{"id":507470,"date":"2021-06-29T07:03:08","date_gmt":"2021-06-29T11:03:08","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/study-reveals-zeta-delivers-more-effective-acquisition-campaigns\/"},"modified":"2021-06-29T07:03:08","modified_gmt":"2021-06-29T11:03:08","slug":"study-reveals-zeta-delivers-more-effective-acquisition-campaigns","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/study-reveals-zeta-delivers-more-effective-acquisition-campaigns\/","title":{"rendered":"Study Reveals Zeta Delivers More Effective Acquisition Campaigns"},"content":{"rendered":"

<\/p>\n

Study Reveals Zeta Delivers More Effective Acquisition Campaigns<\/b><\/p>\n

A Total Economic Impact\u2122 study analyzes financial and business benefits enabled by Zeta <\/i><\/p>\n

NEW YORK–(BUSINESS WIRE<\/a>)–Zeta<\/a> (NYSE: ZETA), a leading cloud-based marketing technology company that empowers enterprises to acquire, grow and retain customers, today released findings from a commissioned Total Economic Impact\u2122 (TEI) study conducted by Forrester Consulting on behalf of Zeta.\n<\/p>\n

\nThe study focused on the long-term financial and business impact for enterprises that activated Zeta\u2019s proprietary, identity-based data, which today includes over 220 million opted-in individuals in the US, as the foundation of their marketing campaigns across a variety of channels. Results revealed that interviewed Zeta Marketing Platform (ZMP) customers that activate the Company\u2019s proprietary data achieve 50% higher customer acquisition effectiveness on their marketing investments and accelerated revenue over a period of three years.\n<\/p>\n

\nZeta\u2019s Co-Founder, Chairman and CEO, David A. Steinberg stated, \u201cWe built the Zeta Marketing Platform to help marketers achieve stronger return on their investment. For years, we\u2019ve collaborated with our customers to design precision campaigns, based on Zeta\u2019s unique audience insights, and execute omnichannel acquisition strategies with agility. We believe this TEI validates and quantifies the benefits Zeta delivers. As the marketing ecosystem evolves and CMOs recognize how critical identity-based data is to acquire new customers, Zeta remains committed to putting marketers in control of their data, providing flexibility and transparency, and accelerating their growth.\u201d\n<\/p>\n

\nIn the study, Forrester interviewed four decision-makers at enterprise organizations with experience leveraging Zeta\u2019s data to obtain insight with respect to costs, benefits and risks associated with their investments. In the study, marketing leaders highlighted key challenges before working with Zeta, including reaching and activating consumers in certain markets, finding affordable data and geolocation data, and concern about data deprecation due to reduced access to third-party cookies, mobile data, and new consumer privacy legislation.\n<\/p>\n

\nOne interviewee reported, \u201cZeta is always beating benchmarks, improving on metrics, and outperforming the solution we had before. On top of that, they\u2019re a great marketing partner for us; it\u2019s clear they\u2019re experts in this field. Zeta\u2019s been a significant enabler of what we\u2019re able to accomplish as a company.\u201d\n<\/p>\n

\nInterviewed customers indicated that Zeta was able to help solve these challenges with key benefits and strengths, including:\n<\/p>\n