{"id":510302,"date":"2021-07-07T09:03:06","date_gmt":"2021-07-07T13:03:06","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/the-trade-desk-launches-new-media-trading-platform-for-the-modern-marketer\/"},"modified":"2021-07-07T09:03:06","modified_gmt":"2021-07-07T13:03:06","slug":"the-trade-desk-launches-new-media-trading-platform-for-the-modern-marketer","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/the-trade-desk-launches-new-media-trading-platform-for-the-modern-marketer\/","title":{"rendered":"The Trade Desk Launches New Media Trading Platform for the Modern Marketer"},"content":{"rendered":"<p>        <!--.bwalignc { text-align: center; list-style-position: inside }\n.bwlistdisc { list-style-type: disc }body {font:normal small Arial,Helvetica,sans-serif;color:#000;background-color:#fff;padding:24px;margin:0;} a img {border:0;} h3 {font-size:medium;color:#000;margin:0 0 1em 0; text-align:center;}-->  <\/p>\n<p class=\"bwalignc\"><b>The Trade Desk Launches New Media Trading Platform for the Modern Marketer<\/b><\/p>\n<p class=\"bwalignc\"><b>Solimar Integrates Advanced Goals-Based Media Buying, Easy First-Party Data Onboarding, and Innovative Measurement Marketplace<\/b><\/p>\n<p>LOS ANGELES&#8211;(<a href=\"http:\/\/www.businesswire.com\">BUSINESS WIRE<\/a>)&#8211;<br \/>\nGlobal advertising technology leader, The Trade Desk (NASDAQ:TTD), today announced the launch of its new trading platform \u2013 Solimar \u2013 that will help marketers optimize their digital advertising campaigns across the open internet. Designed in response to a rapidly evolving digital marketing environment, Solimar enables marketers to unleash the power of their valuable first-party data, drive greater precision in their digital marketing campaigns, while advancing consumer-conscious privacy.\n<\/p>\n<p>\nThe result of more than two years of product development, Solimar addresses key concerns for today\u2019s marketers, including easy and secure onboarding of first-party data; the need to connect marketing performance to business growth goals; an increasingly cross channel digital media environment including the fast growing world of CTV; and a rising focus on digital identity.\n<\/p>\n<p>\nMajor new features of Solimar include:\n<\/p>\n<ul class=\"bwlistdisc\">\n<li>\nAdvanced marketing and business goal setting that allows marketers to optimize campaigns more precisely with The Trade Desk\u2019s advanced KOA AI tools.\n<\/li>\n<li>\nEasy and secure onboard ramps for first-party advertiser data.\n<\/li>\n<li>\nAn advanced measurement marketplace that optimizes campaigns based on real-time performance.\n<\/li>\n<li>\nA simplified and more powerful user experience that surfaces the strategic decisions critical to the success of a campaign.\n<\/li>\n<\/ul>\n<p>\n\u201cWe are at an important moment in the evolution of digital advertising. Marketers are eager to address a wide range of emerging opportunities, from the once-in-a-generation shift in TV consumption, to proving the connection between their campaigns and business growth, and driving advances in consumer-conscious privacy,\u201d said Jeff Green, Co-Founder and CEO, The Trade Desk. \u201cAnd we are launching Solimar at this moment so that marketers can fully embrace those opportunities on the open internet. The transparent cross-channel precision and measurement capabilities of Solimar stand in strong contrast to the limitations of Walled Gardens.\u201d\n<\/p>\n<p>\nIn a rapidly evolving identity environment, marketers increasingly want to activate their own first-party data \u2013 data they have gathered about their most loyal customers, often through a years or decades-long relationship. Solimar enables marketers to upload this data easily, and leverage advances in internet identity, such as Unified ID 2.0, in order to nurture more loyal customers. At the same time, other major first-party data owners, such as retailers and offsite measurement companies, are increasingly making their data available to advertisers in Solimar\u2019s measurement marketplace. This enables advertisers to track the performance of their campaigns to actual consumer actions.\n<\/p>\n<p>\n\u201cSolimar is the result of more than two years of engineering work, and represents a breakthrough in surfacing the most important decisions for today\u2019s marketers,\u201d said Dave Pickles, Co-Founder and CTO, The Trade Desk. \u201cThat means traders can focus on their strategic priorities, and rely on Solimar to handle everything else. That\u2019s because by adding planning and decisioning into every aspect of the buying cycle, Solimar acts on information in real-time, ensuring all decisions are data-driven. In this way, Solimar embodies everything I\u2019ve learned about media buying over the last 15 years.\u201d\n<\/p>\n<p>\nThe Trade Desk is unveiling Solimar at a launch event today in New York City, featuring Jeff Green, CEO of The Trade Desk; Vinny Rinaldi, Executive Director, Head of Investment &amp; Activation for GroupM\u2019s Wavemaker; and Joy Robbins, Chief Revenue Officer for the Washington Post. The event will also be available via <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fsolimar.thetradedesk.com%2F%3F%26utm_source%3Dhomepage_winback%26utm_medium%3Dwebsite%26utm_campaign%3Dsolimarteaser_2021_global&amp;esheet=52455793&amp;newsitemid=20210707005069&amp;lan=en-US&amp;anchor=livestream&amp;index=1&amp;md5=a71f99682bd2f6a7bbabce6e4dd919a9\">livestream<\/a>.\n<\/p>\n<p><b>About The Trade Desk<\/b><\/p>\n<p>\nThe Trade Desk\u2122 is a technology company that empowers buyers of advertising. Through its self-service, cloud-based platform, ad buyers can create, manage, and optimize digital advertising campaigns across ad formats and devices. Integrations with major data, inventory, and publisher partners ensure maximum reach and decisioning capabilities, and enterprise APIs enable custom development on top of the platform. Headquartered in Ventura, CA, The Trade Desk has offices across North America, Europe, and Asia Pacific. To learn more, visit <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Furldefense.proofpoint.com%2Fv2%2Furl%3Fu%3Dhttps-3A__www.thetradedesk.com_%26d%3DDwMGaQ%26c%3DeuGZstcaTDllvimEN8b7jXrwqOf-v5A_CdpgnVfiiMM%26r%3DhdTKIiDJdOViuy4zCHOq-A%26m%3D7PWeAgRsz96cwf-VxW6YLO4Jjs0fOQtpeqCo-LVJKVQ%26s%3DVO3OoqdNIqAEh-zZB0X38uDEheTy8drEqaw_zDdPkT0%26e%3D&amp;esheet=52455793&amp;newsitemid=20210707005069&amp;lan=en-US&amp;anchor=thetradedesk.com&amp;index=2&amp;md5=6f89b934d8727e0799f57cc4e6c1a921\">thetradedesk.com<\/a> or follow us on <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Furldefense.proofpoint.com%2Fv2%2Furl%3Fu%3Dhttps-3A__www.facebook.com_TheTradeDesk%26d%3DDwMGaQ%26c%3DeuGZstcaTDllvimEN8b7jXrwqOf-v5A_CdpgnVfiiMM%26r%3DhdTKIiDJdOViuy4zCHOq-A%26m%3DOpf7LAE014O3hN4KdCqEw-KjV3yt4jQXIWWiJEHhHrA%26s%3DMgKSyF3jQr6yJPeCRghcHKuU0cHzFZidI7Q7BE1yw0Q%26e%3D&amp;esheet=52455793&amp;newsitemid=20210707005069&amp;lan=en-US&amp;anchor=Facebook&amp;index=3&amp;md5=87b7511959c580e5da144070114058fc\">Facebook<\/a>, <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Ftwitter.com%2FTheTradeDesk&amp;esheet=52455793&amp;newsitemid=20210707005069&amp;lan=en-US&amp;anchor=Twitter&amp;index=4&amp;md5=8adf8733213d37fc9862f119aea604d2\">Twitter<\/a>, and <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Furldefense.proofpoint.com%2Fv2%2Furl%3Fu%3Dhttps-3A__www.linkedin.com_company_892001_%26d%3DDwMGaQ%26c%3DeuGZstcaTDllvimEN8b7jXrwqOf-v5A_CdpgnVfiiMM%26r%3DhdTKIiDJdOViuy4zCHOq-A%26m%3DOpf7LAE014O3hN4KdCqEw-KjV3yt4jQXIWWiJEHhHrA%26s%3D57SfTL71msE3g5Wyvc7LlTMyLNx3w-vwxMZhdpGieVI%26e%3D&amp;esheet=52455793&amp;newsitemid=20210707005069&amp;lan=en-US&amp;anchor=LinkedIn&amp;index=5&amp;md5=d196673f776e57d13a64b6b7956e6a38\">LinkedIn<\/a>.\n<\/p>\n<p><img decoding=\"async\" alt=\"\" src=\"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20210707005069r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\" style=\"width:0;height:0\" \/><span class=\"bwct31415\" \/><\/p>\n<p id=\"mmgallerylink\"><span id=\"mmgallerylink-phrase\">View source version on businesswire.com: <\/span><span id=\"mmgallerylink-link\"><a href=\"https:\/\/www.businesswire.com\/news\/home\/20210707005069\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20210707005069\/en\/<\/a><\/span><\/p>\n<p>\nIan Colley<br \/>\n<br \/>Communications<br \/>\n<br \/>The Trade Desk<br \/>\n<br \/><a rel=\"nofollow\" href=\"mailto:PR@thetradedesk.com\">PR@thetradedesk.com<\/a><\/p>\n<p><b>KEYWORDS:<\/b> California United States North America<\/p>\n<p><b>INDUSTRY KEYWORDS:<\/b> Marketing Data Management Advertising Communications Technology Software Internet<\/p>\n<p><b>MEDIA:<\/b><\/p>\n<table cellpadding=\"3\" cellspacing=\"3\">\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Logo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20210707005069\/en\/841087\/3\/TTD_Logo-RGB.jpg\" alt=\"Logo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><\/font><\/td>\n<\/tr>\n<\/table>\n","protected":false},"excerpt":{"rendered":"<p>The Trade Desk Launches New Media Trading Platform for the Modern Marketer Solimar Integrates Advanced Goals-Based Media Buying, Easy First-Party Data Onboarding, and Innovative Measurement Marketplace LOS ANGELES&#8211;(BUSINESS WIRE)&#8211; Global advertising technology leader, The Trade Desk (NASDAQ:TTD), today announced the launch of its new trading platform \u2013 Solimar \u2013 that will help marketers optimize their digital advertising campaigns across the open internet. Designed in response to a rapidly evolving digital marketing environment, Solimar enables marketers to unleash the power of their valuable first-party data, drive greater precision in their digital marketing campaigns, while advancing consumer-conscious privacy. The result of more than two years of product development, Solimar addresses key concerns for today\u2019s marketers, including easy and secure onboarding of first-party &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/the-trade-desk-launches-new-media-trading-platform-for-the-modern-marketer\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;The Trade Desk Launches New Media Trading Platform for the Modern Marketer&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-510302","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The Trade Desk Launches New Media Trading Platform for the Modern Marketer - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/the-trade-desk-launches-new-media-trading-platform-for-the-modern-marketer\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Trade Desk Launches New Media Trading Platform for the Modern Marketer - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"The Trade Desk Launches New Media Trading Platform for the Modern Marketer Solimar Integrates Advanced Goals-Based Media Buying, Easy First-Party Data Onboarding, and Innovative Measurement Marketplace LOS ANGELES&#8211;(BUSINESS WIRE)&#8211; Global advertising technology leader, The Trade Desk (NASDAQ:TTD), today announced the launch of its new trading platform \u2013 Solimar \u2013 that will help marketers optimize their digital advertising campaigns across the open internet. Designed in response to a rapidly evolving digital marketing environment, Solimar enables marketers to unleash the power of their valuable first-party data, drive greater precision in their digital marketing campaigns, while advancing consumer-conscious privacy. 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Designed in response to a rapidly evolving digital marketing environment, Solimar enables marketers to unleash the power of their valuable first-party data, drive greater precision in their digital marketing campaigns, while advancing consumer-conscious privacy. 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