{"id":509749,"date":"2021-07-06T09:03:22","date_gmt":"2021-07-06T13:03:22","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/dentsu-group-strengthens-merkles-experience-and-commerce-capabilities-with-livearea-acquisition\/"},"modified":"2021-07-06T09:03:22","modified_gmt":"2021-07-06T13:03:22","slug":"dentsu-group-strengthens-merkles-experience-and-commerce-capabilities-with-livearea-acquisition","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/dentsu-group-strengthens-merkles-experience-and-commerce-capabilities-with-livearea-acquisition\/","title":{"rendered":"Dentsu Group Strengthens Merkle\u2019s Experience and Commerce Capabilities With LiveArea Acquisition"},"content":{"rendered":"

<\/p>\n

Dentsu Group Strengthens Merkle\u2019s Experience and Commerce Capabilities With LiveArea Acquisition<\/b><\/p>\n

NEW YORK–(BUSINESS WIRE<\/a>)–
\nDentsu Group Inc. (Tokyo: 4324; ISIN: JP3551520004; President & CEO: Toshihiro Yamamoto; Head Office: Tokyo; Capital: 74,609.81 million yen) announced today that it has entered an agreement to acquire LiveArea, a global customer experience and commerce agency, subject to customary closing conditions. LiveArea is a division of PFSweb Inc (NASDAQ: PFSW). LiveArea will join Merkle, a leading technology-enabled, data-driven customer experience management (CXM) company within Dentsu Group\u2019s international business, Dentsu International.\n<\/p>\n

\nWith this acquisition, LiveArea bolsters Merkle\u2019s global experience and commerce capabilities and furthers Merkle\u2019s position as a go to experience partner for businesses around the world. The acquisition demonstrates the Group\u2019s commitment to enable clients to deliver best-in-class differentiated and connected commerce experiences across the entire customer journey.\n<\/p>\n

\nThe acquisition aligns with Dentsu Group\u2019s stated ambition of reaching 50% of revenue generated* by Customer Transformation & Technology (CT&T)**, encompassing the fast growth areas of customer experience and commerce.\n<\/p>\n

\nLiveArea is headquartered in the United States, with a presence in EMEA and significant global offshore delivery capabilities in India and Bulgaria. LiveArea\u2019s expertise lies in connecting brands and people through creative commerce experiences that transform the customer journey. The agency\u2019s services, which span commerce, experience design, technology, and strategy, enable brands to transform their commerce offerings and relationships with customers. LiveArea also offers ongoing managed services to its client base, with over 50% of revenues in 2021 expected to be recurring. LiveArea\u2018s impressive roster of long-standing partnerships across many leading technology platforms include Salesforce, Adobe, and SAP. The acquisition of LiveArea further strengthens Dentsu Group\u2019s deep relationships with these partners.\n<\/p>\n

\nThe commerce market is a high growth service area with rapid expansion accelerated by the increased speed of digital adoption due to the global pandemic. The U.S. Retail ecommerce market grew by over 30% in 2020 and is expected to continue to grow double digit over the medium term.\n<\/p>\n

\n\u201cLiveArea represents a unique opportunity for Merkle to significantly expand our commerce capabilities \u2013 broadening our commerce footprint in the US market while also adding commerce expertise in EMEA,\u201d said Michael Komasinski, president, Merkle Americas. \u201cThe addition of LiveArea to the Merkle family will further enhance our ability to competitively deliver CXM services and integrated solutions, efficiently and at scale.\u201d\n<\/p>\n

\n\u201cIn a post-pandemic world that has seen significant acceleration in commerce, marketers need guidance through this disruption. The LiveArea acquisition, a scaled ecommerce business with an incredible leadership team and vision, plays a critical role as we further enhance our experience and commerce offering,\u201d said Pete Stein, global lead for Experience and Commerce at Merkle.\n<\/p>\n

\nJim Butler, president of LiveArea, added, \u201cI am grateful for our team\u2019s hard work and the growing pipeline of bookings and new service offerings we have built. We believe our integration into Merkle will provide our team with greater support and accelerated development opportunities, and we look forward to working with them to make LiveArea an even stronger company to create agile, business driving solutions with our clients.\u201d\n<\/p>\n

\nLiveArea\u2019s 590 employees will all make the transition to Merkle, along with Jim Butler, President of LiveArea. LiveArea\u2019s leadership team will report directly to Pete Stein. The business will operate under the name LiveArea, a Merkle company. LiveArea will transition into Merkle to develop joint go-to-market plans and accelerate growth across both businesses.\n<\/p>\n

\nLooking ahead, the Group remains well positioned to benefit from the post-pandemic recovery in media & digital solutions and structural growth in CT&T. At the Q1 FY2021 results announced in May, the Group reported 29.1% of revenues was generated from CT&T activities. Client demand for CX transformation services, commerce, loyalty, and B2B services has never been stronger as clients adapt to meeting their consumers wherever and however they choose to engage with brands.\n<\/p>\n

\n*Less cost of sales\n<\/p>\n

\n**CT&T (Customer Transformation & Technology): new business domain including the services related to marketing technology, customer experience management, commerce, system integration, and transformation & growth strategy.\n<\/p>\n

About Dentsu Group (dentsu) <\/b><\/p>\n

\nLed by Dentsu Group Inc. (Tokyo: 4324; ISIN: JP3551520004), a pure holding company established on January 1, 2020, the Dentsu Group encompasses two operational networks: dentsu japan network, which oversees Dentsu\u2019s agency operations in Japan, and dentsu international, its international business headquarters in London, which oversees Dentsu\u2019s agency operations outside of Japan.\n<\/p>\n

\nWith a strong presence in over 145 countries and regions across five continents and with more than 64,000 dedicated professionals, the Dentsu Group provides a comprehensive range of client-centric integrated communications, media and digital services through its six leadership brands\u2014Carat, dentsu X, iProspect, Isobar, dentsumcgarrybowen, and Merkle\u2014as well as through Dentsu Japan Network companies, including Dentsu Inc., the world\u2019s largest single brand agency with a history of innovation. The Group is also active in the production and marketing of sports and entertainment content on a global scale.\n<\/p>\n

\nDentsu Group Inc. website: https:\/\/www.group.dentsu.com\/en\/<\/a><\/p>\n

About Merkle<\/b><\/p>\n

\nMerkle is a leading data-driven customer experience management (CXM) company that specializes in the delivery of unique, personalized customer experiences across platforms and devices. For more than 30 years, Fortune 1000 companies and leading nonprofit organizations have partnered with Merkle to maximize the value of their customer portfolios. The company\u2019s heritage in data, technology, and analytics forms the foundation for its unmatched skills in understanding consumer insights that drive hyper-personalized marketing strategies. Its combined strengths in performance media, customer experience, customer relationship management, loyalty, and enterprise marketing technology drive improved marketing results and competitive advantage. With 12,000 employees, Merkle is headquartered in Columbia, Maryland, with 50+ additional offices throughout the Americas, EMEA, and APAC. Merkle is a dentsu company. For more information, contact Merkle at 1-877-9-Merkle or visit www.merkleinc.com<\/a>.\n<\/p>\n

About LiveArea<\/b><\/p>\n

\nLiveArea is an award-winning global customer experience and commerce agency. We bring the full potential of digital business to life, helping brands create meaningful and lasting customer connections. Fusing creativity, strategy, and technology, our services <\/a>include NXT Intelligence\u2122<\/sup>, product innovation, connected commerce, service design, performance marketing, and orchestrated services. We bring together world-class commerce technology, building and launching innovative products and services powered by data-driven insights to elevate customer relationships \u2013 online and in-store. We deliver B2B, B2C, and D2C solutions in health and beauty, fashion and apparel, luxury, consumer packaged goods, retail stores, healthcare, and automotive. For more information, visit www.LiveAreaCX.com<\/a><\/p>\n

\"\"<\/p>\n

View source version on businesswire.com: <\/span>https:\/\/www.businesswire.com\/news\/home\/20210706005242\/en\/<\/a><\/span><\/p>\n

MEDIA
\n
<\/b>
Shusaku Kannan (TOKYO)
\n<\/b>
+81 3 6217 6602
\n
s.kannan@dentsu.co.jp
\n<\/a><\/p>\n

Erin Hutchinson
\n<\/b>
+412 923 5546
\n
ehutchinson@merkleinc.com
\n<\/a><\/p>\n

INVESTORS & ANALYSTS
\n
<\/b>
Yoshihisa Okamoto (TOKYO)
\n<\/b>
+81 3 6217 6613
\n
yoshihisa.okamoto@dentsu.co.jp
\n<\/a><\/p>\n

Kate Stewart
\n<\/b>
+44 7900 191 093
\n
kate.stewart@dentsu.com<\/a><\/p>\n

KEYWORDS:<\/b> New York North America United States Asia Pacific India Japan<\/p>\n

INDUSTRY KEYWORDS:<\/b> Software Technology Data Management<\/p>\n

MEDIA:<\/b><\/p>\n\n\n\n\n
Logo<\/b><\/font><\/td>\n<\/tr>\n
\"Logo\"<\/td>\n<\/tr>\n
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Dentsu Group Strengthens Merkle\u2019s Experience and Commerce Capabilities With LiveArea Acquisition NEW YORK–(BUSINESS WIRE)– Dentsu Group Inc. (Tokyo: 4324; ISIN: JP3551520004; President & CEO: Toshihiro Yamamoto; Head Office: Tokyo; Capital: 74,609.81 million yen) announced today that it has entered an agreement to acquire LiveArea, a global customer experience and commerce agency, subject to customary closing conditions. LiveArea is a division of PFSweb Inc (NASDAQ: PFSW). LiveArea will join Merkle, a leading technology-enabled, data-driven customer experience management (CXM) company within Dentsu Group\u2019s international business, Dentsu International. With this acquisition, LiveArea bolsters Merkle\u2019s global experience and commerce capabilities and furthers Merkle\u2019s position as a go to experience partner for businesses around the world. The acquisition demonstrates the Group\u2019s commitment to enable clients … <\/p>\n

Continue reading “Dentsu Group Strengthens Merkle\u2019s Experience and Commerce Capabilities With LiveArea Acquisition”<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-509749","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"\nDentsu Group Strengthens Merkle\u2019s Experience and Commerce Capabilities With LiveArea Acquisition - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/dentsu-group-strengthens-merkles-experience-and-commerce-capabilities-with-livearea-acquisition\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Dentsu Group Strengthens Merkle\u2019s Experience and Commerce Capabilities With LiveArea Acquisition - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"Dentsu Group Strengthens Merkle\u2019s Experience and Commerce Capabilities With LiveArea Acquisition NEW YORK–(BUSINESS WIRE)– Dentsu Group Inc. (Tokyo: 4324; ISIN: JP3551520004; President & CEO: Toshihiro Yamamoto; Head Office: Tokyo; Capital: 74,609.81 million yen) announced today that it has entered an agreement to acquire LiveArea, a global customer experience and commerce agency, subject to customary closing conditions. LiveArea is a division of PFSweb Inc (NASDAQ: PFSW). LiveArea will join Merkle, a leading technology-enabled, data-driven customer experience management (CXM) company within Dentsu Group\u2019s international business, Dentsu International. With this acquisition, LiveArea bolsters Merkle\u2019s global experience and commerce capabilities and furthers Merkle\u2019s position as a go to experience partner for businesses around the world. 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(Tokyo: 4324; ISIN: JP3551520004; President & CEO: Toshihiro Yamamoto; Head Office: Tokyo; Capital: 74,609.81 million yen) announced today that it has entered an agreement to acquire LiveArea, a global customer experience and commerce agency, subject to customary closing conditions. LiveArea is a division of PFSweb Inc (NASDAQ: PFSW). LiveArea will join Merkle, a leading technology-enabled, data-driven customer experience management (CXM) company within Dentsu Group\u2019s international business, Dentsu International. With this acquisition, LiveArea bolsters Merkle\u2019s global experience and commerce capabilities and furthers Merkle\u2019s position as a go to experience partner for businesses around the world. The acquisition demonstrates the Group\u2019s commitment to enable clients … Continue reading \"Dentsu Group Strengthens Merkle\u2019s Experience and Commerce Capabilities With LiveArea Acquisition\"","og_url":"https:\/\/www.marketnewsdesk.com\/index.php\/dentsu-group-strengthens-merkles-experience-and-commerce-capabilities-with-livearea-acquisition\/","og_site_name":"Market Newsdesk","article_published_time":"2021-07-06T13:03:22+00:00","og_image":[{"url":"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&sty=20210706005242r1&sid=flmnd&distro=nx&lang=en","type":"","width":"","height":""}],"author":"Newsdesk","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Newsdesk","Est. reading time":"6 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/dentsu-group-strengthens-merkles-experience-and-commerce-capabilities-with-livearea-acquisition\/#article","isPartOf":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/dentsu-group-strengthens-merkles-experience-and-commerce-capabilities-with-livearea-acquisition\/"},"author":{"name":"Newsdesk","@id":"https:\/\/www.marketnewsdesk.com\/#\/schema\/person\/482f27a394d4fda80ecb5499e519d979"},"headline":"Dentsu Group Strengthens Merkle\u2019s Experience and Commerce Capabilities With LiveArea Acquisition","datePublished":"2021-07-06T13:03:22+00:00","mainEntityOfPage":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/dentsu-group-strengthens-merkles-experience-and-commerce-capabilities-with-livearea-acquisition\/"},"wordCount":1145,"image":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/dentsu-group-strengthens-merkles-experience-and-commerce-capabilities-with-livearea-acquisition\/#primaryimage"},"thumbnailUrl":"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&sty=20210706005242r1&sid=flmnd&distro=nx&lang=en","inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/dentsu-group-strengthens-merkles-experience-and-commerce-capabilities-with-livearea-acquisition\/","url":"https:\/\/www.marketnewsdesk.com\/index.php\/dentsu-group-strengthens-merkles-experience-and-commerce-capabilities-with-livearea-acquisition\/","name":"Dentsu Group Strengthens Merkle\u2019s Experience and Commerce Capabilities With LiveArea Acquisition - 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