{"id":508356,"date":"2021-06-30T11:00:16","date_gmt":"2021-06-30T15:00:16","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/boston-whaler-and-sea-ray-launch-new-apps-to-enhance-the-boat-ownership-experience\/"},"modified":"2021-06-30T11:00:16","modified_gmt":"2021-06-30T15:00:16","slug":"boston-whaler-and-sea-ray-launch-new-apps-to-enhance-the-boat-ownership-experience","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/boston-whaler-and-sea-ray-launch-new-apps-to-enhance-the-boat-ownership-experience\/","title":{"rendered":"Boston Whaler and Sea Ray Launch New Apps to Enhance the Boat Ownership Experience"},"content":{"rendered":"<div class=\"mw_release\">\n<p>METTAWA, Ill., June  30, 2021  (GLOBE NEWSWIRE) &#8212; Two of Brunswick Corporation\u2019s leading boat brands, Boston Whaler and Sea Ray, today announced the launch of the \u201c<a href=\"https:\/\/www.bostonwhaler.com\/marketing\/mywhaler-app.html\" rel=\"nofollow noopener\" target=\"_blank\"><u>MyWhaler<\/u><\/a>\u201d and \u201c<a href=\"https:\/\/www.searay.com\/us\/en\/sea-ray-plus.html\" rel=\"nofollow noopener\" target=\"_blank\"><u>Sea Ray+<\/u><\/a>\u201d apps, designed to improve the boat ownership experience by reducing friction across the entire ownership journey. The apps, which were officially announced during <a href=\"https:\/\/www.brunswick.com\/investors\/investor-day\" rel=\"nofollow noopener\" target=\"_blank\"><u>Brunswick\u2019s Next Wave Investor Day<\/u><\/a> in May, punctuate Brunswick\u2019s ACES strategy with an off-board platform that highlights the Company\u2019s leadership in the marine app marketplace.<\/p>\n<p>\u201cWith the launch of MyWhaler and Sea Ray+, we\u2019re excited to provide deeper insights around boat performance and increase brand affinity with value-add resources, in one centralized location,\u201d said Shelby Kirby, Senior Marketing Director, Brunswick Corporation.\u00a0 <\/p>\n<p>Through the functionality of the app, MyWhaler and Sea Ray+ provide immersive brand experiences with the following key features:<\/p>\n<ul>\n<li>\n          <strong>Boat wallet:<\/strong> Upload registration documents, insurance details and marina information, for consolidated easy digital access\u00a0 <\/li>\n<li>\n          <strong>Trip recorder:<\/strong> Use phone GPS to record trips, view summaries, and share trips with family and friends <\/li>\n<li>\n          <strong>Weather: <\/strong>View current temperatures, wind speed and direction, humidity, rain and forecasted conditions to plan on-water activities appropriately <\/li>\n<li>\n          <strong>FAQs:<\/strong> Access readily available answers to some of the most common boating questions <\/li>\n<li>\n          <strong>Checklists: <\/strong>Customize a pre-populated checklist or create a new checklist to prepare for an enjoyable day on the water <\/li>\n<li>\n          <strong>Remote monitoring:<\/strong> Owners with NAUTIC-ON remote monitoring hardware installed on their boats can unlock additional functionality like GPS tracking, geofencing, engine data, alerts and more<\/li>\n<\/ul>\n<p>Both <a href=\"https:\/\/www.bostonwhaler.com\/marketing\/mywhaler-app.html\" rel=\"nofollow noopener\" target=\"_blank\"><u>MyWhaler<\/u><\/a> and <a href=\"https:\/\/www.searay.com\/us\/en\/sea-ray-plus.html\" rel=\"nofollow noopener\" target=\"_blank\"><u>Sea Ray+<\/u><\/a> are now available for download in the app store for iOS and Android users. Additional features and functionality will continue to be released on an ongoing basis. <\/p>\n<p>\n        <strong>About Brunswick <\/strong>\n      <\/p>\n<p>\n        <em>Headquartered in Mettawa, Ill., Brunswick Corporation\u2019s leading consumer brands include Mercury Marine outboard engines; Mercury MerCruiser sterndrive and inboard packages; Mercury global parts accessories including propellers and SmartCraft electronics; Power Products Integrated Solutions; MotorGuide trolling motors; Attwood, Mastervolt, and Whale marine parts; Land \u2019N\u2019 Sea, BLA, Payne\u2019s Marine, Kellogg Marine, and Lankhorst Taselaar marine parts distribution; Mercury and Quicksilver parts and oils; Bayliner, Boston Whaler, Crestliner, Cypress Cay, Harris, Heyday, Lowe, Lund, Princecraft, Quicksilver, Rayglass, Sea Ray, Thunder Jet and Uttern boats; Boating Services Network, Freedom Boat Club and Boat Class.\u00a0 For more information, visit <\/em><br \/>\n        <a href=\"http:\/\/www.brunswick.com\" rel=\"nofollow noopener\" target=\"_blank\"><br \/>\n          <em><br \/>\n            <u>brunswick.com<\/u><br \/>\n          <\/em><br \/>\n        <\/a><br \/>\n        <em>.<\/em>\n      <\/p>\n<p id=\"gnw_attachments_section-header\">\n        <strong>Attachment<\/strong>\n      <\/p>\n<ul id=\"gnw_attachments_section-items\">\n<li>\n          <a target=\"_blank\" href=\"https:\/\/ml.globenewswire.com\/Resource\/Download\/a07f26f7-1ea9-4e1e-87f6-2e088ab2c9e2\" rel=\"noopener\">Boston Whaler and Sea Ray Launch New Apps to Enhance the Boat Ownership Experience <\/a>\n        <\/li>\n<\/ul>\n<p>      <img loading=\"lazy\" decoding=\"async\" class=\"__GNW8366DE3E__IMG\" src=\"https:\/\/www.globenewswire.com\/newsroom\/ti?nf=ODI3MzI5MyM0Mjc3MzEwIzIwMDU0MzM=\" width=\"1\" height=\"1\" \/><br \/>\n      <br \/>\n      <img loading=\"lazy\" decoding=\"async\" class=\"__GNW8366DE3E__IMG\" src=\"https:\/\/ml.globenewswire.com\/release\/track\/b63db19c-1333-4459-ba69-94c283944636\" width=\"1\" height=\"1\" \/>\n    <\/div>\n<div class=\"mw_contactinfo\">\n<pre>Lee Gordon\r\nVice President \u2013 Brunswick Global Communications &amp; Public Relations\r\nBrunswick Office: 847-735-4003\r\nMercury Office: 920-924-1808\r\nCell: 904-860-8848\r\nLee.Gordon@Brunswick.com\r\n<\/pre>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"<p>METTAWA, Ill., June 30, 2021 (GLOBE NEWSWIRE) &#8212; Two of Brunswick Corporation\u2019s leading boat brands, Boston Whaler and Sea Ray, today announced the launch of the \u201cMyWhaler\u201d and \u201cSea Ray+\u201d apps, designed to improve the boat ownership experience by reducing friction across the entire ownership journey. The apps, which were officially announced during Brunswick\u2019s Next Wave Investor Day in May, punctuate Brunswick\u2019s ACES strategy with an off-board platform that highlights the Company\u2019s leadership in the marine app marketplace. \u201cWith the launch of MyWhaler and Sea Ray+, we\u2019re excited to provide deeper insights around boat performance and increase brand affinity with value-add resources, in one centralized location,\u201d said Shelby Kirby, Senior Marketing Director, Brunswick Corporation.\u00a0 Through the functionality of the app, &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/boston-whaler-and-sea-ray-launch-new-apps-to-enhance-the-boat-ownership-experience\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Boston Whaler and Sea Ray Launch New Apps to Enhance the Boat Ownership Experience&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-508356","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Boston Whaler and Sea Ray Launch New Apps to Enhance the Boat Ownership Experience - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/boston-whaler-and-sea-ray-launch-new-apps-to-enhance-the-boat-ownership-experience\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Boston Whaler and Sea Ray Launch New Apps to Enhance the Boat Ownership Experience - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"METTAWA, Ill., June 30, 2021 (GLOBE NEWSWIRE) &#8212; Two of Brunswick Corporation\u2019s leading boat brands, Boston Whaler and Sea Ray, today announced the launch of the \u201cMyWhaler\u201d and \u201cSea Ray+\u201d apps, designed to improve the boat ownership experience by reducing friction across the entire ownership journey. The apps, which were officially announced during Brunswick\u2019s Next Wave Investor Day in May, punctuate Brunswick\u2019s ACES strategy with an off-board platform that highlights the Company\u2019s leadership in the marine app marketplace. \u201cWith the launch of MyWhaler and Sea Ray+, we\u2019re excited to provide deeper insights around boat performance and increase brand affinity with value-add resources, in one centralized location,\u201d said Shelby Kirby, Senior Marketing Director, Brunswick Corporation.\u00a0 Through the functionality of the app, &hellip; Continue reading &quot;Boston Whaler and Sea Ray Launch New Apps to Enhance the Boat Ownership Experience&quot;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.marketnewsdesk.com\/index.php\/boston-whaler-and-sea-ray-launch-new-apps-to-enhance-the-boat-ownership-experience\/\" \/>\n<meta property=\"og:site_name\" content=\"Market Newsdesk\" \/>\n<meta property=\"article:published_time\" content=\"2021-06-30T15:00:16+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.globenewswire.com\/newsroom\/ti?nf=ODI3MzI5MyM0Mjc3MzEwIzIwMDU0MzM=\" \/>\n<meta name=\"author\" content=\"Newsdesk\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Newsdesk\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/boston-whaler-and-sea-ray-launch-new-apps-to-enhance-the-boat-ownership-experience\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/boston-whaler-and-sea-ray-launch-new-apps-to-enhance-the-boat-ownership-experience\\\/\"},\"author\":{\"name\":\"Newsdesk\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/#\\\/schema\\\/person\\\/482f27a394d4fda80ecb5499e519d979\"},\"headline\":\"Boston Whaler and Sea Ray Launch New Apps to Enhance the Boat Ownership Experience\",\"datePublished\":\"2021-06-30T15:00:16+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/boston-whaler-and-sea-ray-launch-new-apps-to-enhance-the-boat-ownership-experience\\\/\"},\"wordCount\":405,\"image\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/boston-whaler-and-sea-ray-launch-new-apps-to-enhance-the-boat-ownership-experience\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.globenewswire.com\\\/newsroom\\\/ti?nf=ODI3MzI5MyM0Mjc3MzEwIzIwMDU0MzM=\",\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/boston-whaler-and-sea-ray-launch-new-apps-to-enhance-the-boat-ownership-experience\\\/\",\"url\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/boston-whaler-and-sea-ray-launch-new-apps-to-enhance-the-boat-ownership-experience\\\/\",\"name\":\"Boston Whaler and Sea Ray Launch New Apps to Enhance the Boat Ownership Experience - 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The apps, which were officially announced during Brunswick\u2019s Next Wave Investor Day in May, punctuate Brunswick\u2019s ACES strategy with an off-board platform that highlights the Company\u2019s leadership in the marine app marketplace. \u201cWith the launch of MyWhaler and Sea Ray+, we\u2019re excited to provide deeper insights around boat performance and increase brand affinity with value-add resources, in one centralized location,\u201d said Shelby Kirby, Senior Marketing Director, Brunswick Corporation.\u00a0 Through the functionality of the app, &hellip; Continue reading \"Boston Whaler and Sea Ray Launch New Apps to Enhance the Boat Ownership Experience\"","og_url":"https:\/\/www.marketnewsdesk.com\/index.php\/boston-whaler-and-sea-ray-launch-new-apps-to-enhance-the-boat-ownership-experience\/","og_site_name":"Market Newsdesk","article_published_time":"2021-06-30T15:00:16+00:00","og_image":[{"url":"https:\/\/www.globenewswire.com\/newsroom\/ti?nf=ODI3MzI5MyM0Mjc3MzEwIzIwMDU0MzM=","type":"","width":"","height":""}],"author":"Newsdesk","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Newsdesk","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/boston-whaler-and-sea-ray-launch-new-apps-to-enhance-the-boat-ownership-experience\/#article","isPartOf":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/boston-whaler-and-sea-ray-launch-new-apps-to-enhance-the-boat-ownership-experience\/"},"author":{"name":"Newsdesk","@id":"https:\/\/www.marketnewsdesk.com\/#\/schema\/person\/482f27a394d4fda80ecb5499e519d979"},"headline":"Boston Whaler and Sea Ray Launch New Apps to Enhance the Boat Ownership Experience","datePublished":"2021-06-30T15:00:16+00:00","mainEntityOfPage":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/boston-whaler-and-sea-ray-launch-new-apps-to-enhance-the-boat-ownership-experience\/"},"wordCount":405,"image":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/boston-whaler-and-sea-ray-launch-new-apps-to-enhance-the-boat-ownership-experience\/#primaryimage"},"thumbnailUrl":"https:\/\/www.globenewswire.com\/newsroom\/ti?nf=ODI3MzI5MyM0Mjc3MzEwIzIwMDU0MzM=","inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/boston-whaler-and-sea-ray-launch-new-apps-to-enhance-the-boat-ownership-experience\/","url":"https:\/\/www.marketnewsdesk.com\/index.php\/boston-whaler-and-sea-ray-launch-new-apps-to-enhance-the-boat-ownership-experience\/","name":"Boston Whaler and Sea Ray Launch New Apps to Enhance the Boat Ownership Experience - 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