{"id":511890,"date":"2021-07-12T10:33:02","date_gmt":"2021-07-12T14:33:02","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/professional-bull-riders-and-pluto-tv-to-bring-the-wild-west-to-the-streaming-frontier\/"},"modified":"2021-07-12T10:33:02","modified_gmt":"2021-07-12T14:33:02","slug":"professional-bull-riders-and-pluto-tv-to-bring-the-wild-west-to-the-streaming-frontier","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/professional-bull-riders-and-pluto-tv-to-bring-the-wild-west-to-the-streaming-frontier\/","title":{"rendered":"Professional Bull Riders and Pluto TV to Bring the Wild West to the Streaming Frontier"},"content":{"rendered":"

<\/p>\n

Professional Bull Riders and Pluto TV to Bring the Wild West to the Streaming Frontier<\/b><\/p>\n

PBR and Pluto TV Forge New Territory Streaming Hundreds of Hours of Live Western Sports and Events – For Free<\/i><\/p>\n

Pluto TV Will Now Be the Exclusive Home of PBR\u2019s RidePass and One of PBR\u2019s Largest Brand Partners<\/i><\/p>\n

LOS ANGELES–(BUSINESS WIRE<\/a>)–Pluto TV<\/a>, the leading free streaming television service, and PBR, the world\u2019s premier bull riding organization, today announced a new multifaceted partnership that will kick off by bringing PBR\u2019s signature streaming service RidePass<\/b>, and its stable of live events, talent and fans, to an all-new arena. Beginning July 20th, 2021, PBR RidePass will stream exclusively on Pluto TV, as both a linear channel and on-demand featuring hundreds of hours of live professional bull riding, rodeo, other western sporting events, and more. Additionally, Pluto TV will market its service to PBR fans, becoming one of the sport\u2019s largest partners.\n<\/p>\n

This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20210712005538\/en\/<\/a><\/p>\n

\"(Photo:<\/p>\n

(Photo: Business Wire)<\/p>\n<\/div>\n

\nAs the leading destination for fans of bull-riding and western sports content, the launch of PBR RidePass on Pluto TV will mark a transition from the digital network\u2019s origin as a subscription-based streaming service to an ad-supported streaming channel. With a growing audience of over 50 million global users on Pluto TV, the PBR RidePass channel will super serve western sports fans by providing them with front-row streaming access, for free, to fan-favorite western sports content. Programming includes PBR\u2019s Unleash The Beast <\/i>and Pendleton Whisky Velocity Tour, <\/i>marquee rodeos including WCRA Triple Crown, Indian National Finals Rodeo, Bill Pickett Invitational Rodeo, <\/i>and National High School Rodeo Finals,<\/i> premier horse and equestrian events, including \u201cRoad to the Horse,\u201d highlight shows, and western sports shoulder programming.\n<\/p>\n

\nThe first marquee rodeo to be carried live on Pluto TV is Days of 47 Cowboy Games and Rodeo on July 20-24 from Utah Fair State Park with all five rounds of competition free on Pluto TV.\n<\/p>\n

\n\u201cThis new relationship with Pluto TV allows PBR to super serve fans with hundreds of events and thousands of hours of great western sports programming now available for free,\u201d said Sean Gleason, Commissioner and CEO, PBR. \u201cWith PBR\u2019s linear and streaming live event content all within the ViacomCBS family through CBS and Pluto TV, we will benefit from tremendous synergies to grow this first-of-its-kind sports network.\u201d\n<\/p>\n

\nPBR RidePass on Pluto TV represents an expansion of the FAST leader\u2019s growing footprint in live sports and events programming, building on Pluto TV\u2019s existing appointment viewing for franchises and iconic sporting events. This marks a first-of-its-kind deal for Pluto TV bringing education and amplified brand awareness via in-event marketing and broadcast television promotion and activations as an official PBR partner. As the streaming sector continues to expand, with more and more new entrants joining the space to provide a variety of offerings, this partnership demonstrates a new paradigm for niche streaming services and broader platforms to work together. Albeit across screens or in stadiums, this symbiotic relationship provides a mutual vehicle to speak to, and engage with, brand-new audiences while collaboratively growing user bases.\n<\/p>\n

\n\u201cPluto TV is excited to be the new exclusive home for PBR RidePass, our first dedicated live sports and lifestyle channel featuring PBR\u2019s marquee lineup of live rodeos, bull-riding and western sports. We are the perfect destination to entertain PBR\u2019s vast and loyal fanbase and are proud to be able to deliver this best-in-sport streaming content, for free, for the very first time,\u201d states Tom Ryan, CEO and President ViacomCBS Streaming. \u201cWe welcome the challenge to partner and build upon the successful foundation PBR established with RidePass by adding our own expertise in live, ad-supported streaming.\u201d\n<\/p>\n

\nPBR RidePass, which was launched in February 2018, bringing to fans live coverage of PBR\u2019s tours as well as dozens of rodeo and western sports events, complements Pluto TV\u2019s lineup of western-themed programming including the Western TV channel which streams series like The Lone Ranger<\/i> and Walker Texas Ranger<\/i> as well as a dedicated movie channel, Pluto TV Westerns, featuring iconic films like True Grit, Geronimo: An American Legend<\/i>, and The Alamo. <\/i>Earlier this month, Pluto TV launched an exclusive dedicated channel to Steve McQueen\u2019s Wanted: Dead or Alive<\/i>.\n<\/p>\n

\nStream PBR RidePass, beginning July 20th, 2021, on Pluto TV. Pluto TV is available on all mobile, web and connected TV streaming devices.\n<\/p>\n

\nFor media assets, please click HERE<\/a><\/p>\n

About PBR<\/b><\/p>\n

\nPBR is the world\u2019s premier bull riding organization. More than 500 bull riders compete in more than 200 events annually across the televised PBR Unleash the Beast Tour (UTB), which features the Top 35 bull riders in the world; the PBR Pendleton Whisky Velocity Tour (PWVT); the PBR Touring Pro Division (TPD); and the PBR\u2019s international circuits in Australia, Brazil, Canada and Mexico. PBR\u2019s digital assets include RidePass, which is home to Western sports. PBR is a subsidiary of IMG, a global leader in sports, fashion, events and media. For more information, visit PBR.com<\/a>, or follow on Facebook at Facebook.com\/PBR<\/a>, Twitter at Twitter.com\/PBR<\/a>, and YouTube at YouTube.com\/PBR<\/a>.\n<\/p>\n

About Pluto TV <\/b><\/p>\n

\nPluto TV, a ViacomCBS Company, is the leading free streaming television service, delivering hundreds of live and original channels and thousands of on-demand movies in partnership with major TV networks, movie studios, publishers, and digital media companies. Pluto TV has a global audience of nearly 50 million monthly active users and an international footprint that spans three continents and 25 countries throughout the US, Europe and Latin America. Pluto TV is available on all mobile, web and connected TV streaming devices where millions tune in each month to watch premium news, TV shows, movies, sports, lifestyle, and trending digital series. Headquartered in Los Angeles, Pluto TV has offices across the United States, Europe and Latin America.\n<\/p>\n

\nVIAC-IR\n<\/p>\n

\"\"<\/p>\n

View source version on businesswire.com: <\/span>https:\/\/www.businesswire.com\/news\/home\/20210712005538\/en\/<\/a><\/span><\/p>\n

Media Contacts:
\n<\/b>
Jodi Lederman | Pluto TV
\n
jodi@pluto.tv
\n<\/a>
310.775.5775<\/p>\n

Andrew Giangola | PBR
\n
andrew.giangola@img.com
\n<\/a>
646-871-2402\n<\/p>\n

KEYWORDS:<\/b> United States North America California<\/p>\n

INDUSTRY KEYWORDS:<\/b> Sports Entertainment Public Relations\/Investor Relations Online Communications Mobile Entertainment General Entertainment TV and Radio Rodeo<\/p>\n

MEDIA:<\/b><\/p>\n\n\n\n\n
Photo<\/b><\/font><\/td>\n<\/tr>\n
\"Photo\"<\/td>\n<\/tr>\n
(Photo: Business Wire)<\/font><\/td>\n<\/tr>\n<\/table>\n","protected":false},"excerpt":{"rendered":"

Professional Bull Riders and Pluto TV to Bring the Wild West to the Streaming Frontier PBR and Pluto TV Forge New Territory Streaming Hundreds of Hours of Live Western Sports and Events – For Free Pluto TV Will Now Be the Exclusive Home of PBR\u2019s RidePass and One of PBR\u2019s Largest Brand Partners LOS ANGELES–(BUSINESS WIRE)–Pluto TV, the leading free streaming television service, and PBR, the world\u2019s premier bull riding organization, today announced a new multifaceted partnership that will kick off by bringing PBR\u2019s signature streaming service RidePass, and its stable of live events, talent and fans, to an all-new arena. Beginning July 20th, 2021, PBR RidePass will stream exclusively on Pluto TV, as both a linear channel and on-demand … <\/p>\n

Continue reading “Professional Bull Riders and Pluto TV to Bring the Wild West to the Streaming Frontier”<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-511890","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"\nProfessional Bull Riders and Pluto TV to Bring the Wild West to the Streaming Frontier - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/professional-bull-riders-and-pluto-tv-to-bring-the-wild-west-to-the-streaming-frontier\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Professional Bull Riders and Pluto TV to Bring the Wild West to the Streaming Frontier - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"Professional Bull Riders and Pluto TV to Bring the Wild West to the Streaming Frontier PBR and Pluto TV Forge New Territory Streaming Hundreds of Hours of Live Western Sports and Events – For Free Pluto TV Will Now Be the Exclusive Home of PBR\u2019s RidePass and One of PBR\u2019s Largest Brand Partners LOS ANGELES–(BUSINESS WIRE)–Pluto TV, the leading free streaming television service, and PBR, the world\u2019s premier bull riding organization, today announced a new multifaceted partnership that will kick off by bringing PBR\u2019s signature streaming service RidePass, and its stable of live events, talent and fans, to an all-new arena. 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