{"id":496313,"date":"2021-05-20T07:38:00","date_gmt":"2021-05-20T11:38:00","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/pilot-project-nest-boxes-for-solitary-bees-on-several-billboards\/"},"modified":"2021-05-20T07:38:00","modified_gmt":"2021-05-20T11:38:00","slug":"pilot-project-nest-boxes-for-solitary-bees-on-several-billboards","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/pilot-project-nest-boxes-for-solitary-bees-on-several-billboards\/","title":{"rendered":"Pilot project: Nest boxes for solitary bees on several billboards"},"content":{"rendered":"<h2>\nA Silk, PATTISON Outdoor and Universit\u00e9 de Montr\u00e9al initiative<br \/>\n<\/h2>\n<div class=\"mw_release\">\n<p align=\"justify\">MONTREAL, May  20, 2021  (GLOBE NEWSWIRE) &#8212; On World Bee Day, Silk, the food brand and PATTISON Outdoor Advertising announce the launch of a pilot project in partnership with a research team from Universit\u00e9 de Montr\u00e9al. As part of an environmental approach to biodiversity, this pilot project aims to study solitary bee populations and pollination at newly installed nest boxes at ten select billboard locations across Montr\u00e9al.<\/p>\n<p align=\"justify\">Throughout the summer, Silk\u2019s colourful Out-of-Home campaign will house solitary bee nesting boxes, made locally by Atelier Zabie, a company in Ayer\u2019s Cliff, Quebec. The purpose of the boxes is to allow pollinators to lay their eggs.<\/p>\n<p align=\"justify\">\u201cBy placing some of the nest boxes near flowerbeds, we will be able to collect some data. This pilot project will help better understand the environmental characteristics that influence the presence of urban pollinators. The idea is to monitor bees during the summer and then, in the fall, collect straws \u2013 the birth cells for the bees \u2013 with larvae and pupae in order to identify their content. The goal is to determine which species use these nest boxes and to study the rate of parasitism they contain, depending on their location, proximity to flowerbeds, their elevation, and other factors. The data collected during this pilot project could, in a second phase, lead to a more in-depth scientific study of solitary bees in the city,\u201d explains \u00c9tienne Normandin-Leclerc, entomologist at Universit\u00e9 de Montr\u00e9al.<\/p>\n<p align=\"justify\">\u201cThis local campaign is the result of a great collaboration between all stakeholders and perfectly illustrates Silk\u2019s commitment to contribute to initiatives that support the survival and growth of pollinators, which are essential to biodiversity,\u201d explains Genevi\u00e8ve Bolduc, Marketing Director, Plant-based products category at Danone Canada. \u201cWith the slogan, \u2018<em>The taste that has your buds buzzing\u2019<\/em>, the communications campaign will showcase Silk\u2019s plant-based products while highlighting the presence of the nest boxes for bees in the pilot project,\u201d she concluded.<\/p>\n<p align=\"justify\">\u201cPATTISON Outdoor is proud to partner with Silk and the research team at Universit\u00e9 de Montr\u00e9al to bring this initiative to life. In addition to promoting a brand like Silk that cares about biodiversity at many levels, we are thrilled to offer space on our Outdoor displays to allow for scientific research on the habitats of pollinating species in high-traffic, urban environments. In the short term, this pilot allows us to set up and evaluate several operational devices to potentially bring this project to a national scale and allow for a larger field of study for the research, and to continue to promote environmental-driven campaigns,\u201d says Dominic Loporcaro, VP\/GM, Eastern Region, PATTISON Outdoor Advertising.<\/p>\n<p align=\"justify\">\n        <strong>About Silk<br \/><\/strong>To further its commitment to more sustainable practices, Silk will source 100% of its almonds from growers who follow the best practices of the <em>Bee Better<\/em> certification by 2025. In fact, Silk has planted more than 40 linear miles of drought-resistant native plants and flowers in the orchards of their almond supplier, Woold Farms, a California-based B-Corp certified company. These plants provide nesting sites and food for wild pollinators. In addition to supporting bees, these blooming living fences also house a wide range of birds, butterflies, raptors and other wildlife.<\/p>\n<p>\n        <strong>About PATTISON Outdoor Advertising<\/strong><br \/>\n        <br \/>\n        <a href=\"http:\/\/www.pattisonoutdoor.com\/\" rel=\"nofollow noopener\" target=\"_blank\">PATTISON Outdoor Advertising<\/a>, a division of The Jim Pattison Group is Canada\u2019s largest Out-of-Home advertising company. PATTISON Outdoor helps brands and businesses harness the power of Out-of-Home advertising by providing the most comprehensive range of products, markets, insights and customer support services. With its roots reaching back to 1908, PATTISON has been providing innovative solutions for Out-of-Home advertising opportunities with products ranging from traditional billboards to transit, digital, airport, residential, office, and street level formats. PATTISON is headquartered in Toronto, Ontario with over 25 sales offices across the country, providing advertisers unmatched reach and coverage with products available in over 200 markets coast to coast.<\/p>\n<p>\n        <strong>About the Entomology Laboratory at Universit\u00e9 de Montr\u00e9al<\/strong><br \/>\n        <br \/>Since 1965, the Universit\u00e9 de Montr\u00e9al\u2019s entomology laboratory and insect collection have played a central role in the development of a multitude of projects on insect biodiversity in Qu\u00e9bec. There are still too many unknowns in the understanding of wild bees in the city, especially on the long-term influences of the urban landscape on these pollinating insects. In this context, the collaboration with Silk and PATTISON will provide important information on the identification of bees and nesting insect species found in urban environments as well as on their general health. The members of the research unit at Universit\u00e9 de Montr\u00e9al are pleased to contribute to this innovative collaboration that highlights a link between the public, industry and science.<\/p>\n<p>\n        <strong>Information or interview requests:<\/strong>\n      <\/p>\n<p>\n        <strong>Anne Dongois<\/strong><br \/>\n        <br \/>514-826-2050<br \/><a href=\"mailto:anne@adcom.ca\" rel=\"nofollow noopener\" target=\"_blank\">anne@adcom.ca<\/a>\u00a0<\/p>\n<p>      <img loading=\"lazy\" decoding=\"async\" class=\"__GNW8366DE3E__IMG\" src=\"https:\/\/www.globenewswire.com\/newsroom\/ti?nf=ODI0MDI4OCM0MTk0MzA5IzIwODg1NDM=\" width=\"1\" height=\"1\" \/><br \/>\n      <br \/>\n      <img loading=\"lazy\" decoding=\"async\" class=\"__GNW8366DE3E__IMG\" src=\"https:\/\/ml.globenewswire.com\/release\/track\/7f9e2c97-4f66-4de7-ba9c-d55cb23f3aab\" width=\"1\" height=\"1\" \/>\n    <\/div>\n<div class=\"mw_contactinfo\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>A Silk, PATTISON Outdoor and Universit\u00e9 de Montr\u00e9al initiative MONTREAL, May 20, 2021 (GLOBE NEWSWIRE) &#8212; On World Bee Day, Silk, the food brand and PATTISON Outdoor Advertising announce the launch of a pilot project in partnership with a research team from Universit\u00e9 de Montr\u00e9al. As part of an environmental approach to biodiversity, this pilot project aims to study solitary bee populations and pollination at newly installed nest boxes at ten select billboard locations across Montr\u00e9al. Throughout the summer, Silk\u2019s colourful Out-of-Home campaign will house solitary bee nesting boxes, made locally by Atelier Zabie, a company in Ayer\u2019s Cliff, Quebec. The purpose of the boxes is to allow pollinators to lay their eggs. \u201cBy placing some of the nest boxes &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/pilot-project-nest-boxes-for-solitary-bees-on-several-billboards\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Pilot project: Nest boxes for solitary bees on several billboards&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-496313","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Pilot project: Nest boxes for solitary bees on several billboards - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/pilot-project-nest-boxes-for-solitary-bees-on-several-billboards\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pilot project: Nest boxes for solitary bees on several billboards - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"A Silk, PATTISON Outdoor and Universit\u00e9 de Montr\u00e9al initiative MONTREAL, May 20, 2021 (GLOBE NEWSWIRE) &#8212; On World Bee Day, Silk, the food brand and PATTISON Outdoor Advertising announce the launch of a pilot project in partnership with a research team from Universit\u00e9 de Montr\u00e9al. As part of an environmental approach to biodiversity, this pilot project aims to study solitary bee populations and pollination at newly installed nest boxes at ten select billboard locations across Montr\u00e9al. Throughout the summer, Silk\u2019s colourful Out-of-Home campaign will house solitary bee nesting boxes, made locally by Atelier Zabie, a company in Ayer\u2019s Cliff, Quebec. 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As part of an environmental approach to biodiversity, this pilot project aims to study solitary bee populations and pollination at newly installed nest boxes at ten select billboard locations across Montr\u00e9al. Throughout the summer, Silk\u2019s colourful Out-of-Home campaign will house solitary bee nesting boxes, made locally by Atelier Zabie, a company in Ayer\u2019s Cliff, Quebec. 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