{"id":507314,"date":"2021-06-28T16:33:08","date_gmt":"2021-06-28T20:33:08","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/sprout-social-announces-first-of-its-kind-social-commerce-solution\/"},"modified":"2021-06-28T16:33:08","modified_gmt":"2021-06-28T20:33:08","slug":"sprout-social-announces-first-of-its-kind-social-commerce-solution","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/sprout-social-announces-first-of-its-kind-social-commerce-solution\/","title":{"rendered":"Sprout Social Announces First-of-its-Kind Social Commerce Solution"},"content":{"rendered":"

\nNew, expanded integrations with Shopify and Facebook Shops enable brands to seamlessly manage their social commerce strategy within Sprout\u2019s unified platform.
\n<\/h2>\n
\n

CHICAGO, June 28, 2021 (GLOBE NEWSWIRE) — Today, Sprout Social, an industry-leading provider of cloud-based social media management software, announced new integrations with two social commerce leaders, Shopify and Facebook Shops. Sprout\u2019s platform now enables businesses across the globe to extend their digital storefront and capture part of the $26 billion<\/u><\/a> social commerce market. As consumers increasingly turn to social media to both discover and purchase from their favorite brands, social commerce has become an integral part of a business\u2019 revenue strategy. In fact, 86%<\/u><\/a> of executives say social commerce is a growing part of their marketing-driven revenue plans. That number is poised to rise as the consumers most likely to purchase on social media\u2014Millenials and Gen Z\u2014have increasingly more spending power<\/u><\/a>.<\/p>\n

\u201cSocial has always had an incredible influence over purchase decisions, and until recently, the actual path to purchase has been disjointed. Someone browsing on social had to navigate to a brand\u2019s website, or go to their store, adding another step and more friction in the buyer journey, ultimately increasing the risk of losing that sale. But buyer expectations have dramatically increased and today’s consumer expects a seamless purchase experience in one place, so businesses must adapt,\u201d said Ryan Barretto, President of Sprout Social. \u201cOur fully-integrated social commerce platform will enable Sprout customers to unite their commerce and social workflows. This results in a streamlined shopping experience for customers, and an easy-to-use experience for their team members behind the scenes.\u201d<\/p>\n

These new integrations with Shopify and Facebook Shops enable Sprout users to deliver a rich customer care experience and provide personalized interactions throughout the entire purchasing cycle\u2013from discovery to sale and beyond. Sprout customers will now have quick access to product catalogs and historical customer information so they can seamlessly connect an online order with a customer\u2019s social profile and reach customers where they are already browsing and shopping. This uninterrupted social media experience will help drive consideration and sales, while also laying the foundation for marketers to have more informed conversations with their customers and resolve requests more efficiently.<\/p>\n

Find out more about how Sprout users can customize each audience interaction, streamline the path to purchase and provide immediate value for both their customers and their business here<\/u><\/a>.<\/p>\n

\n About Sprout Social<\/strong>
\n
Sprout Social offers deep social media listening and analytics, social management, customer care, commerce and advocacy solutions to more than 28,000 brands and agencies worldwide. Sprout\u2019s unified platform integrates the power of social throughout every aspect of a business and enables social leaders at every level to extract valuable data and insights that drive their business forward. Headquartered in Chicago, Sprout operates across major social media networks, including Twitter, Facebook, Instagram, Pinterest, YouTube and LinkedIn. Learn more at sproutsocial.com<\/u><\/a>.<\/p>\n

\n Social Media Profiles<\/strong>
\n
www.twitter.com\/SproutSocial
www.facebook.com\/SproutSocialInc
www.linkedin.com\/company\/sprout-social-inc-\/
www.instagram.com\/sproutsocial<\/p>\n

\n Contact<\/strong>
\n
Media:
Kaitlyn Gronek
Sprout Social
Email: pr@sproutsocial.com
Phone: (773) 904-9674<\/p>\n

Investors:
Jason Rechel
Sprout Social
Email: jason.rechel@sproutsocial.com
Phone: (773) 570-4892<\/p>\n


\n
\n \n <\/div>\n

<\/div>\n","protected":false},"excerpt":{"rendered":"

New, expanded integrations with Shopify and Facebook Shops enable brands to seamlessly manage their social commerce strategy within Sprout\u2019s unified platform. CHICAGO, June 28, 2021 (GLOBE NEWSWIRE) — Today, Sprout Social, an industry-leading provider of cloud-based social media management software, announced new integrations with two social commerce leaders, Shopify and Facebook Shops. Sprout\u2019s platform now enables businesses across the globe to extend their digital storefront and capture part of the $26 billion social commerce market. As consumers increasingly turn to social media to both discover and purchase from their favorite brands, social commerce has become an integral part of a business\u2019 revenue strategy. In fact, 86% of executives say social commerce is a growing part of their marketing-driven revenue plans. … <\/p>\n

Continue reading “Sprout Social Announces First-of-its-Kind Social Commerce Solution”<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-507314","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"\nSprout Social Announces First-of-its-Kind Social Commerce Solution - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/sprout-social-announces-first-of-its-kind-social-commerce-solution\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sprout Social Announces First-of-its-Kind Social Commerce Solution - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"New, expanded integrations with Shopify and Facebook Shops enable brands to seamlessly manage their social commerce strategy within Sprout\u2019s unified platform. CHICAGO, June 28, 2021 (GLOBE NEWSWIRE) — Today, Sprout Social, an industry-leading provider of cloud-based social media management software, announced new integrations with two social commerce leaders, Shopify and Facebook Shops. Sprout\u2019s platform now enables businesses across the globe to extend their digital storefront and capture part of the $26 billion social commerce market. As consumers increasingly turn to social media to both discover and purchase from their favorite brands, social commerce has become an integral part of a business\u2019 revenue strategy. 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