{"id":496239,"date":"2021-05-20T07:04:18","date_gmt":"2021-05-20T11:04:18","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/inmar-intelligence-survey-shows-65-percent-shoppers-are-willing-to-share-their-data-with-retailers-but-they-expect-a-better-experience\/"},"modified":"2021-05-20T07:04:18","modified_gmt":"2021-05-20T11:04:18","slug":"inmar-intelligence-survey-shows-65-percent-shoppers-are-willing-to-share-their-data-with-retailers-but-they-expect-a-better-experience","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/inmar-intelligence-survey-shows-65-percent-shoppers-are-willing-to-share-their-data-with-retailers-but-they-expect-a-better-experience\/","title":{"rendered":"Inmar Intelligence Survey Shows 65 Percent Shoppers Are Willing to Share Their Data with Retailers, but They Expect a Better Experience"},"content":{"rendered":"<h2>\n90% of consumers say the amount they spend or shop with a retailer is impacted  by how consistently the retailer delivers a personalized shopping experience<br \/>\n<\/h2>\n<div class=\"mw_release\">\n<p>Winston-Salem, NC, May  20, 2021  (GLOBE NEWSWIRE) &#8212; <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=ObTuJO_9C3ujeqGDXJdg6GQSjM98oQ59nMznQOQwDuTAAaXQeiE-zoTT19vLv5Xfz1icib6AEDq1e9K_K_dkgw==\" rel=\"nofollow noopener\" target=\"_blank\">Inmar Intelligence<\/a>, a data-driven technology-enabled services company, today announced findings from a recent survey of 1,000 U.S. adults that aimed to find consumers\u2019 comfort levels with sharing data with retailers, including what shoppers expect in exchange for their data.\u00a0<\/p>\n<p>The pandemic created a monumental shift to e-commerce and social media purchasing, with consumers stuck at home and increasingly familiar with online shopping and product delivery. Expectations have grown as a result, causing consumers to demand more immediate, customized avenues to their preferred products and services. But what are shoppers willing to share with brands to create these hyper-personalized shopping experiences?<\/p>\n<p>Inmar Intelligence found that the consumer concerns remaining around sharing data with retailers are how the data is being used (16 percent), if it will impact their privacy (19 percent), and if it will lead to ads being too invasive (12 percent). Importantly, the majority of consumers, 65 percent, are willing to share their personal information with a brand or retailer in exchange for more personalized shopping experiences, coupons or other benefits.<\/p>\n<p>Additional key findings include:<\/p>\n<ul>\n<li>  33 percent of consumers are comfortable with brands using their purchase data in exchange for personalized ads on social media, the open web or on a brand\/retailer\u2019s website  <\/li>\n<li>  36 percent of consumers are comfortable with sharing their location for the convenience of online shopping pickup and delivery  <\/li>\n<li>  50 percent of consumers chose social media advertising as the most influential brand\/retail touchpoint in their purchasing decisions  <\/li>\n<li>  90 percent of consumers believe that a brand\u2019s ability to personalize their shopping experience impacts the amount they spend\/shop with that brand  <\/li>\n<li>  Only 9 percent of consumers aren\u2019t comfortable sharing their data with brands\/retailers  <\/li>\n<\/ul>\n<p>\u201cThe end of third-party pixels threatened digital marketing and advertising, triggering concerns for many retailers. However, the events of the past year have increased many consumers\u2019 reliance on online and social media shopping. As a result, shopper expectations around fast, specific and personalized advertisements, offers and experiences have risen as well,\u201d said Spencer Baird, EVP and President, MarTech at Inmar Intelligence. \u201cAs consumers look to improve their shopping experiences, our survey reveals a growing comfort among customers in providing personal data. This data from Inmar highlights new opportunities for retailers in understanding consumer preferences and maintaining loyalty.\u201d<\/p>\n<p>Inmar Intelligence works to support retailers\u2019 development and execution of an omnichannel shopping experience to meet the rising consumer demand for personalization. While the pandemic accelerated the evolution of consumer buying behavior and trends, leaving some businesses flat-footed, Inmar Intelligence\u2019s platform is able to meet these changing demands. It utilizes technology infrastructure that provides the flexibility, security, control and scalability required to guide retailers\u2019 strategic goals. With a technology infrastructure designed to execute machine learning and artificial intelligence at scale, Inmar Intelligence generates actionable insights to better inform planning decisions.<\/p>\n<p>For more information about Inmar Intelligence, please visit <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=tvz2LQnjF26qVJLi8aE1jjJJ_8xlNiz1g0lWYF-2c5wc-I6vPdFimvj0dCT8Lha9H4xuQ3ZzqNQt2ecElIe98w==\" rel=\"nofollow noopener\" target=\"_blank\">www.inmar.com<\/a>.\u00a0<\/p>\n<p>About Inmar Intelligence\u00a0<\/p>\n<p>Commerce Accelerated.\u2122<\/p>\n<p>Inmar Intelligence is a leading data and tech-enabled services company. $120 billion dollars of commerce runs through our market-driven platforms which are propelling digital transformation through unified data, workflows and funds flows to help leading Fortune 5000 companies, emerging brands and health systems drive innovation.\u00a0<\/p>\n<p>Throughout our 40-year history, we have served retailers, manufacturers, pharmacies, health systems, government and employers as their trusted intermediary in helping them redefine success. For more information about Inmar, please follow us on Twitter, LinkedIn or Facebook, or call (866) 440-6917.<\/p>\n<p>      <img loading=\"lazy\" decoding=\"async\" class=\"__GNW8366DE3E__IMG\" src=\"https:\/\/www.globenewswire.com\/newsroom\/ti?nf=ODIzODA5NCM0MTg4NjI3IzIxOTQ4NDI=\" width=\"1\" height=\"1\" \/><br \/>\n      <br \/>\n      <img loading=\"lazy\" decoding=\"async\" class=\"__GNW8366DE3E__IMG\" src=\"https:\/\/ml.globenewswire.com\/release\/track\/663338ed-cb05-4368-bc1a-8c6c72803208\" width=\"1\" height=\"1\" \/>\n    <\/div>\n<div class=\"mw_contactinfo\">\n<pre>Holly Pavlika\r\nInmar Intelligence\r\n(336) 770-3596\r\nholly.pavlika@inmar.com\r\n<\/pre>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"<p>90% of consumers say the amount they spend or shop with a retailer is impacted by how consistently the retailer delivers a personalized shopping experience Winston-Salem, NC, May 20, 2021 (GLOBE NEWSWIRE) &#8212; Inmar Intelligence, a data-driven technology-enabled services company, today announced findings from a recent survey of 1,000 U.S. adults that aimed to find consumers\u2019 comfort levels with sharing data with retailers, including what shoppers expect in exchange for their data.\u00a0 The pandemic created a monumental shift to e-commerce and social media purchasing, with consumers stuck at home and increasingly familiar with online shopping and product delivery. Expectations have grown as a result, causing consumers to demand more immediate, customized avenues to their preferred products and services. But what &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/inmar-intelligence-survey-shows-65-percent-shoppers-are-willing-to-share-their-data-with-retailers-but-they-expect-a-better-experience\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Inmar Intelligence Survey Shows 65 Percent Shoppers Are Willing to Share Their Data with Retailers, but They Expect a Better Experience&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-496239","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Inmar Intelligence Survey Shows 65 Percent Shoppers Are Willing to Share Their Data with Retailers, but They Expect a Better Experience - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/inmar-intelligence-survey-shows-65-percent-shoppers-are-willing-to-share-their-data-with-retailers-but-they-expect-a-better-experience\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Inmar Intelligence Survey Shows 65 Percent Shoppers Are Willing to Share Their Data with Retailers, but They Expect a Better Experience - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"90% of consumers say the amount they spend or shop with a retailer is impacted by how consistently the retailer delivers a personalized shopping experience Winston-Salem, NC, May 20, 2021 (GLOBE NEWSWIRE) &#8212; Inmar Intelligence, a data-driven technology-enabled services company, today announced findings from a recent survey of 1,000 U.S. adults that aimed to find consumers\u2019 comfort levels with sharing data with retailers, including what shoppers expect in exchange for their data.\u00a0 The pandemic created a monumental shift to e-commerce and social media purchasing, with consumers stuck at home and increasingly familiar with online shopping and product delivery. Expectations have grown as a result, causing consumers to demand more immediate, customized avenues to their preferred products and services. 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