{"id":511541,"date":"2021-07-12T02:03:05","date_gmt":"2021-07-12T06:03:05","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/coty-reinvents-fragrance-sampling-for-a-new-era\/"},"modified":"2021-07-12T02:03:05","modified_gmt":"2021-07-12T06:03:05","slug":"coty-reinvents-fragrance-sampling-for-a-new-era","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/coty-reinvents-fragrance-sampling-for-a-new-era\/","title":{"rendered":"Coty Reinvents Fragrance Sampling for a New Era"},"content":{"rendered":"<p>        <!--.bwalignc { text-align: center; list-style-position: inside }\n.bwlistdisc { list-style-type: disc }\n.bwuline { text-decoration: underline }body {font:normal small Arial,Helvetica,sans-serif;color:#000;background-color:#fff;padding:24px;margin:0;} a img {border:0;} h3 {font-size:medium;color:#000;margin:0 0 1em 0; text-align:center;}-->  <\/p>\n<p class=\"bwalignc\"><b>Coty Reinvents Fragrance Sampling for a New Era<\/b><\/p>\n<ul class=\"bwlistdisc\">\n<li><i>Coty to roll-out a touch-less fragrance tester to retailers globally within the next 12 months<\/i><\/li>\n<li><i>The smart device offers retailers access to usage data to optimize product positioning and customer experience <\/i><\/li>\n<li><i>Developed together with \u00caverie, a start-up that specializes in smart devices, micro-dosing and diffusion technologies<\/i><\/li>\n<li><i>New fragrance testing ritual to reduce the amount of fragrance waste and increase lifespan of tester bottles<\/i><\/li>\n<\/ul>\n<p>NEW YORK&#8211;(<a href=\"http:\/\/www.businesswire.com\">BUSINESS WIRE<\/a>)&#8211;<br \/>\nCoty Inc. (NYSE: COTY), one of the world\u2019s largest beauty companies and the global leader in fragrances, today announced the introduction of a digitally-enabled touch-less fragrance testing device intended for use at beauty retailers within the next 12 months. Real world testing of the units at brick &amp; mortar retail stores begins this month in key European markets, followed by a planned trial in Asia later this year.\n<\/p>\n<p>\nCoty\u2019s touch-less fragrance tester is a digital innovation that gives customers the ultimate control over fragrance discovery in store. While spray testers oversaturate the air, overwhelming the senses and surrounding environment, this device delivers a single droplet of liquid directly to an arm or a blotter, offering customers a less invasive testing experience. It also uses data to allow Coty, in partnership with retailers, to optimize the placement of the testers and the customer experience by ensuring beauty advisors are on the spot when needed.\n<\/p>\n<p>\nCoty is partnering with \u00caverie, a French start-up specializing in smart devices, micro-dosing and diffusion technologies, to bring Coty\u2019s touch-less fragrance tester to life. A multidisciplinary group from Coty have worked alongside \u00caverie over the past year to develop a connected easy-to-maintain and sustainable device. This touch-less fragrance tester is able to work for weeks without a battery recharge and reduces perfume loss compared to traditional testers. It will be compatible with all Coty\u2019s fragrance testers and can be uniquely personalized to each of Coty\u2019s brands.\n<\/p>\n<p><span style=\"font-weight:normal\">Claire Catherine-Mercier, Vice President Retail Experience, said:<\/span><\/p>\n<p><i>\u201cCoty\u2019s touch-less fragrance tester is a breakthrough innovation developed in partnership with \u00caverie. With the return of in-person shopping, the health and safety of our consumers are always at the forefront of our minds. Deploying a single drop of liquid to the skin with the same restitution as traditional testers, this new technology eliminates unnecessary waste and offers a safe, contact-free alternative for testing.\u201d<\/i><\/p>\n<p>\nToday\u2019s announcement comes as stores are re-opening around the world&#8211;and as hygiene and safety have become an integral part of the experience at brick &amp; mortar retailers. The creation of a new touch-less luxury ritual for testing will support those consumers that need to try perfume before buying, and ultimately will drive sales at stores.\n<\/p>\n<p><b>About Coty Inc.<\/b><\/p>\n<p>\nCoty is one of the world\u2019s largest beauty companies with an iconic portfolio of brands across fragrance, color cosmetics, and skin and body care. Coty is the global leader in fragrance and number three in color cosmetics. Coty\u2019s products are sold in over 150 countries around the world. Coty and its brands are committed to a range of social causes as well as seeking to minimize its impact on the environment. For additional information about Coty Inc., please visit <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=http%3A%2F%2Fwww.coty.com&amp;esheet=52458020&amp;newsitemid=20210711005023&amp;lan=en-US&amp;anchor=www.coty.com&amp;index=1&amp;md5=a1909178d4be161ed3d83724c8fdb6ca\">www.coty.com<\/a>.\n<\/p>\n<p><b>About \u00caverie<\/b><\/p>\n<p>\n\u00caverie is a young and innovative company with a resolute focus in re-inventing beauty rituals in partnership with well known brands. With a focus on fragrance, skin care and make-up, we have proprietary breakthrough technologies in micro-fluidics, atomization, and micro delivery of fluids. These technologies fuel a range of new products to come. \u00caverie is agile in the holistic innovation cycle; from ideation until industrialisation. Based in the south of France \u00caverie was founded in 2011 by Wim Meulenkamp (CEO) and Laurent Foucher (CTO).\n<\/p>\n<p><img decoding=\"async\" alt=\"\" src=\"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20210711005023r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\" style=\"width:0;height:0\" \/><span class=\"bwct31415\" \/><\/p>\n<p id=\"mmgallerylink\"><span id=\"mmgallerylink-phrase\">View source version on businesswire.com: <\/span><span id=\"mmgallerylink-link\"><a href=\"https:\/\/www.businesswire.com\/news\/home\/20210711005023\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20210711005023\/en\/<\/a><\/span><\/p>\n<p><i><span class=\"bwuline\">Investor Relations<br \/>\n<\/span><\/i><br \/>Olga Levinzon, +1 212 389 7733<br \/>\n<br \/><a rel=\"nofollow\" href=\"mailto:olga_levinzon@cotyinc.com\">olga_levinzon@cotyinc.com<\/a><\/p>\n<p><i><span class=\"bwuline\">Media \u2013 for Coty<br \/>\n<\/span><\/i><br \/>Antonia Werther, +31 621 394495<br \/>\n<br \/><a rel=\"nofollow\" href=\"mailto:Antonia_Werther@cotyinc.com\">Antonia_Werther@cotyinc.com<\/a><\/p>\n<p><i><span class=\"bwuline\">Media \u2013 For<\/span><\/i><i><span class=\"bwuline\"> \u00cav<\/span><\/i><i><span class=\"bwuline\">erie<br \/>\n<\/span><\/i><br \/>Wim Meulenkamp, CEO \u00caverie<br \/>\n<br \/>+33 (0)7 86 39 00 23<br \/>\n<br \/><a rel=\"nofollow\" href=\"mailto:Wim.meulenkamp@everie.com\">Wim.meulenkamp@everie.com<\/a><\/p>\n<p><b>KEYWORDS:<\/b> Europe United States North America New York<\/p>\n<p><b>INDUSTRY KEYWORDS:<\/b> Other Consumer Luxury Technology Department Stores Specialty Fashion Hardware Consumer Cosmetics Retail<\/p>\n<p><b>MEDIA:<\/b><\/p>\n<table cellpadding=\"3\" cellspacing=\"3\" \/>\n","protected":false},"excerpt":{"rendered":"<p>Coty Reinvents Fragrance Sampling for a New Era Coty to roll-out a touch-less fragrance tester to retailers globally within the next 12 months The smart device offers retailers access to usage data to optimize product positioning and customer experience Developed together with \u00caverie, a start-up that specializes in smart devices, micro-dosing and diffusion technologies New fragrance testing ritual to reduce the amount of fragrance waste and increase lifespan of tester bottles NEW YORK&#8211;(BUSINESS WIRE)&#8211; Coty Inc. (NYSE: COTY), one of the world\u2019s largest beauty companies and the global leader in fragrances, today announced the introduction of a digitally-enabled touch-less fragrance testing device intended for use at beauty retailers within the next 12 months. Real world testing of the units at &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/coty-reinvents-fragrance-sampling-for-a-new-era\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Coty Reinvents Fragrance Sampling for a New Era&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-511541","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Coty Reinvents Fragrance Sampling for a New Era - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/coty-reinvents-fragrance-sampling-for-a-new-era\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Coty Reinvents Fragrance Sampling for a New Era - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"Coty Reinvents Fragrance Sampling for a New Era Coty to roll-out a touch-less fragrance tester to retailers globally within the next 12 months The smart device offers retailers access to usage data to optimize product positioning and customer experience Developed together with \u00caverie, a start-up that specializes in smart devices, micro-dosing and diffusion technologies New fragrance testing ritual to reduce the amount of fragrance waste and increase lifespan of tester bottles NEW YORK&#8211;(BUSINESS WIRE)&#8211; Coty Inc. (NYSE: COTY), one of the world\u2019s largest beauty companies and the global leader in fragrances, today announced the introduction of a digitally-enabled touch-less fragrance testing device intended for use at beauty retailers within the next 12 months. 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