{"id":507955,"date":"2021-06-29T18:55:03","date_gmt":"2021-06-29T22:55:03","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/cultures-biggest-night-the-bet-awards-2021-dominates-the-award-show-arena-as-the-best-performing-awards-show-this-year-among-p18-49-with-2-4-million-total-viewers-tuning-i\/"},"modified":"2021-06-29T18:55:03","modified_gmt":"2021-06-29T22:55:03","slug":"cultures-biggest-night-the-bet-awards-2021-dominates-the-award-show-arena-as-the-best-performing-awards-show-this-year-among-p18-49-with-2-4-million-total-viewers-tuning-i","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/cultures-biggest-night-the-bet-awards-2021-dominates-the-award-show-arena-as-the-best-performing-awards-show-this-year-among-p18-49-with-2-4-million-total-viewers-tuning-i\/","title":{"rendered":"Culture\u2019s Biggest Night, The \u201cBET AWARDS\u201d 2021, Dominates the Award Show Arena as the Best Performing Awards Show This Year Among P18-49 with 2.4 Million Total Viewers Tuning In Across Seven ViacomCBS Nets on Sunday, June 27"},"content":{"rendered":"

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Culture\u2019s Biggest Night, The \u201cBET AWARDS\u201d 2021, Dominates the Award Show Arena as the Best Performing Awards Show This Year Among P18-49 with 2.4 Million Total Viewers Tuning In Across Seven ViacomCBS Nets on Sunday, June 27<\/b><\/p>\n

The \u201cBET AWARDS\u201d Grew Its Audience on BET vs a Year Ago and Amassed Over 4.6 MM Total Viewers P2+ (EDAC) Tuned In to BET, Leading Up to and Post, the Culture-Defining Special with Over 8 Consecutive Hours of BET AWARDS Related Programming<\/b><\/p>\n

On Social the #BETAwards was on Fire, Claiming the #1 Most Social Show on All of TV with 72 MM Social Views, Up +11% Year-Over-Year<\/b><\/p>\n

NEW YORK–(BUSINESS WIRE<\/a>)–
\nCulture\u2019s biggest night, the “BET AWARDS”<\/b> 2021, celebrated Black excellence and again raised the bar for award shows in creativity, ingenuity, and innovation. The LIVE award show premiered Sunday, June 27, solidified its position as the #1 Cable Awards Show<\/b> among P18-49 for the 2021 broadcast season and is now the best performing award show with impressions this year*. The “BET AWARDS” <\/b>2021 drew 2.4 MM Total Viewers P2+ (EDAC)<\/b>, as it was simulcast LIVE across seven ViacomCBS networks including BET Her, MTV, MTV2, Logo, TV Land, and VH1, 1.7 MM Total Viewers P2+ tuning in on BET alone<\/b>.* With over 8 hours of \u201c<\/b>BET AWARDS\u201d<\/b> related content including, \u201cThe Countdown to BET Awards\u201d (719K P2+) <\/b>and \u201cDJ Cassidy\u2019s Pass The Mic: BET Awards Edition\u201d (1.1M P2+),<\/b> the network drew over 4.6 MM total Viewers P2+ (EDAC<\/b>) and 3.7 MM Total Viewers P2+ on BET alone<\/b>.**\n<\/p>\n

This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20210629006110\/en\/<\/a><\/p>\n

\"Taraji<\/p>\n

Taraji P. Henson hosts the 2021 “BET AWARDS” – Photo credit: BET\/Paras Griffin<\/p>\n<\/div>\n

\nFilled with non-stop exhilarating moments, the special secured the #1 Most Social Show on ALL of TV<\/b>. Outperforming the Oscars and the Golden Globes, the \u201cBET Awards<\/b>\u201d 2021 was the best performing telecast on BET Digital ever. Fans worldwide were immersed on multiple screens garnering over 72 M views across BET Digital, up +11 % from last year\u2019s coverage<\/b>, and up +31% from 2019.**<\/b>*\n<\/p>\n

\nThe 2021 “BET AWARDS”<\/b> social and digital highlights include***:\n<\/p>\n