{"id":505499,"date":"2021-06-22T09:09:33","date_gmt":"2021-06-22T13:09:33","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/health-pharma-and-wellness-brands-to-benefit-from-fyllo-and-fluent-audiences\/"},"modified":"2021-06-22T09:09:33","modified_gmt":"2021-06-22T13:09:33","slug":"health-pharma-and-wellness-brands-to-benefit-from-fyllo-and-fluent-audiences","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/health-pharma-and-wellness-brands-to-benefit-from-fyllo-and-fluent-audiences\/","title":{"rendered":"Health, Pharma and Wellness Brands to Benefit from Fyllo and Fluent Audiences"},"content":{"rendered":"<div class=\"xn-newslines\">\n<h2 class=\"xn-hedline\">Together, the companies aim to transform how advertisers in these categories connect with an emerging audience of Progressive Health Seekers<\/h2>\n<p class=\"xn-distributor\">PR Newswire<\/p>\n<\/p><\/div>\n<div class=\"xn-content\">\n<p>\n        <span class=\"xn-location\">CHICAGO<\/span>, <span class=\"xn-chron\">June 22, 2021<\/span> \/PRNewswire\/ &#8212;\u00a0Fyllo, the leader in digital marketing and compliance solutions for highly regulated industries, has partnered with Fluent, a leading data-driven performance marketing company, to create Fyllo Infused Fluent Audiences, a new set of precision targets for pharma, health, and wellness advertising.<\/p>\n<p>Through the partnership, Fluent&#8217;s 100% opt-in, deterministic \ufb01rst-party survey data is enriched with Fyllo&#8217;s o\ufb04ine cannabis and CBD-endemic purchase data, providing unique access to today&#8217;s most progressive health seekers across leading Demand Side Platforms, Data Management Platforms, Supply Side Platforms and Social Platforms.<\/p>\n<p>When combined, these datasets signal a strategic change in the relevance of the cannabis and CBD consumer to major pharma and healthcare brands. According to MRI-Simmons, cannabis and CBD consumers are more likely to embrace cutting edge health practices and behaviors than the general population, for example:<\/p>\n<ul type=\"disc\">\n<li>75% more likely to be \ufb01rst to try the most advanced medicines <\/li>\n<li>69% more likely to prefer alternative medicine to traditional <\/li>\n<li>26% more likely to follow a regular exercise routine <\/li>\n<li>21% more likely to say they are always looking for ways to live a healthier lifestyle <\/li>\n<li>20% more likely to say newer drugs work better than older ones<\/li>\n<\/ul>\n<p>While mainstream brands like Uber and Clorox are already leveraging Fyllo Infused Audiences to reach lucrative cannabis and CBD consumers in mainstream environments, Fyllo Infused Fluent Audiences represents the \ufb01rst in a series of strategic partnerships meant to enrich data from some of the most respected data providers, creating enhanced targeting for brands.<\/p>\n<p>&#8220;We are incredibly proud to partner with a world-class data provider like Fluent to expand our ecosystem of Fyllo Infused Audiences,&#8221; said <span class=\"xn-person\">Chad Bronstein<\/span>, CEO and Founder of Fyllo. &#8220;Together we&#8217;re creating new opportunities for brands in the pharma and health\/wellness space to drive incrementality and accelerate growth.&#8221;<\/p>\n<p>&#8220;Fyllo has built the most robust, compliant advertising and data ecosystem for the cannabis and non-cannabis category available today for brands,&#8221; said <span class=\"xn-person\">Brian Hogan<\/span>, President of Data Solutions at Fluent. &#8220;By infusing our self-declared, health and wellness-centric consumer data with Fyllo&#8217;s cannabis and CBD transaction data, together, we bring advertisers access to powerful audiences they can&#8217;t get elsewhere.&#8221;<\/p>\n<p>\n        <b><br \/>\n          <u>About Fyllo:<\/u><br \/>\n        <\/b>\n      <\/p>\n<p>The Fyllo Compliance Cloud is a suite of software and services built to overcome the complexities of highly regulated industries. We deliver data, media, retail and regulatory solutions that enable organizations to streamline compliance, increase e\ufb03ciencies, and scale with speed. Mainstream brands also seek out Fyllo&#8217;s Data Marketplace to target previously inaccessible cannabis and CBD consumers.<\/p>\n<p>\n        <b><br \/>\n          <u>About Fluent, Inc.:<\/u><br \/>\n        <\/b>\n      <\/p>\n<p>Fluent (NASDAQ: FLNT) is a leading performance marketing company with expertise in creating meaningful connections between consumers and brands. Leveraging our proprietary \ufb01rst-party data asset of opted-in consumer pro\ufb01les, Fluent drives intelligent growth strategies that deliver superior outcomes. Founded in 2010, the company is headquartered in <span class=\"xn-location\">New York City<\/span>. For more information, visit <a target=\"_blank\" href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=en&amp;o=3203435-1&amp;h=1562756194&amp;u=https%3A%2F%2Fwww.globenewswire.com%2FTracker%3Fdata%3D8HRzy7mZNlSnrF38BPWLs2iS-45DkOelvMwRrEi0qMBctn3b30AGxwj5ndYldKaJmRRqGIwWfe2amlHmWFMdmg%253D%253D&amp;a=www.%EF%AC%82uentco.com\" rel=\"nofollow noopener\"><u>www.\ufb02uentco.com<\/u><\/a>.<\/p>\n<p id=\"PURL\">\n        <img loading=\"lazy\" decoding=\"async\" title=\"Cision\" width=\"12\" height=\"12\" alt=\"Cision\" src=\"https:\/\/c212.net\/c\/img\/favicon.png?sn=NY18278&amp;sd=2021-06-22\" \/> View original content:<a id=\"PRNURL\" rel=\"nofollow\" href=\"http:\/\/www.prnewswire.com\/news-releases\/health-pharma-and-wellness-brands-to-benefit-from-fyllo-and-fluent-audiences-301316736.html\">http:\/\/www.prnewswire.com\/news-releases\/health-pharma-and-wellness-brands-to-benefit-from-fyllo-and-fluent-audiences-301316736.html<\/a><\/p>\n<p>SOURCE  Fyllo<\/p>\n<\/p><\/div>\n<p>    <img decoding=\"async\" alt=\"\" src=\"https:\/\/rt.prnewswire.com\/rt.gif?NewsItemId=NY18278&amp;Transmission_Id=202106220900PR_NEWS_USPR_____NY18278&amp;DateId=20210622\" style=\"border:0px;width:1px;height:1px\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Together, the companies aim to transform how advertisers in these categories connect with an emerging audience of Progressive Health Seekers PR Newswire CHICAGO, June 22, 2021 \/PRNewswire\/ &#8212;\u00a0Fyllo, the leader in digital marketing and compliance solutions for highly regulated industries, has partnered with Fluent, a leading data-driven performance marketing company, to create Fyllo Infused Fluent Audiences, a new set of precision targets for pharma, health, and wellness advertising. Through the partnership, Fluent&#8217;s 100% opt-in, deterministic \ufb01rst-party survey data is enriched with Fyllo&#8217;s o\ufb04ine cannabis and CBD-endemic purchase data, providing unique access to today&#8217;s most progressive health seekers across leading Demand Side Platforms, Data Management Platforms, Supply Side Platforms and Social Platforms. When combined, these datasets signal a strategic change in &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/health-pharma-and-wellness-brands-to-benefit-from-fyllo-and-fluent-audiences\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Health, Pharma and Wellness Brands to Benefit from Fyllo and Fluent Audiences&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-505499","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Health, Pharma and Wellness Brands to Benefit from Fyllo and Fluent Audiences - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/health-pharma-and-wellness-brands-to-benefit-from-fyllo-and-fluent-audiences\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Health, Pharma and Wellness Brands to Benefit from Fyllo and Fluent Audiences - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"Together, the companies aim to transform how advertisers in these categories connect with an emerging audience of Progressive Health Seekers PR Newswire CHICAGO, June 22, 2021 \/PRNewswire\/ &#8212;\u00a0Fyllo, the leader in digital marketing and compliance solutions for highly regulated industries, has partnered with Fluent, a leading data-driven performance marketing company, to create Fyllo Infused Fluent Audiences, a new set of precision targets for pharma, health, and wellness advertising. Through the partnership, Fluent&#8217;s 100% opt-in, deterministic \ufb01rst-party survey data is enriched with Fyllo&#8217;s o\ufb04ine cannabis and CBD-endemic purchase data, providing unique access to today&#8217;s most progressive health seekers across leading Demand Side Platforms, Data Management Platforms, Supply Side Platforms and Social Platforms. 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Through the partnership, Fluent&#8217;s 100% opt-in, deterministic \ufb01rst-party survey data is enriched with Fyllo&#8217;s o\ufb04ine cannabis and CBD-endemic purchase data, providing unique access to today&#8217;s most progressive health seekers across leading Demand Side Platforms, Data Management Platforms, Supply Side Platforms and Social Platforms. 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