{"id":510319,"date":"2021-07-07T09:03:31","date_gmt":"2021-07-07T13:03:31","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/hayward-holdings50-of-pool-owners-are-worried-about-a-chlorine-shortage\/"},"modified":"2021-07-07T09:03:31","modified_gmt":"2021-07-07T13:03:31","slug":"hayward-holdings50-of-pool-owners-are-worried-about-a-chlorine-shortage","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/hayward-holdings50-of-pool-owners-are-worried-about-a-chlorine-shortage\/","title":{"rendered":"Hayward Holdings:50% of Pool Owners Are Worried About a Chlorine Shortage"},"content":{"rendered":"<p>        <!--.bwalignc { text-align: center; list-style-position: inside }body {font:normal small Arial,Helvetica,sans-serif;color:#000;background-color:#fff;padding:24px;margin:0;} a img {border:0;} h3 {font-size:medium;color:#000;margin:0 0 1em 0; text-align:center;}-->  <\/p>\n<p class=\"bwalignc\"><b>Hayward Holdings:<\/b><b>50% of Pool Owners Are Worried About a Chlorine Shortage<\/b><\/p>\n<p class=\"bwalignc\"><b>More than 60% Say Investigating Alternative Sanitization Techniques is a Priority <\/b><\/p>\n<p class=\"bwalignc\"><b>Survey Uncovers Misperceptions About Chlorine Alternatives<\/b><\/p>\n<p>BERKELEY HEIGHTS, N.J.&#8211;(<a href=\"http:\/\/www.businesswire.com\">BUSINESS WIRE<\/a>)&#8211;<br \/>\nHayward Holdings, Inc. (NYSE: HAYW), a global designer, manufacturer and marketer of broad portfolio of pool equipment and associated automation systems, today announced the results of its \u201cPool Trends\u201d survey.<b \/>Conducted by Prodege LLC, the survey polled 500 U.S. pool owners or homeowners considering a pool (\u201cintenders\u201d) over the age of 25 to understand their preferences, concerns and potential remodel plans.\n<\/p>\n<p>\nThe survey, which was conducted after a fire caused by Hurricane Laura burned down a large chlorine plant in Westlake, La. resulting in a nationwide chlorine shortage, shows that 76% of survey respondents who own a pool sanitize with chlorine. Half (50%) of survey respondents say they are \u201csomewhat\u201d to \u201cvery\u201d worried about a chlorine shortage. More than 60% of respondents called investigating alternative sanitization techniques a priority (46%) or high priority (16%).\n<\/p>\n<p>\n\u201cThis survey reinforces what we\u2019re hearing from pool installers and owners: people are concerned about shortages of chlorine and want to investigate other options for cleaning their pools,\u201d said Kevin Holleran, CEO of Hayward. \u201cThe shortage is not the only factor driving conversion from traditional chlorine. Our pool owners are attracted to the gentler and more comfortable swimming experience alternative sanitization systems can provide.\u201d\n<\/p>\n<p>\n42% of survey respondents who own a pool say they plan to remodel, while 35% say they are \u201con the fence.\u201d One quarter say they will install a salt chlorine generator, which are currently used by just under 20% of pool owners in the survey.\n<\/p>\n<p>\n\u201cWe are seeing evidence of a serious shift away from traditional chlorination systems to alternatives such as salt chlorine generators, which turn salt into chlorine, or products that use an advanced oxidation process and require less chlorine, like Hydrapure\u00ae,\u201d said Holleran. \u201cThis shift has big implications for the industry, considering the 25 million pools worldwide.\u201d\n<\/p>\n<p><b>Survey Uncovers Chlorine Misperceptions<\/b><\/p>\n<p>\nThe Hayward Pool Trends survey found that 42% of respondents say they feel chlorine is more effective than other sanitization options.\n<\/p>\n<p>\n\u201cIn fact, salt chlorination is as effective, if not more effective than other forms of chlorine due to potency and consistency of delivery,\u201d said Stuart Baker, Hayward\u2019s Vice President of Business Development. \u201cIt is also more convenient.\u201d\n<\/p>\n<p>\nAdditionally, 24% say they aren\u2019t aware of other sanitization options. Other alternative sanitization technologies include ultraviolet (UV), Ozone (O<sub>3<\/sub>) or hydroxyl radicals (AOP), which are not designed to replace chlorine, but rather supplement existing chlorination systems. Adding one or all of these technologies provides cleaner water while reducing the amount of chlorine needed to properly sanitize the pool.\n<\/p>\n<p>\n\u201cWe\u2019ll continue to educate the pool industry that great alternatives to traditional chlorine exist that are cost-effective, work extremely well, and can provide a better swimming experience overall,\u201d concluded Holleran.\n<\/p>\n<p><b>Survey Methodology<\/b><\/p>\n<p>\nThe survey of 500 U.S. respondents age 25+ who either own a pool or are a homeowner considering one was fielded June 9-16, 2021 with a margin of error of +\/-5% points at the 99% confidence level.\n<\/p>\n<p><b>About Hayward Holdings, Inc. <\/b><\/p>\n<p>\nHayward Holdings, Inc. is a global designer, manufacturer and marketer of a broad portfolio of pool equipment and associated automation systems. Headquartered in Berkeley Heights, NJ, Hayward designs, manufactures, and markets a full line of innovative, energy-efficient pool and spa equipment, with brands including AquaVac\u00ae, AquaRite\u00ae, ColorLogic\u00ae, Navigator\u00ae, OmniLogic\u00ae, OmniHub\u00ae, TriStar\u00ae, Super Pump\u00ae, TurboCell\u00ae, pHin\u00ae CAT Controllers\u00ae, HCP\u2122 Pumps and Saline C\u00ae Series.\n<\/p>\n<p><img decoding=\"async\" alt=\"\" src=\"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20210707005523r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\" style=\"width:0;height:0\" \/><span class=\"bwct31415\" \/><\/p>\n<p id=\"mmgallerylink\"><span id=\"mmgallerylink-phrase\">View source version on businesswire.com: <\/span><span id=\"mmgallerylink-link\"><a href=\"https:\/\/www.businesswire.com\/news\/home\/20210707005523\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20210707005523\/en\/<\/a><\/span><\/p>\n<p><b>Investor Relations:<br \/>\n<\/b><br \/>Hayward Investor Relations<br \/>\n<br \/>908-288-9706<br \/>\n<br \/><a rel=\"nofollow\" href=\"mailto:investor.relations@hayward.com\">investor.relations@hayward.com<\/a><\/p>\n<p><b>Media Relations:<br \/>\n<\/b><br \/>Lisa Wolford<br \/>\n<br \/>917-846-0881<br \/>\n<br \/><a rel=\"nofollow\" href=\"mailto:lwolford@soleburytrout.com\">lwolford@soleburytrout.com<\/a><\/p>\n<p><b>KEYWORDS:<\/b> United States North America New Jersey<\/p>\n<p><b>INDUSTRY KEYWORDS:<\/b> Commercial Building &amp; Real Estate Construction &amp; Property Chemicals\/Plastics Landscape Specialty Home Goods Manufacturing Retail Residential Building &amp; Real Estate<\/p>\n<p><b>MEDIA:<\/b><\/p>\n<table cellpadding=\"3\" cellspacing=\"3\">\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Logo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20210707005523\/en\/889863\/3\/Hayward_Logo.jpg\" alt=\"Logo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><\/font><\/td>\n<\/tr>\n<\/table>\n","protected":false},"excerpt":{"rendered":"<p>Hayward Holdings:50% of Pool Owners Are Worried About a Chlorine Shortage More than 60% Say Investigating Alternative Sanitization Techniques is a Priority Survey Uncovers Misperceptions About Chlorine Alternatives BERKELEY HEIGHTS, N.J.&#8211;(BUSINESS WIRE)&#8211; Hayward Holdings, Inc. (NYSE: HAYW), a global designer, manufacturer and marketer of broad portfolio of pool equipment and associated automation systems, today announced the results of its \u201cPool Trends\u201d survey.Conducted by Prodege LLC, the survey polled 500 U.S. pool owners or homeowners considering a pool (\u201cintenders\u201d) over the age of 25 to understand their preferences, concerns and potential remodel plans. The survey, which was conducted after a fire caused by Hurricane Laura burned down a large chlorine plant in Westlake, La. resulting in a nationwide chlorine shortage, shows &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/hayward-holdings50-of-pool-owners-are-worried-about-a-chlorine-shortage\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Hayward Holdings:50% of Pool Owners Are Worried About a Chlorine Shortage&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-510319","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Hayward Holdings:50% of Pool Owners Are Worried About a Chlorine Shortage - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/hayward-holdings50-of-pool-owners-are-worried-about-a-chlorine-shortage\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Hayward Holdings:50% of Pool Owners Are Worried About a Chlorine Shortage - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"Hayward Holdings:50% of Pool Owners Are Worried About a Chlorine Shortage More than 60% Say Investigating Alternative Sanitization Techniques is a Priority Survey Uncovers Misperceptions About Chlorine Alternatives BERKELEY HEIGHTS, N.J.&#8211;(BUSINESS WIRE)&#8211; Hayward Holdings, Inc. (NYSE: HAYW), a global designer, manufacturer and marketer of broad portfolio of pool equipment and associated automation systems, today announced the results of its \u201cPool Trends\u201d survey.Conducted by Prodege LLC, the survey polled 500 U.S. pool owners or homeowners considering a pool (\u201cintenders\u201d) over the age of 25 to understand their preferences, concerns and potential remodel plans. The survey, which was conducted after a fire caused by Hurricane Laura burned down a large chlorine plant in Westlake, La. resulting in a nationwide chlorine shortage, shows &hellip; Continue reading &quot;Hayward Holdings:50% of Pool Owners Are Worried About a Chlorine Shortage&quot;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.marketnewsdesk.com\/index.php\/hayward-holdings50-of-pool-owners-are-worried-about-a-chlorine-shortage\/\" \/>\n<meta property=\"og:site_name\" content=\"Market Newsdesk\" \/>\n<meta property=\"article:published_time\" content=\"2021-07-07T13:03:31+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20210707005523r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\" \/>\n<meta name=\"author\" content=\"Newsdesk\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Newsdesk\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/hayward-holdings50-of-pool-owners-are-worried-about-a-chlorine-shortage\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/hayward-holdings50-of-pool-owners-are-worried-about-a-chlorine-shortage\\\/\"},\"author\":{\"name\":\"Newsdesk\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/#\\\/schema\\\/person\\\/482f27a394d4fda80ecb5499e519d979\"},\"headline\":\"Hayward Holdings:50% of Pool Owners Are Worried About a Chlorine Shortage\",\"datePublished\":\"2021-07-07T13:03:31+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/hayward-holdings50-of-pool-owners-are-worried-about-a-chlorine-shortage\\\/\"},\"wordCount\":654,\"image\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/hayward-holdings50-of-pool-owners-are-worried-about-a-chlorine-shortage\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/cts.businesswire.com\\\/ct\\\/CT?id=bwnews&amp;sty=20210707005523r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\",\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/hayward-holdings50-of-pool-owners-are-worried-about-a-chlorine-shortage\\\/\",\"url\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/hayward-holdings50-of-pool-owners-are-worried-about-a-chlorine-shortage\\\/\",\"name\":\"Hayward Holdings:50% of Pool Owners Are Worried About a Chlorine Shortage - 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(NYSE: HAYW), a global designer, manufacturer and marketer of broad portfolio of pool equipment and associated automation systems, today announced the results of its \u201cPool Trends\u201d survey.Conducted by Prodege LLC, the survey polled 500 U.S. pool owners or homeowners considering a pool (\u201cintenders\u201d) over the age of 25 to understand their preferences, concerns and potential remodel plans. The survey, which was conducted after a fire caused by Hurricane Laura burned down a large chlorine plant in Westlake, La. resulting in a nationwide chlorine shortage, shows &hellip; Continue reading \"Hayward Holdings:50% of Pool Owners Are Worried About a Chlorine Shortage\"","og_url":"https:\/\/www.marketnewsdesk.com\/index.php\/hayward-holdings50-of-pool-owners-are-worried-about-a-chlorine-shortage\/","og_site_name":"Market Newsdesk","article_published_time":"2021-07-07T13:03:31+00:00","og_image":[{"url":"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20210707005523r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en","type":"","width":"","height":""}],"author":"Newsdesk","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Newsdesk","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/hayward-holdings50-of-pool-owners-are-worried-about-a-chlorine-shortage\/#article","isPartOf":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/hayward-holdings50-of-pool-owners-are-worried-about-a-chlorine-shortage\/"},"author":{"name":"Newsdesk","@id":"https:\/\/www.marketnewsdesk.com\/#\/schema\/person\/482f27a394d4fda80ecb5499e519d979"},"headline":"Hayward Holdings:50% of Pool Owners Are Worried About a Chlorine Shortage","datePublished":"2021-07-07T13:03:31+00:00","mainEntityOfPage":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/hayward-holdings50-of-pool-owners-are-worried-about-a-chlorine-shortage\/"},"wordCount":654,"image":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/hayward-holdings50-of-pool-owners-are-worried-about-a-chlorine-shortage\/#primaryimage"},"thumbnailUrl":"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20210707005523r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en","inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/hayward-holdings50-of-pool-owners-are-worried-about-a-chlorine-shortage\/","url":"https:\/\/www.marketnewsdesk.com\/index.php\/hayward-holdings50-of-pool-owners-are-worried-about-a-chlorine-shortage\/","name":"Hayward Holdings:50% of Pool Owners Are Worried About a Chlorine Shortage - 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