{"id":507671,"date":"2021-06-29T09:03:50","date_gmt":"2021-06-29T13:03:50","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/ihop-launches-pancake-support-offering-soft-fluffy-pancakes-to-guests-who-might-need-a-pancake\/"},"modified":"2021-06-29T09:03:50","modified_gmt":"2021-06-29T13:03:50","slug":"ihop-launches-pancake-support-offering-soft-fluffy-pancakes-to-guests-who-might-need-a-pancake","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/ihop-launches-pancake-support-offering-soft-fluffy-pancakes-to-guests-who-might-need-a-pancake\/","title":{"rendered":"IHOP\u00ae Launches \u2018Pancake Support,\u2019 Offering Soft, Fluffy Pancakes to Guests Who Might Need a Pancake"},"content":{"rendered":"<p>        <!--.bwalignc { text-align: center; list-style-position: inside }body {font:normal small Arial,Helvetica,sans-serif;color:#000;background-color:#fff;padding:24px;margin:0;} a img {border:0;} h3 {font-size:medium;color:#000;margin:0 0 1em 0; text-align:center;}-->  <\/p>\n<p class=\"bwalignc\"><b>IHOP\u00ae Launches \u2018Pancake Support,\u2019 Offering Soft, Fluffy Pancakes to Guests Who Might Need a Pancake <\/b><\/p>\n<p class=\"bwalignc\"><i><span style=\"font-weight:normal\">Pancake Support Will Launch Timed to the Brand\u2019s new \u201cWe Could All Use a Pancake\u201d Campaign, Offering Comfort and Soft Pancakes After a Year Like no Other <\/span><\/i><\/p>\n<p>GLENDALE, Calif.&#8211;(<a href=\"http:\/\/www.businesswire.com\">BUSINESS WIRE<\/a>)&#8211;<br \/>\nBeginning today, IHOP\u00ae restaurants are on a mission to turn a year\u2019s worth of frowns upside down through much-needed <i>Pancake Support<\/i>, a Twitter resource solely focused on coming together over the comfort and warmth of pancakes. After a year like no other, IHOP recently launched its new creative campaign, \u201cWe Could All Use A Pancake,\u201d which is designed to welcome guests back and celebrate IHOP\u2019s strongly-held belief that those little circles of yumminess have the power to bring us together and put a smile on our faces \u2013 something we\u2019ve all been missing over the past year.\n<\/p>\n<p id=\"news-body-cta\">This press release features multimedia. View the full release here: <a href=\"https:\/\/www.businesswire.com\/news\/home\/20210629005709\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20210629005709\/en\/<\/a><\/p>\n<div id=\"bwbodyimg\" style=\"width: 480px;float:left;padding-left:0px;padding-right:20px;padding-top:0px;padding-bottom:0px\"><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20210629005709\/en\/888134\/4\/IHOP_Chishell_Press_Release.jpg\" alt=\"Chrishell Stause (Photo: Business Wire)\" \/><\/p>\n<p style=\"font-size:85%\">Chrishell Stause (Photo: Business Wire)<\/p>\n<\/div>\n<p>\nTo celebrate the new campaign, and the reopening of restaurants across the country, guests who could use a pancake are able to Tweet at @IHOP for <i>Pancake Support<\/i> with the hashtag #INeedPancakeSupport with stories from quarantine misadventures, work from home fails, funny mishaps or reasons why you just might need a pancake, in exchange for some free fluffy IHOP pancakes and other types of pancake giveaways.\n<\/p>\n<p>\nTo kick-off <i>Pancake Support<\/i>, the brand is partnering with Chrishell Stause who is in need of her own Pancake Support. The star is recounting her cha-cha chagrin and disappointing elimination from a very public dance show. Following a misstep on national television, the real estate mogul&#8217;s dreams of the glittery trophy waltzed away as judges announced her lowest score of the evening, ultimately leading to Stause\u2019s elimination from the competition.\n<\/p>\n<p>\n\u201cAfter weeks of training, dancing and competing, I was sad to leave the competition, my friends and my shot at the famed trophy,\u201d said Stause. \u201cThe next morning, I was reliving the elimination during morning interviews, and all I wanted to do was stay home with breakfast in bed with a plate of IHOP blueberry pancakes and binging my favorite daytime soaps. When life throws not-so-serious curveballs, sometimes you need to embrace it, and laugh it off with the support of your friends, and let\u2019s be honest, pancakes always make everything better! Give me soft, fluffy pancakes and I can get over anything.&#8221;\n<\/p>\n<p>\nIHOP\u2019s <i>Pancake Support<\/i> is a tongue-in-cheek campaign to spotlight everyday moments, fails and real-life funny follies overtaking newsfeeds and social feeds this past year. The brand is also partnering with a few real-life folks who could use a pancake including the model Nivine Jay who turned down a famous actor on a dating app thinking it was fake (it wasn&#8217;t) and even the IHOP hostess who didn&#8217;t recognize a celebrity when he showed up for all-you-can-drink Milkshakes.\n<\/p>\n<p>\n\u201cAfter a year that can only be described as challenging, we are ready to reconnect with our guests, smile and laugh together over delicious food including pancakes, omelettes, burgers and the rest IHOP has to offer,\u201d said Kieran Donahue, Chief Marketing Officer, IHOP. \u201cWe invite everyone to come together under our blue roof over some feel-good food and warm smiles. At IHOP, we have plenty of both to go around.\u201d\n<\/p>\n<p>\nFor more information, follow @IHOP on Twitter and Instagram.\n<\/p>\n<p>\nTwitter is not affiliated with, or a sponsor of, this campaign.\n<\/p>\n<p><b>ABOUT INTERNATIONAL HOUSE OF PANCAKES, LLC <\/b><\/p>\n<p>\nFor more than 62 years, IHOP has been a leader, innovator and expert in all things breakfast, any time of day. The chain offers 65 different signature, fresh, made-to-order breakfast options, a wide selection of popular lunch and dinner items, including Ultimate Steakburgers. IHOP restaurants offer guests an affordable, everyday dining experience with warm and friendly service. As of December 31, 2020, there are 1,772 IHOP restaurants around the world, including restaurants in all 50 states and the District of Columbia, Puerto Rico and Guam as well as Canada, Ecuador, India, Mexico, Pakistan, Panama, Peru, the Kingdom of Saudi Arabia, and Thailand. IHOP restaurants are franchised by affiliates of Glendale, Calif.-based Dine Brands Global, Inc. (NYSE: <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=http%3A%2F%2Fstudio-5.financialcontent.com%2Fprnews%3FPage%3DQuote%26Ticker%3DDIN&amp;esheet=52452279&amp;newsitemid=20210629005709&amp;lan=en-US&amp;anchor=DIN&amp;index=1&amp;md5=6c102368b6969195b5ed3e8f38366c27\">DIN<\/a>).\n<\/p>\n<p><img decoding=\"async\" alt=\"\" src=\"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20210629005709r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\" style=\"width:0;height:0\" \/><span class=\"bwct31415\" \/><\/p>\n<p id=\"mmgallerylink\"><span id=\"mmgallerylink-phrase\">View source version on businesswire.com: <\/span><span id=\"mmgallerylink-link\"><a href=\"https:\/\/www.businesswire.com\/news\/home\/20210629005709\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20210629005709\/en\/<\/a><\/span><\/p>\n<p>\nCandice Jacobson<br \/>\n<br \/>IHOP Communications<br \/>\n<br \/><a rel=\"nofollow\" href=\"mailto:Media@IHOP.com\">Media@IHOP.com<\/a><\/p>\n<p>\nor\n<\/p>\n<p>\nLiz Duggan<br \/>\n<br \/>DeVries Global on behalf of IHOP<br \/>\n<br \/><a rel=\"nofollow\" href=\"mailto:eduggan@devriesglobal.com\">eduggan@devriesglobal.com<\/a><\/p>\n<p><b>KEYWORDS:<\/b> United States North America California<\/p>\n<p><b>INDUSTRY KEYWORDS:<\/b> Entertainment Retail Communications Social Media Restaurant\/Bar Celebrity Food\/Beverage<\/p>\n<p><b>MEDIA:<\/b><\/p>\n<table cellpadding=\"3\" cellspacing=\"3\">\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Photo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20210629005709\/en\/888134\/3\/IHOP_Chishell_Press_Release.jpg\" alt=\"Photo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\">Chrishell Stause (Photo: Business Wire)<\/font><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Logo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20210629005709\/en\/888185\/3\/IHOP_logo-gradient.jpg\" alt=\"Logo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><\/font><\/td>\n<\/tr>\n<\/table>\n","protected":false},"excerpt":{"rendered":"<p>IHOP\u00ae Launches \u2018Pancake Support,\u2019 Offering Soft, Fluffy Pancakes to Guests Who Might Need a Pancake Pancake Support Will Launch Timed to the Brand\u2019s new \u201cWe Could All Use a Pancake\u201d Campaign, Offering Comfort and Soft Pancakes After a Year Like no Other GLENDALE, Calif.&#8211;(BUSINESS WIRE)&#8211; Beginning today, IHOP\u00ae restaurants are on a mission to turn a year\u2019s worth of frowns upside down through much-needed Pancake Support, a Twitter resource solely focused on coming together over the comfort and warmth of pancakes. After a year like no other, IHOP recently launched its new creative campaign, \u201cWe Could All Use A Pancake,\u201d which is designed to welcome guests back and celebrate IHOP\u2019s strongly-held belief that those little circles of yumminess have the &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/ihop-launches-pancake-support-offering-soft-fluffy-pancakes-to-guests-who-might-need-a-pancake\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;IHOP\u00ae Launches \u2018Pancake Support,\u2019 Offering Soft, Fluffy Pancakes to Guests Who Might Need a Pancake&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-507671","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>IHOP\u00ae Launches \u2018Pancake Support,\u2019 Offering Soft, Fluffy Pancakes to Guests Who Might Need a Pancake - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/ihop-launches-pancake-support-offering-soft-fluffy-pancakes-to-guests-who-might-need-a-pancake\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"IHOP\u00ae Launches \u2018Pancake Support,\u2019 Offering Soft, Fluffy Pancakes to Guests Who Might Need a Pancake - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"IHOP\u00ae Launches \u2018Pancake Support,\u2019 Offering Soft, Fluffy Pancakes to Guests Who Might Need a Pancake Pancake Support Will Launch Timed to the Brand\u2019s new \u201cWe Could All Use a Pancake\u201d Campaign, Offering Comfort and Soft Pancakes After a Year Like no Other GLENDALE, Calif.&#8211;(BUSINESS WIRE)&#8211; Beginning today, IHOP\u00ae restaurants are on a mission to turn a year\u2019s worth of frowns upside down through much-needed Pancake Support, a Twitter resource solely focused on coming together over the comfort and warmth of pancakes. After a year like no other, IHOP recently launched its new creative campaign, \u201cWe Could All Use A Pancake,\u201d which is designed to welcome guests back and celebrate IHOP\u2019s strongly-held belief that those little circles of yumminess have the &hellip; Continue reading &quot;IHOP\u00ae Launches \u2018Pancake Support,\u2019 Offering Soft, Fluffy Pancakes to Guests Who Might Need a Pancake&quot;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.marketnewsdesk.com\/index.php\/ihop-launches-pancake-support-offering-soft-fluffy-pancakes-to-guests-who-might-need-a-pancake\/\" \/>\n<meta property=\"og:site_name\" content=\"Market Newsdesk\" \/>\n<meta property=\"article:published_time\" content=\"2021-06-29T13:03:50+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/mms.businesswire.com\/media\/20210629005709\/en\/888134\/4\/IHOP_Chishell_Press_Release.jpg\" \/>\n<meta name=\"author\" content=\"Newsdesk\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Newsdesk\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/ihop-launches-pancake-support-offering-soft-fluffy-pancakes-to-guests-who-might-need-a-pancake\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/ihop-launches-pancake-support-offering-soft-fluffy-pancakes-to-guests-who-might-need-a-pancake\\\/\"},\"author\":{\"name\":\"Newsdesk\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/#\\\/schema\\\/person\\\/482f27a394d4fda80ecb5499e519d979\"},\"headline\":\"IHOP\u00ae Launches \u2018Pancake Support,\u2019 Offering Soft, Fluffy Pancakes to Guests Who Might Need a Pancake\",\"datePublished\":\"2021-06-29T13:03:50+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/ihop-launches-pancake-support-offering-soft-fluffy-pancakes-to-guests-who-might-need-a-pancake\\\/\"},\"wordCount\":770,\"image\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/ihop-launches-pancake-support-offering-soft-fluffy-pancakes-to-guests-who-might-need-a-pancake\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/mms.businesswire.com\\\/media\\\/20210629005709\\\/en\\\/888134\\\/4\\\/IHOP_Chishell_Press_Release.jpg\",\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/ihop-launches-pancake-support-offering-soft-fluffy-pancakes-to-guests-who-might-need-a-pancake\\\/\",\"url\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/ihop-launches-pancake-support-offering-soft-fluffy-pancakes-to-guests-who-might-need-a-pancake\\\/\",\"name\":\"IHOP\u00ae Launches \u2018Pancake Support,\u2019 Offering Soft, Fluffy Pancakes to Guests Who Might Need a Pancake - 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