{"id":508271,"date":"2021-06-30T09:04:33","date_gmt":"2021-06-30T13:04:33","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/similarweb-digital-intelligence-report-from-travel-bookings-to-job-board-listings-signs-of-recovery-evident-across-the-board\/"},"modified":"2021-06-30T09:04:33","modified_gmt":"2021-06-30T13:04:33","slug":"similarweb-digital-intelligence-report-from-travel-bookings-to-job-board-listings-signs-of-recovery-evident-across-the-board","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/similarweb-digital-intelligence-report-from-travel-bookings-to-job-board-listings-signs-of-recovery-evident-across-the-board\/","title":{"rendered":"Similarweb Digital Intelligence Report: From travel bookings to job board listings, signs of recovery evident across the board"},"content":{"rendered":"
\n

Travel bookings beat pre-pandemic numbers at over 17M in May<\/h2>\n

Traffic shifted away from desktops with a 2-percentage point increase in share of mobile web browsing<\/h2>\n

Employer (vs job seeker) traffic to job sites hit its peak in the second week of April at a nearly 300% increase YoY<\/h2>\n

PR Newswire<\/p>\n<\/p><\/div>\n

\n

\n TEL AVIV, Israel<\/span>, June 30, 2021<\/span> \/PRNewswire\/ —\u00a0Similarweb<\/a><\/u> (NYSE: SMWB), a leading digital intelligence company, today released a report showcasing the impact, across industries, of COVID-19 recovery in both the U.S. and U.K.. <\/p>\n

\n

\n
\n \"(PRNewsfoto\/SimilarWeb)\"
\n <\/a>\n <\/p>\n<\/p><\/div>\n

“Our proprietary digital intelligence platform shows clear indicator signals of the recovery,” said Greg Malen<\/span>, VP of Solutions at Similarweb. “Across key sectors of the economy \u2014 travel, entertainment and shopping \u2014 we are starting to see a return to normal patterns, often above pre-COVID-19 levels.”<\/p>\n

Using the time period of January-May as a comparative baseline for 2020 and 2021, key recovery trends include:<\/p>\n

\n People are searching for work, but employers still lead the way<\/b>\n <\/p>\n

Monthly traffic for the top five job sites in both the U.S. and U.K. increased by 20.2% and 97.5% YoY, respectively. But, through an analysis of separate URLs for employers and employees as a proxy for job supply vs. demand, it is evident that employers are returning to job sites at a faster rate than job seekers.<\/p>\n

In the U.S., job employer traffic has had positive YoY growth since the first week in January, and hit its most recent peak the second week of April at +299.1%. <\/p>\n

\n U.S. travel bookings hit a new high<\/b>\n <\/p>\n

The top five OTA\/Metasearch sites in the U.S. show a 24.3% increase in average monthly traffic YoY. <\/p>\n

As of May 2021<\/span>, traffic sits at 302.5M<\/span>, which is higher than pre-pandemic levels (268.6M<\/span> in January 2020<\/span> and 248M<\/span> in February 2020<\/span>). Unsurprisingly, the biggest dip in traffic occurred at the start of the pandemic with a drop of 117.7% between March and April 2020<\/span>, from 161.7M<\/span> to 74.3M<\/span>. <\/p>\n

According to Similarweb’s Travel <\/a>Intelligence<\/a><\/u>, not only are people browsing travel sites, they are also converting into customers. US bookings hit 17.01M<\/span> this past May, which is higher than pre-pandemic levels of 16.59M<\/span> in January 2020<\/span>, and 16.51M<\/span> in February 2020<\/span>. <\/p>\n

In the U.K., bookings hit 2.782M<\/span> this past May \u2014 while not higher than pre-pandemic levels, it is higher than any month YTD, and also 670.6% higher than May 2020<\/span>.<\/p>\n

\n Traffic shifts back to mobile<\/b>\n <\/p>\n

With more people stuck at home, traffic share in 2020 shifted from mobile web browsing to desktop. This year, there is a 2-percentage point shift back to mobile web browsing based on an index of the top 100 sites in the US<\/a><\/u>. <\/p>\n

This 2-percentage point shift in share equates to a 21.4% increase in volume of mobile web visits (111.836B<\/span> to 135.818B<\/span>), compared to a 16.4% increase for the category as a whole, and a 12.4% increase for desktop visits.\u00a0 <\/p>\n

\n Face-to-Face fitness<\/b>\n <\/p>\n

\n
\n Classpass.com<\/a>
\n <\/u>, a popular site used for booking in-person fitness classes, hit its highest level of traffic since before the pandemic at 784.7K<\/span> total visits in May. This is 113.4% higher than May 2020<\/span> at 367.6K<\/span>.<\/p>\n

Data also show that people are interested in details on when gyms are opening and what options are located in their area \u2014 keywords including “gym openings,” “gyms near me,” and related phrases hit their highest volume over the past year in May at 1.854M<\/span> searches, up 31.5% from April.<\/p>\n

Similarweb’s full report on COVID-19 recovery trends is available here<\/a><\/u>. <\/p>\n

All product and company names are trademarks\u2122 or registered\u00ae trademarks of their respective holders. Use of them does not imply any affiliation with or endorsement by them.\u00a0 Similarweb insights are estimations and extrapolations based on information obtained from third parties.\u00a0 Similarweb shall not be held responsible for the accuracy of or any omissions from its data.<\/p>\n

About Similarweb: <\/p>\n

As the most trusted platform for understanding online behavior, millions of people use Similarweb’s insights daily to strengthen their knowledge of the digital world. We empower anyone \u2014 from the curious individual to the enterprise business leader \u2014 to make smarter decisions by understanding why things happen across the digital ecosystem. Learn more here: https:\/\/www.similarweb.com\/corp\/about\/<\/a><\/u><\/p>\n

\u00a0<\/p>\n

<\/div>\n

\n \"Cision\" View original content to download multimedia:https:\/\/www.prnewswire.com\/news-releases\/similarweb-digital-intelligence-report-from-travel-bookings-to-job-board-listings-signs-of-recovery-evident-across-the-board-301323121.html<\/a><\/p>\n

SOURCE Similarweb<\/p>\n<\/p><\/div>\n

\"\"<\/p>\n","protected":false},"excerpt":{"rendered":"

Travel bookings beat pre-pandemic numbers at over 17M in May Traffic shifted away from desktops with a 2-percentage point increase in share of mobile web browsing Employer (vs job seeker) traffic to job sites hit its peak in the second week of April at a nearly 300% increase YoY PR Newswire TEL AVIV, Israel, June 30, 2021 \/PRNewswire\/ —\u00a0Similarweb (NYSE: SMWB), a leading digital intelligence company, today released a report showcasing the impact, across industries, of COVID-19 recovery in both the U.S. and U.K.. “Our proprietary digital intelligence platform shows clear indicator signals of the recovery,” said Greg Malen, VP of Solutions at Similarweb. “Across key sectors of the economy \u2014 travel, entertainment and shopping \u2014 we are starting to … <\/p>\n

Continue reading “Similarweb Digital Intelligence Report: From travel bookings to job board listings, signs of recovery evident across the board”<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-508271","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"\nSimilarweb Digital Intelligence Report: From travel bookings to job board listings, signs of recovery evident across the board - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/similarweb-digital-intelligence-report-from-travel-bookings-to-job-board-listings-signs-of-recovery-evident-across-the-board\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Similarweb Digital Intelligence Report: From travel bookings to job board listings, signs of recovery evident across the board - 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