{"id":500733,"date":"2021-06-03T16:48:38","date_gmt":"2021-06-03T20:48:38","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/jennifer-olsen-joins-caleres-as-chief-marketing-officer\/"},"modified":"2021-06-03T16:48:38","modified_gmt":"2021-06-03T20:48:38","slug":"jennifer-olsen-joins-caleres-as-chief-marketing-officer","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/jennifer-olsen-joins-caleres-as-chief-marketing-officer\/","title":{"rendered":"Jennifer Olsen Joins Caleres as Chief Marketing Officer"},"content":{"rendered":"<p>        <!--.bwalignc { text-align: center; list-style-position: inside }body {font:normal small Arial,Helvetica,sans-serif;color:#000;background-color:#fff;padding:24px;margin:0;} a img {border:0;} h3 {font-size:medium;color:#000;margin:0 0 1em 0; text-align:center;}-->  <\/p>\n<p class=\"bwalignc\"><b>Jennifer Olsen Joins Caleres as Chief Marketing Officer<\/b><\/p>\n<p>ST. LOUIS&#8211;(<a href=\"http:\/\/www.businesswire.com\">BUSINESS WIRE<\/a>)&#8211;<br \/>\nJennifer \u201cJenny\u201d Olsen has been named Chief Marketing Officer (CMO) for Caleres (NYSE: CAL), it was announced today by Diane Sullivan, Chairman and CEO of Caleres. Olsen, who will begin on June 28, will oversee all brand marketing for Caleres including consumer analytics, media and creative.\n<\/p>\n<p id=\"news-body-cta\">This press release features multimedia. View the full release here: <a href=\"https:\/\/www.businesswire.com\/news\/home\/20210603005930\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20210603005930\/en\/<\/a><\/p>\n<div id=\"bwbodyimg\" style=\"width: 480px;float:left;padding-left:0px;padding-right:20px;padding-top:0px;padding-bottom:0px\"><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20210603005930\/en\/882869\/4\/Jennifer_Olsen-edit.jpg\" alt=\"Jennifer Olsen named Chief Marketing Officer of Caleres (Photo: Business Wire)\" \/><\/p>\n<p style=\"font-size:85%\">Jennifer Olsen named Chief Marketing Officer of Caleres (Photo: Business Wire)<\/p>\n<\/div>\n<p>\n\u201cJenny will serve as a key member of the Caleres leadership team. Her expertise will be instrumental in leading the marketing efforts across our entire Caleres portfolio to drive revenue and build our brands,\u201d said Sullivan. \u201cHer strong marketing, consumer research and digital background align perfectly with our strategic priorities, including strengthening the power and broadening the reach of our brands and products and accelerating digital growth with stronger consumer connections. I\u2019m confident that Jenny, in combination with the teams already in place, will be the key that will unlock the potential to grow the customer base across our portfolio.\u201d\n<\/p>\n<p>\nOlsen was most recently the CMO of UNTUCKit, where she led the marketing and creative teams and played a significant role in the brand\u2019s growth over the last several years. Prior to that, she served as Vice President of Media Marketing for Yahoo!. She built her fashion and retail expertise as CMO of StitchFix and Crate &amp; Barrel, and spent time at Gap, Inc., as Vice President of their ecommerce start-up Piperlime. Olsen holds a bachelor\u2019s degree from Colgate and her master\u2019s degree in marketing and strategy from Kellogg School of Management at Northwestern University.\n<\/p>\n<p>\n\u201cI first encountered Caleres nearly 15 years ago when we were getting Piperlime up and running. I was impressed then, and the company has evolved to an incredible platform on which to create and grow brands that customers know, love and trust,\u201d said Olsen. \u201cI\u2019ve always loved and respected the Caleres brands and see so much potential. The strength I can bring to the table is that strong, disruptive direct-to-consumer background. I can use that muscle to help power the brands for greater success.\u201d\n<\/p>\n<p><img decoding=\"async\" alt=\"\" src=\"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20210603005930r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\" style=\"width:0;height:0\" \/><span class=\"bwct31415\" \/><\/p>\n<p id=\"mmgallerylink\"><span id=\"mmgallerylink-phrase\">View source version on businesswire.com: <\/span><span id=\"mmgallerylink-link\"><a href=\"https:\/\/www.businesswire.com\/news\/home\/20210603005930\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20210603005930\/en\/<\/a><\/span><\/p>\n<p>\nInvestors:<br \/>\n<br \/>Logan Bonacorsi<br \/>\n<br \/><a rel=\"nofollow\" href=\"mailto:lbonacorsi@caleres.com\">lbonacorsi@caleres.com<\/a><\/p>\n<p>\nMedia:<br \/>\n<br \/>Kelly Malone<br \/>\n<br \/><a rel=\"nofollow\" href=\"mailto:hcampbell@caleres.com\">kmalone@caleres.com<\/a><\/p>\n<p><b>KEYWORDS:<\/b> Missouri United States North America<\/p>\n<p><b>INDUSTRY KEYWORDS:<\/b> Fashion Marketing Retail Communications Consumer Women Specialty<\/p>\n<p><b>MEDIA:<\/b><\/p>\n<table cellpadding=\"3\" cellspacing=\"3\">\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Logo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20210603005930\/en\/469834\/3\/CALERES_logo_-_black.jpg\" alt=\"Logo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><\/font><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Photo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20210603005930\/en\/882869\/3\/Jennifer_Olsen-edit.jpg\" alt=\"Photo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\">Jennifer Olsen named Chief Marketing Officer of Caleres (Photo: Business Wire)<\/font><\/td>\n<\/tr>\n<\/table>\n","protected":false},"excerpt":{"rendered":"<p>Jennifer Olsen Joins Caleres as Chief Marketing Officer ST. LOUIS&#8211;(BUSINESS WIRE)&#8211; Jennifer \u201cJenny\u201d Olsen has been named Chief Marketing Officer (CMO) for Caleres (NYSE: CAL), it was announced today by Diane Sullivan, Chairman and CEO of Caleres. Olsen, who will begin on June 28, will oversee all brand marketing for Caleres including consumer analytics, media and creative. This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20210603005930\/en\/ Jennifer Olsen named Chief Marketing Officer of Caleres (Photo: Business Wire) \u201cJenny will serve as a key member of the Caleres leadership team. Her expertise will be instrumental in leading the marketing efforts across our entire Caleres portfolio to drive revenue and build our brands,\u201d said Sullivan. \u201cHer strong marketing, consumer research &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/jennifer-olsen-joins-caleres-as-chief-marketing-officer\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Jennifer Olsen Joins Caleres as Chief Marketing Officer&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-500733","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Jennifer Olsen Joins Caleres as Chief Marketing Officer - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/jennifer-olsen-joins-caleres-as-chief-marketing-officer\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Jennifer Olsen Joins Caleres as Chief Marketing Officer - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"Jennifer Olsen Joins Caleres as Chief Marketing Officer ST. LOUIS&#8211;(BUSINESS WIRE)&#8211; Jennifer \u201cJenny\u201d Olsen has been named Chief Marketing Officer (CMO) for Caleres (NYSE: CAL), it was announced today by Diane Sullivan, Chairman and CEO of Caleres. Olsen, who will begin on June 28, will oversee all brand marketing for Caleres including consumer analytics, media and creative. This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20210603005930\/en\/ Jennifer Olsen named Chief Marketing Officer of Caleres (Photo: Business Wire) \u201cJenny will serve as a key member of the Caleres leadership team. Her expertise will be instrumental in leading the marketing efforts across our entire Caleres portfolio to drive revenue and build our brands,\u201d said Sullivan. \u201cHer strong marketing, consumer research &hellip; Continue reading &quot;Jennifer Olsen Joins Caleres as Chief Marketing Officer&quot;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.marketnewsdesk.com\/index.php\/jennifer-olsen-joins-caleres-as-chief-marketing-officer\/\" \/>\n<meta property=\"og:site_name\" content=\"Market Newsdesk\" \/>\n<meta property=\"article:published_time\" content=\"2021-06-03T20:48:38+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/mms.businesswire.com\/media\/20210603005930\/en\/882869\/4\/Jennifer_Olsen-edit.jpg\" \/>\n<meta name=\"author\" content=\"Newsdesk\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Newsdesk\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/jennifer-olsen-joins-caleres-as-chief-marketing-officer\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/jennifer-olsen-joins-caleres-as-chief-marketing-officer\\\/\"},\"author\":{\"name\":\"Newsdesk\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/#\\\/schema\\\/person\\\/482f27a394d4fda80ecb5499e519d979\"},\"headline\":\"Jennifer Olsen Joins Caleres as Chief Marketing Officer\",\"datePublished\":\"2021-06-03T20:48:38+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/jennifer-olsen-joins-caleres-as-chief-marketing-officer\\\/\"},\"wordCount\":431,\"image\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/jennifer-olsen-joins-caleres-as-chief-marketing-officer\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/mms.businesswire.com\\\/media\\\/20210603005930\\\/en\\\/882869\\\/4\\\/Jennifer_Olsen-edit.jpg\",\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/jennifer-olsen-joins-caleres-as-chief-marketing-officer\\\/\",\"url\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/jennifer-olsen-joins-caleres-as-chief-marketing-officer\\\/\",\"name\":\"Jennifer Olsen Joins Caleres as Chief Marketing Officer - 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LOUIS&#8211;(BUSINESS WIRE)&#8211; Jennifer \u201cJenny\u201d Olsen has been named Chief Marketing Officer (CMO) for Caleres (NYSE: CAL), it was announced today by Diane Sullivan, Chairman and CEO of Caleres. Olsen, who will begin on June 28, will oversee all brand marketing for Caleres including consumer analytics, media and creative. This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20210603005930\/en\/ Jennifer Olsen named Chief Marketing Officer of Caleres (Photo: Business Wire) \u201cJenny will serve as a key member of the Caleres leadership team. 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