{"id":510397,"date":"2021-07-07T09:57:34","date_gmt":"2021-07-07T13:57:34","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/zulily-launches-2021-back-to-school-fashion-forecast-a-new-trend-report-and-mom-shopping-guide-informed-by-kids\/"},"modified":"2021-07-07T09:57:34","modified_gmt":"2021-07-07T13:57:34","slug":"zulily-launches-2021-back-to-school-fashion-forecast-a-new-trend-report-and-mom-shopping-guide-informed-by-kids","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/zulily-launches-2021-back-to-school-fashion-forecast-a-new-trend-report-and-mom-shopping-guide-informed-by-kids\/","title":{"rendered":"Zulily Launches 2021 Back-to-School Fashion Forecast, A New Trend Report and Mom Shopping Guide Informed by Kids"},"content":{"rendered":"
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With DIY self-expression and retro styles emerging as key trends, Zulily is helping budding designers’ dreams come true: Six kids will win $6,000 and an opportunity to help design their very own clothing collection for Zulily’s new Back-to-School Shop<\/h2>\n

PR Newswire<\/p>\n<\/p><\/div>\n

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\n SEATTLE<\/span>, July 7, 2021<\/span> \/PRNewswire\/ —\u00a0This Back-to-School season, kids are helping steer the virtual shopping cart with greater influence over parents’ purchasing decisions. For Gen Z, this moment is an exercise in self-expression and personal identity. A new trend report curated by online retailer Zulily<\/a> \u2013 informed by a survey of 1,000 kids nationwide \u2013 shows that kids are not just dressing off the rack, they are taking Back-to-School fashion into their own hands with personalization as the lead theme. \u00a0<\/p>\n

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\n \"(PRNewsfoto\/Zulily)\"
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“At Zulily, we’re constantly focused on making Back-to-School shopping easier and more fun for mom \u2013 this year, we talked directly to the ones who are helping mom shop \u2013 her kids \u2013 and got to the root of what’s trending,” said Kelly Staponski<\/span>, Director of Merchandising for Kids Apparel at Zulily. “Kids are looking to shed the sweats they lived in throughout the pandemic and express their personalities through outfits that invite creativity and spark feelings of empowerment and confidence at school.”<\/p>\n

\n The 2021 Back-to-School Fashion Forecast
<\/b>According to the survey, 99% of parents say it’s at least somewhat important to involve their kids in purchasing decisions when it comes to Back-to-School shopping. Zulily’s 2021 Back-to-School Fashion Forecast<\/a><\/b>put kids in the shopper’s seat to identify three emerging trends that show not just what kids are shopping for, but why<\/i>:<\/p>\n

    \n
  1. \n Movers & Shakers<\/b>\u00a0\u2013 Kids are using style to help them feel their best, and see style as a means to channel confidence and boost performance at school. Ninety percent (90%) of kids say being able to express their personal style helps them feel more productive at school. Kids also say that fashion has a direct impact on their moods, with happy, confident, and strong ranking as the top moods kids feel when they’re sporting a new outfit.<\/li>\n
  2. \n Glue Guns & Glitter Bombs \u2013\u00a0<\/b>It’s not just about feeling confident, but feeling creative. Kids are customizing their clothes with\u00a0glue guns, bedazzlers, scissors and more \u2013 to create styles that are uniquely them. Seventy percent (70%) of kids say they add personal touches to articles of clothing to make them feel more distinctively special.<\/li>\n
  3. \n Retro & Reimagined\u00a0\u2013\u00a0<\/b>Retro styles are back (hello mom jeans!), and kids are turning to mom and dad for inspiration. Sixty-four percent (64%) of kids aged 9 \u2013 18 agree that they love retro fashion and it inspires their daily school outfits, and 59% of kids in that same age group say they have raided their parents’ closet for clothing. But they aren’t quite ready to throw it all the way back to the 60s or 70s. Nearly half (47%) of kids say the 2010s were the coolest decade.<\/li>\n<\/ol>\n

    “In addition to apparel, expressing one’s personality impacts trends in Back-to-School accessories and supplies \u2013 practical and personalized,” said Sheila Nugent<\/span>, Director of Merchandising for Kids Accessories and DIY at Zulily. “We’ve seen significant growth in the DIY category over the past year, which is no surprise since kids want to demonstrate their individuality. You’ll see this trend of personalization when it comes to kids’ top three essential needs for school success: new supplies, shoes and backpacks.”<\/p>\n

    \n Inspiring Budding Fashion Designers \u2013 A Contest for Kids
    <\/b>To give kids even more ownership over what they wear \u2013 and bring to life fresh, unique new styles inspired by kids for kids \u2013\u00a0Zulily is launching the Back-to-School #UniquelyZu Contest that will give six kids a chance to be the trend setting inspiration for an exclusive capsule collection.<\/p>\n

    Open now through July 31, 2021<\/span>, the contest calls on parents across the country to submit an Instagram post on behalf of their kids ages 5 \u2013 14, reflecting their child’s unique sense of design and fashion. Six inspiring designs\u00a0will be chosen to win a $6,000<\/span> Back-to-School prize package, and a bonus opportunity for the winning parents and children\u00a0to participate in a design session with Zulily, providing creative inspiration for an exclusive Zulily capsule collection to be launched in 2022 that will range from swimwear to Back-to-School styles.<\/p>\n

    For details on the contest, how to enter, and full terms and conditions,\u00a0visit Zulily.com<\/a>.<\/p>\n

    The Zulily Back-to-School #UniquelyZu Contest and 2021 Back-to-School Fashion Forecast accompany the launch of Zulily’s latest Back-to-School Shop<\/a><\/b>. With millions of unique outfit combinations for kids available to mix and match, the shop invites kids to customize, mix, match and express their individuality like never before. Complete with must-have brands like\u00a0adidas, Crayola and S’well, the shop will be live through September 15, 2021<\/span>.<\/p>\n

    \n Methodology
    <\/b>Survey conducted by\u00a0OnePoll\u00a0for Zulily with a sample of 1,000 U.S. parents and their children\u00a0ages 5-18 in June 2021.\u00a0<\/p>\n

    \n About Zulily\u00ae
    <\/b>Online retailer Zulily helps moms around the world discover incredible deals and fresh style for themselves, their families and their homes. Zulily launches thousands of products at amazing values each day, curating personalized shopping experiences that include apparel and footwear for the whole family, toys, home d\u00e9cor, and so much more. Zulily’s app uses compelling video and imagery to bring more than 15,000 big name brands and boutique finds to life on mobile.<\/p>\n

    Zulily is headquartered in Seattle, Washington<\/span>, with locations in Nevada<\/span>, Ohio<\/span>, Pennsylvania<\/span>, and China.\u00a0 With expertise in technology, merchandising, creative production, logistics, marketing, customer service, and more, Zulily team members work together to deliver a fun and engaging shopping experience that sparks discovery, connection and entertainment. Zulily has passed millions in savings onto its customers since its first sale in 2010. For more information visit www.zulily.com<\/a>.\u00a0<\/p>\n

    Zulily, LLC is a wholly owned subsidiary of\u00a0Qurate\u00a0Retail, Inc. (NASDAQ: QRTEA, QRTEB, QRTEP), which includes QVC\u00ae, HSN\u00ae, Zulily and the Cornerstone brands (collectively, “Qurate\u00a0Retail GroupSM<\/sup>“), as well as other minority interests and green energy investments.\u00a0Qurate\u00a0Retail Group believes in a Third Way to Shop\u00ae \u2013 beyond transactional ecommerce or traditional brick-and-mortar stores. In addition to being a world leader in video commerce,\u00a0Qurate\u00a0Retail Group is among the top ecommerce retailers in North America<\/span> (according to Digital Commerce 360) and is a leader in mobile commerce and social commerce. For more information, visit\u00a0www.qurateretailgroup.com<\/a>, or follow @QurateRetailGrp on Facebook<\/a>, Instagram<\/a> or Twitter<\/a>, or follow\u00a0Qurate\u00a0Retail Group on YouTube<\/a> or LinkedIn<\/a>.\u00a0 \u00a0<\/p>\n

    <\/div>\n

    \n \"Cision\" View original content to download multimedia:https:\/\/www.prnewswire.com\/news-releases\/zulily-launches-2021-back-to-school-fashion-forecast-a-new-trend-report-and-mom-shopping-guide-informed-by-kids-301327020.html<\/a><\/p>\n

    SOURCE Zulily<\/p>\n<\/p><\/div>\n

    \"\"<\/p>\n","protected":false},"excerpt":{"rendered":"

    With DIY self-expression and retro styles emerging as key trends, Zulily is helping budding designers’ dreams come true: Six kids will win $6,000 and an opportunity to help design their very own clothing collection for Zulily’s new Back-to-School Shop PR Newswire SEATTLE, July 7, 2021 \/PRNewswire\/ —\u00a0This Back-to-School season, kids are helping steer the virtual shopping cart with greater influence over parents’ purchasing decisions. For Gen Z, this moment is an exercise in self-expression and personal identity. A new trend report curated by online retailer Zulily \u2013 informed by a survey of 1,000 kids nationwide \u2013 shows that kids are not just dressing off the rack, they are taking Back-to-School fashion into their own hands with personalization as the lead … <\/p>\n

    Continue reading “Zulily Launches 2021 Back-to-School Fashion Forecast, A New Trend Report and Mom Shopping Guide Informed by Kids”<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-510397","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"\nZulily Launches 2021 Back-to-School Fashion Forecast, A New Trend Report and Mom Shopping Guide Informed by Kids - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/zulily-launches-2021-back-to-school-fashion-forecast-a-new-trend-report-and-mom-shopping-guide-informed-by-kids\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Zulily Launches 2021 Back-to-School Fashion Forecast, A New Trend Report and Mom Shopping Guide Informed by Kids - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"With DIY self-expression and retro styles emerging as key trends, Zulily is helping budding designers’ dreams come true: Six kids will win $6,000 and an opportunity to help design their very own clothing collection for Zulily’s new Back-to-School Shop PR Newswire SEATTLE, July 7, 2021 \/PRNewswire\/ —\u00a0This Back-to-School season, kids are helping steer the virtual shopping cart with greater influence over parents’ purchasing decisions. 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For Gen Z, this moment is an exercise in self-expression and personal identity. 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