{"id":511857,"date":"2021-07-12T09:33:01","date_gmt":"2021-07-12T13:33:01","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/vistar-media-secures-30m-series-b-investment-from-lamar-advertising-company\/"},"modified":"2021-07-12T09:33:01","modified_gmt":"2021-07-12T13:33:01","slug":"vistar-media-secures-30m-series-b-investment-from-lamar-advertising-company","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/vistar-media-secures-30m-series-b-investment-from-lamar-advertising-company\/","title":{"rendered":"Vistar Media Secures $30M Series B Investment from Lamar Advertising Company"},"content":{"rendered":"

<\/p>\n

Vistar Media Secures $30M Series B Investment from Lamar Advertising Company<\/b><\/p>\n

Investment to fuel international expansion and product development across DSP, SSP and SaaS business lines<\/i><\/p>\n

NEW YORK–(BUSINESS WIRE<\/a>)–
\nVistar Media, the leading global provider of programmatic technology for digital out-of-home, today announced a Series B funding round of $30M from Lamar Advertising Company (Nasdaq: LAMR).\n<\/p>\n

\nThe investment reflects Lamar and Vistar\u2019s belief that technology will be the driving factor behind an accelerated growth rate for the out-of-home (OOH) industry at large. With the adoption of programmatic now widespread, Vistar is focused on helping digital signage networks transition beyond automation to true revenue management, while enabling buyers to leverage data to drive all media decisions and prove ROI through accurate measurement toward all KPIs.\n<\/p>\n

\n\u201cWe are thrilled to have this vote of confidence from one of the most successful and respected companies in out-of-home, and to have the means to double-down on what Vistar is known for: innovation that drives substantive results,\u201d said Michael Provenzano, CEO and Co-Founder of Vistar Media.\n<\/p>\n

\nThe investment by Lamar builds on its eight-year partnership with Vistar, during which Lamar\u2019s close collaboration with Vistar helped successfully develop Lamar\u2019s programmatic channel. According to the terms of the deal, Lamar will gain a minority equity stake in Vistar and a seat on Vistar\u2019s Board of Directors. Vistar will continue to operate as an independent technology partner to buyers and sellers across the global OOH ecosystem.\n<\/p>\n

\n\u201cProgrammatic technology and continued innovation in digital signage software will fuel success for the entire out-of-home industry, and Vistar has a proven track record of building both technology and relationships that deliver value to the full ecosystem of buyers and media owners,\u201d said Sean Reilly, CEO of Lamar Advertising. \u201cBy providing capital to a clear leader in the space, Lamar is investing in the future of our industry and the next evolution of our compelling media channel.\u201d\n<\/p>\n

\nVistar plans to use the funding to fuel product innovation, accelerate international expansion and strengthen the balance sheet.\n<\/p>\n

\nVistar\u2019s software powers some of the world\u2019s most advanced digital signage networks, including Coinstar, GSTV, Octopus, Pursuant Health, Redbox, Topgolf, Vibenomics, Volta and Zoom Media. Through Vistar\u2019s device and content management software, Cortex, and the Vistar ad server, these networks control all on-screen experiences, monitor and troubleshoot network operations.\n<\/p>\n

\nVistar\u2019s full suite of tools allow digital signage networks to optimize yield across all direct and programmatic revenue streams. The Vistar supply-side platform (SSP) provides access to all leading sources of programmatic OOH demand, including omnichannel demand-side platforms (DSPs) such as Verizon Media, The Trade Desk, MediaMath, Amobee and Adelphic and exclusive connection to the Vistar DSP.\n<\/p>\n

\nThe Vistar DSP is the trusted platform for programmatic and digital teams at the world\u2019s largest agencies and a long-term complementary partner to OOH groups. Focused on delivering the most sophisticated forecasting and data-driven planning tools, Vistar has forged partnerships with leading experts such as Adsquare, Dynata, Environics Analytics, Foursquare, IBM Watson Advertising, IHS Automotive, IRI, LiveRamp, MFour and many more.\n<\/p>\n

About Vistar Media<\/b><\/p>\n

\nVistar Media is the leading global provider of programmatic technology for out-of-home, bringing enterprise-grade software that was purpose-built for the unique requirements of digital signage. Vistar provides a global demand-side platform (DSP) for buyers to activate data-driven programmatic campaigns and a supply-side platform (SSP) to connect signage operators to digital revenue. Vistar also powers some of the world\u2019s most advanced signage networks with device & content management software (Cortex) and ad serving technology. Vistar was founded in 2012 and is headquartered in New York, NY. For more information, visit www.vistarmedia.com<\/a>.\n<\/p>\n

\"\"<\/p>\n

View source version on businesswire.com: <\/span>https:\/\/www.businesswire.com\/news\/home\/20210712005451\/en\/<\/a><\/span><\/p>\n

\nBill Daddi
\n
bill@daddibrand.com<\/a><\/p>\n

KEYWORDS:<\/b> United States North America New York<\/p>\n

INDUSTRY KEYWORDS:<\/b> Marketing Data Management Advertising Communications Technology Software Networks<\/p>\n

MEDIA:<\/b><\/p>\n\n\n\n\n
Logo<\/b><\/font><\/td>\n<\/tr>\n
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Vistar Media Secures $30M Series B Investment from Lamar Advertising Company Investment to fuel international expansion and product development across DSP, SSP and SaaS business lines NEW YORK–(BUSINESS WIRE)– Vistar Media, the leading global provider of programmatic technology for digital out-of-home, today announced a Series B funding round of $30M from Lamar Advertising Company (Nasdaq: LAMR). The investment reflects Lamar and Vistar\u2019s belief that technology will be the driving factor behind an accelerated growth rate for the out-of-home (OOH) industry at large. With the adoption of programmatic now widespread, Vistar is focused on helping digital signage networks transition beyond automation to true revenue management, while enabling buyers to leverage data to drive all media decisions and prove ROI through accurate … <\/p>\n

Continue reading “Vistar Media Secures $30M Series B Investment from Lamar Advertising Company”<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-511857","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"\nVistar Media Secures $30M Series B Investment from Lamar Advertising Company - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/vistar-media-secures-30m-series-b-investment-from-lamar-advertising-company\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Vistar Media Secures $30M Series B Investment from Lamar Advertising Company - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"Vistar Media Secures $30M Series B Investment from Lamar Advertising Company Investment to fuel international expansion and product development across DSP, SSP and SaaS business lines NEW YORK–(BUSINESS WIRE)– Vistar Media, the leading global provider of programmatic technology for digital out-of-home, today announced a Series B funding round of $30M from Lamar Advertising Company (Nasdaq: LAMR). The investment reflects Lamar and Vistar\u2019s belief that technology will be the driving factor behind an accelerated growth rate for the out-of-home (OOH) industry at large. 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