{"id":500147,"date":"2021-06-02T09:34:22","date_gmt":"2021-06-02T13:34:22","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/doubleverify-accelerates-global-publisher-push-taps-mimi-wotring-to-lead-publisher-sales-client-services\/"},"modified":"2021-06-02T09:34:22","modified_gmt":"2021-06-02T13:34:22","slug":"doubleverify-accelerates-global-publisher-push-taps-mimi-wotring-to-lead-publisher-sales-client-services","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/doubleverify-accelerates-global-publisher-push-taps-mimi-wotring-to-lead-publisher-sales-client-services\/","title":{"rendered":"DoubleVerify Accelerates Global Publisher Push, Taps Mimi Wotring to Lead Publisher Sales & Client Services"},"content":{"rendered":"

<\/p>\n

DoubleVerify Accelerates Global Publisher Push, Taps Mimi Wotring to Lead Publisher Sales & Client Services<\/b><\/p>\n

Hailing from LiveRamp & Acxiom, Wotring will drive adoption of DV\u2019s technology & services with publishers worldwide<\/i><\/p>\n

NEW YORK–(BUSINESS WIRE<\/a>)–DoubleVerify<\/a> (\u201cDV\u201d) (NYSE: DV), a leading software platform for digital media measurement, data and analytics, today announced the appointment of Mimi Wotring, SVP, Publisher Sales & Client Services. In this new role, Wotring will lead commercial go-to-market for DV\u2019s publisher solutions, helping to expand adoption of DV\u2019s technology and services globally. Wotring will report to Steven Woolway, EVP of Business Development.\n<\/p>\n

\n\u201cMimi brings a tremendous depth of experience and a strong track record to DV\u2019s growing Publisher Division,\u201d said Woolway. \u201cShe has worked on both sides of the fence, serving as the head of strategic ad operations for some of the largest publishers in the US, as well as selling publisher-focused technology solutions. She\u2019s a great ambassador for DV as we continue to expand within the publisher space, with the goal of helping the world\u2019s largest publishers maximize transparency and yield.\u201d\n<\/p>\n

\nWotring is an industry veteran with more than 15 years of experience leading sales efforts for businesses focused on advertising, marketing and data technology. In her most recent position, she served as Managing Director, Agencies, at LiveRamp. Before joining LiveRamp, she was VP, Advanced TV, at Acxiom, leading the company\u2019s advanced TV business. There, she worked with business development leads and product management to establish new partnerships and direct integrations with OTT and advanced TV publishers and operators. Wotring has also held key leadership roles at quadrantONE, Tribune Publications and IAC Advertising Solutions.\n<\/p>\n

\nLast summer, DV debuted a new division<\/a> to support digital publishers \u2013 offering a comprehensive, best-in-class solution to accurately track revenue across direct and programmatic channels, manage and optimize media quality, and gain clarity into how publisher inventory is perceived by buyers. DV Publisher Suite<\/a> empowers publishers with the measurement, insights and tools needed to optimize ad performance, monitor inventory quality and maximize yield.\n<\/p>\n

\nIn her new role, Wotring will manage the DV Publisher Division\u2019s Sales and Client Services teams while growing the company\u2019s US footprint. She will also spearhead DV’s global expansion of commercial efforts targeting publishers.\n<\/p>\n

\n\u201cFor publishers, it\u2019s critical to be at the forefront of industry dialogue around transparency and technology empowerment,\u201d said Wotring. \u201cDV Publisher Suite enables publishers to be more data-driven and manage revenue, quality and yield all in one place. In helping to foster greater transparency between the buy- and sell-side, DV is ensuring publishers get compensated for the high-quality content and programming they offer. I\u2019m excited to join DV in this mission and expand the reach of its Publisher Division, forging strategic integrations and partnerships with the world’s largest publishers.\u201d\n<\/p>\n

\nTo learn more about DV Publisher Suite, email publishers@doubleverify.com<\/a>.\n<\/p>\n

About DoubleVerify<\/b><\/p>\n

\nDoubleVerify is a leading software platform for digital media measurement and analytics. Our mission is to make the digital advertising ecosystem stronger, safer and more secure, thereby preserving the fair value exchange between buyers and sellers of digital media. Hundreds of Fortune 500 advertisers employ our unbiased data and analytics to drive campaign quality and effectiveness, and to maximize return on their digital advertising investments \u2013 globally.\n<\/p>\n

\"\"<\/p>\n

View source version on businesswire.com: <\/span>https:\/\/www.businesswire.com\/news\/home\/20210602005282\/en\/<\/a><\/span><\/p>\n

\nChris Harihar
\n
chris@crenshawcomm.com<\/a><\/p>\n

KEYWORDS:<\/b> New York United States North America<\/p>\n

INDUSTRY KEYWORDS:<\/b> Data Management Technology Other Communications Publishing Marketing Advertising Communications Security Other Technology Software Internet<\/p>\n

MEDIA:<\/b><\/p>\n\n","protected":false},"excerpt":{"rendered":"

DoubleVerify Accelerates Global Publisher Push, Taps Mimi Wotring to Lead Publisher Sales & Client Services Hailing from LiveRamp & Acxiom, Wotring will drive adoption of DV\u2019s technology & services with publishers worldwide NEW YORK–(BUSINESS WIRE)–DoubleVerify (\u201cDV\u201d) (NYSE: DV), a leading software platform for digital media measurement, data and analytics, today announced the appointment of Mimi Wotring, SVP, Publisher Sales & Client Services. In this new role, Wotring will lead commercial go-to-market for DV\u2019s publisher solutions, helping to expand adoption of DV\u2019s technology and services globally. Wotring will report to Steven Woolway, EVP of Business Development. \u201cMimi brings a tremendous depth of experience and a strong track record to DV\u2019s growing Publisher Division,\u201d said Woolway. \u201cShe has worked on both sides … <\/p>\n

Continue reading “DoubleVerify Accelerates Global Publisher Push, Taps Mimi Wotring to Lead Publisher Sales & Client Services”<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-500147","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"\nDoubleVerify Accelerates Global Publisher Push, Taps Mimi Wotring to Lead Publisher Sales & Client Services - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/doubleverify-accelerates-global-publisher-push-taps-mimi-wotring-to-lead-publisher-sales-client-services\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"DoubleVerify Accelerates Global Publisher Push, Taps Mimi Wotring to Lead Publisher Sales & Client Services - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"DoubleVerify Accelerates Global Publisher Push, Taps Mimi Wotring to Lead Publisher Sales & Client Services Hailing from LiveRamp & Acxiom, Wotring will drive adoption of DV\u2019s technology & services with publishers worldwide NEW YORK–(BUSINESS WIRE)–DoubleVerify (\u201cDV\u201d) (NYSE: DV), a leading software platform for digital media measurement, data and analytics, today announced the appointment of Mimi Wotring, SVP, Publisher Sales & Client Services. 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