{"id":501394,"date":"2021-06-07T09:14:32","date_gmt":"2021-06-07T13:14:32","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/shop-sip-zulily-helps-moms-celebrate-national-best-friend-day-with-launch-of-exclusive-limited-edition-bff-wine-always-better-when-together-trio-of-bottles-to-uncork-with-besties\/"},"modified":"2021-06-07T09:14:32","modified_gmt":"2021-06-07T13:14:32","slug":"shop-sip-zulily-helps-moms-celebrate-national-best-friend-day-with-launch-of-exclusive-limited-edition-bff-wine-always-better-when-together-trio-of-bottles-to-uncork-with-besties","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/shop-sip-zulily-helps-moms-celebrate-national-best-friend-day-with-launch-of-exclusive-limited-edition-bff-wine-always-better-when-together-trio-of-bottles-to-uncork-with-besties\/","title":{"rendered":"Shop & Sip: Zulily Helps Moms Celebrate National Best Friend Day with Launch of Exclusive, Limited Edition BFF Wine, Always Better When Together, Trio of Bottles to Uncork with Besties"},"content":{"rendered":"
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Three California wines will celebrate the “recipe for the perfect friendship,” as new data from the Seattle-based online retailer reveals what moms are looking forward to most after a year away from friends: a good old fashioned Moms Night Out (or In!)<\/h2>\n

PR Newswire<\/p>\n<\/p><\/div>\n

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\n SEATTLE<\/span>, June 7, 2021<\/span> \/PRNewswire\/ —\u00a0To celebrate National Best Friend Day on June 8<\/span>, online retailer Zulily\u00ae<\/a><\/b>\u00a0today launched a wine collection designed to bring moms together and celebrate their friendships after a year of being apart. Created by Vintage Wine Estates for Zulily, the limited-edition collection features a Rose, Sauvignon Blanc and Cabernet, specially labeled with a recipe for the perfect friendship. <\/p>\n

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The three-bottle collection celebrates the qualities moms look for most in their best friend: honesty, humor and trust,<\/b> and will be available exclusively on Zulily.com<\/a> while supplies last, beginning today through June 15<\/span>, for $49<\/span> per trio.<\/p>\n

A new, nationwide survey from Zulily revealed that nearly half (49%) of moms say they have only seen their friends two times or fewer in the last year. The special edition wine is designed to help make their upcoming reunions all the more special.<\/p>\n

“Friendships are an integral part of life \u2013 and that’s especially true for moms. Friends offer a built-in-support system and source of laughter that can help make the parenting load a bit lighter,” said Megan Marshall<\/span>, Zulily’s director of brand marketing. “This year, that support happened mostly from a distance \u2013 via video calls, text messages or on social media. We wanted to help moms mark their in-person reunions with something worthy of the occasion. Vintage Wine Estates makes amazing California<\/span> wines and these special edition labels speak to what we’ve always known a great bottle of wine has the power to do: connect, unite and celebrate.”<\/p>\n

Zulily’s new nationwide survey of moms also uncovered what’s top of mind for mom when it comes to her friendships:<\/p>\n