{"id":507420,"date":"2021-06-29T04:03:03","date_gmt":"2021-06-29T08:03:03","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/iris-tv-partners-with-pubmatic-to-expand-contextual-targeting-footprint-across-premium-biddable-ctv-and-video-inventory\/"},"modified":"2021-06-29T04:03:03","modified_gmt":"2021-06-29T08:03:03","slug":"iris-tv-partners-with-pubmatic-to-expand-contextual-targeting-footprint-across-premium-biddable-ctv-and-video-inventory","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/iris-tv-partners-with-pubmatic-to-expand-contextual-targeting-footprint-across-premium-biddable-ctv-and-video-inventory\/","title":{"rendered":"IRIS.TV Partners with PubMatic to Expand Contextual Targeting Footprint Across Premium Biddable CTV and Video Inventory"},"content":{"rendered":"<h2>\nThe partnership provides media buyers with video-level targeting capabilities while addressing brand safety, fraud, and transparency concerns<br \/>\n<\/h2>\n<div class=\"mw_release\">\n<p>REDWOOD CITY, Calif., June  29, 2021  (GLOBE NEWSWIRE) &#8212; IRIS.TV, the leading video data platform, and PubMatic, a sell-side platform that delivers superior outcomes for digital advertising, today announced a global partnership to expand buyers\u2019 access to contextually targeted connected TV (CTV) and video inventory in efficient, biddable environments. Media buyers can now access leading video data targeting tools enabled by IRIS.TV to target advertising across PubMatic\u2019s brand-safe cross-screen programmatic inventory.\u00a0\u00a0<\/p>\n<p>With ad spend on digital video and CTV rising,\u00a0brand safety\u00a0and verification\u00a0tools are essential\u00a0to protect brand equity and\u00a0combat ad fraud. Data-driven, video-level\u00a0targeting enables brands to better plan, activate, and measure CTV and video advertising campaigns\u00a0and ensure brand safety is not compromised. Additionally, post-campaign verification\u00a0maximizes\u00a0return on investment and\u00a0provides insights that help prevent ad fraud.<\/p>\n<p>IRIS.TV directly and uniquely onboards media companies\u2019 video data, enabling it to be accessed by trusted third parties for video-level contextual targeting and brand-safety analysis across all screens and devices. Media buyers can now leverage video-level contextual and brand-safety data for targeting via private marketplaces or header-bidding enabled, real-time auctions across PubMatic\u2019s portfolio of premium, \u201cIRIS-enabled\u201d publishers. This eliminates the brand safety risks associated with relying solely on web-page text analysis for targeting.<\/p>\n<p>\u201cMarketers, content creators and advertising platforms are increasing their investments in CTV and digital entertainment. Being able to effectively target granular audiences and present advertising next to brand-safe content is essential to the long-term success of these investments,\u201d said Sean Holzman, Head of Platform Strategy at IRIS.TV. \u201cAs a pioneer in programmatic CTV and one of the industry\u2019s leading omnichannel sell-side platforms, PubMatic shares our vision of expanding data-driven buying of premium video and CTV inventory. We look forward to serving PubMatic\u2019s brand and agency clients with access to privacy-compliant video-level data across any platform and any screen.\u201d<\/p>\n<p>\u201cThere is a shift toward automated, biddable trading of high-value CTV and video inventory, and we are helping advertisers access the inventory they want while also helping them achieve a more transparent supply chain,\u201d said\u00a0Jonas Olsen,\u00a0Global Vice President Video\u00a0at PubMatic. \u201cPartnering with IRIS.TV gives our media buyers confidence to explore the opportunity presented by programmatic CTV at scale. Along with providing video-level targeting and data-driven insights, the partnership enables brands to maximize their return on investment in premium online video and CTV environments.\u201d\u00a0<\/p>\n<p>\n        <strong>About IRIS.TV<\/strong>\n      <\/p>\n<p>IRIS.TV\u2019s mission is to connect and unify video data from any source to power better consumer experiences and business outcomes. Founded in 2013, our video data platform and privacy-first, neutral data marketplace provides the leading media, data, and advertising technology companies with secure onboarding and activation of video data. We enable our partners to build scalable solutions including video-level contextual and brand-safe ad targeting, third-party verification capabilities, personalized video recommendations, and measurement &amp; analytics solutions. For more information, visit\u00a0<a href=\"https:\/\/www.globenewswire.com\/Tracker?data=_L7qVGrYfFJw-9DiB7PuURdMb-MbGNOPSrYlEVFQp6o7pclFH-VbqsiV_L6hO6y3Y5dFDRmU2lU4fHkt6WMJkQ==\" rel=\"nofollow noopener\" target=\"_blank\">www.iris.tv<\/a>.\u00a0<\/p>\n<p>\n        <strong>About PubMatic<\/strong>\u00a0<\/p>\n<p>PubMatic, Inc. (Nasdaq: PUBM) delivers superior revenue to publishers by being a sell-side platform of choice for agencies and advertisers. The PubMatic platform empowers independent app developers and publishers to maximize their digital advertising monetization while enabling advertisers to increase ROI by reaching and engaging their target audiences in brand-safe, premium environments across ad formats and devices. Since 2006, PubMatic has created an efficient, global infrastructure and remains at the forefront of programmatic innovation. PubMatic operates 14 offices and eight data centers worldwide.\u00a0<\/p>\n<p>IRIS.TV Contact:\u00a0Alexandra Levy\u00a0<br \/>650-996-5758;\u00a0<a href=\"https:\/\/www.globenewswire.com\/Tracker?data=fRMsDuWrdz0i3VwsMxN16tSWOD9QwoLoFe6Z36q6M6HzDdS1H1CcCB_vG-iFoUyClrPj0MG-zvdT83NlV0yQjqzsCEpe7jlD38cyaWqu-A7g8DyMJgN10YR0sP13a0jQ\" rel=\"nofollow noopener\" target=\"_blank\">alex@siliconalley-media.com<\/a><\/p>\n<p>PUBMATIC Contact:\u00a0Broadsheet\u00a0Communications<br \/>(917) 826-1103: <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=u-u1qWA8-KOMDeT4YanV0L9qlZoF332QV5s8Lu9ZWoe4V0DuolozXQjWX9ahxeLJbfqWO2RJfYo7l1RVCkKvQmN2Fs6_jvSHVV_wE1NwTi0qnUBqdXdGA-jUZ-UfN82H\" rel=\"nofollow noopener\" target=\"_blank\">pubmaticteam@broadsheetcomms.com<\/a><\/p>\n<p>      <img loading=\"lazy\" decoding=\"async\" class=\"__GNW8366DE3E__IMG\" src=\"https:\/\/www.globenewswire.com\/newsroom\/ti?nf=ODI3MTc0MiM0MjcyNjk1IzIwOTk4NDk=\" width=\"1\" height=\"1\" \/><br \/>\n      <br \/>\n      <img loading=\"lazy\" decoding=\"async\" class=\"__GNW8366DE3E__IMG\" src=\"https:\/\/ml.globenewswire.com\/release\/track\/ec7cc992-ad5a-488a-a08e-46b1e57c70c0\" width=\"1\" height=\"1\" \/>\n    <\/div>\n<div class=\"mw_contactinfo\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>The partnership provides media buyers with video-level targeting capabilities while addressing brand safety, fraud, and transparency concerns REDWOOD CITY, Calif., June 29, 2021 (GLOBE NEWSWIRE) &#8212; IRIS.TV, the leading video data platform, and PubMatic, a sell-side platform that delivers superior outcomes for digital advertising, today announced a global partnership to expand buyers\u2019 access to contextually targeted connected TV (CTV) and video inventory in efficient, biddable environments. Media buyers can now access leading video data targeting tools enabled by IRIS.TV to target advertising across PubMatic\u2019s brand-safe cross-screen programmatic inventory.\u00a0\u00a0 With ad spend on digital video and CTV rising,\u00a0brand safety\u00a0and verification\u00a0tools are essential\u00a0to protect brand equity and\u00a0combat ad fraud. Data-driven, video-level\u00a0targeting enables brands to better plan, activate, and measure CTV and video &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/iris-tv-partners-with-pubmatic-to-expand-contextual-targeting-footprint-across-premium-biddable-ctv-and-video-inventory\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;IRIS.TV Partners with PubMatic to Expand Contextual Targeting Footprint Across Premium Biddable CTV and Video Inventory&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-507420","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>IRIS.TV Partners with PubMatic to Expand Contextual Targeting Footprint Across Premium Biddable CTV and Video Inventory - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/iris-tv-partners-with-pubmatic-to-expand-contextual-targeting-footprint-across-premium-biddable-ctv-and-video-inventory\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"IRIS.TV Partners with PubMatic to Expand Contextual Targeting Footprint Across Premium Biddable CTV and Video Inventory - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"The partnership provides media buyers with video-level targeting capabilities while addressing brand safety, fraud, and transparency concerns REDWOOD CITY, Calif., June 29, 2021 (GLOBE NEWSWIRE) &#8212; IRIS.TV, the leading video data platform, and PubMatic, a sell-side platform that delivers superior outcomes for digital advertising, today announced a global partnership to expand buyers\u2019 access to contextually targeted connected TV (CTV) and video inventory in efficient, biddable environments. Media buyers can now access leading video data targeting tools enabled by IRIS.TV to target advertising across PubMatic\u2019s brand-safe cross-screen programmatic inventory.\u00a0\u00a0 With ad spend on digital video and CTV rising,\u00a0brand safety\u00a0and verification\u00a0tools are essential\u00a0to protect brand equity and\u00a0combat ad fraud. Data-driven, video-level\u00a0targeting enables brands to better plan, activate, and measure CTV and video &hellip; Continue reading &quot;IRIS.TV Partners with PubMatic to Expand Contextual Targeting Footprint Across Premium Biddable CTV and Video Inventory&quot;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.marketnewsdesk.com\/index.php\/iris-tv-partners-with-pubmatic-to-expand-contextual-targeting-footprint-across-premium-biddable-ctv-and-video-inventory\/\" \/>\n<meta property=\"og:site_name\" content=\"Market Newsdesk\" \/>\n<meta property=\"article:published_time\" content=\"2021-06-29T08:03:03+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.globenewswire.com\/newsroom\/ti?nf=ODI3MTc0MiM0MjcyNjk1IzIwOTk4NDk=\" \/>\n<meta name=\"author\" content=\"Newsdesk\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Newsdesk\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/iris-tv-partners-with-pubmatic-to-expand-contextual-targeting-footprint-across-premium-biddable-ctv-and-video-inventory\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/iris-tv-partners-with-pubmatic-to-expand-contextual-targeting-footprint-across-premium-biddable-ctv-and-video-inventory\\\/\"},\"author\":{\"name\":\"Newsdesk\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/#\\\/schema\\\/person\\\/482f27a394d4fda80ecb5499e519d979\"},\"headline\":\"IRIS.TV Partners with PubMatic to Expand Contextual Targeting Footprint Across Premium Biddable CTV and Video Inventory\",\"datePublished\":\"2021-06-29T08:03:03+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/iris-tv-partners-with-pubmatic-to-expand-contextual-targeting-footprint-across-premium-biddable-ctv-and-video-inventory\\\/\"},\"wordCount\":618,\"image\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/iris-tv-partners-with-pubmatic-to-expand-contextual-targeting-footprint-across-premium-biddable-ctv-and-video-inventory\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.globenewswire.com\\\/newsroom\\\/ti?nf=ODI3MTc0MiM0MjcyNjk1IzIwOTk4NDk=\",\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/iris-tv-partners-with-pubmatic-to-expand-contextual-targeting-footprint-across-premium-biddable-ctv-and-video-inventory\\\/\",\"url\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/iris-tv-partners-with-pubmatic-to-expand-contextual-targeting-footprint-across-premium-biddable-ctv-and-video-inventory\\\/\",\"name\":\"IRIS.TV Partners with PubMatic to Expand Contextual Targeting Footprint Across Premium Biddable CTV and Video Inventory - 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Media buyers can now access leading video data targeting tools enabled by IRIS.TV to target advertising across PubMatic\u2019s brand-safe cross-screen programmatic inventory.\u00a0\u00a0 With ad spend on digital video and CTV rising,\u00a0brand safety\u00a0and verification\u00a0tools are essential\u00a0to protect brand equity and\u00a0combat ad fraud. 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