{"id":499902,"date":"2021-06-02T08:02:23","date_gmt":"2021-06-02T12:02:23","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/herman-miller-redesigns-its-shopping-experience-powered-by-salesforce\/"},"modified":"2021-06-02T08:02:23","modified_gmt":"2021-06-02T12:02:23","slug":"herman-miller-redesigns-its-shopping-experience-powered-by-salesforce","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/herman-miller-redesigns-its-shopping-experience-powered-by-salesforce\/","title":{"rendered":"Herman Miller Redesigns Its Shopping Experience, Powered by Salesforce"},"content":{"rendered":"
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Herman Miller increased ecommerce sales by over 300 percent this year<\/h2>\n

PR Newswire<\/p>\n<\/p><\/div>\n

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\n SAN FRANCISCO<\/span>, June 2, 2021<\/span> \/PRNewswire\/ — SALESFORCE CONNECTIONS — <\/b>Salesforce, [NYSE: CRM], the global leader in CRM, today announced that\u00a0Herman Miller<\/span><\/a><\/u>, a more than 100-year-old pioneer in design, is teaming up with Salesforce to continue to transform its online store and business strategy. Now, Herman Miller<\/span> will be able to deliver a more cohesive omni-channel shopping experience, making it easier for customers to furnish and design their space at home, work and beyond.\u00a0<\/p>\n

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With more people re-furnishing and redesigning their homes during the pandemic, Herman Miller<\/span> saw a dramatic spike in online demand for furniture that supported remote work and lifestyles.\u00a0<\/p>\n

\n Transforming the online experience for shoppers
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\n Herman Miller<\/span> has redesigned its e-commerce experience<\/a><\/u> from the ground up, based on more than 110 hours of customer research and user testing from over 200 participants.\u00a0The new site has been developed to deliver a consistent, user-friendly experience with additional content that answers common shopper questions.\u00a0<\/p>\n

New features include enhanced storytelling content and an improved customer-centric navigation designed to provide easier access to popular categories like gaming.\u00a0In addition, expanded product filtering and a new “Shop the Room” feature enables customers to browse products displayed in lifestyle images with the click of a button.\u00a0<\/p>\n

To meet customer expectations, speed and scalability needs, Herman Miller<\/span> teamed up with Salesforce to redesign its ecommerce experience with new functionalities, making shopping more convenient and personalized for customers.\u00a0<\/p>\n

“For over a century, Herman Miller’s<\/span> purpose has been rooted around creating the best designs that improve peoples’ lives. Our customers need a richer, more informative, more visual online experience that can give them the confidence to make highly considered furniture buying decisions,” said Ben Groom<\/span>, Chief Digital Officer, Herman Miller<\/span>. “With Salesforce, we have become more integrated across all of our brands and our online shopping experiences now mirror the same quality as our products.”<\/p>\n

“Delivering a consistent and immersive experience is key to driving customer loyalty,” said Lidiane Jones<\/span>, EVP & GM, Salesforce Commerce Cloud. “With Salesforce, Herman Miller<\/span> will be able to do just that \u2014 meeting their customers where they are, surfacing products that are most relevant and doing it all on a single platform.”<\/p>\n

\n Herman Miller<\/span> has teamed up with Salesforce to better manage the entire customer experience for both their B2B and B2C businesses. Delivering a consistent experience across multiple brands around the globe is no easy task but with Salesforce, speed,\u00a0scale\u00a0and consistency are possible.\u00a0<\/p>\n