{"id":508325,"date":"2021-06-30T10:04:24","date_gmt":"2021-06-30T14:04:24","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/hoka-one-one-strengthens-product-team-with-senior-director-hires\/"},"modified":"2021-06-30T10:04:24","modified_gmt":"2021-06-30T14:04:24","slug":"hoka-one-one-strengthens-product-team-with-senior-director-hires","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/hoka-one-one-strengthens-product-team-with-senior-director-hires\/","title":{"rendered":"HOKA ONE ONE\u00ae Strengthens Product Team with Senior Director Hires"},"content":{"rendered":"
\n

The innovative brand announces new leadership in footwear design and its fast-growing apparel division.<\/h2>\n

PR Newswire<\/p>\n<\/p><\/div>\n

\n

\n GOLETA, Calif.<\/span>, June 30, 2021<\/span> \/PRNewswire\/ —\u00a0HOKA ONE ONE\u00ae<\/a>, a division of Deckers Brands (NYSE: DECK), announces the hiring of two key leadership positions on the product team. The new Senior Directors in footwear design and apparel will continue the brand’s mission to create groundbreaking, innovative performance products that challenge the industry status quo and empower all athletes to feel like they can fly.<\/p>\n

\n

\n
\n \"HOKA
\n <\/a>\n <\/p>\n<\/p><\/div>\n

\n
\n Evie Moe<\/span>
\n <\/b>\u00a0has been hired as the brand’s first Senior Director of Apparel. With 20 years of experience in apparel, ranging from performance running to lifestyle and swimwear, she brings a consumer-centric approach to apparel, inspired by her extensive travels. Moe most recently served as the Vice President of Design at Cotopaxi, where she led the team designing sustainably minded apparel and packs. Prior to Cotopaxi, she held a variety of roles at New Balance, including leading the global design team for men’s and women’s performance and lifestyle apparel categories, which saw significant growth during her tenure. <\/p>\n

Moe has also worked as a designer at lucy Activewear and Perry Ellis International, and holds a B.S. in Apparel Design from Oregon State University<\/span>. She takes the helm of the fast-growing HOKA apparel division, which launched in March 2020<\/span> and has produced premium performance athletic and lifestyle wear to support athletes from race to recovery. <\/p>\n

\n Matt Rask<\/span><\/b>has been hired as the Senior Director of Footwear Design, bringing significant design and creative leadership experience to the HOKA footwear team. He has served as Senior Creative Director for the Running and Outdoor divisions at Under Armour, Lead Designer at Smith Optics, and Senior Designer at Nike. Rask<\/span> was also the Owner and Principal of Jackelope Studios, where he developed creative and design solutions for Patagonia, Black Diamond, Nike, Oakley<\/span>, Keen and Anon. <\/p>\n

Over his two decades in the outdoor and athletic industry, Rask<\/span> has demonstrated a unique talent for ideating unconventional, leading-edge creative solutions. He earned his B.A. in Industrial Design from Art Center College of Design<\/span>.<\/p>\n

“In our first decade as a brand, HOKA footwear \u2013 and more recently, HOKA apparel \u2013 has already made us reimagine what products can do, how they can look, and most importantly, how they can perform and feel. The challenge for HOKA going forward is: now that we’ve already changed the game, how do we continue to innovate, push the envelope, and provide groundbreaking solutions for athletes?” said Gretchen Weimer<\/span>, Vice President of Product at HOKA ONE ONE. “Evie and Matt are both uniquely suited to meet this challenge, and to lead HOKA into its next chapter. They both bring a wealth of experience and a track record of creative, innovative problem-solving that will make them tremendous assets to our mission of empowering all athletes to fly. We are thrilled to add them to the team.”<\/p>\n

\n About HOKA ONE\u202fONE\u00ae\u202f<\/b>\u202f\u00a0<\/p>\n

HOKA ONE\u202fONE\u00ae is one of the fastest-growing performance footwear and apparel brands in history. Conceived in the mountains, HOKA footwear delivers an\u00a0unprecedented combination of enhanced cushioning and support for a uniquely smooth ride. Every day, HOKA pushes the innovation and design of its footwear and apparel by teaming up with a deep roster of world champions, taste makers and everyday athletes. From finish lines to everyday life, HOKA fans love the brand for its bold and unexpected approach, and its belief in the power of humanity to create change for a better world. HOKA empowers a world of athletes to fly over the\u202fearth. For more information, visit\u202fhokaoneone.com<\/a>\u202for follow @hokaoneone. #TimeToFly\u202f\u00a0<\/p>\n

\n About\u00a0Deckers\u00a0Brands<\/b>\u202f\u202f\u00a0<\/p>\n

Deckers\u00a0Brands is a global leader in designing, marketing and distributing innovative footwear, apparel and accessories developed for both everyday casual\u202flifestyle\u202fuse and\u202fhigh performance\u202factivities. The Company’s portfolio of brands includes UGG\u00ae, KOOLABURRA\u00ae, HOKA ONE\u202fONE\u00ae, Teva\u00ae, and\u00a0Sanuk\u00ae.\u00a0Deckers\u00a0Brands products are sold in more than 50 countries and territories through select department and specialty stores, Company-owned and operated retail stores, and select online stores, including Company-owned websites.\u00a0Deckers\u00a0Brands has\u202fover\u202f40\u202fyears of\u202fhistory building niche footwear brands into lifestyle market leaders attracting millions of loyal consumers globally. For more information, please visit\u202fwww.deckers.com<\/a>.\u202f\u202f\u00a0<\/p>\n

\n HOKA ONE\u202fONE\u202fMedia Contacts\u202f<\/b>\u202f\u202f\u00a0\u00a0
Miranda Young\u202f\u00a0\u00a0
HOKA\u202fGlobal Brand Communications \u2013 PR\u202f\u202f\u00a0\u00a0
miranda.young@deckers.com<\/a>\u202f\u202f\u00a0<\/p>\n

Gordon Wright\u202f\u00a0
Outside PR\u202f\u00a0\u00a0
Gordon@outsidepr.com<\/a>\u202f\u00a0<\/p>\n

Farial\u202fMoss\u202f\u00a0
Azione PR\u202f\u00a0\u00a0
farial@azionepr.com<\/a>\u202f\u202f\u00a0<\/p>\n

\u00a0<\/p>\n

\n

\n
\n \"HOKA
\n <\/a>\n <\/p>\n<\/p><\/div>\n

\n \"Cision\" View original content to download multimedia:https:\/\/www.prnewswire.com\/news-releases\/hoka-one-one-strengthens-product-team-with-senior-director-hires-301323229.html<\/a><\/p>\n

SOURCE HOKA ONE ONE<\/p>\n<\/p><\/div>\n

\"\"<\/p>\n","protected":false},"excerpt":{"rendered":"

The innovative brand announces new leadership in footwear design and its fast-growing apparel division. PR Newswire GOLETA, Calif., June 30, 2021 \/PRNewswire\/ —\u00a0HOKA ONE ONE\u00ae, a division of Deckers Brands (NYSE: DECK), announces the hiring of two key leadership positions on the product team. The new Senior Directors in footwear design and apparel will continue the brand’s mission to create groundbreaking, innovative performance products that challenge the industry status quo and empower all athletes to feel like they can fly. Evie Moe \u00a0has been hired as the brand’s first Senior Director of Apparel. With 20 years of experience in apparel, ranging from performance running to lifestyle and swimwear, she brings a consumer-centric approach to apparel, inspired by her extensive travels. … <\/p>\n

Continue reading “HOKA ONE ONE\u00ae Strengthens Product Team with Senior Director Hires”<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-508325","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"\nHOKA ONE ONE\u00ae Strengthens Product Team with Senior Director Hires - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/hoka-one-one-strengthens-product-team-with-senior-director-hires\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"HOKA ONE ONE\u00ae Strengthens Product Team with Senior Director Hires - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"The innovative brand announces new leadership in footwear design and its fast-growing apparel division. PR Newswire GOLETA, Calif., June 30, 2021 \/PRNewswire\/ —\u00a0HOKA ONE ONE\u00ae, a division of Deckers Brands (NYSE: DECK), announces the hiring of two key leadership positions on the product team. The new Senior Directors in footwear design and apparel will continue the brand’s mission to create groundbreaking, innovative performance products that challenge the industry status quo and empower all athletes to feel like they can fly. Evie Moe \u00a0has been hired as the brand’s first Senior Director of Apparel. 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