{"id":508884,"date":"2021-07-01T09:04:03","date_gmt":"2021-07-01T13:04:03","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/magnite-acquires-springserve-a-leader-in-ctv-ad-serving-technology\/"},"modified":"2021-07-01T09:04:03","modified_gmt":"2021-07-01T13:04:03","slug":"magnite-acquires-springserve-a-leader-in-ctv-ad-serving-technology","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/magnite-acquires-springserve-a-leader-in-ctv-ad-serving-technology\/","title":{"rendered":"Magnite Acquires SpringServe, A Leader in CTV Ad Serving Technology"},"content":{"rendered":"<div class=\"mw_release\">\n<p align=\"center\">\n        <em>Combination empowers CTV publishers with a tighter integration\u00a0<\/em><br \/>\n        <em>between direct and programmatic inventory<\/em>\n      <\/p>\n<p align=\"center\">\n        <em>Current SpringServe clients include Pluto TV, Sinclair Broadcast Group, Univision and VIZIO<\/em>\n      <\/p>\n<p>LOS ANGELES, July  01, 2021  (GLOBE NEWSWIRE) &#8212; Magnite (Nasdaq: MGNI), the world\u2019s largest independent sell-side advertising platform, today announced the acquisition of SpringServe, a leading ad serving platform for connected TV (CTV). SpringServe&#8217;s technology manages multiple aspects of video advertising for CTV publishers such as inventory routing, customized ad experiences, and advanced podding logic. A tight technical integration between ad serving and programmatic capabilities reduces complexity, improves inventory management between multiple parties, enhances functionality, and can reduce costs.<\/p>\n<p>The purchase price was approximately $31 million (net of a prior $2 million investment and subject to adjustments), pursuant to a previously negotiated option agreement that Magnite secured as part of <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=MC7JrJ-iAyFQ79pi9MmKUCQBOSNlZAyboTnrj1VAUSVSPqr0JeAQvWWv4RsA8T6MfSNOjJcxleM_beJ0MmGg8nMS2ghanXr8DCuWNtzCyA5dvDJf1DZWMwOwrMmiABi5kJN8_87wx2sxVwl80azdDg==\" rel=\"nofollow noopener\" target=\"_blank\"><u>its acquisition of SpotX<\/u><\/a> in April. Last year, SpotX made a minority investment in SpringServe in conjunction with a strategic partnership agreement between the two companies.<\/p>\n<p>\u201cThe addition of SpringServe will better position Magnite to meet the needs of leading CTV publishers, no matter where they are in the evolution of their sales channel strategy,\u201d said Michael Barrett, President and CEO at Magnite. \u201cIf CTV publishers want to be fully programmatic, they can leverage our CTV SSP, and if they&#8217;re in the early stages of programmatic, the SpringServe ad server will allow them to go at their own pace and customize their prioritization of direct-sold and programmatic demand. Additionally, our hybrid solution enables programmatic demand to compete with the publisher\u2019s direct-sold demand and optimize yield automatically.\u201d<\/p>\n<p>Founded in 2015 and headquartered in New York, SpringServe was created with the goal of providing a suite of ad serving tools that make digital advertising more efficient. To ensure publishers\u2019 holistic yield management is prioritized, SpringServe will continue to be demand-agnostic. Select SpringServe clients include: OEMs such as VIZIO and media owners such as Univision, Pluto TV, and Tastemade. SpringServe CEO Joseph Hirsch will report to Magnite\u2019s CRO for CTV, Sean Buckley.<\/p>\n<p>&#8220;We\u2019re excited to be joining Magnite and building upon their existing CTV capabilities to better help publishers manage and monetize their advertising while accounting for all the specificities that are unique to this medium,\u201d said Joseph Hirsch, former CEO of SpringServe, now General Manager, SpringServe for Magnite. \u201cWe look forward to collaborating with the Magnite team and their clients on product development and new features that will ultimately move the CTV advertising industry forward.\u201d<\/p>\n<p>Magnite is pleased to announce the news with the support of our clients:<\/p>\n<p>\u201cIt\u2019s great to see Magnite expand its investment in CTV solutions,\u201d said Christo Owen, Vice President of Digital Platforms at ViacomCBS. \u201cWe\u2019re excited to see how the addition of SpringServe will bring greater efficiencies to the industry, and greater value to CTV media owners.\u201d<\/p>\n<p>\u201cSinclair, NewsOn and CompulseOTT have enjoyed our partnership with both SpringServe and SpotX (now part of Magnite),\u201d said Brian Hunt, Head of OTT\/CTV Advertising Sales, Sinclair Broadcast Group. \u201cWe look forward to the continued investment by the combined company in developing solutions to monetize programmatic revenue.\u201d<\/p>\n<p>\u201cSpringServe has built a strong technology business that brought up the quality of advertising for its customers and the CTV industry on the whole,\u201d said Travis Hockersmith, Vice President at VIZIO\u2019s Platform+.<\/p>\n<p>To learn more about how the acquisition of SpringServe fits into Magnite\u2019s strategy, please see President and CEO Michael Barrett\u2019s <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=EmUu1JcFEUPYukLnUlwgzFgep_uUi7LDTIlSpqZndCFFTzWqd1Y0oo7GhmbFhm2ePBNX5JEzSMfDcpx7yRm-9g==\" rel=\"nofollow noopener\" target=\"_blank\"><u>blog post<\/u><\/a>. We will be providing more information on the strategic benefit that SpringServe provides during our Q2 earnings call.<\/p>\n<p>\n        <strong>About Magnite<\/strong>\n      <\/p>\n<p>We\u2019re Magnite (NASDAQ: MGNI), the world\u2019s largest independent sell-side advertising platform. Publishers use our technology to monetize their content across all screens and formats including CTV, online video, display, and audio. The world\u2019s leading agencies and brands trust our platform to access brand-safe, high-quality ad inventory and execute billions of advertising transactions each month. In April 2021 we acquired SpotX to further enhance our CTV business and better help our clients in this rapidly growing market. Anchored in sunny Los Angeles, bustling New York City, mile-high Denver, historic London, and down under in Sydney, Magnite has offices across North America, EMEA, LATAM, and APAC.<\/p>\n<p>\n        <strong>Media Relations<\/strong><br \/>\n        <br \/>Charlstie Veith<br \/>516-300-3569<br \/><a href=\"https:\/\/www.globenewswire.com\/Tracker?data=pEHdPnBeMuZ_w289oBFwqkZmWEyBRLra0qUm_-49Le4RSZnicsPUCNX64kX9pjJgk5walxw3tRgNKBzCxbRAJMxyqIxX_QGWr0MoQqBwcn0=\" rel=\"nofollow noopener\" target=\"_blank\"><u>cveith@Magnite.com<\/u><\/a><\/p>\n<p>\n        <strong>Investor Relations<\/strong><br \/>\n        <br \/>Nick Kormeluk<br \/>949-500-0003 <br \/><a href=\"https:\/\/www.globenewswire.com\/Tracker?data=M6MqI67hfDqbRw4Y-cXU2c4g52QgHE5djJ7L6dYaoHek-z3M9I3UHyXu73BpO7vY-p7a9GIfqlTQWo5sKqgn6Cue4cz65zr_0VgB91GLM_U=\" rel=\"nofollow noopener\" target=\"_blank\"><u>nkormeluk@Magnite.com<\/u><\/a><\/p>\n<p \/>\n      <img loading=\"lazy\" decoding=\"async\" class=\"__GNW8366DE3E__IMG\" src=\"https:\/\/www.globenewswire.com\/newsroom\/ti?nf=ODI3MzY4NCM0Mjc4MjgwIzIwMTc0MzE=\" width=\"1\" height=\"1\" \/><br \/>\n      <br \/>\n      <img loading=\"lazy\" decoding=\"async\" class=\"__GNW8366DE3E__IMG\" src=\"https:\/\/ml.globenewswire.com\/release\/track\/d03d6f8e-5df7-4506-ac26-300e98576256\" width=\"1\" height=\"1\" \/>\n    <\/div>\n<div class=\"mw_contactinfo\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Combination empowers CTV publishers with a tighter integration\u00a0 between direct and programmatic inventory Current SpringServe clients include Pluto TV, Sinclair Broadcast Group, Univision and VIZIO LOS ANGELES, July 01, 2021 (GLOBE NEWSWIRE) &#8212; Magnite (Nasdaq: MGNI), the world\u2019s largest independent sell-side advertising platform, today announced the acquisition of SpringServe, a leading ad serving platform for connected TV (CTV). SpringServe&#8217;s technology manages multiple aspects of video advertising for CTV publishers such as inventory routing, customized ad experiences, and advanced podding logic. A tight technical integration between ad serving and programmatic capabilities reduces complexity, improves inventory management between multiple parties, enhances functionality, and can reduce costs. The purchase price was approximately $31 million (net of a prior $2 million investment and subject &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/magnite-acquires-springserve-a-leader-in-ctv-ad-serving-technology\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Magnite Acquires SpringServe, A Leader in CTV Ad Serving Technology&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-508884","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Magnite Acquires SpringServe, A Leader in CTV Ad Serving Technology - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/magnite-acquires-springserve-a-leader-in-ctv-ad-serving-technology\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Magnite Acquires SpringServe, A Leader in CTV Ad Serving Technology - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"Combination empowers CTV publishers with a tighter integration\u00a0 between direct and programmatic inventory Current SpringServe clients include Pluto TV, Sinclair Broadcast Group, Univision and VIZIO LOS ANGELES, July 01, 2021 (GLOBE NEWSWIRE) &#8212; Magnite (Nasdaq: MGNI), the world\u2019s largest independent sell-side advertising platform, today announced the acquisition of SpringServe, a leading ad serving platform for connected TV (CTV). SpringServe&#8217;s technology manages multiple aspects of video advertising for CTV publishers such as inventory routing, customized ad experiences, and advanced podding logic. A tight technical integration between ad serving and programmatic capabilities reduces complexity, improves inventory management between multiple parties, enhances functionality, and can reduce costs. 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