such as online and print newspapers, social media platforms, streaming networks, television and radio stations, and retailers generate revenue by selling advertising campaigns to brands. As the number of channels for advertising increases, so does the complexity of managing available advertising inventory and tracking campaign results. <\/p>\n

Managing these functions across an average of 23 <\/a>systems<\/a><\/u> can be cumbersome and error-prone due to frequent switching and distributed capabilities. What publishers need now is one streamlined platform that integrates workflows where they can track campaign performance and view available advertising sales inventory from across a number of different channels.<\/p>\n

\n Introducing Advertising Sales Management for Media Cloud<\/b>\n <\/p>\n

With Advertising Sales Management for Media Cloud, publishers can maximize advertising revenue by bringing together media planning across channels and analyzing campaign performance from multiple first- and third-party sources. This includes:<\/p>\n