{"id":510436,"date":"2021-07-07T11:03:16","date_gmt":"2021-07-07T15:03:16","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/ipg-launches-performance-art-a-data-led-creative-crm-agency\/"},"modified":"2021-07-07T11:03:16","modified_gmt":"2021-07-07T15:03:16","slug":"ipg-launches-performance-art-a-data-led-creative-crm-agency","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/ipg-launches-performance-art-a-data-led-creative-crm-agency\/","title":{"rendered":"IPG Launches Performance Art, a Data-Led Creative\/CRM Agency"},"content":{"rendered":"<h2>\nAndrea Cook Named CEO<br \/>\n<\/h2>\n<div class=\"mw_release\">\n<p>New York, NY, July  07, 2021  (GLOBE NEWSWIRE) &#8212; \u00a0<a href=\"http:\/\/www.interpublic.com\/\" rel=\"nofollow noopener\" target=\"_blank\"><u>Interpublic Group<\/u><\/a> (NYSE: IPG) today announced an addition to its strong roster of data and technology fueled marketing service providers with the launch of Performance Art, a new global agency that brings together deep data, technology and CRM expertise with highly-awarded creative talent. CEO Andrea Cook, Chief Creative Officer Ian Mackenzie, and Chief Operating Officer Elizabeth Sellors, the leadership team that helped build FCB\/SIX, will take the helm at Performance Art in analogous roles. The agency will partner closely with a range of IPG companies and build on the company\u2019s foundational data and technology layers at Acxiom and Kinesso in order to provide clients with data-driven marketing solutions. Performance Art will build on a founding roster of existing talent and clients, including BMW, CIBC, and Black &amp; Abroad.\u00a0<\/p>\n<p>The team at Performance Art is known for its ability to combine data and technology with platform-level creative ideas for clients &#8212; producing global work that has been widely lauded across the industry. Notably, FCB\/SIX Toronto\u2019s \u201cGo Back to Africa\u201d initiative for Black &amp; Abroad won the Creative Data Grand Prix at the Cannes Lions International Festival of Creativity in 2019. The campaign used AI and data to reframe the way people think about Africa and created a platform that displaces the hate surrounding the racial slur.\u00a0<\/p>\n<p>Separately, FCB\/SIX will continue to operate as an integrated global unit within the FCB network, reporting into Tina Allan, FCB\u2019s newly-appointed Global Partner, Data Science and Connections.<\/p>\n<p>\u201cFive years ago, we set a vision to help refocus the marketing landscape on the individual. This is consistent with the audience-led vision IPG has for marketing, which combines creativity with data and technology. Today, we are embarking on the next chapter of our journey and an evolution of our vision &#8212; to build an organization where the specialist talents of each team member will be nurtured by others who are inspired by and dedicated to creative data, technology, CRM, systems design and customer experience strategy.\u00a0 With our specialist focus, and the ability to partner across the entire IPG portfolio, we are excited to scale our success in creating individualized brand experiences for clients in all sectors, geographies and channels,\u201d said Andrea Cook, CEO of Performance Art.\u00a0\u00a0<\/p>\n<p>\u201cClients recognize that the future of marketing is dependent on connecting data and creativity, and are looking for partners like Performance Art to help drive growth. We are excited to continue serving our clients with high-performance creative solutions, and connecting into a broad range of IPG\u2019s portfolio companies and clients. Our vision is to help brands around the world make the highest performing work, in the most creative way,\u201d added\u00a0Ian Mackenzie, Chief Creative Officer of Performance Art.<\/p>\n<p align=\"center\"># # #<\/p>\n<p>\n        <u>About Interpublic<\/u><br \/>\n        <br \/>Interpublic (NYSE: IPG) (<a href=\"http:\/\/www.interpublic.com\" rel=\"nofollow noopener\" target=\"_blank\"><u>www.interpublic.com<\/u><\/a>) is a values-based, data-fueled, and creatively-driven provider of marketing solutions. Home to some of the world\u2019s best-known and most innovative communications specialists, IPG global brands include: Acxiom, Craft, FCB, FutureBrand, Golin, Huge, Initiative, Jack Morton, Kinesso, MAGNA, Matterkind, McCann, Mediahub, Momentum, MRM, MullenLowe Group, Octagon, R\/GA, UM, Weber Shandwick and more. IPG is an S&amp;P 500 company with net revenue of $8.06 billion in 2020. <\/p>\n<p>\n        <u>About Performance Art<\/u><br \/>\n        <br \/>Performance Art is a full-service, global digital agency network that brings together deep data, technology and CRM expertise with highly-awarded leadership and creative talent.\u00a0With a specialist approach focused on the individual, the agency leverages creative data, technology consulting and implementation, CRM, systems design and customer experience strategy to help brands make the highest performing work, in the most creative way.\u00a0\u00a0Performance Art is part of\u00a0the Interpublic Group of Companies\u00a0(NYSE: IPG). Learn more at and follow us on LinkedIn and Facebook (@performanceart) and Instagram (@Performance.art.agency). <em><a href=\"http:\/\/www.performanceart.com\" rel=\"nofollow noopener\" target=\"_blank\"><u>www.performanceart.com<\/u><\/a>\u00a0<\/em>\u00a0<\/p>\n<p align=\"center\"># # #<\/p>\n<p>\n        <u>Contact Information<\/u><br \/>\n        <br \/>Tom Cunningham<br \/> (Press)<br \/> (212) 704-1326<\/p>\n<p>Jerry Leshne<br \/> (Analysts, Investors)<br \/> (212) 704-1439<\/p>\n<p>      <img loading=\"lazy\" decoding=\"async\" class=\"__GNW8366DE3E__IMG\" src=\"https:\/\/www.globenewswire.com\/newsroom\/ti?nf=ODI3NjY4MSM0Mjg2NzI5IzIwMDkyNjI=\" width=\"1\" height=\"1\" \/><br \/>\n      <br \/>\n      <img loading=\"lazy\" decoding=\"async\" class=\"__GNW8366DE3E__IMG\" src=\"https:\/\/ml.globenewswire.com\/release\/track\/76c8ca3a-e75f-45fe-b989-2099b19eb7fd\" width=\"1\" height=\"1\" \/>\n    <\/div>\n<div class=\"mw_contactinfo\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Andrea Cook Named CEO New York, NY, July 07, 2021 (GLOBE NEWSWIRE) &#8212; \u00a0Interpublic Group (NYSE: IPG) today announced an addition to its strong roster of data and technology fueled marketing service providers with the launch of Performance Art, a new global agency that brings together deep data, technology and CRM expertise with highly-awarded creative talent. CEO Andrea Cook, Chief Creative Officer Ian Mackenzie, and Chief Operating Officer Elizabeth Sellors, the leadership team that helped build FCB\/SIX, will take the helm at Performance Art in analogous roles. The agency will partner closely with a range of IPG companies and build on the company\u2019s foundational data and technology layers at Acxiom and Kinesso in order to provide clients with data-driven marketing &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/ipg-launches-performance-art-a-data-led-creative-crm-agency\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;IPG Launches Performance Art, a Data-Led Creative\/CRM Agency&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-510436","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>IPG Launches Performance Art, a Data-Led Creative\/CRM Agency - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/ipg-launches-performance-art-a-data-led-creative-crm-agency\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"IPG Launches Performance Art, a Data-Led Creative\/CRM Agency - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"Andrea Cook Named CEO New York, NY, July 07, 2021 (GLOBE NEWSWIRE) &#8212; \u00a0Interpublic Group (NYSE: IPG) today announced an addition to its strong roster of data and technology fueled marketing service providers with the launch of Performance Art, a new global agency that brings together deep data, technology and CRM expertise with highly-awarded creative talent. CEO Andrea Cook, Chief Creative Officer Ian Mackenzie, and Chief Operating Officer Elizabeth Sellors, the leadership team that helped build FCB\/SIX, will take the helm at Performance Art in analogous roles. The agency will partner closely with a range of IPG companies and build on the company\u2019s foundational data and technology layers at Acxiom and Kinesso in order to provide clients with data-driven marketing &hellip; Continue reading &quot;IPG Launches Performance Art, a Data-Led Creative\/CRM Agency&quot;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.marketnewsdesk.com\/index.php\/ipg-launches-performance-art-a-data-led-creative-crm-agency\/\" \/>\n<meta property=\"og:site_name\" content=\"Market Newsdesk\" \/>\n<meta property=\"article:published_time\" content=\"2021-07-07T15:03:16+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.globenewswire.com\/newsroom\/ti?nf=ODI3NjY4MSM0Mjg2NzI5IzIwMDkyNjI=\" \/>\n<meta name=\"author\" content=\"Newsdesk\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Newsdesk\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/ipg-launches-performance-art-a-data-led-creative-crm-agency\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/ipg-launches-performance-art-a-data-led-creative-crm-agency\\\/\"},\"author\":{\"name\":\"Newsdesk\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/#\\\/schema\\\/person\\\/482f27a394d4fda80ecb5499e519d979\"},\"headline\":\"IPG Launches Performance Art, a Data-Led Creative\\\/CRM Agency\",\"datePublished\":\"2021-07-07T15:03:16+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/ipg-launches-performance-art-a-data-led-creative-crm-agency\\\/\"},\"wordCount\":653,\"image\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/ipg-launches-performance-art-a-data-led-creative-crm-agency\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.globenewswire.com\\\/newsroom\\\/ti?nf=ODI3NjY4MSM0Mjg2NzI5IzIwMDkyNjI=\",\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/ipg-launches-performance-art-a-data-led-creative-crm-agency\\\/\",\"url\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/ipg-launches-performance-art-a-data-led-creative-crm-agency\\\/\",\"name\":\"IPG Launches Performance Art, a Data-Led Creative\\\/CRM Agency - 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