{"id":508903,"date":"2021-07-01T09:05:04","date_gmt":"2021-07-01T13:05:04","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/ppg-experts-to-showcase-future-of-automotive-color-styling-application-technology-at-surcar-europe-2021\/"},"modified":"2021-07-01T09:05:04","modified_gmt":"2021-07-01T13:05:04","slug":"ppg-experts-to-showcase-future-of-automotive-color-styling-application-technology-at-surcar-europe-2021","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/ppg-experts-to-showcase-future-of-automotive-color-styling-application-technology-at-surcar-europe-2021\/","title":{"rendered":"PPG Experts to Showcase Future of Automotive Color Styling, Application Technology at Surcar Europe 2021"},"content":{"rendered":"

<\/p>\n

PPG Experts to Showcase Future of Automotive Color Styling, Application Technology at Surcar Europe 2021<\/b><\/p>\n

Company designing new colors virtually, painting two-tone vehicles more sustainably<\/i><\/p>\n

CANNES, France–(BUSINESS WIRE<\/a>)–
\nPPG (NYSE: PPG) today announced that its experts will share the future of sustainable automotive color styling and application technology in presentations at the Surcar Europe 2021 automotive engineering and design show, which is being held this week in Cannes, France.\n<\/p>\n

\nSabine Griesbeck, PPG digital transformation technical manager, will discuss the future of color development using digital color styling. A presentation by Sven Reil, PPG automotive application manager, Europe, Middle East and Africa, will cover paint as an enabler for precision application. Both presentations will be given on July 1.\n<\/p>\n

\nPPG\u2019s digital styling program will enable automotive designers to execute exceptionally realistic three-dimensional modeling of automotive colors and effects on virtual car designs and surfaces, significantly speeding up the process of developing new colors and reducing waste.\n<\/p>\n

\n\u201cPrior to the development of PPG’s digital color styling program, the time taken from the designer\u2019s vision to a final color could be as long as nine months,\u201d said Griesbeck. \u201cThe color team developed several different variations of a color. These are then applied to test panels that are sent to the customer for review. This generated waste, and having small panels does not give a good real-world representation of the color.\u201d\n<\/p>\n

\nPPG\u2019s digital styling library features a proprietary \u201cspeed shape\u201d that accurately depicts the interaction of color, geometry and light. It also offers the option to download digital color files that are fully compatible with industry-standard color-rendering software. This enables design teams to collaborate with PPG experts directly, remotely and in real time.\n<\/p>\n

\n\u201cThis is the first step in fully digitizing the entire color styling process for PPG customers,\u201d Griesbeck said. \u201cImagine if in the future you can adjust a color virtually according to your wishes, and the new color design is digitally born and ready to use in production. There are also significant sustainability benefits, as we expect this new way of working will reduce the carbon dioxide (CO2<\/sub>) footprint through lower material and energy consumption.\u201d\n<\/p>\n

\nIndividualization and customization are also leading to an increased demand for two-tone schemes. PPG\u2019s breakthrough precision application technology for automotive coatings significantly streamlines the painting of these schemes, producing crisp paint edges without the use of masking and other time-intensive steps currently required to achieve a two-tone finish.\n<\/p>\n

\n\u201cThe conventional process requires that a vehicle be fully painted before paint shop personnel mask off areas that will not receive the second color,\u201d said Reil. \u201cThe vehicle must then be run through the paint line or a repair line a second time to apply the contrasting color. In addition to reducing paint shop capacity, this second run can add significant material, labor and energy costs to the total unit cost of the vehicle.\u201d\n<\/p>\n

\nThe precision process uses a specially designed PPG coating as well as innovative application heads that apply the paint directly without overspray. This can reduce paint shop time by approximately 50 minutes per two-tone vehicle. This process also advances customer sustainability goals by reducing CO2<\/sub> emissions and eliminating energy-intensive air-filtering systems that handle overspray from the paint application process, reducing costs and improving efficiency.\n<\/p>\n

\n\u201cThe process uses a direct printing approach rather than conventional spraying, eliminating overspray and masking,\u201d Reil said. \u201cIt allows the application of coatings in an extremely precise manner, giving the ability to combine both sustainability and customization. In the future, complete cars might be painted using precision application technology, offering manufacturers even more options to enhance the appeal of their vehicle models.\u201d\n<\/p>\n

PPG: WE PROTECT AND BEAUTIFY THE WORLD\u2122<\/b><\/p>\n

\nAt PPG (NYSE:PPG), we work every day to develop and deliver the paints, coatings and materials that our customers have trusted for more than 135 years. Through dedication and creativity, we solve our customers\u2019 biggest challenges, collaborating closely to find the right path forward. With headquarters in Pittsburgh, we operate and innovate in more than 70 countries and reported net sales of $13.8 billion in 2020. We serve customers in construction, consumer products, industrial and transportation markets and aftermarkets. To learn more, visit www.ppg.com<\/a>.\n<\/p>\n

We protect and beautify the world<\/i> is a trademark and the PPG Logo<\/i> is a registered trademark of PPG Industries Ohio, Inc.\n<\/p>\n

\nCATEGORY Automotive OEM Coatings\n<\/p>\n

\"\"<\/p>\n

View source version on businesswire.com: <\/span>https:\/\/www.businesswire.com\/news\/home\/20210701005108\/en\/<\/a><\/span><\/p>\n

PPG Media Contacts:
\n
<\/b>Andrew Wood
\n
Corporate Communications, EMEA
\n
+31 6 5121 6579
\n
awood@ppg.com<\/a><\/p>\n

\nKeith Rigby
\n
Automotive OEM Coatings
\n
+1 412-434-1718
\n
krigby@ppg.com
\n<\/a>
www.ppg.com<\/a><\/p>\n

KEYWORDS:<\/b> Pennsylvania Europe United States North America France<\/p>\n

INDUSTRY KEYWORDS:<\/b> Aftermarket Chemicals\/Plastics Automotive Automotive Manufacturing General Automotive Manufacturing Other Manufacturing<\/p>\n

MEDIA:<\/b><\/p>\n\n\n\n\n
Logo<\/b><\/font><\/td>\n<\/tr>\n
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<\/font><\/td>\n<\/tr>\n<\/table>\n","protected":false},"excerpt":{"rendered":"

PPG Experts to Showcase Future of Automotive Color Styling, Application Technology at Surcar Europe 2021 Company designing new colors virtually, painting two-tone vehicles more sustainably CANNES, France–(BUSINESS WIRE)– PPG (NYSE: PPG) today announced that its experts will share the future of sustainable automotive color styling and application technology in presentations at the Surcar Europe 2021 automotive engineering and design show, which is being held this week in Cannes, France. Sabine Griesbeck, PPG digital transformation technical manager, will discuss the future of color development using digital color styling. A presentation by Sven Reil, PPG automotive application manager, Europe, Middle East and Africa, will cover paint as an enabler for precision application. Both presentations will be given on July 1. PPG\u2019s digital … <\/p>\n

Continue reading “PPG Experts to Showcase Future of Automotive Color Styling, Application Technology at Surcar Europe 2021”<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-508903","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"\nPPG Experts to Showcase Future of Automotive Color Styling, Application Technology at Surcar Europe 2021 - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/ppg-experts-to-showcase-future-of-automotive-color-styling-application-technology-at-surcar-europe-2021\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"PPG Experts to Showcase Future of Automotive Color Styling, Application Technology at Surcar Europe 2021 - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"PPG Experts to Showcase Future of Automotive Color Styling, Application Technology at Surcar Europe 2021 Company designing new colors virtually, painting two-tone vehicles more sustainably CANNES, France–(BUSINESS WIRE)– PPG (NYSE: PPG) today announced that its experts will share the future of sustainable automotive color styling and application technology in presentations at the Surcar Europe 2021 automotive engineering and design show, which is being held this week in Cannes, France. Sabine Griesbeck, PPG digital transformation technical manager, will discuss the future of color development using digital color styling. A presentation by Sven Reil, PPG automotive application manager, Europe, Middle East and Africa, will cover paint as an enabler for precision application. Both presentations will be given on July 1. 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