{"id":505546,"date":"2021-06-22T09:58:31","date_gmt":"2021-06-22T13:58:31","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/w3ll-people-is-bringing-more-plant-powered-goodness-to-clean-beauty-passionists\/"},"modified":"2021-06-22T09:58:31","modified_gmt":"2021-06-22T13:58:31","slug":"w3ll-people-is-bringing-more-plant-powered-goodness-to-clean-beauty-passionists","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/w3ll-people-is-bringing-more-plant-powered-goodness-to-clean-beauty-passionists\/","title":{"rendered":"W3LL PEOPLE is Bringing More Plant-Powered Goodness to Clean Beauty Passionists"},"content":{"rendered":"<p>        <!--.bwalignc { text-align: center; list-style-position: inside }body {font:normal small Arial,Helvetica,sans-serif;color:#000;background-color:#fff;padding:24px;margin:0;} a img {border:0;} h3 {font-size:medium;color:#000;margin:0 0 1em 0; text-align:center;}-->  <\/p>\n<p class=\"bwalignc\"><b>W3LL PEOPLE is Bringing More Plant-Powered Goodness to Clean Beauty Passionists<\/b><\/p>\n<p class=\"bwalignc\"><i>The Brand launches a recharged and revitalized version inclusive of new innovative clean formulations<\/i><\/p>\n<p>OAKLAND, Calif.&#8211;(<a href=\"http:\/\/www.businesswire.com\">BUSINESS WIRE<\/a>)&#8211;<br \/>\nThe pioneering clean beauty brand, W3LL PEOPLE, known for its dermatologist-developed, plant-powered and high performance products, is launching a recharged, revamped and revitalized brand direction. Officially turning 13 on June 28, the brand is celebrating with a new look, new formulas and new products. W3LL PEOPLE has also reaffirmed its mission for those who crave clean and natural beauty routines to be well, look well, and do well.\n<\/p>\n<p id=\"news-body-cta\">This press release features multimedia. View the full release here: <a href=\"https:\/\/www.businesswire.com\/news\/home\/20210622005779\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20210622005779\/en\/<\/a><\/p>\n<div id=\"bwbodyimg\" style=\"width: 480px;float:left;padding-left:0px;padding-right:20px;padding-top:0px;padding-bottom:0px\"><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20210622005779\/en\/886901\/4\/expressionist_pro_mascara.jpg\" alt=\"Clean beauty pioneer W3LL PEOPLE, known for its dermatologist-developed, plant-powered and high performance products, reveals a new look, new formulas and new products. (Photo: Business Wire)\" \/><\/p>\n<p style=\"font-size:85%\">Clean beauty pioneer W3LL PEOPLE, known for its dermatologist-developed, plant-powered and high performance products, reveals a new look, new formulas and new products. (Photo: Business Wire)<\/p>\n<\/div>\n<p>\n\u201cW3LL PEOPLE has been making award-winning beauty from premium, plant-powered ingredients long before it was cool,\u201d says Shirley Pinkson, Co-Founder W3LL PEOPLE and Head of Education, e.l.f. Beauty. \u201cEvolution is essential for any brand to best serve its consumers, and we\u2019re proud to be evolving in ways that stay true to who we are. We have always approached beauty with the belief that clean beauty outperforms conventional every time.\u201d\n<\/p>\n<p>\n\u201cW3LL PEOPLE proves that it\u2019s possible to be innovative with high performance, super clean and super natural beauty products,\u201d says Kory Marchisotto, Chief Marketing Officer, e.l.f. Beauty. \u201cWith this next phase in the brand\u2019s evolution, we\u2019re excited to offer more of a selection and ease while maintaining our same standards of authenticity, effectiveness, inclusion and transparency.\u201d\n<\/p>\n<p><b>W3LLNESS ELEVATED, ON THE OUTSIDE\u2026 <\/b><\/p>\n<p>\nThe plant-powered beauty you\u2019ve always known just got an upgrade. It starts on the outside with W3LL PEOPLE\u2019s new look \u2013 sleek, simple and modern new packaging that is sustainable-minded.\n<\/p>\n<p>\nTrue to the brand\u2019s ethos, W3LL PEOPLE continues to be all about ease. The new package design features beautiful imagery that makes each product easy to navigate. The names of the products have also been updated so that the performance and benefits are instantly recognizable.\n<\/p>\n<p><b>\u2026AND INSIDE<\/b><\/p>\n<p>\nFor 13 years, W3LL PEOPLE has been on the cutting edge of clean formulations. Created by a dermatologist and two skincare and beauty experts, W3LL PEOPLE has offered plant-powered, cruelty-free formulations from the get-go. Ethically sourced, they\u2019re full of botanical ingredients like green tea, pomegranate, mango and broccoli seed oil and formulated without synthetic fillers, sulfates, preservatives, and fragrances. W3LL PEOPLE remains at the forefront of the industry with its strict standards for clean, safe and authentic plant-based ingredients.\n<\/p>\n<p>\nMore than 35 W3LL PEOPLE products have been verified by the Environmental Working Group (EWG), which has long been the gold standard for personal care and beauty products.\n<\/p>\n<p>\n\u201cEvery single one of our products prioritizes the wellbeing of your skin first,\u201d adds Pinkson. \u201cWhen you wear W3LL PEOPLE, you\u2019re not only getting radiant coverage that defines and highlights your complexion, but you\u2019re also getting active botanical formulas that hydrate, nourish, and boost skin health. Be on the lookout for even more updates, add-ons and improvements in the very near future!\u201d\n<\/p>\n<p>\nW3LL PEOPLE is available at w3llpeople.com, Credo Beauty, The Detox Market, Target.com and select Target stores. It\u2019s also available in all Ulta Beauty stores as part of Ulta\u2019s Conscious Beauty program, an initiative to provide consumers greater choices and transparency in clean beauty.\n<\/p>\n<p>\nBe well and stay connected across W3LL PEOPLE\u2019s social channels: <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.instagram.com%2Fw3llpeople%2F%3Fhl%3Den&amp;esheet=52449406&amp;newsitemid=20210622005779&amp;lan=en-US&amp;anchor=Instagram&amp;index=1&amp;md5=7b0940b61ce75e396bb23656486f6d8e\">Instagram<\/a>, <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.facebook.com%2FW3LLPEOPLE&amp;esheet=52449406&amp;newsitemid=20210622005779&amp;lan=en-US&amp;anchor=Facebook&amp;index=2&amp;md5=3424835142a53978696fd2f494a9a896\">Facebook<\/a> and <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Ftwitter.com%2FW3LLPEOPLE%3Fref_src%3Dtwsrc%255Egoogle%257Ctwcamp%255Eserp%257Ctwgr%255Eauthor&amp;esheet=52449406&amp;newsitemid=20210622005779&amp;lan=en-US&amp;anchor=Twitter&amp;index=3&amp;md5=541ad874f856eecd09d29e2c8932413d\">Twitter<\/a>.\n<\/p>\n<p><b>About W3LL PEOPLE <\/b><\/p>\n<p>\nA clean beauty pioneer with over 35 EWG VERIFIED\u2122 products, W3LL PEOPLE has raised the standard for high-performance, plant-powered, cruelty-free cosmetics since 2008. Founded on the principles of purity, artistry and responsibility, we are committed to creating clean products that help people be well, look well, and do well. At its core, the brand vision of <i>Because all people can be well people <\/i>strives to make clean beauty accessible to all consumers. Currently available online and at select Target, The Detox Market and Credo Beauty stores, in addition to Ulta Beauty Conscious Beauty program, the brand aims to become even more accessible to consumers as part of the e.l.f. Beauty family.\n<\/p>\n<p><img decoding=\"async\" alt=\"\" src=\"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20210622005779r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\" style=\"width:0;height:0\" \/><span class=\"bwct31415\" \/><\/p>\n<p id=\"mmgallerylink\"><span id=\"mmgallerylink-phrase\">View source version on businesswire.com: <\/span><span id=\"mmgallerylink-link\"><a href=\"https:\/\/www.businesswire.com\/news\/home\/20210622005779\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20210622005779\/en\/<\/a><\/span><\/p>\n<p><b>Media Contacts:<\/b><\/p>\n<p><b>e.l.f. Beauty Inquiries:<br \/>\n<\/b><br \/>Melinda Fried<br \/>\n<br \/>Corporate Communications, e.l.f. Beauty<br \/>\n<br \/><a rel=\"nofollow\" href=\"mailto:mfried@elfbeauty.com\">mfried@elfbeauty.com<\/a><\/p>\n<p><b>Business Media Inquiries:<br \/>\n<\/b><br \/>Brittany Fraser<br \/>\n<br \/>ICR, Inc.<br \/>\n<br \/><a rel=\"nofollow\" href=\"mailto:ELFPR@icrinc.com\">ELFPR@icrinc.com<\/a><\/p>\n<p><b>Consumer Media Inquiries:<br \/>\n<\/b><br \/>Danielle Marmel<br \/>\n<br \/>SHADOW<br \/>\n<br \/><a rel=\"nofollow\" href=\"mailto:Danielle@weareshadow.com\">Danielle@weareshadow.com<\/a><\/p>\n<p><b>KEYWORDS:<\/b> California United States North America<\/p>\n<p><b>INDUSTRY KEYWORDS:<\/b> Women Other Retail Teens Consumer Cosmetics Discount\/Variety Other Consumer Retail<\/p>\n<p><b>MEDIA:<\/b><\/p>\n<table cellpadding=\"3\" cellspacing=\"3\">\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Photo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20210622005779\/en\/886866\/3\/bio_stick_foundation.jpg\" alt=\"Photo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\">Clean beauty pioneer W3LL PEOPLE, known for its dermatologist-developed, plant-powered and high performance products, reveals a new look, new formulas and new products. (Photo: Business Wire)<\/font><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Photo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20210622005779\/en\/886901\/3\/expressionist_pro_mascara.jpg\" alt=\"Photo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\">Clean beauty pioneer W3LL PEOPLE, known for its dermatologist-developed, plant-powered and high performance products, reveals a new look, new formulas and new products. (Photo: Business Wire)<\/font><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Photo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20210622005779\/en\/886902\/3\/power_palette_eyeshadow.jpg\" alt=\"Photo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\">Clean beauty pioneer W3LL PEOPLE, known for its dermatologist-developed, plant-powered and high performance products, reveals a new look, new formulas and new products. (Photo: Business Wire)<\/font><\/td>\n<\/tr>\n<\/table>\n","protected":false},"excerpt":{"rendered":"<p>W3LL PEOPLE is Bringing More Plant-Powered Goodness to Clean Beauty Passionists The Brand launches a recharged and revitalized version inclusive of new innovative clean formulations OAKLAND, Calif.&#8211;(BUSINESS WIRE)&#8211; The pioneering clean beauty brand, W3LL PEOPLE, known for its dermatologist-developed, plant-powered and high performance products, is launching a recharged, revamped and revitalized brand direction. Officially turning 13 on June 28, the brand is celebrating with a new look, new formulas and new products. W3LL PEOPLE has also reaffirmed its mission for those who crave clean and natural beauty routines to be well, look well, and do well. This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20210622005779\/en\/ Clean beauty pioneer W3LL PEOPLE, known for its dermatologist-developed, plant-powered and high performance &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/w3ll-people-is-bringing-more-plant-powered-goodness-to-clean-beauty-passionists\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;W3LL PEOPLE is Bringing More Plant-Powered Goodness to Clean Beauty Passionists&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-505546","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>W3LL PEOPLE is Bringing More Plant-Powered Goodness to Clean Beauty Passionists - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/w3ll-people-is-bringing-more-plant-powered-goodness-to-clean-beauty-passionists\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"W3LL PEOPLE is Bringing More Plant-Powered Goodness to Clean Beauty Passionists - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"W3LL PEOPLE is Bringing More Plant-Powered Goodness to Clean Beauty Passionists The Brand launches a recharged and revitalized version inclusive of new innovative clean formulations OAKLAND, Calif.&#8211;(BUSINESS WIRE)&#8211; The pioneering clean beauty brand, W3LL PEOPLE, known for its dermatologist-developed, plant-powered and high performance products, is launching a recharged, revamped and revitalized brand direction. Officially turning 13 on June 28, the brand is celebrating with a new look, new formulas and new products. W3LL PEOPLE has also reaffirmed its mission for those who crave clean and natural beauty routines to be well, look well, and do well. This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20210622005779\/en\/ Clean beauty pioneer W3LL PEOPLE, known for its dermatologist-developed, plant-powered and high performance &hellip; Continue reading &quot;W3LL PEOPLE is Bringing More Plant-Powered Goodness to Clean Beauty Passionists&quot;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.marketnewsdesk.com\/index.php\/w3ll-people-is-bringing-more-plant-powered-goodness-to-clean-beauty-passionists\/\" \/>\n<meta property=\"og:site_name\" content=\"Market Newsdesk\" \/>\n<meta property=\"article:published_time\" content=\"2021-06-22T13:58:31+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/mms.businesswire.com\/media\/20210622005779\/en\/886901\/4\/expressionist_pro_mascara.jpg\" \/>\n<meta name=\"author\" content=\"Newsdesk\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Newsdesk\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/w3ll-people-is-bringing-more-plant-powered-goodness-to-clean-beauty-passionists\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/w3ll-people-is-bringing-more-plant-powered-goodness-to-clean-beauty-passionists\\\/\"},\"author\":{\"name\":\"Newsdesk\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/#\\\/schema\\\/person\\\/482f27a394d4fda80ecb5499e519d979\"},\"headline\":\"W3LL PEOPLE is Bringing More Plant-Powered Goodness to Clean Beauty Passionists\",\"datePublished\":\"2021-06-22T13:58:31+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/w3ll-people-is-bringing-more-plant-powered-goodness-to-clean-beauty-passionists\\\/\"},\"wordCount\":889,\"image\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/w3ll-people-is-bringing-more-plant-powered-goodness-to-clean-beauty-passionists\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/mms.businesswire.com\\\/media\\\/20210622005779\\\/en\\\/886901\\\/4\\\/expressionist_pro_mascara.jpg\",\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/w3ll-people-is-bringing-more-plant-powered-goodness-to-clean-beauty-passionists\\\/\",\"url\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/w3ll-people-is-bringing-more-plant-powered-goodness-to-clean-beauty-passionists\\\/\",\"name\":\"W3LL PEOPLE is Bringing More Plant-Powered Goodness to Clean Beauty Passionists - 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Officially turning 13 on June 28, the brand is celebrating with a new look, new formulas and new products. W3LL PEOPLE has also reaffirmed its mission for those who crave clean and natural beauty routines to be well, look well, and do well. This press release features multimedia. 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