{"id":499686,"date":"2021-05-28T08:03:44","date_gmt":"2021-05-28T12:03:44","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/black-knight-to-acquire-top-of-mind-networks-adding-ai-driven-marketing-automation-to-integrated-mortgage-technology-ecosystem\/"},"modified":"2021-05-28T08:03:44","modified_gmt":"2021-05-28T12:03:44","slug":"black-knight-to-acquire-top-of-mind-networks-adding-ai-driven-marketing-automation-to-integrated-mortgage-technology-ecosystem","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/black-knight-to-acquire-top-of-mind-networks-adding-ai-driven-marketing-automation-to-integrated-mortgage-technology-ecosystem\/","title":{"rendered":"Black Knight to Acquire Top of Mind Networks, Adding AI-Driven Marketing Automation to Integrated Mortgage Technology Ecosystem"},"content":{"rendered":"
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Surefire from Top of Mind – Leading CRM Platform for the Mortgage Industry – to be Integrated with Black Knight Solutions to Help Drive Lender Growth and Retention<\/h2>\n

PR Newswire<\/p>\n<\/p><\/div>\n

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\n JACKSONVILLE, Fla.<\/span>, May 28, 2021<\/span> \/PRNewswire\/ — Today, Black Knight, Inc.<\/a>\u00a0(NYSE: BKI), an award-winning software, data and analytics provider to the mortgage and consumer loan, real estate and capital markets verticals, announced it has entered into a definitive agreement to purchase Top of Mind Networks<\/a> (Top of Mind), developer of Surefire, a leading customer relationship management (CRM) and marketing automation system for the mortgage industry, for approximately $250 million<\/span> in cash. Top of Mind was previously majority owned by Primus Capital, with significant minority ownership by the company’s original founders. <\/p>\n

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“Through its Surefire marketing automation and CRM platform, Top of Mind has brought incredible value to the sales and marketing side of the mortgage industry by helping lenders gain powerful competitive advantages for their loan officers,” said Anthony Jabbour<\/span>, CEO, Black Knight.\u00a0 “Integrating Surefire’s capabilities within the wider Black Knight mortgage technology ecosystem will make it possible for lender clients of all sizes to close more loans and create customers for life.”<\/p>\n

The Surefire platform helps thousands of mortgage professionals \u2013 from individuals, to mid-sized firms, to enterprises \u2013 win new and repeat business. Its intuitive, automated workflows and award-winning personalized content inspire emotional connections with customers, helping to increase sales and improve recapture and retention. Unique workflows with relevant, rich content categories are easily deployable across all marketing channels, while out-of-the-box integrations provide interconnectivity to major loan origination systems, CRMs, points of sale, lead sources and sales acceleration systems.<\/p>\n

“Top of Mind and Black Knight are a great strategic fit because we both share a passion for delivering innovation, adding value and driving growth for our clients,” said Top of Mind CEO Bill Hayes<\/span>. “Our team is looking forward to working with Black Knight to help lenders and servicers create customers for life by engaging their customers with timely communications and highly personalized touchpoints, while helping clients stay compliant in their marketing efforts.”<\/p>\n

Black Knight will initially focus on integrating Surefire with its Empower loan origination system (LOS) and enhancing integrations with its Optimal Blue PPE (product, pricing and eligibility engine) before creating new connections and integrations to serve both lenders and servicers. Future development will include growth opportunities for servicers’ borrower retention via Servicing Digital and Realtor lead development for lenders through Black Knight’s Paragon MLS platform.<\/p>\n

\n Overview of Offerings
<\/b>Top of Mind solutions modernize mortgage workflow, compliance and the digital customer experience. To enable lenders and mortgage professionals to create customers for life by cultivating and maintaining customer relationships, the Top of Mind Surefire platform:<\/p>\n