{"id":510102,"date":"2021-07-07T07:03:17","date_gmt":"2021-07-07T11:03:17","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/former-trade-desk-american-express-executive-crystal-eastman-joins-zeta-as-chief-marketing-officer\/"},"modified":"2021-07-07T07:03:17","modified_gmt":"2021-07-07T11:03:17","slug":"former-trade-desk-american-express-executive-crystal-eastman-joins-zeta-as-chief-marketing-officer","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/former-trade-desk-american-express-executive-crystal-eastman-joins-zeta-as-chief-marketing-officer\/","title":{"rendered":"Former Trade Desk &amp; American Express Executive, Crystal Eastman, Joins Zeta As Chief Marketing Officer"},"content":{"rendered":"<p>        <!--.bwalignc { text-align: center; list-style-position: inside }\n.bwuline { text-decoration: underline }body {font:normal small Arial,Helvetica,sans-serif;color:#000;background-color:#fff;padding:24px;margin:0;} a img {border:0;} h3 {font-size:medium;color:#000;margin:0 0 1em 0; text-align:center;}-->  <\/p>\n<p class=\"bwalignc\"><b>Former Trade Desk &amp; American Express Executive, Crystal Eastman, Joins Zeta As Chief Marketing Officer<\/b><\/p>\n<p class=\"bwalignc\"><i>Zeta continues building for accelerated growth with appointment of first Chief Marketing Officer<\/i><\/p>\n<p>NEW YORK&#8211;(<a href=\"http:\/\/www.businesswire.com\">BUSINESS WIRE<\/a>)&#8211;<a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=http%3A%2F%2Fwww.zetaglobal.com%2F&amp;esheet=52455985&amp;newsitemid=20210707005185&amp;lan=en-US&amp;anchor=Zeta&amp;index=1&amp;md5=e2cdd40f0b4141181388c7a5898cf1d4\">Zeta<\/a> (NYSE: ZETA), a cloud-based marketing technology company that empowers enterprises to acquire, grow and retain customers, today announced Crystal Eastman as the latest in a series of moves to strengthen company\u2019s executive team for its next phase of growth, joining as Zeta\u2019s first ever Chief Marketing Officer.\n<\/p>\n<p id=\"news-body-cta\">This press release features multimedia. View the full release here: <a href=\"https:\/\/www.businesswire.com\/news\/home\/20210707005185\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20210707005185\/en\/<\/a><\/p>\n<div id=\"bwbodyimg\" style=\"width: 320px;float:left;padding-left:0px;padding-right:20px;padding-top:0px;padding-bottom:0px\"><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20210707005185\/en\/889735\/4\/Ben_Hider_BEN07300.jpg\" alt=\"Former Trade Desk &amp; American Express Executive, Crystal Eastman, Joins Zeta As Chief Marketing Officer (Photo: Business Wire)\" \/><\/p>\n<p style=\"font-size:85%\">Former Trade Desk &amp; American Express Executive, Crystal Eastman, Joins Zeta As Chief Marketing Officer (Photo: Business Wire)<\/p>\n<\/div>\n<p>\nMs. Eastman joins Zeta from The Trade Desk where she was Head of Global Marketing and responsible for global go-to-market activities, including product marketing; sponsorships and events; and global campaign activation. Ms. Eastman has held numerous senior marketing positions throughout her career, including leadership stints at iconic brands American Express and BlackRock.\n<\/p>\n<p>\n\u201cI\u2019m thrilled to have Crystal join our executive team. Crystal has an impressive, proven track record in growing data-driven and digital businesses, with deep expertise in all aspects of marketing. Under her leadership we will continue to deepen our understanding of our customers\u2019 evolving needs, continuously innovate our product offerings and how we deliver them, and scale our growth ambitions by introducing Zeta to the next generation of marketers,\u201d said Zeta\u2019s Co-Founder, Chairman, and CEO, David A. Steinberg. \u201cCrystal joins an expanding, diverse executive team that brings the collective experience and leadership abilities needed to accelerate our growth agenda.\u201d\n<\/p>\n<p>\nMs. Eastman will be responsible for global marketing strategy and execution, including brand activation; performance marketing; corporate communications; public relations; events and sponsorships; client engagement; and Zeta\u2019s employer brand. She will be based in Zeta\u2019s NYC headquarters.\n<\/p>\n<p>\n\u201cIt is an honor to join this talented and accomplished executive team at such an exciting time in the company\u2019s journey,\u201d said Ms. Eastman. \u201cZeta\u2019s unrivaled marketing platform is fit for purpose in this moment of modern marketing. I look forward to helping marketers across the globe unleash their full potential by taking advantage of Zeta\u2019s advanced identity solution, leading edge audience insights, and uniquely integrated omni-channel activation opportunities.\u201d\n<\/p>\n<p>\nMs. Eastman was also named a \u201cWoman to Watch\u201d by Brand Innovators in 2019, serves on the Board of the RuddUR Dance Company, and volunteers as a mentor for The AllStars Project\u2019s Development School for Youth.\n<\/p>\n<p><b><span class=\"bwuline\">About Zeta<\/span><\/b><\/p>\n<p>\nZeta Global Holdings Corp. (NYSE: ZETA) is a leading data-driven, cloud-based marketing technology company that empowers enterprises to acquire, grow and retain customers. The Company\u2019s Zeta Marketing Platform (the \u201cZMP\u201d) is the largest omnichannel marketing platform with identity data at its core. The ZMP analyzes billions of structured and unstructured data points to predict consumer intent by leveraging sophisticated artificial intelligence to personalize experiences at scale. Founded in 2007 by David A. Steinberg and John Sculley, the Company is headquartered in New York City. For more information, please go to <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=http%3A%2F%2Fwww.zetaglobal.com%2F&amp;esheet=52455985&amp;newsitemid=20210707005185&amp;lan=en-US&amp;anchor=www.zetaglobal.com&amp;index=2&amp;md5=e4d5cc074f4f9af03b01df4acb04d50d\">www.zetaglobal.com<\/a>.\n<\/p>\n<p><img decoding=\"async\" alt=\"\" src=\"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20210707005185r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\" style=\"width:0;height:0\" \/><span class=\"bwct31415\" \/><\/p>\n<p id=\"mmgallerylink\"><span id=\"mmgallerylink-phrase\">View source version on businesswire.com: <\/span><span id=\"mmgallerylink-link\"><a href=\"https:\/\/www.businesswire.com\/news\/home\/20210707005185\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20210707005185\/en\/<\/a><\/span><\/p>\n<p><b>Investor Relations<br \/>\n<\/b><br \/>Cherryl Valenzuela, SVP Investor Relations<br \/>\n<br \/><a rel=\"nofollow\" href=\"mailto:ir@zetaglobal.com\">ir@zetaglobal.com<\/a><\/p>\n<p><b>Media Relations<br \/>\n<\/b><br \/>Megan Rose<br \/>\n<br \/><a rel=\"nofollow\" href=\"mailto:press@zetaglobal.com\">press@zetaglobal.com<\/a><\/p>\n<p><b>KEYWORDS:<\/b> United States North America New York<\/p>\n<p><b>INDUSTRY KEYWORDS:<\/b> Software Internet Social Media Professional Services Search Engine Optimization Search Engine Marketing Technology Public Relations\/Investor Relations Marketing Advertising Communications Consulting<\/p>\n<p><b>MEDIA:<\/b><\/p>\n<table cellpadding=\"3\" cellspacing=\"3\">\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Photo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20210707005185\/en\/889735\/3\/Ben_Hider_BEN07300.jpg\" alt=\"Photo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\">Former Trade Desk &amp; American Express Executive, Crystal Eastman, Joins Zeta As Chief Marketing Officer (Photo: Business Wire)<\/font><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Logo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20210707005185\/en\/889745\/3\/5114921_Screen_Shot_2021-06-23_at_6.34.jpg\" alt=\"Logo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><\/font><\/td>\n<\/tr>\n<\/table>\n","protected":false},"excerpt":{"rendered":"<p>Former Trade Desk &amp; American Express Executive, Crystal Eastman, Joins Zeta As Chief Marketing Officer Zeta continues building for accelerated growth with appointment of first Chief Marketing Officer NEW YORK&#8211;(BUSINESS WIRE)&#8211;Zeta (NYSE: ZETA), a cloud-based marketing technology company that empowers enterprises to acquire, grow and retain customers, today announced Crystal Eastman as the latest in a series of moves to strengthen company\u2019s executive team for its next phase of growth, joining as Zeta\u2019s first ever Chief Marketing Officer. This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20210707005185\/en\/ Former Trade Desk &amp; American Express Executive, Crystal Eastman, Joins Zeta As Chief Marketing Officer (Photo: Business Wire) Ms. Eastman joins Zeta from The Trade Desk where she was Head of &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/former-trade-desk-american-express-executive-crystal-eastman-joins-zeta-as-chief-marketing-officer\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Former Trade Desk &amp; American Express Executive, Crystal Eastman, Joins Zeta As Chief Marketing Officer&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-510102","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Former Trade Desk &amp; American Express Executive, Crystal Eastman, Joins Zeta As Chief Marketing Officer - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/former-trade-desk-american-express-executive-crystal-eastman-joins-zeta-as-chief-marketing-officer\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Former Trade Desk &amp; American Express Executive, Crystal Eastman, Joins Zeta As Chief Marketing Officer - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"Former Trade Desk &amp; American Express Executive, Crystal Eastman, Joins Zeta As Chief Marketing Officer Zeta continues building for accelerated growth with appointment of first Chief Marketing Officer NEW YORK&#8211;(BUSINESS WIRE)&#8211;Zeta (NYSE: ZETA), a cloud-based marketing technology company that empowers enterprises to acquire, grow and retain customers, today announced Crystal Eastman as the latest in a series of moves to strengthen company\u2019s executive team for its next phase of growth, joining as Zeta\u2019s first ever Chief Marketing Officer. This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20210707005185\/en\/ Former Trade Desk &amp; American Express Executive, Crystal Eastman, Joins Zeta As Chief Marketing Officer (Photo: Business Wire) Ms. Eastman joins Zeta from The Trade Desk where she was Head of &hellip; Continue reading &quot;Former Trade Desk &amp; American Express Executive, Crystal Eastman, Joins Zeta As Chief Marketing Officer&quot;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.marketnewsdesk.com\/index.php\/former-trade-desk-american-express-executive-crystal-eastman-joins-zeta-as-chief-marketing-officer\/\" \/>\n<meta property=\"og:site_name\" content=\"Market Newsdesk\" \/>\n<meta property=\"article:published_time\" content=\"2021-07-07T11:03:17+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/mms.businesswire.com\/media\/20210707005185\/en\/889735\/4\/Ben_Hider_BEN07300.jpg\" \/>\n<meta name=\"author\" content=\"Newsdesk\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Newsdesk\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/former-trade-desk-american-express-executive-crystal-eastman-joins-zeta-as-chief-marketing-officer\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/former-trade-desk-american-express-executive-crystal-eastman-joins-zeta-as-chief-marketing-officer\\\/\"},\"author\":{\"name\":\"Newsdesk\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/#\\\/schema\\\/person\\\/482f27a394d4fda80ecb5499e519d979\"},\"headline\":\"Former Trade Desk &amp; 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View the full release here: https:\/\/www.businesswire.com\/news\/home\/20210707005185\/en\/ Former Trade Desk &amp; American Express Executive, Crystal Eastman, Joins Zeta As Chief Marketing Officer (Photo: Business Wire) Ms. Eastman joins Zeta from The Trade Desk where she was Head of &hellip; Continue reading \"Former Trade Desk &amp; American Express Executive, Crystal Eastman, Joins Zeta As Chief Marketing Officer\"","og_url":"https:\/\/www.marketnewsdesk.com\/index.php\/former-trade-desk-american-express-executive-crystal-eastman-joins-zeta-as-chief-marketing-officer\/","og_site_name":"Market Newsdesk","article_published_time":"2021-07-07T11:03:17+00:00","og_image":[{"url":"https:\/\/mms.businesswire.com\/media\/20210707005185\/en\/889735\/4\/Ben_Hider_BEN07300.jpg","type":"","width":"","height":""}],"author":"Newsdesk","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Newsdesk","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/former-trade-desk-american-express-executive-crystal-eastman-joins-zeta-as-chief-marketing-officer\/#article","isPartOf":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/former-trade-desk-american-express-executive-crystal-eastman-joins-zeta-as-chief-marketing-officer\/"},"author":{"name":"Newsdesk","@id":"https:\/\/www.marketnewsdesk.com\/#\/schema\/person\/482f27a394d4fda80ecb5499e519d979"},"headline":"Former Trade Desk &amp; 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