{"id":510317,"date":"2021-07-07T09:03:27","date_gmt":"2021-07-07T13:03:27","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/the-trade-desk-launches-td7-venture-capital-arm-to-invest-in-open-internet-start-ups\/"},"modified":"2021-07-07T09:03:27","modified_gmt":"2021-07-07T13:03:27","slug":"the-trade-desk-launches-td7-venture-capital-arm-to-invest-in-open-internet-start-ups","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/the-trade-desk-launches-td7-venture-capital-arm-to-invest-in-open-internet-start-ups\/","title":{"rendered":"The Trade Desk Launches TD7, Venture Capital Arm to Invest in Open Internet Start-Ups"},"content":{"rendered":"

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The Trade Desk Launches TD7, Venture Capital Arm to Invest in Open Internet Start-Ups<\/b><\/p>\n

First Investment in Algorithmic Ad Optimization Innovator, Chalice<\/b><\/p>\n

LOS ANGELES–(BUSINESS WIRE<\/a>)–
\nGlobal advertising technology leader, The Trade Desk (NASDAQ:TTD) today announced the launch of an internal venture capital arm, TD7, to invest in technology innovators focused on the open internet. As part of this announcement, The Trade Desk highlighted an initial investment in Chalice, a company pioneering new approaches to algorithmic ad buying.\n<\/p>\n

\n\u201cAdvancing the open internet is core to our mission at The Trade Desk. An open, transparent and competitive internet is in everyone\u2019s interests \u2013 advertisers, publishers and consumers \u2013 and we look forward to investing in companies that share this vision,\u201d said Jeff Green, Co-Founder and CEO, The Trade Desk. \u201cThis is an important moment for The Trade Desk. The TD7 name derives from the $7 million in venture capital it took for The Trade Desk to become profitable. And we\u2019ve been profitable ever since. We want to see more smart ad tech people succeed in small and disciplined companies because that will help the whole industry innovate and grow.\u201d\n<\/p>\n

\nThe announcement comes as The Trade Desk launches its new trading platform, Solimar<\/a>, bringing major advances in ad-buying for the open internet. Solimar\u2019s many features are also available via Application Programming Interfaces (APIs), allowing developers to build on the company\u2019s innovations to create their own ad tech offerings.\n<\/p>\n

\n\u201cThe Trade Desk\u2019s platform APIs have been key in establishing Chalice as an Open Internet ad tech innovator. The Trade Desk\u2019s approach leaves room for industry innovation, in a way that is not possible with Walled Gardens,\u201d said Adam Heimlich, CEO of Chalice. \u201cWe look forward to building on this progress with The Trade Desk as TD7\u2019s first venture investment.\u201d\n<\/p>\n

About The Trade Desk<\/b><\/p>\n

\nThe Trade Desk\u2122 is a technology company that empowers buyers of advertising. Through its self-service, cloud-based platform, ad buyers can create, manage, and optimize digital advertising campaigns across ad formats and devices. Integrations with major data, inventory, and publisher partners ensure maximum reach and decisioning capabilities, and enterprise APIs enable custom development on top of the platform. Headquartered in Ventura, CA, The Trade Desk has offices across North America, Europe, and Asia Pacific. To learn more, visit thetradedesk.com<\/a> or follow us on Facebook<\/a>, Twitter<\/a>, and LinkedIn<\/a>.\n<\/p>\n

About Chalice Custom Algorithms <\/b><\/p>\n

\nChalice empowers forward-thinking brands to own their success with transparent, tailored and intelligent algorithmic ad buying. Leveraging brand-specific KPIs, protected insights, and predictive analytics, Chalice\u2019s lightweight tech layer is designed to help brands get ahead — and stay ahead — of their competitors. Chalice\u2019s founders are industry veterans from New York who share a passion for the democratization of machine learning.\n<\/p>\n

\"\"<\/p>\n

View source version on businesswire.com: <\/span>https:\/\/www.businesswire.com\/news\/home\/20210707005303\/en\/<\/a><\/span><\/p>\n

\nIan Colley
\n
Communications
\n
The Trade Desk
\n
PR@thetradedesk.com<\/a><\/p>\n

KEYWORDS:<\/b> United States North America California<\/p>\n

INDUSTRY KEYWORDS:<\/b> Software Internet Finance Advertising Data Management Communications Professional Services Technology<\/p>\n

MEDIA:<\/b><\/p>\n\n\n\n\n
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The Trade Desk Launches TD7, Venture Capital Arm to Invest in Open Internet Start-Ups First Investment in Algorithmic Ad Optimization Innovator, Chalice LOS ANGELES–(BUSINESS WIRE)– Global advertising technology leader, The Trade Desk (NASDAQ:TTD) today announced the launch of an internal venture capital arm, TD7, to invest in technology innovators focused on the open internet. As part of this announcement, The Trade Desk highlighted an initial investment in Chalice, a company pioneering new approaches to algorithmic ad buying. \u201cAdvancing the open internet is core to our mission at The Trade Desk. An open, transparent and competitive internet is in everyone\u2019s interests \u2013 advertisers, publishers and consumers \u2013 and we look forward to investing in companies that share this vision,\u201d said Jeff … <\/p>\n

Continue reading “The Trade Desk Launches TD7, Venture Capital Arm to Invest in Open Internet Start-Ups”<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-510317","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"\nThe Trade Desk Launches TD7, Venture Capital Arm to Invest in Open Internet Start-Ups - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/the-trade-desk-launches-td7-venture-capital-arm-to-invest-in-open-internet-start-ups\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Trade Desk Launches TD7, Venture Capital Arm to Invest in Open Internet Start-Ups - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"The Trade Desk Launches TD7, Venture Capital Arm to Invest in Open Internet Start-Ups First Investment in Algorithmic Ad Optimization Innovator, Chalice LOS ANGELES–(BUSINESS WIRE)– Global advertising technology leader, The Trade Desk (NASDAQ:TTD) today announced the launch of an internal venture capital arm, TD7, to invest in technology innovators focused on the open internet. 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