{"id":508989,"date":"2021-07-01T12:58:55","date_gmt":"2021-07-01T16:58:55","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/troika-media-partners-with-caa-brand-consulting-to-launch-advertising-campaign-for-wilson-sporting-goods-as-the-new-nba-official-game-ball-for-the-2021-22-season\/"},"modified":"2021-07-01T12:58:55","modified_gmt":"2021-07-01T16:58:55","slug":"troika-media-partners-with-caa-brand-consulting-to-launch-advertising-campaign-for-wilson-sporting-goods-as-the-new-nba-official-game-ball-for-the-2021-22-season","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/troika-media-partners-with-caa-brand-consulting-to-launch-advertising-campaign-for-wilson-sporting-goods-as-the-new-nba-official-game-ball-for-the-2021-22-season\/","title":{"rendered":"Troika Media Partners with CAA Brand Consulting to Launch Advertising Campaign for Wilson Sporting Goods as the New NBA Official Game Ball for the 2021-22 Season"},"content":{"rendered":"
\n

Los Angeles, CA, July 01, 2021 (GLOBE NEWSWIRE) — via NewMediaWire<\/a>\u00a0<\/u>—\u00a0Troika Media Group, Inc. (Nasdaq:TRKA) (“TMG” or “Company”), a brand consultancy and marketing innovations company that provides integrated branding and marketing solutions for global brands, today announced that it will launch a new advertising campaign, in partnership with CAA Brand Consulting, on behalf of Wilson Sporting Goods Co., as the new National Basketball Association (\u201cNBA\u201d) official game ball for the 2021-22 season. To view a video of the new advertising campaign, click on the following link\u00a0https:\/\/www.youtube.com\/watch?v=YA2I0GvIVdg<\/u><\/a>.<\/u><\/p>\n

TMG was brought onto the Wilson assignment by Creative Artists Agency (\u201cCAA\u201d), a leading agency at the nexus of talent, content, brands, technology, sports, and live events, after having successfully worked collaboratively on several client assignments.\u00a0CAA Brand Consulting, led by Creative Directors Alex Klein and Desmond Marzette, created a 360-degree Wilson Basketball campaign concept, Bonded by Ball, and engaged with Troika to bring the concept to life through design, animation, edit and post-production.\u00a0<\/p>\n

TMG was chosen by CAA and Wilson because of its strong global presence, proven sport brand-building capabilities, and storytelling expertise.\u00a0<\/p>\n

\u201cOne of the decisive factors in awarding TMG this assignment was the agency\u2019s proven work over many years delivering exceptional results for clients,\u201d said CAA Creative Director Alex Klein. \u201cThe team has consistently demonstrated a strong understanding of the strategic direction set forth by the campaign and we have been impressed by their strong creative prowess and innovative approach.\u00a0We are excited about this collaboration with TMG and look forward to sharing how we collaboratively brought the Wilson Basketball brand to life in a new way.\u201d<\/p>\n

Working with Wilson, TMG is creating a sixty-second hero spot that is all about connecting people\u00a0through the game of basketball. A key part of the\u00a0storytelling, CAA and TMG developed an innovative format designed to feature\u00a0Wilson Brand Ambassadors, 2020 NBA All-Star\u00a0Trae Young, 2016 first-round NBA Draft Jamal Murray, and three-time WNBA All-Star\u00a0Liz Cambage.<\/p>\n

The sixty-second hero spot and accompanying content vignettes will live throughout digital media, anywhere that basketball is played across the globe and launches July 1.<\/p>\n

Wilson Sporting Goods Co., in partnership with the NBA, unveiled in June the league’s new official game ball in advance of the NBA’s 75th\u00a0anniversary season.\u00a0 Wilson’s\u00a0NBA official game ball made its on-court debut at the Microsoft Surface NBA Draft Combine 2021, which took place\u00a0Monday, June 21\u00a0through Sunday, June 27.\u00a0The multiyear partnership sees the return of Wilson as the official basketball supplier to the NBA, a position that started in 1946 and lasted for 36 seasons. Wilson will also be the official ball for the WNBA, G-League, 2K League, and Basketball Africa League.\u00a0<\/p>\n

\u201cWilson Sporting Goods is one of the most iconic brands in the world with bold and trend setting leadership,\u201d\u00a0said\u00a0Robert Machinist,\u00a0Troika\u2019s\u00a0Chairman and CEO. \u201cCAA\u2019s longstanding leadership position in sports and entertainment has been inspiring as we\u2019ve established our relationship and we look forward to sharing the power of the Wilson brand with the world.\u201d<\/p>\n

\n About Wilson<\/b>\n <\/p>\n

Chicago,\u00a0USA-based\u00a0Wilson Sporting Goods Co., a subsidiary of Amer Sports Corporation, is the world’s leading manufacturer of high-performance sports equipment, apparel and accessories. The Company brings more than a century of innovation, history and heritage across many sports including Racquet Sports, Baseball, Softball, Football, Basketball, Volleyball, Soccer, and Golf. New for 2021 is Wilson Sportswear, a performance-based lifestyle athletic apparel collection, that combines Wilson’s heritage and innovation with modern and stylish flair for all to live like an athlete. Leveraging player insights to develop products that push equipment and apparel innovation into new territories, Wilson empowers athletes at every level to perform at their best. Visit\u00a0www.wilson.com\u00a0for more information.<\/p>\n

\n About CAA<\/b>\n <\/p>\n

Positioned at the nexus of talent, content, brands, technology, sports, and live events, CAA creates limitless opportunities for the storytellers, trendsetters, icons, and thought leaders who shape popular culture. Across film, television, music, sports, digital media, marketing, and beyond, we represent thousands of the world\u2019s leading actors, directors, writers, producers, musical artists, comedians, authors, athletes, coaches, broadcasters, teams, leagues, chefs, designers, fashion talent, consumer brands, and more.<\/p>\n

\n About Troika Media Group<\/b>\n <\/p>\n

Troika Media Group is an end-to-end brand solutions company that creates both near-term and long-term value for global brands in entertainment, sports and consumer products. Applying emerging technology, data science, and world-class creative, TMG helps brands deepen engagement with audiences and fans throughout the consumer journey and builds brand equity. Clients include Apple, Hulu, Riot Games, Belvedere Vodka, Unilever, UFC, Peloton, CNN, HBO, ESPN, Wynn Resorts and Casinos, Tiffany & Co., IMAX, Netflix, Sony, Yahoo and Coca-Cola. For more information, visit\u00a0www.thetmgrp.com<\/u><\/a><\/p>\n

\n Forward-Looking Statements<\/b>\n <\/p>\n

Certain statements in this press release that are not historical facts are forward-looking statements that reflect management’s current expectations, assumptions, and estimates of future performance and economic conditions, and involve risks and uncertainties that could cause actual results to differ materially from those anticipated by the statements made herein. Forward-looking statements are generally identifiable by the use of forward-looking terminology such as “believe,” “expects,” “may,” “looks to,” “will,” “should,” “plan,” “intend,” “on condition,” “target,” “see,” “potential,” “estimates,” “preliminary,” or “anticipates” or the negative thereof or comparable terminology, or by discussion of strategy or goals or other future events, circumstances, or effects. Moreover, forward-looking statements in this release include, but are not limited to, the impact of the current COVID-19 pandemic, which may limit access to the Company’s facilities, customers, management, support staff, and professional advisors, and to develop and deliver advanced voice and data communications systems, demand for the Company’s products and services, economic conditions in the U.S. and worldwide, and the Company’s ability to recruit and retain management, technical, and sales personnel. Further information relating to factors that may impact the Company’s results and forward-looking statements are disclosed in the Company’s filings with the SEC. The forward-looking statements contained in this press release are made as of the date of this press release, and the Company disclaims any intention or obligation, other than imposed by law, to update or revise any forward-looking statements, whether as a result of new information, future events, or otherwise.<\/p>\n

\n Contact:<\/b>\n <\/p>\n

\n
\n For Troika Media Group<\/u>
\n <\/b>\n <\/p>\n

Kevin Aratari\u00a0<\/p>\n

\n kevin@troikamedia.com<\/u>\n <\/p>\n

\n
\n Investor Relations<\/u>
\n <\/b>\n <\/p>\n

TraDigital IR<\/p>\n

Kevin McGrath<\/p>\n

+1-646-418-7002<\/p>\n

kevin@tradigitalir.com<\/p>\n


\n
\n \n <\/div>\n

<\/div>\n","protected":false},"excerpt":{"rendered":"

Los Angeles, CA, July 01, 2021 (GLOBE NEWSWIRE) — via NewMediaWire\u00a0—\u00a0Troika Media Group, Inc. (Nasdaq:TRKA) (“TMG” or “Company”), a brand consultancy and marketing innovations company that provides integrated branding and marketing solutions for global brands, today announced that it will launch a new advertising campaign, in partnership with CAA Brand Consulting, on behalf of Wilson Sporting Goods Co., as the new National Basketball Association (\u201cNBA\u201d) official game ball for the 2021-22 season. To view a video of the new advertising campaign, click on the following link\u00a0https:\/\/www.youtube.com\/watch?v=YA2I0GvIVdg. TMG was brought onto the Wilson assignment by Creative Artists Agency (\u201cCAA\u201d), a leading agency at the nexus of talent, content, brands, technology, sports, and live events, after having successfully worked collaboratively on several … <\/p>\n

Continue reading “Troika Media Partners with CAA Brand Consulting to Launch Advertising Campaign for Wilson Sporting Goods as the New NBA Official Game Ball for the 2021-22 Season”<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-508989","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"\nTroika Media Partners with CAA Brand Consulting to Launch Advertising Campaign for Wilson Sporting Goods as the New NBA Official Game Ball for the 2021-22 Season - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/troika-media-partners-with-caa-brand-consulting-to-launch-advertising-campaign-for-wilson-sporting-goods-as-the-new-nba-official-game-ball-for-the-2021-22-season\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Troika Media Partners with CAA Brand Consulting to Launch Advertising Campaign for Wilson Sporting Goods as the New NBA Official Game Ball for the 2021-22 Season - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"Los Angeles, CA, July 01, 2021 (GLOBE NEWSWIRE) — via NewMediaWire\u00a0—\u00a0Troika Media Group, Inc. (Nasdaq:TRKA) (“TMG” or “Company”), a brand consultancy and marketing innovations company that provides integrated branding and marketing solutions for global brands, today announced that it will launch a new advertising campaign, in partnership with CAA Brand Consulting, on behalf of Wilson Sporting Goods Co., as the new National Basketball Association (\u201cNBA\u201d) official game ball for the 2021-22 season. To view a video of the new advertising campaign, click on the following link\u00a0https:\/\/www.youtube.com\/watch?v=YA2I0GvIVdg. 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(Nasdaq:TRKA) (“TMG” or “Company”), a brand consultancy and marketing innovations company that provides integrated branding and marketing solutions for global brands, today announced that it will launch a new advertising campaign, in partnership with CAA Brand Consulting, on behalf of Wilson Sporting Goods Co., as the new National Basketball Association (\u201cNBA\u201d) official game ball for the 2021-22 season. To view a video of the new advertising campaign, click on the following link\u00a0https:\/\/www.youtube.com\/watch?v=YA2I0GvIVdg. TMG was brought onto the Wilson assignment by Creative Artists Agency (\u201cCAA\u201d), a leading agency at the nexus of talent, content, brands, technology, sports, and live events, after having successfully worked collaboratively on several … Continue reading \"Troika Media Partners with CAA Brand Consulting to Launch Advertising Campaign for Wilson Sporting Goods as the New NBA Official Game Ball for the 2021-22 Season\"","og_url":"https:\/\/www.marketnewsdesk.com\/index.php\/troika-media-partners-with-caa-brand-consulting-to-launch-advertising-campaign-for-wilson-sporting-goods-as-the-new-nba-official-game-ball-for-the-2021-22-season\/","og_site_name":"Market Newsdesk","article_published_time":"2021-07-01T16:58:55+00:00","og_image":[{"url":"https:\/\/www.globenewswire.com\/newsroom\/ti?nf=ODI3NDEwMyM0Mjc5NDYyIzUwMDA3OTQxNA==","type":"","width":"","height":""}],"author":"Newsdesk","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Newsdesk","Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/troika-media-partners-with-caa-brand-consulting-to-launch-advertising-campaign-for-wilson-sporting-goods-as-the-new-nba-official-game-ball-for-the-2021-22-season\/#article","isPartOf":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/troika-media-partners-with-caa-brand-consulting-to-launch-advertising-campaign-for-wilson-sporting-goods-as-the-new-nba-official-game-ball-for-the-2021-22-season\/"},"author":{"name":"Newsdesk","@id":"https:\/\/www.marketnewsdesk.com\/#\/schema\/person\/482f27a394d4fda80ecb5499e519d979"},"headline":"Troika Media Partners with CAA Brand Consulting to Launch Advertising Campaign for Wilson Sporting Goods as the New NBA Official Game Ball for the 2021-22 Season","datePublished":"2021-07-01T16:58:55+00:00","mainEntityOfPage":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/troika-media-partners-with-caa-brand-consulting-to-launch-advertising-campaign-for-wilson-sporting-goods-as-the-new-nba-official-game-ball-for-the-2021-22-season\/"},"wordCount":1076,"image":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/troika-media-partners-with-caa-brand-consulting-to-launch-advertising-campaign-for-wilson-sporting-goods-as-the-new-nba-official-game-ball-for-the-2021-22-season\/#primaryimage"},"thumbnailUrl":"https:\/\/www.globenewswire.com\/newsroom\/ti?nf=ODI3NDEwMyM0Mjc5NDYyIzUwMDA3OTQxNA==","inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/troika-media-partners-with-caa-brand-consulting-to-launch-advertising-campaign-for-wilson-sporting-goods-as-the-new-nba-official-game-ball-for-the-2021-22-season\/","url":"https:\/\/www.marketnewsdesk.com\/index.php\/troika-media-partners-with-caa-brand-consulting-to-launch-advertising-campaign-for-wilson-sporting-goods-as-the-new-nba-official-game-ball-for-the-2021-22-season\/","name":"Troika Media Partners with CAA Brand Consulting to Launch Advertising Campaign for Wilson Sporting Goods as the New NBA Official Game Ball for the 2021-22 Season - 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